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Founders and Empanadas
NeoWork
40 episodes
5 days ago
Hey, I'm Joshua Eidelman, Founder and CEO of NeoWork. Throughout my career, I've explored the hidden challenges founders face. From creating an AR startup to working at Bird during hypergrowth, I've had countless discussions about founders' struggles. I'm now on a journey to share important stories and insights with founders worldwide. I'll explore tech leadership's hidden struggles and triumphs, providing a platform for honest discussions, while eating delicious empanadas.
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Entrepreneurship
Business
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All content for Founders and Empanadas is the property of NeoWork and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hey, I'm Joshua Eidelman, Founder and CEO of NeoWork. Throughout my career, I've explored the hidden challenges founders face. From creating an AR startup to working at Bird during hypergrowth, I've had countless discussions about founders' struggles. I'm now on a journey to share important stories and insights with founders worldwide. I'll explore tech leadership's hidden struggles and triumphs, providing a platform for honest discussions, while eating delicious empanadas.
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Entrepreneurship
Business
Episodes (20/40)
Founders and Empanadas
From $100K Deals to Rewiring Burned-Out Founders: Why Korneel Desmet Walked Away

After scaling multiple companies, including a 70-person video agency working with clients like Coca-Cola and Disney, Korneel Desmet hit a wall.


Not once. But twice.


From penthouses in London to a van in the Spanish mountains, this episode is the story of a founder who lost himself in the hustle and built his way back through presence, breathwork, and building retreats that actually rewire the nervous system.


Today, Korneel is the co-founder of Re-Treated, a high-touch retreat company that’s helped over 500 founders and executives shift from burnout to balance. In this conversation, he and Josh get brutally honest about what it really feels like when the success metrics say “you’ve made it” but your body says “you’re done.”


This episode of “Founders & Empanadas” is just two founders talking about what breaks us and how to rebuild a life worth living.


What we cover:


  • What burnout actually feels like on the inside (and why we hide it)


  • The habits that separate successful founders from fulfilled ones


  • How to use altered states to find clarity (without psychedelics)


  • Why apathy is more dangerous than anxiety and how to escape it


  • The myth of founder discipline and what to focus on instead


  • What happens when 12 strangers go 7 days without phones


If you’re scaling a company, holding it all together, or quietly wondering “what’s the point?”, this episode is for you.


Listen wherever you get your podcasts!

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5 days ago
33 minutes 7 seconds

Founders and Empanadas
From $0.17 to $100K: How Thomas Geib Built a Business Out of Loneliness

Thomas Geib had a thriving real estate business, a fast-growing mastermind, and everything figured out… until he didn’t.


After a failed business partnership, 60K in debt, and just $0.17 left in his bank account, Thomas found himself questioning everything.


But instead of quitting, he doubled down.


He created The Entrepreneurs House in Medellín. It’s a founder community built from scratch to solve one deeply personal problem: loneliness.


In this in-person episode of Founders & Empanadas, we dive into:


  • What most founders get wrong about emerging markets


  • Why discipline is overrated


  • How to turn your lowest moment into your biggest opportunity


  • The tactics behind building a thriving community


  • And why some of the most successful entrepreneurs you know… are doing things you’d never expect.


It’s real and raw. And it might change the way you think about success.


Watch the full episode wherever you get your podcasts!


Timestamps:


00:00 – Intro and empanada banter


01:10 – Why Thomas created The Entrepreneurs House


03:45 – His first entrepreneurial spark (Minecraft YouTube!)


06:00 – Learning real estate from a stranger at Costco


08:30 – The startup that spiraled into 60K in debt


11:00 – The journal entry that changed everything


12:40 – Building a business to solve loneliness


14:00 – $0.17 in the bank and planning a $10K event


16:15 – How one connection led to a $100K day


18:00 – Why he shut down the co-living and built community instead


21:30 – The biggest mindset shift that made everything click


25:00 – Founders and mental health: how Thomas stayed grounded


27:40 – Why discipline might be overrated


30:00 – Tactical networking advice for every founder


33:00 – The book that changed how Thomas hires


35:00 – Why there’s no one right way to build a business


37:00 – Where to find Thomas and The Entrepreneurs House

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1 week ago
38 minutes 20 seconds

Founders and Empanadas
From Doctor to $700M Healthtech Founder: How Alexi Nazem Scaled Nomad Health During the Pandemic

What happens when a practicing physician builds a $700M healthcare startup?


