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How Not to Start a Business: Lessons from our Journey
The Invention Junkies
13 episodes
6 days ago
Can we launch our dream design business in just 3 months before the money runs out? We were unexpectedly pushed off a cliff when we were made redundant from our tech start-up jobs and decided to go all in our dream. Armed with a passion for creativity, deep-tech start-up know-how and a sheer determination we’re sharing our all-or-nothing journey in real time. Each week, we’ll share real-time wins, setbacks, and behind-the-scenes flashbacks to projects that led us here. Will we make it, or will the clock run out? Tune in to join the adventure and see if we can bring this dream to life!
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Entrepreneurship
Business
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Can we launch our dream design business in just 3 months before the money runs out? We were unexpectedly pushed off a cliff when we were made redundant from our tech start-up jobs and decided to go all in our dream. Armed with a passion for creativity, deep-tech start-up know-how and a sheer determination we’re sharing our all-or-nothing journey in real time. Each week, we’ll share real-time wins, setbacks, and behind-the-scenes flashbacks to projects that led us here. Will we make it, or will the clock run out? Tune in to join the adventure and see if we can bring this dream to life!
Show more...
Entrepreneurship
Business
Episodes (13/13)
How Not to Start a Business: Lessons from our Journey
Episode 12 - How to plan a last minute Christmas party with no budget!

In our 2024 Christmas special we relive a past project where we crafted the ultimate Christmas party event. It involved launching flower pots with a one of a kind vertical rail gun launch system! The budget was small, the team needed a celebration and we took it upon ourselves to create a day which no one could forget.


Links to stuff mentioned in this episode*

  • ⁠⁠Never Split the Difference⁠⁠ - https://amzn.to/3YECEEE


  • Follow us on

  • ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠ - https://www.facebook.com/profile.php?id=61562376242834

  • ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ - https://www.instagram.com/theinventionjunkies/

  • ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ - https://www.youtube.com/@TheInventionJunkies

  • ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠ - https://www.tiktok.com/@theinventionjunkies?lang=en

  • ⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠ - https://x.com/inventionjunki

  • ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ - https://www.linkedin.com/company/the-invention-junkies


*Books we’ve recommended in the Podcast

  • ⁠⁠The Really Good Idea Test⁠⁠ - https://amzn.to/4i6GY7c

  • ⁠⁠Never Split the Difference⁠⁠ - https://amzn.to/3YECEEE

  • ⁠⁠Sprint⁠⁠ - https://amzn.to/3Z3yS6S

  • The 4 hour work week book - ⁠⁠https://amzn.to/49eMjoZ⁠⁠


Our course on modern leadership

⁠⁠⁠⁠⁠https://www.udemy.com/course/a-crash-course-to-mastering-modern-leadership/?referralCode=0DA0574A5F7FAE07DC77⁠⁠⁠⁠⁠

 *Please note that some referral links are affiliate links where we earn a small commission on referring products which we are using.

Show more...
10 months ago
45 minutes 31 seconds

How Not to Start a Business: Lessons from our Journey
Week 11: Learnings from Paid Ads

This week we talk about what to expect when using paid ads on LinkedIn, we discuss User Personas (what they are and how to use them) and we fight spiders, our most important problem of the week so far


Links to stuff mentioned in this episode*

Spider catcher: ⁠https://amzn.to/3Zn10lA⁠

Plus X: https://www.plusxinnovation.com/

BLOQS: https://bloqslondon.com/?gad_source=1&gclid=Cj0KCQiA3sq6BhD2ARIsAJ8MRwVSqyXZIl9KxA7Hu7LHaZ84ZhV7ZkUqCjXuSCGgTJ3JHF9BETntFLkaArZYEALw_wcB

Coyote Peterson Black Widow: https://www.youtube.com/watch?v=l5E4o0iRoPc

PassivHause: https://www.passivhaustrust.org.uk/what_is_passivhaus.php



Follow us on

⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠


*Books we recommend

⁠⁠- The Really Good Idea Test⁠⁠

  • ⁠⁠Never Split the Difference⁠⁠

  • ⁠⁠Sprint⁠⁠

  • The 4 hour work week book - ⁠⁠https://amzn.to/49eMjoZ⁠⁠

Our course on modern leadership

⁠⁠⁠⁠⁠https://www.udemy.com/course/a-crash-course-to-mastering-modern-leadership/?referralCode=0DA0574A5F7FAE07DC77⁠⁠⁠⁠⁠

 *Please note that some referral links are affiliate links where we earn a small commission on referring products which we are using.

