Cornelia Nussbaumer is Head of Sustainability and Innovation at Wiener Linien, Vienna's public transport operator. She's driving the company's transformation toward climate-friendly mobility, diversity, and future-ready urban solutions. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.

Lenna Lockwood is the founder of Prospera, a real estate consultancy focused on creating places that support human and planetary thriving. With over a decade of experience across the United States and Western Europe, her work bridges design, strategy, and evidence-based innovation in the built environment. Her approach is regenerative, systems-oriented, and grounded in science, drawing on key frameworks such as the Biophilic Design, Circularity and Low-Carbon Design. She advises her clients on how to create places that actively support human thriving and healthspan—physically, mentally, and socially—while meeting the urgent challenges of restoring breached planetary boundaries and building a strong social foundation. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.

Eske Tammen is the Brand Management Lead for Germany, Austria and Switzerland at Tony's Chocolonely, the impact-driven chocolate company on a mission to make 100% slave-free chocolate the norm. With a background in strategic brand building and purpose-led communication, she's responsible for bringing the brand's bold mission to life through campaigns, partnerships, and local activations. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.

Marcel Aberle is a trend and future researcher. His job is to inspire people and organizations for their future and support them in implementing new ideas and strategies. He spots the megatrends that are next – and explains it in ways that stick. About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I'm a marketing strategist. I work with brands ready to take their next bold step and truly connect with their audience. I help them uncover insights that matter, design workshops that spark real change, and turn strategy into clear, actionable blueprints. In 2022 I started my own Marketing Studio FUTURESTRATEGIES [https://www.future-strategies.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. It's perfect for marketing leaders and those who aspire to be: Inspiration on marketing, strategies and sustainability. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [florian@ftrs-studio.com]!

Gerrit Woerle is the CEO of the fifth-generation family-owned cheese company WOERLE. Based in Austria, they're known for much more than just cheese—they've been quietly building an ambitious sustainability program within the food industry. From CO₂ reduction in dairy farming to biodiversity projects on local fields, there's a lot going on behind the scenes. More information about the 6th national Ressourcenforum Austria [https://www.ressourcenforum.at/]. About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [florian@ftrs-studio.com]!

Grazia Nordberg is the founder and managing partner of LOEBELL NORDBERG, a communications agency based in Vienna - in March 2023 she started AEHRE a sustainability business magazine for the German Speaking area. With it she wants to build a communicative bridge between the economy and sustainability. The magazine is full of fresh stories that surprise, about people, solutions and conveys a lightness that is often missed in other sustainability focussed content. They focus on activation, rethinking, motivation. About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [florian@ftrs-studio.com]!

Stefan Grafenhorst is Vice President Sustainability & Corporate Communications at Greiner.  Greiner is a manufacturer of plastic packaging, medical devices and foam products such as mattresses. Stefan manages sustainability at Greiner and ensures that the company becomes more sustainable overall. The main focus of this role is to reduce the negative impact and transform the business areas that are not sustainable from today's perspective. But Stefan was not always in sustainability. His professional career began in consulting before he became a development worker in Africa for several years. After working in the political arena in Berlin, he moved to Greiner in Austria in 2017. About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [florian@ftrs-studio.com]!

Carina Needham is the Global Sustainability Director at Julius Meinl, one of the world's oldest coffee roasters, founded in 1862. The brands premium coffees and teas are enjoyed in over 70 countries, reaching more than 50,000 hotels, restaurants, coffeehouses. Carina, who has been with the company for a decade, previously led the Global Marketing Department before taking on her current sustainability role. She began her career at Procter & Gamble, working in cities like Frankfurt, Geneva, and Vienna. About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [florian@ftrs-studio.com]!

Sabrina Bartl is leading the global external communications at Stora Enso Wood Products, a provider of sustainable wood-based solutions that are driving the transformation of the global construction industry. An international business degree majoring in marketing and a Master's in public communication, it all seems to have prepared her for the company she's working at. However, she's sometimes still surprised that she ended up in the construction business. About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [florian@ftrs-studio.com]!

Jonas Spitra is the Head of Sustainability Communications at the SCHOTT technology group. In his job, he accompanies and explains the sustainability transformation of the energy-intensive speciality glass manufacturer. And he is constantly learning new things about the opportunities and challenges of change. Jonas has worked as a journalist, strategy consultant and researcher in Germany and abroad. About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [florian@ftrs-studio.com]!

John Oakley is the Country Marketing and Consumer Insights Manager at IKEA Austria.  He studied marketing at university in England. Before joining IKEA a John was CEO of a major international advertising agency. He has over 20 years in advertising and marketing. The mission that John has been passionately following at IKEA is "A better everyday life for the many people, through better homes and a better planet". In 2022 he and his team launched IKEA's new brand positioning platform "Lebe Smårt" - live smart - to strengthen the brand's differentiation and purpose on the Austrian Market. About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [florian@ftrs-studio.com]!