In this episode of Founders & Empanadas, Joshua sits down with Dr. Alexi Nazem: Co-founder & former CEO of Nomad Health, Assistant Professor at Weill Cornell, and now a General Partner at AlleyCorp.


Alexi shares his journey from hospitalist to founder, how he scaled one of the fastest-growing staffing platforms in the world, and why being transparent (not invincible) is the most powerful leadership strategy during chaos.


We unpack:


  • How Nomad cracked supply-side growth in a cold-start marketplace


  • The tech engine behind W2 credentialing and nationwide compliance


  • How Alexi’s team became a PPE distributor in 2020 overnight


  • Why vulnerability is underrated in executive leadership


  • What he looks for now as a healthcare investor


This one’s a clinic on founder psychology, systems thinking, and scaling through uncertainty.


🎧 Highlights


00:00 – Intro + empanadas


01:00 – From physician to founder: the notebook that started it all


05:00 – Nomad’s origin story + early clinical pain points


07:30 – Solving the chicken-and-egg problem in marketplaces


10:00 – Why Nomad focused on clinicians first


13:00 – W2 vs. 1099: regulatory complexity as a moat


16:00 – Building a credentialing engine from scratch


18:00 – Why “let humans do what only humans can do” became a guiding principle


20:00 – Using AI to match clinicians to jobs with precision


21:45 – How Nomad automated away credentialing drudgery


24:00 – March 2020: Nomad pivots into PPE and COVID test logistics


26:00 – From survival to 10x growth: scaling Nomad under pressure


27:15 – Lessons from rapid growth: don’t trade tech for headcount


29:00 – Crisis leadership: be honest, be clear, and co-create solutions


31:00 – What medicine taught Alexi about leadership and scaling


34:00 – What doesn’t translate from medicine to startups


35:00 – Stepping down as CEO + the emotional side of transition


38:00 – Why he joined AlleyCorp to keep building and backing big ideas


39:30 – What startup founders get wrong about leadership style


41:00 – Final thoughts on kindness, team dynamics, and long-term impact


42:30 – Where to find Alexi online


—


🎙️ Follow and subscribe to Founders & Empanadas to hear more untold founder stories from the trenches.

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1 month ago
43 minutes 32 seconds

Founders and Empanadas
How to Build the Right Thing: Christie Kaplan on UX, Founder Psychology, and PMF

Christie Kaplan is the founder of Startup Design Partners, a design-led venture studio that helps early-stage teams go from chaos to clarity, before they waste six months building the wrong thing.


In this episode, Christie and Josh dive into the real work of product design: making hard decisions, listening well, and separating signal from noise when everyone just wants to be polite.


This is a crash course in how to lead with empathy, think like a researcher, and stop mistaking “busy” for “validated.”


Some things you’ll learn in this episode:


  • Why most founders fake validation without realizing it


  • How to use the Five Whys to uncover real user pain


  • The biggest misconception about product-market fit that founders get wrong


  • What Christie means when she says “design is an investor’s greatest insurance policy”


  • How to course-correct founders who are building the wrong thing (without killing their momentum)


  • The biggest emotional trap early-stage teams fall into


  • Why user surveys are almost always misleading—and what to do instead


  • The truth about founder mental health, decision fatigue, and building an MVP that actually resonates


Christie’s not only a designer. She’s a venture strategist, a founder psychologist, and an artist capturing the emotional truth of startup life.


If you’re a founder, product lead, or operator building through the fog, this one will hit home.


Listen now on Spotify, Apple, YouTube, or wherever you get your podcasts.