Show more...
10 months ago
50 minutes 20 seconds

How Not to Start a Business: Lessons from our Journey
Week 10: (not) Selling on Amazon

This week we talk everything we found out about selling on Amazon, the problem with gift giving and we solve the issue with household bins.

Links to stuff mentioned in this episode*


The 4 hour work week book - https://amzn.to/49eMjoZ

Rail based bin system https://www.youtube.com/watch?v=VhYEOG9LOIk

Switzerland underground bin system https://www.youtube.com/watch?v=LA9FsJXU66w

Amazon fee calculator https://sellercentral-europe.amazon.com/fba/profitabilitycalculator/index?lang=en_GB

Martin Lewis article on gift giving https://www.moneysavingexpert.com/news/2022/11/martin-lewis-christmas-gifts-help-or-hindrance/

Who Gives a crap video: https://www.instagram.com/whogivesacraptp/reel/DBPad33Cfjl/

Their website: https://uk.whogivesacrap.org/

Follow us on

⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠


*Books we recommend

⁠- The Really Good Idea Test⁠

- ⁠Never Split the Difference⁠

- ⁠Sprint⁠

- The 4 hour work week book - ⁠https://amzn.to/49eMjoZ⁠

Our course on modern leadership

⁠⁠⁠⁠https://www.udemy.com/course/a-crash-course-to-mastering-modern-leadership/?referralCode=0DA0574A5F7FAE07DC77⁠⁠⁠⁠

 *Please note that some referral links are affiliate links where we earn a small commission on referring products which we are using.


Show more...
11 months ago
49 minutes 51 seconds

How Not to Start a Business: Lessons from our Journey
Week 9: Losing motivation.. "I can't do this"

In this weeks episode we discuss a recent motivation black hole, why it happened, and how to get out of it. We cover proper planning, shooting from the hip as well as the balance between time, quality, and cost.


Links to stuff mentioned in this episode*

Sprint Book - https://amzn.to/3Z3yS6S

Follow us on

⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠


*Books we recommend

- The Really Good Idea Test

- Never Split the Difference

- Sprint


Our course on modern leadership

⁠⁠⁠https://www.udemy.com/course/a-crash-course-to-mastering-modern-leadership/?referralCode=0DA0574A5F7FAE07DC77⁠⁠⁠

 
*Please note that some referral links are
affiliate links where we earn a small commission on referring products which we
are using.

Show more...
11 months ago
36 minutes 13 seconds

How Not to Start a Business: Lessons from our Journey
Week 8: How not to price your products. A lesson we learnt the hard way!

Listen-in this week to find out how we're coping with our latest failure... pricing strategy - and how we've tried to fix it.

We'll also cover a great new problem of the week and hopefully leave you looking for the brilliant or disastrous designs in your own life!

Invention Junkies out!


Follow us on

⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

 

Links

Simone Giertz YouTube

https://www.youtube.com/@simonegiertz

Yetch Store

https://yetch.store/en-gbp/

The mug that hits your eyes

https://www.reddit.com/r/CrappyDesign/comments/b258xv/nothing_like_the_smell_of_coffee_and_a_good/?rdt=48514

 Our Kallax insert storage solution 

⁠⁠⁠https://www.etsy.com/shop/TheInventionJunkies?ref=dashboard-header⁠⁠⁠ 

 

*Books we recommend

- The Really Good Idea Test

- Never Split the Difference

 

Our course on modern leadership

⁠⁠⁠https://www.udemy.com/course/a-crash-course-to-mastering-modern-leadership/?referralCode=0DA0574A5F7FAE07DC77⁠⁠⁠ 

  *Please note that some referral links are affiliate links where we earn a small commission on referring products which we are using.

