Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and sustainable brand in today’s digital-first world. From simplifying your marketing strategy to embracing what works best for you, this conversation is full of practical insights for business owners at every stage. The Evolution of a Modern Marketer Berlyn shares her journey fro...
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Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and sustainable brand in today’s digital-first world. From simplifying your marketing strategy to embracing what works best for you, this conversation is full of practical insights for business owners at every stage. The Evolution of a Modern Marketer Berlyn shares her journey fro...
313: Stop Using AI Wrong: Strategy First, Then Technology
Imperfect Marketing
28 minutes
2 weeks ago
313: Stop Using AI Wrong: Strategy First, Then Technology
Send us a text In this episode of Imperfect Marketing, I sit down with Sara Nay, CEO of Duct Tape Marketing, to dive deep into the connection between business strategy, marketing execution, and the evolving role of AI. Sara shares her journey from intern to CEO over her 15 years at Duct Tape Marketing and offers powerful insights on why strategy must always come before tactics and technology. Together, we explore how small businesses can future-proof their marketing and teams in an ever-chang...
Imperfect Marketing
Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and sustainable brand in today’s digital-first world. From simplifying your marketing strategy to embracing what works best for you, this conversation is full of practical insights for business owners at every stage. The Evolution of a Modern Marketer Berlyn shares her journey fro...
