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Getting the Brand Back Together
Brad Circone
21 episodes
1 month ago
Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand. Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.
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Marketing
Music,
Business,
Society & Culture,
Music Interviews
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All content for Getting the Brand Back Together is the property of Brad Circone and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand. Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.
Show more...
Marketing
Music,
Business,
Society & Culture,
Music Interviews
Episodes (20/21)
Getting the Brand Back Together
20. Humility, Reflection, Awareness: The New Attributes Reshaping Leadership Development & The Next Best Right Decision
CEO of the Innovative Leadership Institute, Maureen Metcalf, gets to grips with the mechanics of leadership and identifies the personality traits that make or break a business.
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4 years ago
53 minutes 29 seconds

Getting the Brand Back Together
19. Donna Mogavero and The Divinity Of An American Singer-Songwriter
The legendary singer-songwriter Donna Mogavero reflects on her decades-spanning career as a category-defying musician, and reveals why she chose to make Columbus, Ohio her forever home and creative stomping ground.
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4 years ago
1 hour 1 minute 29 seconds

Getting the Brand Back Together
18. Dolly Parton, Doughnuts, and The Rea Way: How A Humble Accounting Firm Became Trusted Advisors
Becca Johns, Director of Practice Growth at Rea & Associates, talks about rebranding an accounting firm beyond the spreadsheet, with the help of famous employees, unique marketing strategies, and a reliable box of doughnuts.
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4 years ago
57 minutes 56 seconds

Getting the Brand Back Together
17. Chasing Fashion Branding and Finding The Verve – The Fit That Feels Good and The Feel That Fits Good
Part 2 of our conversation with brand aficionados, Jay Borman and Sara Zimmermann, a dynamic duo helping companies think outside the box and dress their brands up differently.
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4 years ago
1 hour 1 minute 52 seconds

Getting the Brand Back Together
16. How A Toy Story Titan & A Retail Dog Help Brands Find Their Truth
Co-conspirators and creative visionaries Jay Borman + Sara Zimmermann discuss how they brought playfulness into corporate leadership roles at EXPRESS, the premise behind their agency, Merciful Thieves, and the power of a great fashion statement.
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4 years ago
50 minutes 12 seconds

Getting the Brand Back Together
15. Passion, Rhythm & Groove: Engineering the Brand Of Bass from Jamerson to Flea to Entwistle
The Toll’s bass player, Greg Bartram, sits with lead singer, Brad Circone, to reflect on the ever-evolving brand of bass in the industry and how James Jamerson impacted the creative and musical trajectory of The Toll.
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4 years ago
57 minutes 1 second

Getting the Brand Back Together
14. Brands Are Born To Be Wild: Why Leaders Must Find Their “Always” Customers and Share What They Love
Founder & CEO of the Floriss Group, James Rores, sets the record straight on contemporary leadership, sales, branding, and the importance of customer-brand connection in the quest for sustainable growth.
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4 years ago
43 minutes 54 seconds

Getting the Brand Back Together
13. Progressive Is Back In Black As the Brand Re-Emerges from the Pandemic
The show is never over for Nino Cervi, CEO & Partner of Progressive Flooring & Services, who stops at nothing to make sure his team of master craftsmen are one step ahead of the consumer curve.
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4 years ago
54 minutes 6 seconds

Getting the Brand Back Together
12. Why Success in the Music Industry (and Any Business) is About Relationships, Not Talent
Founder and Director of Groove U, an immersive music industry program in Dublin, Ohio, Dwight Heckelman explains how his program and unique approach gives students the fundamental skills needed for today’s ever-evolving music business.
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4 years ago
1 hour 37 seconds

Getting the Brand Back Together
11. A Rock ‘N’ Roll Trial By Fire: Transformation From Artist To Attorney
Lawyer, cousin, and former Toll guitarist, Rick Silk, talks about creating a band without any musical merit, and why The Toll's record deal with Geffen – alongside Guns & Roses, Aerosmith, Joni Mitchell, Jimmy Page, and Sir Elton John – was doomed to fail.
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4 years ago
1 hour 7 minutes 31 seconds

Getting the Brand Back Together
10. How A Midwest Entertainment Company Brought Us Neil Young, Coldplay, and Twenty-One Pilots
Scott Stienecker, CEO of PromoWest Productions and now Regional VP for AEG, reveals how he secured legendary acts like Green Day and The Jonas Brothers to “underplay” at the intimate rock venue, The Newport Music Hall, “America’s longest continually-running rock club.”
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4 years ago
45 minutes 44 seconds

Getting the Brand Back Together
9. Image Is Everything - Tom Waits, AC/DC, Ralph Lauren, & You - How You Present Is Who You Are
Commercial photographer and lifelong music fan Craig Wilson talks about photography's everlasting relevance in the advertising, fashion, and music industries.
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4 years ago
45 minutes 56 seconds

Getting the Brand Back Together
8. If Songwriting Is A Business, John Schwab Is Its Brand (and McGuffey Lane Is The Company)
John Schwab explores the art of songwriting and shares his secrets to b(r)and building and longevity in the fickle music industry.
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4 years ago
57 minutes 56 seconds

Getting the Brand Back Together
7. The Brand Reinvention Tour: Taking Rock ‘N’ Roll by Storm With Florence Henderson’s Approval
Rusty Ranney, CEO and President of L!VE, shares how he built a brand as a light designer, from a one-man show to a fully-fledged global entertainment provider, one beam at a time.
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4 years ago
47 minutes 24 seconds

Getting the Brand Back Together
6. From Poster Boy to Record Man: What Do Levi’s, Los Angeles, and Led Zeppelin Have in Common?
Bruce Garfield reminisces on his time in the music industry, helping to sign and develop artists like Grace Jones, despite pushback from label execs.
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4 years ago
54 minutes 18 seconds

Getting the Brand Back Together
5. The Rolling Stones Prove That You Can't Rush Mayhem
Musician and marketing expert Don Nixon talks purpose, platforms, and positioning for bands and brands.
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4 years ago
48 minutes 41 seconds

Getting the Brand Back Together
4. What Companies Can Learn From Aerosmith, Elton John, & Madonna
Brand consumer specialist, Roger Blackwell, distills the marketing successes of the brands that rock our world.
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4 years ago
1 hour 5 minutes 30 seconds

Getting the Brand Back Together
3. It’s A Hard Rock Life for Shadowbox Live
Learn why Shadowbox Live still shines so bright, with Ohio’s ultimate theater icon.
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4 years ago
48 minutes 12 seconds

Getting the Brand Back Together
2. Retail, Radio, and Rebel-Moves With the Likes of John Mayer and Pitbull
Andy Flick shares his perspective of promoting both band and brand identities over 26 years at Columbia Records & RCA Music Group.
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4 years ago
54 minutes 5 seconds

Getting the Brand Back Together
1. Alice Cooper & His Mother Go to White Castle
Find out how rock ‘n’ roll helps feed the greatest hamburger chain in the world on this inaugural episode with Jamie Richardson, VP, White Castle.
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4 years ago
58 minutes 2 seconds

Getting the Brand Back Together
Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand. Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.