Show more...
11 months ago
36 minutes 32 seconds

How Not to Start a Business: Lessons from our Journey
The Trailer

This is a quick into into who we are, what we're doing, and why you should listen to our journey!

Show more...
11 months ago
2 minutes 57 seconds

How Not to Start a Business: Lessons from our Journey
Week 7: Why everything breaks (and how we want to change that)

This week, we’re taking on the world of breakable tech and sneaky business tactics!

Ever wonder why your gadgets don’t seem to last? We’ve got stories from the lightbulb conspiracy to phone fails, all exposing how products are designed to keep you buying.

But here’s the twist: we’re trying to change all that. Join us as we chat about our journey to creating products meant to last (and we'll maybe throw in a few rants and laughs along the way)


Follow us on

⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

 

Links

The Google glasses prototype video

https://www.youtube.com/watch?v=d5_h1VuwD6g

 

 

Our Kallax insert storage solution 

⁠⁠⁠https://www.etsy.com/shop/TheInventionJunkies?ref=dashboard-header⁠⁠⁠ 

 

*Books we recommend

- The Really Good Idea Test

- Never Split the Difference

 

Our course on modern leadership

⁠⁠⁠https://www.udemy.com/course/a-crash-course-to-mastering-modern-leadership/?referralCode=0DA0574A5F7FAE07DC77⁠⁠⁠ 

Show more...
11 months ago
39 minutes 46 seconds

How Not to Start a Business: Lessons from our Journey
Week 6: We're broke!

This week we explore our unfortunate financial situation, how to bring our your creativity and discuss everything wrong with scooters.

Listen now!

 

Follow us on

⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠

 

Our Kallax insert storage solution 

⁠⁠⁠⁠https://www.etsy.com/shop/TheInventionJunkies?ref=dashboard-header⁠⁠⁠⁠ 

*Books we recommend

- ⁠The Really Good Idea Test ⁠

- ⁠Never Split the Difference⁠

 

Our course on modern leadership

⁠⁠⁠⁠https://www.udemy.com/course/a-crash-course-to-mastering-modern-leadership/?referralCode=0DA0574A5F7FAE07DC77⁠⁠⁠⁠ 

 

*Please note that some referral links are affiliate links where we earn a small commission on referring products which we are using.

Show more...
12 months ago
45 minutes 11 seconds

How Not to Start a Business: Lessons from our Journey
Week 5: Holy socks and sweetcorn

In this week's episode the business has made it to user interviews, we're preparing for Kickstarter and in problem of the week we discuss how to solve a real problem: Sewage!
Tune in to find out why Matt calls an end to the episode early!

 

Follow us on

⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

 

Links

Exploding Kittens & The Key to Running a Successful Kickstarter https://www.youtube.com/watch?v=nCIgcvK8elo

 

The Norovirus in Oyster Report

https://www.food.gov.uk/research/foodborne-disease/investigation-into-the-prevalence-distribution-and-levels-of-norovirus-titre-in-oyster-harvesting-areas-in-the-uk

 

Sewage Spill Maps

Overview map of previous data https://theriverstrust.org/sewage-map

Map of live alerts https://www.sas.org.uk/water-quality/sewage-pollution-alerts/

Map of live alerts + river downstream prediction https://www.sewagemap.co.uk/

 

Our Kallax insert storage solution 

⁠⁠⁠https://www.etsy.com/shop/TheInventionJunkies?ref=dashboard-header⁠⁠⁠ 

*Books we recommend

- The Really Good Idea Test

- Never Split the Difference

 

Our course on modern leadership

⁠⁠⁠https://www.udemy.com/course/a-crash-course-to-mastering-modern-leadership/?referralCode=0DA0574A5F7FAE07DC77⁠⁠⁠ 

 

*Please note that some referral links are affiliate links where we earn a small commission on referring products which we are using. 

