We’re drowning in labels. Liberal. Conservative. Pro-this. Anti-that. In today’s world, everything — from the coffee in your cup to the shoes on your feet — has been politicized. And once a label sticks, people stop seeing each other as human and start seeing only “the other side.” That’s how dehumanization creeps in, and it’s tearing teams, families, and friendships apart.
But your dental office doesn’t have to mirror the chaos. In this bold episode, I pull back the curtain on why everything feels so divisive, how social resonance shapes every conversation, and what history has to teach us today. We’ll look at how this shows up with patients and teams in 2025, and why Patrick Lencioni is right — conflict isn’t the enemy. Conflict with trust creates growth. Conflict without trust is just politics.
You’ll walk away with practical reset statements you can use with patients and teammates, a framework for pushing back against dehumanization, and five concrete steps to build a culture where respect, sincerity, love, and trust win the day.
Because at the end of the day, politics may divide the world — but in your practice, people must always come first.
📅 Upcoming Events
Want to connect in person?
Mark your calendar for these opportunities to grow with us:
👉 Visit https://bradygroupllc.com/live-events/ for details and registration.
👥Looking for coaching? If this episode sparked something and you’re ready to go deeper, we offer personalized coaching for dental teams ready to build a culture of clarity, commitment, and trust. Let’s build something bold—together.
📩 Email amy@bradygroupllc.com or visit www.bradygroupllc.com to learn more.
🔊 Episode Summary:
If you’ve ever heard a patient say, “I’ll wait to see what my insurance covers,” and felt your soul deflate a little—you’re not alone. But here’s the truth: insurance isn’t the reason most patients say no.
In this episode, I dig deep into the dental insurance myth that’s holding teams back and killing case acceptance. I'll build a data-driven case for why leading with insurance talk needs to stop.
I promise not to leave you hanging! I'll show you how to reframe the conversation with connection, value, and trust—because patients say yes to what they understand and believe in, not what their plan dictates.
Resources -
Quick Stats and Data Sources from the Episode:
87% of Americans have dental insurance (NADP)
Only 9% use their full annual benefit (Bento)
24–34% of Medicaid adults utilize covered dental services (CareQuest)
40–44% of Medicaid-covered children get a dental visit yearly (KFF)
Here's the post on Instagram that inspired this episode from Dr. Brady Smith
📅 Upcoming Events
Want to connect in person? Mark your calendar for these opportunities to grow with us:
· October 10,2025: Front Desk Goddess Retreat– Dallas, TX
· November 5-7, 2025: Mission Possible Case-AcceptanceSuper-Conference - San Antonio, TX
👉 Visit https://bradygroupllc.com/live-events/ for details and registration.
👥 Looking for coaching? If this episode sparked something and you’re ready to go deeper, we offer personalized coachingfor dental teams ready to build a culture of clarity, commitment, and trust. Let’s build something bold—together.
📩 Email amy@bradygroupllc.com or visit www.bradygroupllc.com to learn more!
Episode Summary:
You’ve got empathy. You’ve got training. But let’s be honest—handling upset patients can still leave you rattled. In this episode of The Front Desk Goddess Diaries, we’re breaking down a simple, powerful 4-step framework to calm the chaos, defuse frustration, and keep the conversation productive (even when someone’s steaming mad).
We’ll walk through real-world roleplay scenarios, patient phrases that trigger team stress, and how to respond without getting defensive, over-explaining, or burning out. PLUS — what to say when someone crosses the line and starts being truly disrespectful.
This isn’t about being perfect. It’s about being present, professional, and prepared.
You’ll learn:
The 4-step script to calm upset patients fast
What to say instead of “I’m sorry” (and why it matters)
How to handle angry outbursts without getting pulled in
Mic-drop one-liners for setting boundaries with grace
Why proving you're right rarely works—and what to do instead
Resources Mentioned:
📅 Upcoming Events
Want to connect in person? Mark your calendar for these opportunities to grow with us:
October 10,2025: Front Desk Goddess Retreat– Dallas, TX
November 5-7, 2025: Mission Possible Case-Acceptance Super-Conference - San Antonio, TX
👉 Visit https://bradygroupllc.com/live-events/ for details and registration.
👥 Looking for coaching?
If this episode sparked something and you’re ready to go deeper, we offer personalized coaching for dental teams ready to build a culture of clarity, commitment, and trust.
Let’s build something bold—together.
📩 Email amy@bradygroupllc.com or visit www.bradygroupllc.com to learn more.
