Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand.
Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.
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Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand.
Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.
10. How A Midwest Entertainment Company Brought Us Neil Young, Coldplay, and Twenty-One Pilots
Getting the Brand Back Together
45 minutes 44 seconds
4 years ago
10. How A Midwest Entertainment Company Brought Us Neil Young, Coldplay, and Twenty-One Pilots
Scott Stienecker, CEO of PromoWest Productions and now Regional VP for AEG, reveals how he secured legendary acts like Green Day and The Jonas Brothers to “underplay” at the intimate rock venue, The Newport Music Hall, “America’s longest continually-running rock club.”
Getting the Brand Back Together
Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand.
Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.
