Green Profit Academy Pros Podcast

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Green Profit Academy Pros Podcast

Christeen Era & Steve Bousquet

116 episodes

5 months ago

Join Steve Bousquet as he visits Eastlake, Ohio, for his first on-site episode of the Green Profit Academy Pro Podcast with lawn care legend Don Zerby of EcoLawn. Don shares his incredible 48-year journey in the industry, starting from humble beginnings mowing lawns with a 10-speed bike, to leading a team of 18 and serving nearly 3,000 customers. The conversation dives into the power of mentorship, robust systems like Profit First, and the importance of building a team culture where expectati...

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Entrepreneurship

All content for Green Profit Academy Pros Podcast is the property of Christeen Era & Steve Bousquet and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Join Steve Bousquet as he visits Eastlake, Ohio, for his first on-site episode of the Green Profit Academy Pro Podcast with lawn care legend Don Zerby of EcoLawn. Don shares his incredible 48-year journey in the industry, starting from humble beginnings mowing lawns with a 10-speed bike, to leading a team of 18 and serving nearly 3,000 customers. The conversation dives into the power of mentorship, robust systems like Profit First, and the importance of building a team culture where expectati...

Show more...

Entrepreneurship

Episodes (20/116)

Green Profit Academy Pros Podcast

116-From Grassroots to Greatness: Don Zerby’s 48-Year Journey in Lawn Care & Leadership

Join Steve Bousquet as he visits Eastlake, Ohio, for his first on-site episode of the Green Profit Academy Pro Podcast with lawn care legend Don Zerby of EcoLawn. Don shares his incredible 48-year journey in the industry, starting from humble beginnings mowing lawns with a 10-speed bike, to leading a team of 18 and serving nearly 3,000 customers. The conversation dives into the power of mentorship, robust systems like Profit First, and the importance of building a team culture where expectati...

5 months ago

35 minutes

Green Profit Academy Pros Podcast

115-Unlocking Success in the Green Industry: Mindset Strategies for Surviving the “100 Days of Hell”

This week, host Steve Bousquet dives deep into the pivotal role of mindset during the most challenging stretch in the green industry—the notorious “100 Days of Hell.” As business owners battle burnout, overwhelm, and constant change, Steve introduces practical tools like the Choice Map by Dr. Marilee Adams, which helps leaders and teams shift from a victim mentality to a proactive, learner mindset. He discusses the importance of self-awareness, recognizing when you’re operating from a “Judger...

5 months ago

42 minutes

Green Profit Academy Pros Podcast

114-What Every Business Owner Needs to Know About Basis: How to Avoid Costly Tax Mistakes

In this episode, Christeen Era is joined by CPA and tax strategist Mary Pierce for an insightful deep dive into the concept of "basis"—a critical but often overlooked topic for business owners. Mary breaks down what basis really is, how it affects S corporation owners, and why understanding your basis can save you from unnecessary taxes and frustration. Drawing from her extensive experience in tax planning, Mary shares practical examples, explains common pitfalls (like using your business as ...

5 months ago

47 minutes

Green Profit Academy Pros Podcast

113-Building Long-Term Relationships in Business with Chris Snyder

In this insightful episode, Steve Bousquet welcomes special guest Chris Snyder, an expert in customer relationship-building and marketing, to discuss the pivotal role of fostering long-term connections with clients. Chris shares valuable lessons from his experience at Walgreens and his consulting firm, emphasizing the need for businesses to move beyond transactional interactions and focus on creating a relational ecosystem. The duo highlights actionable strategies such as joining community or...

5 months ago

44 minutes

Green Profit Academy Pros Podcast

112-Proven Strategies to Unlock Your Business Growth

In this episode, Christeen Era and Steve Bousquet dive into actionable strategies and insights to help you unlock your business's potential. They discuss the importance of leveraging data-driven decision-making, overcoming operational bottlenecks, and building a resilient mindset as a business owner. Christeen and Steve explore real-world examples, share their personal experiences, and provide practical tips to empower entrepreneurs to achieve sustainable growth in competitive markets. Wheth...