In this episode, we crack open the classic story of the chicken and the pig to explore a powerful truth: Are you just involved in your practice… or are you committed? We’ll break down what real commitment looks like in a dental office, why it matters more than ever, and how both leaders and team members can stop laying eggs and start bringing the bacon. Whether you’re a doctor or team member, this episode will challenge you, inspire you, and give you a laugh (or two). It’s time to stop showing up on autopilot—and start showing up with purpose.
👉 Download the “Be the Bacon” Team Discussion Guide
📅 Upcoming Events
Want to connect in person? Mark your calendar for these opportunities to grow with us:
October 10,2025: Front Desk Goddess Retreat– Dallas, TX
November 5-7, 2025: MIssion Possible Case-Acceptance Super-Conference - San Antonio, TX
👉 Visit https://bradygroupllc.com/live-events/ for details and registration.
👥 Looking for coaching?
If this episode sparked something and you’re ready to go deeper, we offer personalized coaching for dental teams ready to build a culture of clarity, commitment, and trust.
Let’s build something bold—together.
📩 Email amy@bradygroupllc.com or visit www.bradygroupllc.com to learn more.
Amy asks these questions during her conversation with Xaña Winans, CEO, founder, visionary, and lead strategist at Golden Proportions Marketing.
EPISODE RESOURCES -
https://www.goldenproportions.com/
Click to Schedule a 'Marketing Breakthrough' Introductory Call with Erika Fritz
LOOKING FOR TEAM TRAINING?
DALLAS - April 12, 2024
MISSION:POSSIBLE CaseAcceptance Super-Conference!
SALT LAKE CITY - May 8-10, 2024
AUSTIN - November 6-8, 2024
Did you know that your defensiveness could be killing collaboration and problem-solving? Take a listen to find out what triggers your defensiveness and how to reign it in.
Radical Collaboration by James Tamm
Looking for Team Training?
Front Desk Goddess Retreat - DALLAS - Friday, April 12, 2024
Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference! SALT LAKE CITY, May 8-10, 2024
Do you wish you could convert more new patient callers? Check out this episode to discover 3 things that could be getting in the way!
EPISODE RESOURCES -
LIVE Team Training Events –
VIRTUAL Events/Training -
Doctor Webinar - Do you have the GUTS to do what it takes to create the practice you really want? August 25, 8-10 AM MST
Front Desk Goddess Academy - . On-Demand Training for ALL things front office!
EPISODE RESOURCES -
7 Ways to get Patients to Call you back
LOOKING FOR TEAM TRAINING? Check out our upcoming LIVE and VIRTUAL Opportunities!
VIRTUAL Team Events –
Front Desk Goddess Retreat - Friday, June 23, 2023, 9 AM - 12 PM, Central
Jump Off the Insurance Hamster Wheel - Friday, July 14, 2023, 9 AM - 12 PM, Central
LIVE Team Events -
Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference! In Orlando, November 8-10, 2023
Check out our other podcast - RICH HAPPY DENTIST PODCAST
What you'll learn in this episode -
REGISTER HERE for Jump Off the PPO Hamster Wheel Virtual Event Friday, March 24, 2023 9:00 AM - 12:00 PM, Central time
Free Resource- How to communicate PPO status in a positive way without misleading patients
LOOKING FOR ADDITIONAL TEAM TRAINING?
Check out our new Front Desk Goddess Academy Virtual Courses!
Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference! April 26-28, 2023 in Las Vegas
Today I have the pleasure of visiting with Mary, Hygienist Extraordinaire! Mary has played an instrumental role in helping the practice transition toward patient-centered systems. As a result of the efforts of Dr. Alan Walker and his entire team, they’ve been able to work less while income while earning MORE INCOME. Not just the doctor, but his entire crew!
Today Mary shares her experience with Brady Group Coaching, and how listening to patients makes a significant difference in patient relationships.
LOOKING FOR TEAM TRAINING?
Check out our new VIRTUAL Courses!
LIVE TEAM TRAINING -
Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference! November 9-11, 2022 in Orlando, FL
Experience at the front desk in a dental office doesn't necessarily equal success when it comes to answering the phone. In this episode I'll share 5 things that 'experienced' teams are missing when it comes to maximizing new patient opportunities!
If you're allowing gossip, you're killing your team culture! In this episode I'll give you tips on how to 'detox' your team by getting rid of the chatter!
LOOKING FOR TEAM TRAINING?
EPISODE RESOURCES
Frustrated by flaky new patients who cancel or no show? It could actually be your fault... In this episode I'll share ways to increase the level of value and enthusiasm so that new patients actually show up in your office!
