In this episode, we reconnect with the powerhouse behind BMLH, now a full-fledged private limited company, to dive deep into the evolution of marketing in the age of LinkedIn. From redefining hustle to unpacking personal branding, we explore what really drives engagement, reach, and real ROI today. The CEO of BMLH shares her unfiltered journey, debunks marketing myths, and delivers insights that every content creator, marketer, and founder needs to hear.This isn’t just about algorithms - it’s about authenticity, relevance, and building a brand that lasts.What You’ll Learn:➡️The secret structure behind effective LinkedIn networking➡️Which LinkedIn metric actually matters in 2025➡️Why content format is more important than you think➡️How to write hooks that make your content unskippable➡️Whether Urdu or English performs better in marketing➡️Why personal branding beats company branding➡️The truth about viral vs valuable content➡️How to monetize your skills using LinkedIn➡️What NOT to do on LinkedIn if you want to grow➡️CEO insights: fears, struggles, and raw lessons➡️Rapid-fire do’s and don’ts every marketer should know
In this episode, we sit down with Sarah, CEO of Invest2Innovate (i2i), to uncover her unreal journey from journalism at Twitter to leading one of Pakistan’s most impactful startup ecosystems. She opens up about the real struggles of leadership, fighting brain drain, building talent, and the power of storytelling in entrepreneurship.From surviving Trump-era Twitter to breaking toxic startup myths in Pakistan; this conversation is raw, bold, and deeply inspiringWhat You’ll Learn:Why brain drain is killing innovation in PakistanThe dark side of being a Pakistani journalist at TwitterHow to build real leadership (not the Instagram version)How founders can avoid the most fatal early-stage mistakesWhy Pakistan might be better for innovation than the WestHow to turn failure into fuelWhat’s really broken in our startup ecosystem - and how to fix it
In this episode, we sit down with comedian, podcaster, and all-around thinker Shahzad Ghias to explore everything from comedy in Pakistan to internet culture, unlearning biases, and finding purpose through creativity. A refreshingly honest conversation with plenty of laughs, lessons, and unexpected turns.👇 What You'll Learn:☑️Why internships might not be that bad☑️The hilarious truth about LinkedIn culture☑️What it's like growing up in Karachi☑️Why he left teaching for comedy☑️How stand-up struggles in Pakistan☑️His approach to podcasting and research☑️How he stays grounded despite the noise☑️Why controversial topics matter☑️Behind the scenes of his cooking show
This episode follows a founder who built BusCaro in Pakistan’s toughest arena; transport. She unpacks surviving the VC climate, leading without sugar-coating, and why “work–life balance” can be a trap for entrepreneurs. It’s a raw look at anger turned into fuel, mentors, hiring right, and the real operational hurdles women leaders face.What You’ll Learn:✅ Navigating Pakistan’s VC outlook as a startup✅ Women entrepreneurship: barriers vs. excuses✅ Turning anger into productive momentum✅ Mentors vs. self-respect; what drives growth✅ Mental health while lacking formal education✅ Hiring signals: traits that truly predict success✅ Emotions in leadership: strategic edge or risk✅ Operational realities for women in transport✅ Why “work–life balance” can mislead founders✅ Practical advice for young entrepreneurs
This episode dives into the hilarious yet brutally honest journey of Waqas GM; comedian, Instagram creator, and one of the most raw voices in Pakistan’s digital space. From blocking out family to embracing female roles on camera, this one’s a masterclass in content creation, personal growth, and brutal internet realities. Whether you’re an aspiring creator or just here for laughs, you’ll walk away with insight and entertainment.What You’ll Learn:✅ How to overcome social anxiety as a content creator✅ Why Instagram income isn’t what it seems✅ What tools and stats really matter for growth✅ How to handle hate, trolling & personal backlash✅ The mindset needed to turn content into career
This episode dives into the untold truths of Pakistan’s entertainment and startup scenes with the CEO of ARY Digital. From tackling failure to analyzing cross-border content trends, we uncover what it really takes to succeed in media today. Whether you're a creator, founder, or curious viewer — this one pulls back the curtain.What You’ll Learn:✅ Why educational content struggles in Pakistan✅ How to handle failure and fear✅ Indian vs. Pakistani drama: what's the real difference?✅ What makes a show like Jeeto Pakistan work✅ The truth about success, balance & media pressure
This episode explores the emotional and psychological demands of surviving and thriving in today’s intense corporate environment. Maria shares practical insights on handling difficult bosses, managing communication under pressure, and maintaining emotional intelligence when the odds are stacked against you. From staying composed in the boardroom to understanding how inner self-talk shapes your career, this is a must-listen for anyone navigating modern workplaces.What You’ll Learn:✅ How to deal with toxic bosses & work stress✅ Speaking confidently when you don’t feel it✅ Managing EQ, insecurity & composure✅ Law of Attraction vs. gratitude & self-talk✅ Power of content consumption & gratitude
In this insightful episode of Hustle, we sit down with Paul Keijzer, CEO of The Talent Games, to dive deep into the evolving world of HR, leadership, and workplace culture. Paul shares his incredible journey, the vision behind The Talent Games, and the biggest challenges in talent acquisition today.We discuss the state of talent in Pakistan, the secrets behind best workplaces, and the importance of emotional intelligence in leadership. Paul also opens up about the tough decisions in HR, including firing employees, leadership blunders, and the realities of office politics.Want to know how AI is shaping the future of HR? We explore how AI-generated programs are revolutionizing hiring and workforce management. Plus, Paul shares his expert advice on mistakes young professionals make, HR myths, and how to stand out in the corporate world.🔥 Don't miss out on game-changing leadership insights and practical tips for HR professionals and young leaders.
