Send us a text Thinking about hiring an agency or running your Google Ads yourself? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down the pros, cons, and trade-offs between DIY, freelancers, and full-service agencies — so you can make the right call for your budget, goals, and stage of growth. Learn when it pays to do it yourself, when outsourcing saves you money, and how hybrid “done-with-you” options can fast-track your success. Get your free 30 minute strat...

Send us a text Bad agencies are everywhere and they’re costing businesses millions. In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest red flags to watch for when hiring or working with a Google Ads agency or freelancer. Learn how to identify poor tracking setups, vanity reporting, lack of communication, and shady ownership practices before they sink your results. Get the ultimate Google Ads Q4 checklist here: https://checklist.younganddigital.marketing/ ...

Send us a text Tracking and analytics have never been more complex, or more critical. In this episode, Jeremy sits down with Luc Nugteren, one of Europe’s top tracking specialists, to unpack what’s really happening with consent mode, server-side tracking, and offline conversions. You’ll learn how to build a compliant, high-accuracy setup that Google actually rewards and why most advertisers are still getting it wrong. Follow Luc on LinkedIn: https://www.linkedin.com/in/luc-nugteren/ Get in to...

Send us a text The Ultimate Q4 Google Ads Prep Guide (and Costly Mistakes to Avoid) Get our Ultimate Google Ads Checklist here: https://checklist.younganddigital.marketing Q4 can make or break your year — but most advertisers go in unprepared. In this episode, Jeremy shares the 8-step Google Ads Q4 checklist he uses with every client to maximize sales, boost ROAS, and avoid the costly mistakes that waste millions each holiday season. From offer planning to bid strategy tweaks and campaign t...

Send us a text Hitting a ceiling with your Google Ads growth? In this Google Ads Unleashed episode, host Jeremy breaks down how to scale internationally without wasting ad spend or tanking ROAS. Learn how to structure accounts, manage domains, handle multiple currencies, and localise your feeds and landing pages for sustainable growth. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www....

Send us a text The right tools can make or break your Google Ads success. In this episode of Google Ads Unleashed, host Jeremy shares his top 10 essential tools that every advertiser should be using in today’s AI-driven, automated landscape. From feed management and attribution to AI, competitor analysis, and client reporting, discover the stack that keeps campaigns running profitably. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Sca...

Send us a text Struggling with Google Ads that just won’t convert? In this episode of Google Ads Unleashed, host Jeremy breaks down exactly how to diagnose a failing account and pinpoint where things are going wrong. From search terms and CTR to CPCs, add-to-cart rates, checkout issues, and even shipping, he shows you how to spot the weak link in your funnel and fix it. This episode takes you step-by-step through real examples so you can troubleshoot your campaigns with confidence...

Send us a text Think adding negative keywords always improves results? Think again. In this episode of the Google Ads Unleashed Podcast, host Jeremy explains why most advertisers are overdoing negatives—and how it can actually hurt performance. You’ll learn when to trust Google’s smart bidding, why data (not gut instinct) should guide exclusions, and how to run an A/B test to see if cutting back boosts results. 👉 Curious if your keyword lists are doing more harm than good? Tune in ...

Send us a text Ever wondered if your Google Ads are actually driving incremental sales—or if those conversions would’ve happened anyway? In this episode of the Google Ads Unleashed, Jeremy breaks down the concept of incrementality and shares a 5-step framework to test it for yourself. You’ll learn how to build a clear hypothesis, set up a geo holdout test, and measure results without falling into common traps. Get your free 30 minute strategy session with Jeremy here: https://www.younga...

Send us a text In this episode of Google Ads Unleashed, host Jeremy breaks down the power of advertorials - paid articles that look like editorial content and guide users to convert without aggressive sales tactics. You’ll learn when to use advertorials, how they help you capture more SERP real estate after maxing out Search, Shopping, and Demand Gen, and the step-by-step process to launch your own campaign. From comparison pages to cross-domain tracking and even affiliate tie-ins, this...

