
This week we talk about what to expect when using paid ads on LinkedIn, we discuss User Personas (what they are and how to use them) and we fight spiders, our most important problem of the week so far
Links to stuff mentioned in this episode*
Spider catcher: https://amzn.to/3Zn10lA
Plus X: https://www.plusxinnovation.com/
Coyote Peterson Black Widow: https://www.youtube.com/watch?v=l5E4o0iRoPc
PassivHause: https://www.passivhaustrust.org.uk/what_is_passivhaus.php
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*Books we recommend
- The Really Good Idea Test
The 4 hour work week book - https://amzn.to/49eMjoZ
Our course on modern leadership
*Please note that some referral links are affiliate links where we earn a small commission on referring products which we are using.