Send us a text In this episode, Teresa is joined by Andrew Schall, author of The Persona and Journey Map Playbook and a seasoned UX leader with over 20 years of experience in design, research, and strategy. Together, they explore how personas, journey maps, and stakeholder mapping can be used not just as deliverables, but as empathy-building tools that connect people across an organization. Andrew shares insights from his work in healthcare UX, where complexity runs high and multiple persona...
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