Send us a text Google Ads not spending? In this episode of Google Ads Unleashed, host Jeremy breaks down four key fixes to get your campaigns moving again. From catching hidden disapprovals to adjusting bid strategies, checking Merchant Center errors, and improving quality signals, you’ll learn the exact steps to diagnose and resolve stuck campaigns. Whether you’re running Search or Shopping, this guide will help you troubleshoot why your ads aren’t serving—and how to fix it fast....

Send us a text How do you grow revenue by 50% without increasing ad spend? In this episode, host Jeremy breaks down a real client case study that did exactly that. You’ll learn how profit-first tracking (profit bidding) changes decision-making, why offline conversions from your CRM are critical, and how a PMax brand vs. non-brand split can unlock higher ROAS. Jeremy also shares how server-side tracking, call tracking, and passing Shopify profit data back into Google Ads set the fo...

Send us a text Struggling to spot wasted ad spend in your search terms? In this episode, host Jeremy shares a powerful but underused strategy: how to run an N-gram analysis to uncover hidden patterns in your Google Ads data. You’ll learn how to identify one- and two-word phrases that drive up your CPA, how to automate the analysis using ChatGPT, and why this method is perfect for summer account cleanup. Want to finally know if words like “Amazon” or your competitor’s brand are kil...

Send us a text Top advertisers are quietly shifting away from automation—and for good reason. In this episode of Google Ads Unleashed, host Jeremy shares why manual bidding is making a comeback, especially for brand campaigns, low-volume accounts, and high-CPC segments. Learn where smart bidding fails, how to run strategic A/B tests, and why taking back control of your bids might be your next best move. Get your free 30 minute strategy session with Jeremy here: https://www.youngan...

Send us a text Amazon Just Disappeared from Google Shopping—Here’s What It Means for Your Ads In this episode of Google Ads Unleashed, host Jeremy breaks down the shock exit of Amazon from Google Shopping and why it’s a golden opportunity for ecommerce advertisers. Learn how this move could lower your CPCs, boost your impression share, and open the door for niche players to win big. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scal...

Send us a text Big news—Jeremy’s hosting a live webinar this Thursday 24th July with Product Hero, and you’re invited! Sign up now: https://producthero.webinargeek.com/how-to-start-demand-gen-the-right-way-a-proven-media-buying-framework-for-ecom-brands In this episode, get a sneak peek of what he’ll be covering: how to launch high-converting Demand Gen campaigns, structure your YouTube and Discovery ads for success, and avoid common mistakes. Plus, hear a fresh case study that shows exactly ...

Send us a text Is Google Ads really harder—or are we just ignoring the Magic Mix aka the fundamentals? In this episode, Ed Leake breaks down why PPC success still comes down to strategy, not hacks. Host Jeremy and Ed talk frameworks vs. courses, the rise of automation and AI, and why most ad accounts fail outside the platform. If you're tired of chasing shiny objects and want performance that actually scales, this one’s for you. Get your free 30 minute strategy session with Jeremy here:...

Send us a text Summer ad slump? Here’s how to thrive while everyone else panics. In this episode of Google Ads Unleashed, host Jeremy breaks down why Google Ads performance often dips in summer and what to actually do about it—no panic tweaks, no desperate measures. Learn how to audit your account, refresh your assets, optimise your feed, and set the stage for a powerful Q4. Packed with actionable advice for Ecom and lead gen brands, this is your survival guide for summer slowdown...

Send us a text What if your best-performing Google Ads campaigns aren’t actually adding any value? In this episode of the Google Ads Unleashed Podcast, host Jeremy is joined by Marcel Smal of Roots Network breaks down the real meaning of incrementality in PPC—why it matters, how to test it, and what most advertisers get wrong. We explore brand search cannibalisation, PMax pitfalls, conversion lift studies, and the hidden costs of not knowing your true impact. If you want to separate per...

Send us a text Missed Google Marketing Live 2025? Here's your fast-track summary. In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest updates from GML 2025 - AI Overviews, Smart Bidding Exploration, Performance Max reporting, and the long-awaited A/B testing in Merchant Center. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-...