Are you on the verge of BURNOUT?
Do you feel as if you are ALL ALONE when it comes to the challenges you face?
You don't have to do it by yourself! If you’re ready to kick the Sunday night blues to the curb, register now for our brand new Front Desk Goddess Academy All-Access Virtual Coaching!
Looking for live team training? Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference! Nov. 9-11, 2022 in Orlando, FL
Check out our other podcast - RICH HAPPY DENTIST PODCAST
You can't afford to miss this episode! Amy shares FIVE REASONS why inflation is actually GOOD NEWS for your dental practice.
GOT QUESTIONS? WE HAVE ANSWERS!
Schedule your FREE 30-minute practice evaluation with Amy, or just call 800-592-7239 for more info
LOOKING FOR TEAM TRAINING?
Check out our new Front Desk Goddess Academy ALL-ACCESS Monthly Subscription!
Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference! November 9-11, 2022 in Orlando, FL
Already a Brady Group member? All Events and Resources are included in your membership! Just email Amy for more info - amy@bradygroupllc.com
Most of you are still doing things in your role as a front desk goddess that are actually creating MORE work for you! It's hard to break old habits, change the way we've 'always done it', or maybe we simply don't realize that there's a simpler way that will decrease stress and buy back valuable time.
Check out this episode to find out how you can work smarter!
EPISODE RESOURCES -
LOOKING FOR TEAM TRAINING?
There's no doubt that micromanagement is toxic. But could you be claiming 'micromanagement' because you don't want to be held accountable? Doctors, are you a 'hands-off' boss, saying you don't want micromanage, when you're really just uncomfortable leading your team?
In this episode, Amy shares her thoughts on micromanagement and how it pushes good team members away and how we can sometimes confuse good leading with micromanaging.
LOOKING FOR TEAM TRAINING?
Check out our new Front Desk Goddess Academy Virtual Courses!
Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference!
April 27-29, 2022 – Dallas, TX or November 9-11, 2022 in Orlando, FL
Check out our other podcast - RICH HAPPY DENTIST PODCAST
In today's episode, Kathleen and Amy discuss the similarities between successful dental teams and the top NCAA basketball teams that are battling their way through March Madness.
You'll hear FOUR LESSONS that we're learning during March Madness that can be applied in your dental practice that will improve your culture and decrease your stress!
Whether you're a college basketball fan or not, you don't want to miss this episode!
LOOKING FOR TEAM TRAINING?
Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference! April 27-29, 2022 – Dallas, TX
Check out our other podcast - RICH HAPPY DENTIST PODCAST
YOU DON'T WANT TO MISS THIS!
Today I have the pleasure of visiting with Lina from Alpha dental in Coral Springs, FL. The team at Alpha Dental made the decision 2 years ago to get out from under the constraints of PPO's. Today Lina shares their experience – both the benefits and the challenges.
Lina and Suzie are fellow 'Front Desk Goddesses' at the office of Dr’s Tarek and Maya Assi. While they have done an amazing job, the success the practice has experienced wouldn't be possible without the commitment of every single member of the team.
LOOKING FOR TEAM TRAINING?
Register NOW for Front Desk Goddess Retreat!
February 25, 2022 - Orlando, FL
Check out our new Front Desk Goddess Academy Virtual Courses!
Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference!
April 27-29, 2022 – Dallas, TX
Check out our other podcast - RICH HAPPY DENTIST PODCAST
Do you think you need more new patients?
Before investing a ton into marketing, listen in as I share 'Three Common Mistakes that occur when a team isn't trained to take advantage of New Patient Opportunities'
LOOKING FOR TEAM TRAINING?
FRONT DESK GODDESS ACADEMY Virtual Courses!
Register NOW for Front Desk Goddess Retreat! February 25, 2022 - Orlando, FL
Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference! April 27-29, 2022 – Dallas, TX
Check out our other podcast - RICH HAPPY DENTIST PODCAST
Many of you are coming off of your best year ever…. 2021 set a new standard, but half way through January some of you are experiencing ‘covid schedule’ - With the new omicron variant not only are some practices finding themselves short-handed, but short on the schedule as well.
So what do you do? Check out this week's episode to hear more!
LOOKING FOR TEAM TRAINING?
Register NOW for Front Desk Goddess Retreat!
February 25, 2022 - Orlando, FL
Register NOW for VIRTUAL Front Desk Goddess Retreat!
January 28, 2022
Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference!
April 27-29, 2022 – Dallas, TX
Check out our other podcast - RICH HAPPY DENTIST PODCAST