Welcome to this insightful episode of our podcast, where we chat with Wali Khan, an expert in the fields of investment strategies, financial markets, and social media. In this episode, Wali shares his personal journey into investing, how he analyzes his own financial decisions, and how he navigates various markets from Dubai to Pakistan and even US companies. We also dive into the Dubai stock market, mutual funds versus stock markets, red flags in financial companies, and how social media influences both investing and content creation.If you're looking to understand the world of investments or curious about the YouTube algorithm, RPM, and CPM, this episode covers all of that and more! Wali provides a mix of practical advice, real-world experiences, and actionable insights to help you make informed decisions about your financial future.Key Takeaways:Investment Basics – How to analyze yourself and your goals before diving into the world of investing.Dubai Stock Market Insights – A look at opportunities and challenges for investors interested in the UAE.Financial Red Flags – How to spot signs of trouble in financial companies and avoid scams.Understanding RPM/CPM – The key to making money on YouTube and other content platforms.Practical Advice for Beginners – Actionable steps to get started with investments, whether in the stock market, mutual funds, or through US companies.
In this episode, Zeeshan Quddus, Chief Business Development Officer at UBL Funds, breaks down everything young professionals need to know about Voluntary Pension Schemes (VPS) in Pakistan. From smart saving strategies to understanding the differences between conventional and Islamic VPS, Zeeshan offers practical insights into retirement planning. Learn about URFS vs. AIRSF, withdrawal rules, and how to open your pension account in just a few steps. Whether you're just starting your career or planning ahead, this episode is packed with actionable advice to help you secure your financial future.
In this episode, we have a special guest, the incredibly talented Pakistani actress and entrepreneur, Komal Aziz Khan. Known for her stellar performances in popular dramas like "Ishq-e-Benaam," "Bay Khudi," "Gumrah," "Bisaat-e-Dil," and "Raaz-e-Ulfat," Komal has not only made a mark in the entertainment industry but has also ventured successfully into the world of entrepreneurship.Komal Aziz Khan shares her inspiring career growth story and delves deep into her entrepreneurial journey with her brand "Omal by Komal," which she started five years ago. "Omal by Komal" has now become a profitable brand, known for its trendy and stylish women's outfits. Komal talks about the challenges she faced, the strategies she employed, and the passion that drove her to build a successful business.In this candid interview, Komal also addresses a recent controversy involving her brand. Allegations of a toxic work culture surfaced on LinkedIn from former employees, and Komal responded gracefully to all the accusations, maintaining transparency and dignity.Key Highlights:-Komal Aziz Khan's transition from acting to entrepreneurship-The growth story of "Omal by Komal"-Navigating controversies and maintaining a positive brand image-Tips and advice for aspiring entrepreneursDon't miss out on this insightful conversation filled with inspiration and valuable lessons. Hit the play button now and dive into the journey of Komal Aziz Khan!
Are you looking to invest in the stock market or explore mutual funds in Pakistan and Dubai? In this episode of the Hustle Podcast, we sit down with Ammar Yaseen, Co-founder of Sarmaaya Financials, to break down everything you need to know about smart investing.🔥 What You'll Learn:✅ Stock market trends in Pakistan & Dubai✅ How to start investing in mutual funds✅ Common mistakes investors make✅ Best strategies for long-term financial growth✅ How to mitigate risks & maximize returnsWhether you're a beginner or a seasoned investor, this conversation is packed with valuable insights to help you make informed financial decisions. Don't miss out!
In this episode of Hustle, we sit down with Imtiaz Gadar, CFA, CEO of Al Meezan Investments, to break down key investment concepts and strategies for the Pakistani market. Whether you're a seasoned investor or just starting out, this conversation covers essential topics to help you navigate the world of mutual funds, index funds, ETFs, gold investments, and financial planning.We address common misconceptions about investing and mutual funds, discuss the importance of money mindset, and explore how foreign investors can tap into Pakistan’s financial market. Imtiaz Gadar also shares insights into different fund types, including gold funds and index funds, and explains the role of front-end and back-end loads in mutual fund investments.Additionally, we get a behind-the-scenes look at his journey from being a management trainee to CEO, offering valuable career advice for those looking to grow in the finance industry.If you're interested in investment opportunities, financial planning, or building wealth through strategic investments, this episode is a must-watch.