Marika Püspök is the Chief Climate Officer of the Wiener Stadtwerke Group, since February 1, 2024. This is Viennas main infrastructure service provider for mobility and energy. It handles over 16.000 employees and several minicipal players like the Vienna energy provider, the Vienna public transportation services, the Vienna garage operators and many more. In short: It is one of the biggest employers in Austria. Her task is to set up the strategy of the self proclaimed climate protection corporation. That includes implementing ESG and sustainability in the Group. And because of all of that I have been looking forward to this chat now for a long time. About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [florian@ftrs-studio.com]!

Kiki Van Son is the Chief Brand Officer at PlantBaby Co, a direct-to-consumer nutrition startup designing convenient, naturally nutrient rich and minimally processed plant based foods and beverages for families. She started her career in advertising at the well known agency McCann New York, where she first made the connection between attention-harvesting-technologies and the decline of our privacy, democratic functioning, and wellbeing. Kiki earned her M.S. in Business for Social Impact and Sustainability, researched the social media ad revenue model's impact on mental health, worked at the Center for Humane Technology during the COVID-19 pandemic, contributed to the momentum from "The Social Dilemma," and is a founding member of The Conscious Marketing Movement. About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [florian@ftrs-studio.com]!

Dr. Veronika Montes [https://www.morganlewis.com/bios/veronikamontes] is a corporate lawyer with a focus on capital markets and M&A transactions. She also counsels companies, boards, and investors on and after IPOs, advises on public takeovers. Furthermore, Veronika counsels corporates, funds, and multinational businesses on the impact of environmental, social, and governance matters and sustainability laws and regulations, especially reporting obligations and compliance with CSRD and CS3D. About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FutureS [https://ftrs-studio.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [florian@ftrs-studio.com]!

Lars Zirpins is the Chief Marketing Officer from Weleda, a renowned sustainability pioneer brand in natural cosmetics and pharmaceuticals. The product portfolio of Weleda includes around 1000 medicines and 120 natural cosmetics, available in over 50 countries. In his role Lars focuses on driving global brand initiatives ensuring that Weleda continues to be a force for good in the industry. Lars brings a passion for sustainable and holistic approaches that fit perfectly with Weleda's philosophy. About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FutureS [https://ftrs-studio.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [florian@ftrs-studio.com]!

Joe Macleod [https://www.linkedin.com/in/josephmacleod/] designs ends. He is the Founder [http://www.andend.co/] of the worlds first customer ending business. Joe is a veteran of the product development industry with decades of experience across service, digital and product sectors. His Clients include, Volvo, Logitech, EY, Fairphone, Spotify, and Microsoft. He is a keynote speaker and author of two books on endings which we will talk about a little bit later. If you want to read Joe's books he gifted us some 25% discount codes for his exciting and insightful books: " [https://www.smashwords.com/books/view/744267]Ends!" book [https://www.amazon.com/dp/9163947846/] - code: EB55V // "Endineering" book [https://www.smashwords.com/books/view/1116883] - code: RN25W // And if you want to take his course [https://www.andend.co/cohort] - here is a 25% discount for that: 25offendscohort About the FutureStrategies podcast and Florian: Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FutureS [https://ftrs-studio.com/]. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there. And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I'd love to get to know you and your projects [florian@ftrs-studio.com]!

This recording is based on one of the top 5 most read newsletters of the last year on The Successstory of Too Good To Go [https://newsletter.ftrs-studio.com/p/too-good-to-go-marketingstrategy] You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024. If you are curious for more deep dives from my newsletter, you can sign up with this link. [https://newsletter.ftrs-studio.com/] About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level. With FutureS, my Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.

This recording is based on one of the top 5 most read newsletters of the last year on Scarcity in marketing. [https://newsletter.ftrs-studio.com/p/scarcity-in-marketing] You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024. If you are curious for more deep dives from my newsletter, you can sign up with this link. [https://newsletter.ftrs-studio.com/] About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level. With FutureS, my Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.

This recording is based on one of the top 5 most read newsletters of the last year on The Sustainable Brand Magic of Patagonia [https://newsletter.ftrs-studio.com/p/the-brand-magic-of-patagonia]. You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024. If you are curious for more deep dives from my newsletter, you can sign up with this link. [https://newsletter.ftrs-studio.com/] About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level. With FutureS, my Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.

This recording is based on one of the top 5 most read newsletters of the last year on The No. 1 Marketing Mistake and how you can avoid it. [https://newsletter.ftrs-studio.com/p/the-no-1-marketing-strategy-mistake] You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024. If you are curious for more deep dives from my newsletter, you can sign up with this link. [https://newsletter.ftrs-studio.com/] About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level. With FutureS, my Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.