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1 month ago
45 minutes 13 seconds

Founders and Empanadas
From Loom to Leads: How Bethany Stachenfeld (Co-founder and CEO @ Sendspark) Built a Video Engine for Customer Creation

What if you could personalize every cold email (without recording a thousand videos)?


Bethany Stachenfeld is the Co-Founder & CEO of Sendspark, the video platform trusted by teams at Salesforce, Oracle, Outreach, and LinkedIn to drive 400%+ more engagement through asynchronous, AI-personalized video messaging.


In this episode, Bethany and Josh go deep on the evolution of modern sales, how to build a capital-efficient SaaS company, and what most startups get wrong about product-led growth. Whether you’re scaling an SDR team, testing pricing models, or just trying to avoid burnout, this conversation is packed with practical frameworks and honest founder lessons.


What you’ll learn:


  • Why “The Mom Test” is Bethany’s favorite product-market fit framework and how to use it correctly


  • The surprising reason Sendspark ditched its freemium model (and what happened next)


  • How to hire high-leverage global talent without bloating headcount or losing culture


  • The #1 mistake founders make when building GTM motion (and how Bethany avoided it)


  • How she defines a non-burnout culture that still drives serious results


  • A simple mindset shift to make enterprise implementations less chaotic


  • Why “selling yourself” isn’t just for founders, it’s a skill every teammate should master


This episode is a playbook for founders, sales leaders, and product-minded operators who want to do more with less, without losing their soul in the process.

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2 months ago
40 minutes 5 seconds

Founders and Empanadas
Why Most Wearables Are Lying to You: Mitchell Leshchiner on Health Data, AI, and Performance

When I first came across Mitchell Leshchiner on LinkedIn, I immediately DM’d him and said: “I don’t know what ElectroKare is exactly… but I know I need to learn more.”


Mitchell is the kind of founder you can’t ignore. He’s a former pro athlete, Palantir-trained engineer, and now CEO of ElectroKare: the AI-native operating system built to track and optimize the body’s most overlooked signals.


In this conversation, we dive deep into the future of health tech and the uncomfortable truth behind most wearables.


I’m so excited to have Mitchell on Founders & Empanadas because this isn’t just another chat about “wellness” or quantified self hype. This is a masterclass in how to build and scale smarter, more responsible tools in healthcare—without falling for the noise.


You’ll learn:


  • Why electrolytes—not caffeine or nootropics—might be the real cheat code for performance


  • How Mitchell uses real-time ECG signals to detect hydration, fatigue, and recovery—and why PPG-based wearables (like rings and watches) are often misleading


  • The major data blind spots behind popular health features like “biological age” and “strain scores”


  • What founders should actually prioritize in healthcare product launches: polish vs. speed


  • How ElectroKare’s AI copilot lets users query their own body (“Can I run a marathon in 2 months?”) and get dynamic training plans and supplement recommendations


  • Why first impressions matter more than YC advice might suggest


  • The daily behavior change that made Mitchell his own best power user


This episode will shift how you think about wearables, AI, and what it really means to build for human performance.


If you care about health, product quality, or building something that actually works—you’re going to love this one.


🎧 Listen on Spotify, Apple Podcasts, or YouTube now.

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3 months ago
33 minutes 49 seconds

Founders and Empanadas
The Invisible Friction Killing Your Deals with Gal Aga, co-Founder and CEO at Aligned

Most sales teams lose the deal after the demo, not because the pitch fell flat, but because their champion didn’t know how to sell it internally.


In this episode of Founders & Empanadas, I sat down with Gal Aga, CEO and co-founder of Aligned, to unpack the psychological friction that stalls deals, derails champions, and kills momentum in multi-stakeholder sales cycles.


With 17+ years in B2B SaaS leadership (including roles as CRO and VP of Sales), Gal built Aligned to solve the messy, buyer-led chaos that plagues modern selling. His POV? The best AEs offer Buying Process as a Service.