6 months ago

47 minutes

Green Profit Academy Pros Podcast

111-Cracks and Crevices: Fixing Business Gaps in Lawn Care & Landscaping | Strategies for 2025 Success

In this episode, Steve Bousquet navigates through the concept of "cracks and crevices" within a business, using his own experiences from his lawn care and landscaping company to provide actionable advice for growth and stability. Steve delves into critical operational areas like marketing, sales, deliverables, finances, and people, emphasizing the importance of preparation and proactive planning. From fine-tuning marketing strategies to maximizing gross profit margins, and managing cash flow ...

6 months ago

36 minutes

Green Profit Academy Pros Podcast

110-Sustainable Lawn Care Strategies: Expert Insights with John Huber | Green Industry Success

In this episode, Steve Bousquet is joined by long-time friend and industry pioneer, John Huber, to discuss four decades of navigating the ever-evolving green industry. From his work formulating environmentally sustainable products, like the innovative Hudson Valley Natural line, to emphasizing patience, persistence, and passion, John shares invaluable lessons on creating a balanced approach to work, health, and life while fostering greener landscapes. The conversation dives deep into the scie...

6 months ago

1 hour 2 minutes

Green Profit Academy Pros Podcast

109-Top Books for Personal Growth and Business Success | Must-Reads for Entrepreneurs

In this unique episode, Christeen Era and Steve Bousquet step away from traditional business discussions and dive into the power of books and learning for personal and professional growth. They explore recent reads, including Mel Robbins' Let Them and Don Miguel Ruiz’s The Four Agreements, offering actionable insights on boundaries, assumptions, effective communication, and building healthier relationships in life and business. Christeen reflects on how Robbins’ perspective on enabling others...

6 months ago

1 hour

Green Profit Academy Pros Podcast

108-How to Build a Winning Team: The Ultimate Onboarding Guide for Success

-In this episode, Christeen Era and Steve Bousquet delve into the often-overlooked yet pivotal process of on-boarding. They unpack why on-boarding truly sets the tone for employee retention, team cohesion, and business success. From pre-boarding strategies to first-day checklists and structured post-hire touch points, they emphasize the importance of creating a welcoming, inclusive, and intentional on-boarding experience. By fostering an environment where new hires feel valued and engaged, yo...

7 months ago

3 minutes

Green Profit Academy Pros Podcast

107-Mastering Hiring & Firing: Building the Team Your Business Deserves

In this episode, Christeen Era and Steve Bousquet tackle one of the most critical challenges for any business owner – hiring the right team and knowing when to let go. They share actionable insights on how to attract top talent, conduct effective interviews, and implement working interviews to ensure a great fit for your company culture. Christeen and Steve explain the importance of offering competitive pay and benefits to hire "grown-ups" who bring responsibility, integrity, and productivity...

7 months ago

1 hour 1 minute

Green Profit Academy Pros Podcast

106-Lawn Care & Landscaping Success: Marketing, Hiring, and Pricing Tips for 2025

In this episode, Christeen Era and Steve Bousquet provide actionable tips to ensure your business starts the 2025 season on the right foot. From effective marketing techniques like leveraging truck signage, QR codes, and social media, to utilizing platforms such as Google Business Profile to attract more clients, Christeen and Steve cover it all. They also delve into the importance of clear and competitive pricing strategies to boost profitability, offering advice on labor costs, material mar...

7 months ago

1 hour 6 minutes

Green Profit Academy Pros Podcast

105-Roar Review and Rant

In this solo episode of the podcast, host Steve Bousquet dives into the themes of “Roar, Review, Rant, and Revere” while sharing insights from his 42 years of experience in the lawn care and landscaping business. Steve reflects on his company's preseason preparations, including setting ambitious goals, conducting extensive team training, and fostering a growth mindset among his staff. He emphasizes the importance of investing in people, recounting how focused efforts on team development, cert...

7 months ago

28 minutes

Green Profit Academy Pros Podcast

104-Mastering Pricing Strategies: Boost Profit & Efficiency in Your Business!