Join host Maham Khalid on this captivating episode of Hustle as she sits down with Asad and Saima, founders of Food Fusion, the renowned recipe channel, to delve into their inspiring success story. In this candid interview, they reveal the remarkable challenges they encountered while building this culinary empire.Discover the incredible sacrifices made by these visionary entrepreneurs as they recount leaving their high-paying jobs to embark on a daring venture. They fearlessly invested their time and resources in acquiring essential skills such as videography, editing, and more. Breaking free from societal norms, they even went to the extent of selling their car to ensure their team's salaries were paid during the early stages.Throughout their journey, one thing remained constant: their unwavering commitment to quality. Even in the face of adversity, Food Fusion never compromised on delivering excellence to their audience. Their dedication to adhering strictly to quality standards not only ensures the health and satisfaction of their viewers but also serves as a testament to their unwavering principles.Beyond their culinary expertise, Food Fusion embodies the transformative power of valuable content. Their recipes not only tantalize taste buds but also make a profound difference in the lives of people around the globe. From providing inspiration in the kitchen to fostering a sense of community, their impact is truly remarkable.
Join us for an exclusive interview with Saif Ali, the Executive Director of Dastgyr. He shares his remarkable journey of resilience and triumph with host Maham Khalid. In this captivating episode, Saif recounts his life-changing experiences, starting from his arrival in Karachi with his late father. Alone and without a degree, he faced numerous rejections while searching for employment.Times were tough, and there were moments when Saif didn't even have a single rupee to his name. However, he refused to give up. With sheer determination, he undertook multiple jobs and diligently saved every hard-earned rupee. Saif's relentless efforts eventually led him to rise from nothing to become the esteemed Executive Director of Dastgyr.Saif's story is an extraordinary testament to the power of perseverance and self-belief. Through this interview, he imparts invaluable lessons and insights that the younger generation can learn from. Join us as we delve into the inspiring narrative of Saif Ali, a true embodiment of success against all odds.
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This episode unpacks the real-world challenges of HR in corporate Pakistan. Our guest sheds light on the disconnect between HR theory and practice, the politics that shape careers, and the leadership tactics that actually work. From navigating people-pleasers to protecting your credit at work, this conversation is essential for anyone serious about workplace dynamics and growth.What You’ll Learn:✅ HR theory vs. corporate reality✅ How strong leaders build capacity✅ Dealing with toxic culture & credit theft✅ Emotional intelligence in workplace politics✅ Job-hopping risks & human capital strategy
In this insightful episode of Hustle, we sit down with Abdul Rehman Najam, CEO of ARN Financial Advisors, to break down everything you need to know about investing, financial literacy, and navigating the stock market in Pakistan.From his early money mistakes to the books that shaped his investment mindset, Abdul Rehman shares invaluable lessons for beginners and seasoned investors alike. We discuss how to start investing, whether mutual funds or stocks are better, and how to identify strong companies. He also sheds light on the misconceptions surrounding the stock market and gives practical advice on gaining financial knowledge in today’s world.Whether you're just getting started or looking to sharpen your strategy, this conversation is packed with actionable insights that can help you take control of your financial future.
Explore the journey of Abrar Ud Din, founder of Naheed Supermarket, as he reveals how a modest family-run store evolved into one of Pakistan’s most trusted retail brands.Abrar reflects on his early challenges, the impact of hands-on leadership, and the values that built lasting customer trust. He shares insights on navigating political disruptions, managing capital with limited resources, and transitioning from manual to digital systems, without formal business education.This conversation offers timeless lessons in resilience, innovation, and leading with integrity ideal for entrepreneurs, business enthusiasts, and anyone curious about the story behind a household name.
In this podcast, host Maham Khalid talks with Ayesha Leghari, Country Director at PSI (Population Services International), about topics that are often ignored in Pakistan.They discuss why sex education is still a taboo, how it can prevent harassment, and why awareness is missing at both school and community levels. The conversation also touches on the difference between sex education and pornography, and how a digital ecosystem can help improve hygiene and sexual health awareness.Ayesha shares her insights on menstrual health, the challenges of puberty, and how both psychologists and gynecologists play a role in guiding people. They also discuss contraceptive methods, religious and cultural taboos, and the backlash people face when speaking about these issues.The discussion moves towards Pakistan’s population crisis, the reality of hidden abortions, the importance of family planning, and how working women face challenges around childbirth. Ayesha also explains PSI’s global mission and how it works at the local level to make an impact.
In this episode, we sit down with Daniyal Sheikh as he takes us through the untold story behind Karachi Vines — from its early days, memories, and viral content to how the team built their identity. Daniyal dives into the world of brand campaigns on YouTube vs Instagram, the struggles of monetization in Pakistan, and why podcasting still gets below-average traction in the country.He shares his pre-production strategy, how his team handles content distribution, copywriting, reels making, and the process that goes behind every idea. Daniyal also opens up about his heartbreak with cricket, how it changed his path, and even inspired him to invite cricket legends like Wasim Akram, Shahid Afridi, and many more to his podcast.From his travel journeys, creative inspirations, and a candid look at the future of podcasting in Pakistan, this conversation is packed with insights every creator should hear.