We dig into:


  • The moment in every sales cycle where buyer confusion spikes


  • Why most champions aren’t emotionally or politically prepared to sell internally


  • How internal misalignment—not vendor selection—derails enterprise deals


  • The biggest myth about CFOs (and how to actually win them over)


  • What great sales teams cut from their process to reduce complexity and move faster


This one’s a must-listen for anyone selling into fast-growing companies, multi-threaded accounts, or C-suites with competing agendas.


Listen now wherever you get your podcasts.

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3 months ago
36 minutes 45 seconds

Founders and Empanadas
Will Allred @ Lavender on AI SDRs, Content That Actually Works, and Keeping Your Company Fun

Will Allred didn’t set out to build the world’s best email coach. He was trying to sell a psychology-based marketing platform. Then COVID hit, their customers stopped paying, and they had 45 days of runway left.


What happened next? A quick pivot, a squeal of excitement from their first user, and the start of what became Lavender, now used in over 30,000 inboxes and one of the most beloved brands in B2B sales.


In this episode, Will joins Founders & Empanadas to break down:


  • The story behind Lavender’s pivot (and why their original idea had to die)


  • How renting a plane hangar for a SaaStr rave created more pipeline than any billboard


  • Why AI prospecting tools mostly suck (and what they’re getting totally wrong)


  • What most orgs get wrong about SDRs, AI, and outbound workflows


  • His playbook for tiering accounts and blending human + AI in real sales ops


  • How he uses weirdness, humor, and content to attract not just users—but the right kind of teammates


  • And why the most important brand move is just being yourself, consistently


If you care about cold email, go-to-market strategy, or scaling a culture that doesn’t feel like every other SaaS company — this one’s a must-listen.


🎧 Founders & Empanadas is live now on Spotify, Apple, and YouTube.

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3 months ago
47 minutes 43 seconds

Founders and Empanadas
What Founders Get Wrong About Mindfulness, with Tom Coburn @ Waking Up

Tom Coburn co-founded Jebbit in a college dorm room, scaled it over 13 years, raised $90M, and eventually sold the company to BlueConic. Today, he’s the CEO of Waking Up — one of the most popular meditation apps in the world.


In this episode, we talk about what it means to train your mind like you train your body, and how that shift has changed the way Tom leads, builds, and navigates uncertainty.


We cover:


  • How Tom used meditation to stay grounded through layoffs, pivots, and a near-collapse at Jebbit


  • The mindset reframe he gave his team when they were down to $1M in the bank and had no working product


  • Why most founders give up on mindfulness too quickly… and what they miss by treating it like a performance hack


  • How Waking Up balances scientific insight with contemplative wisdom, without forcing anything on the team


  • What mindfulness looks like in practice when things go wrong


  • What Tom got wrong about culture early on, and how his approach evolved over time


If you’re a founder navigating stress, uncertainty, or burnout — and want a different lens to approach it — this episode is for you.


🎧 Listen now on Founders & Empanadas.

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3 months ago
41 minutes 4 seconds

Founders and Empanadas
From Kyrgyzstan to Kodif: Building Agentic AI for the Future of Customer Experience

Everyone thinks AI is coming to take over customer support.


But Chyngyz Dzhumanazarov thinks it’s coming to expose your lack of systems.


In this episode, the Kodif CEO breaks down what most founders get wrong about implementing AI, why early-stage focus can be dangerous, and how support teams should be preparing for the future—not just with better tools, but with better workflows.


We also go deep on Chyngyz’s personal journey:


  • Growing up in post-Soviet Kyrgyzstan


  • Watching his mom start a business from scratch to survive


  • Becoming the first person from his country to graduate from Stanford GSB


  • And what that kind of perspective does to your resilience as a founder


If you’re thinking about automation, scaling a support team, or just trying to stay sane through startup chaos—this one hits on all of it.


Watch if you care about:


– The future of BPOs


– Human-AI collaboration


– Resilient founder mindset


– AI tooling vs. AI readiness


– Building companies from a place of joy, not fear


Subscribe to follow along with Founders & Empanadas.