In this episode, Steve and Christeen dive deep into the critical topic of pricing strategy and how it can significantly impact the profitability and sustainability of your business. They discuss the essential components every business owner must consider, including labor, equipment costs, material markup, and overhead. Christeen emphasizes the importance of understanding utilization rates, seasonal dynamics, and how to structure your pricing to ensure every piece of your operation is accounte...

7 months ago

1 hour 8 minutes

Green Profit Academy Pros Podcast

103 - Interview With Bob Tunzi

In this episode, Steve Bousquet is joined by long-time friend and peer, Bob Tunzi of Tunzi and Sons Landscaping, to discuss Bob’s over 30 years of experience in the landscaping industry. From starting his business in the early 1990s after a career change to completing $200,000+ outdoor living projects, Bob shares his journey of growth, challenges, and valuable lessons learned along the way. They discuss the evolution of the landscape industry, the importance of processes, and how small busine...

8 months ago

1 hour 4 minutes

Green Profit Academy Pros Podcast

102 - When Your Pricing Strategy is Spot On, But Your Overhead Costs Are The Issue

In this episode, Steve Bousquet and Christeen Era take a deep dive into an often-overlooked aspect of business success—managing overhead costs. They break down the distinction between direct costs and overhead, explaining how expenses like rent, utilities, administrative salaries, and loan payments can impact your bottom line. With actionable insights, they outline the symptoms of overhead issues, such as low profit margins, cash flow problems, and difficulty scaling, helping you identify if ...

8 months ago

56 minutes

Green Profit Academy Pros Podcast

101 - Mastering Business Success: How Benchmarking Strategies Boost Profitability and Growth

In this episode, Steve Bousquet and Christeen Era delve into the power of benchmarking as a tool to drive business success. They break down the concept of benchmarking, its significance, and how it can be utilized to measure performance against industry standards, identify gaps, and foster continuous improvement. From tracking key performance indicators (KPIs) like gross profit margins, sales per labor hour, and customer retention rates to understanding how these metrics inform strategic deci...

8 months ago

58 minutes

Green Profit Academy Pros Podcast

100 - 100 Business Lessons for Lawn Care & Landscaping Success | Hiring, Delegation, & Profit First Tips

In this milestone 100th episode, Steve Bousquet and Christeen Era reflect on the journey that brought them here, sharing their most valuable lessons and takeaways from years of entrepreneurship, coaching, and hosting 99 prior episodes. From the challenges of hiring and onboarding to the power of proper delegation, time management, and strategic planning, they dive into the practical insights that have helped countless small businesses thrive. They also explore topics like the emotional side o...

8 months ago

1 hour 1 minute

Green Profit Academy Pros Podcast

99 - Rick Wallace of Liquid Lawns

In this episode of the Green Profit Academy Pro's podcast, host Steve sits down with Rick Wallace, an accomplished entrepreneur running a thriving lawn care business. Rick shares his inspiring journey from starting at age 12 with a push mower to growing his lawn care company to over 8,000 clients, with locations in Georgia and Florida. Together, Steve and Rick dive into the challenges and successes Rick experienced while transitioning from traditional landscaping to a focused lawn application...

9 months ago

1 hour 15 minutes

Green Profit Academy Pros Podcast

98 - Top 5 Ways to Make More Money in 2025

In this episode, Steve and Christeen discuss the top five ways small business owners can increase profitability in 2025. They dive into actionable strategies, including how to effectively raise your prices, stop offering low-profit services, and improve your estimating processes. Christeen shares insights on the importance of understanding costs, setting expectations for your team, and avoiding common pitfalls in pricing. The hosts also tackle the critical topic of hiring smarter by finding t...

9 months ago

55 minutes

Green Profit Academy Pros Podcast

97 - Planning and Goal Setting for Business Success

In this episode, host Christeen Era delves into the critical importance of planning and goal setting for achieving business success in today's fast-paced environment. She unpacks the concept of strategic planning and its role in efficiently allocating resources and aligning efforts towards long-term sustainability and growth. Christeen emphasizes the significance of setting clear objectives that align with a company's mission and vision, ensuring cohesive progress. She also highlights essenti...

9 months ago

26 minutes