Show more...
1 year ago
38 minutes 44 seconds

How Not to Start a Business: Lessons from our Journey
Week 4: "Facetube" and the double diamond

In this week’s episode we discuss the double diamond process, celebrate more sales and discuss our findings from our feedback survey. 

We talk about the pain of unloading the dishwasher and what we would design to solve this problem. 

Follow us on

⁠⁠⁠⁠Facebook⁠⁠⁠⁠

⁠⁠⁠⁠Instagram⁠⁠⁠⁠

⁠⁠⁠⁠YouTube⁠⁠⁠⁠

⁠⁠⁠⁠TikTok⁠⁠⁠⁠

⁠⁠⁠⁠X⁠⁠⁠⁠

⁠⁠⁠⁠LinkedIn⁠⁠⁠

Our Kallax insert storage solution 

⁠⁠https://www.etsy.com/shop/TheInventionJunkies?ref=dashboard-header⁠⁠ 

*The Really Good Idea Test book:

⁠⁠https://amzn.to/4dEPDuk⁠⁠ 

Our course on modern leadership

⁠⁠https://www.udemy.com/course/a-crash-course-to-mastering-modern-leadership/?referralCode=0DA0574A5F7FAE07DC77⁠⁠ 

*Please note that some referral links are affiliate links where we earn a small commission on referring products which we are using. 

Show more...
1 year ago
40 minutes 10 seconds

How Not to Start a Business: Lessons from our Journey
Week 3: The FIRST SALE and idea testing

In this weeks episode we celebrate our first sale and talk though the process of testing ideas and testing our products with real users.


We talk about the pain of getting a hair cut and what we would design to mean we never had to go to a hairdressers ever again!


Take our survey!

https://forms.gle/665SjoWedfwUo24P8


Follow us on

⁠Facebook⁠

⁠Instagram⁠

⁠YouTube⁠

⁠TikTok⁠

⁠X⁠

⁠LinkedIn


Visit our Etsy store

https://www.etsy.com/shop/TheInventionJunkies?ref=dashboard-header


*The Really Good Idea Test book:

https://amzn.to/4dEPDuk


Our course on modern leadership

https://www.udemy.com/course/a-crash-course-to-mastering-modern-leadership/?referralCode=0DA0574A5F7FAE07DC77


*Please note that some referral links are affiliate links where we earn a small commission on referring products which we are using.

Show more...
1 year ago
39 minutes 24 seconds

How Not to Start a Business: Lessons from our Journey
Week 2: Dog sh*t and the sunk cost fallacy

The new business is underway, in this episode we look back over the many failures that brought us here and discuss the latest failures of the week.


Follow us on

Facebook

Instagram

YouTube

Tiktok

X

LinkedIn

Visit our Etsy store

https://www.etsy.com/shop/TheInventionJunkies?ref=dashboard-header


*The Really Good Idea Test book:

https://amzn.to/4dEPDuk


Our course on modern leadership

https://www.udemy.com/course/a-crash-course-to-mastering-modern-leadership/?referralCode=0DA0574A5F7FAE07DC77


*Some of our referral links are affiliate links where we earn a small commission on product referrals.


Show more...
1 year ago
44 minutes 46 seconds

How Not to Start a Business: Lessons from our Journey
Week 1: P45s and the beginning of the end

We've been given our P45s, the clock is ticking and we've got a business to launch.

This is Episode 1, where we talk about how we got here and why we're so determined to make it work!

Show more...
1 year ago
22 minutes 16 seconds

How Not to Start a Business: Lessons from our Journey
Can we launch our dream design business in just 3 months before the money runs out? We were unexpectedly pushed off a cliff when we were made redundant from our tech start-up jobs and decided to go all in our dream. Armed with a passion for creativity, deep-tech start-up know-how and a sheer determination we’re sharing our all-or-nothing journey in real time. Each week, we’ll share real-time wins, setbacks, and behind-the-scenes flashbacks to projects that led us here. Will we make it, or will the clock run out? Tune in to join the adventure and see if we can bring this dream to life!