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4 months ago
47 minutes 38 seconds

Founders and Empanadas
From Burnout to Systems Thinking: A Doctor’s Guide to Founding Right, with Dr. Osama Hashmi @ Impiricus

In this episode of Founders & Empanadas, Joshua Eidelman sits down with Dr. Osama Hashmi, dermatologist and co-founder of Impiricus, a next-gen healthtech platform transforming how pharma companies engage with physicians.


They go deep into what it really takes to build a globally distributed, high-compliance healthcare company, and why the future of clinical work won’t look like the past.


This conversation is a masterclass in:


  • Scaling remote teams across Pakistan, the Philippines, and the U.S.


  • Rewriting the SOP playbook to make offshore hires outperform


  • Balancing AI with human oversight in regulated systems


  • Separating your identity from your startup (and why it matters)


  • Staying grounded in mission when things inevitably get messy


Whether you’re a healthtech operator, systems builder, or founder trying not to lose your mind—this one’s for you.


🎧 Listen to the latest Founders & Empanadas episode.

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5 months ago
26 minutes 1 second

Founders and Empanadas
Firing, Fake Resumes, and the Future of Offshore Work, with Omer Bloch @ Remote Latinos

In this episode of Founders & Empanadas, Joshua Eidelman sits down with Omer Bloch, founder of Remote Latinos, to talk about the real (and often uncomfortable) truths behind global hiring, building remote teams, and what most founders get dead wrong about culture.


Omer has helped 700+ companies hire remote talent from Latin America, the Philippines, Egypt, and beyond. And in this conversation, he doesn’t hold back.


They cover:


  • Why A-players might be the wrong first hire


  • How to spot a toxic culture before it implodes


  • Firing with empathy—and without flinching


  • Wild stories from the front lines of remote recruiting (yes, including fake resumes and tattoos that say… well, you’ll see)


  • The real differences between LATAM, PH, and Egypt talent pools


  • And why remote work is here to stay—whether founders like it or not


If you care about team building, remote culture, or the future of work, this episode is a must.


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5 months ago
42 minutes 3 seconds

Founders and Empanadas
Why Teens Trust Mentors More Than Therapists (And What That Says About All of Us), with Patrick Gilligan @ Somethings

This week on Founders & Empanadas, Joshua Eidelman sits down with Patrick Gilligan, founder of Somethings, a behavioral health platform connecting teens with young adult peer mentors who’ve been through it themselves.


Patrick opens up about the emotional cost of working in youth mental health, why peer support often resonates more than traditional therapy, and how founders can stop gripping the wheel so hard just to survive. From building trust with teens to modeling vulnerability as leaders, this conversation is a masterclass in empathy, emotional self-awareness, and building things that actually help.


Topics covered:


  • Why Gen Z needs a different kind of mental health support


  • The real reason some founders burn out


  • Tools on the path: Journal Speak, IFS, and emotional hygiene for leaders


  • What corporate managers can learn from peer mentorship


  • How to reach silent strugglers before it’s too late


Listen in and subscribe if you care about mental health, leadership, or building systems that actually meet people where they are.

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5 months ago
41 minutes 4 seconds

Founders and Empanadas
Scaling Food Waste Solutions: Smarter AI, Smaller Footprint, with Adam Bailey, Co-Founder & CTO @ Topanga

The future doesn’t belong to the loudest idea. It belongs to the teams that can execute in the messiest industries.


In this episode of Founders & Empanadas, Joshua sits down with Adam Bailey, Co-Founder and CTO of Topanga.io, to explore what it really takes to scale technology that solves real-world operational problems—starting with food waste.


Adam shares how Topanga pivoted from food delivery to building a kitchen intelligence platform used by universities, hospitals, and senior living communities across North America.


They dig into what founders get wrong about market sizing, why human-in-the-loop AI outperforms pure automation, and how tiny shifts in workflow design can create massive financial and environmental wins.


Topics include:


  • Why solving food waste starts with rethinking operator workflows


  • How to scale into fragmented sectors like education, healthcare, and hospitality


  • Why cutting user effort is the hidden key to product adoption


  • The tradeoffs of human-in-the-loop vs full automation


  • What it really takes to stay mission-driven when the operational reality gets messy


  • Why TAM isn’t everything (and how to find markets that compound through word of mouth)


This isn’t just a conversation about sustainability. It’s a conversation about designing systems that actually work at scale.


📌 Timestamps:


0:00 – Intro and empanadas


1:00 – Early pivots: from food delivery to container tracking


5:00 – Unlocking the reusable container model for universities


8:00 – Scaling into senior living and healthcare


10:00 – StreamLine: How Topanga built smarter AI + human workflows


15:00 – Go-to-market motion: Word-of-mouth and strategic partnerships


24:00 – Mental health and operational intensity in startups


30:00 – Why zero food waste isn’t the goal (and what the real target is)


35:00 – Financial impact of small waste reductions


38:00 – Adam’s advice on market analysis beyond TAM


40:00 – Final reflections on building for impact

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6 months ago
41 minutes 48 seconds

Founders and Empanadas
Building Games, Battling Burnout, and Betting on Global Talent, with Max Albert, CEO of Adrenaline Interactive

Is in-game advertising the future of media? Can Hearthstone be a mental health tool? Why do most founders fail with overseas talent?


In this episode of Founders & Empanadas, I sit down with Max Albert—founder of Adrenaline Interactive and former eSports athlete turned venture-backed gaming CEO—for a fast-moving conversation on the real future of gaming, monetization models that aren’t predatory, and the personal story behind how gaming helped him recover from depression and drop back into life.


We cover:


  • Why in-game product placement will eat traditional advertising


  • The harsh truth about scaling with vague specs


  • The overlooked power of games in managing mental health


  • The emotional toll of startup life (and how to stay in the game)


  • Why perseverance is more valuable than product


  • And the one thing young founders should prioritize before building anything


If you’ve ever wondered what gaming can teach you about product, performance, and personal growth—this episode delivers.


📌 Timestamps:


0:00 – Intro and first empanada


4:30 – Max’s founding story: NFL games, Ford, and quitting


6:00 – Why gaming’s future is female


9:30 – Ethical monetization vs. ad spam


13:00 – Blockchain gaming: genius or grift?


15:00 – Open vs. closed game economies


18:00 – What Activision Blizzard got right


20:00 – The “stagnation” myth in gaming


22:00 – Virtual product placement explained


26:00 – Hardest roles to hire for in gaming


28:00 – Why most overseas teams fail (and how to fix it)


29:00 – The Ukraine story that changed Max’s perspective


34:00 – Using gaming to manage anxiety


37:00 – Escapism vs. empowerment in Gen Z


41:00 – The Hearthstone-to-CEO mindset


44:00 – Funniest failed startup ideas Max ever heard


47:00 – Max’s hot take: love before legacy


49:00 – Story beats data: how he raised $2M

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6 months ago
46 minutes 38 seconds

Founders and Empanadas
Innovation Isn’t a Brainstorm: How to Build When the Playbook Breaks, with Michigan Labs’ Mark Johnson

Most leaders talk about innovation. Mark Johnson actually builds for it.


In this episode of Founders & Empanadas, I sit down with Mark Johnson, Co-Founder of Michigan Software Labs, to unpack what innovation really looks like inside high-stakes teams, enterprise orgs, and day-to-day life.


We cover:


  • Why the best innovation comes from crisis, not comfort


  • What NASA’s Apollo 13 mission can teach you about leadership


  • How to empower junior teammates to share ideas without fear


  • The one exercise Mark gives every audience to spark better decision-making


  • Tactical frameworks for managing AI expectations without over-engineering


  • And what it actually takes to lead through chaos


If you’re building during uncertain times—or trying to evolve your team from order-takers to product thinkers—this episode delivers real strategies you can apply immediately.


📌 Timestamps:


00:00 – Origin story of Michigan Labs


03:00 – Hiring mistakes and early lessons


06:00 – Mark’s TED Talk recap: innovation, crisis, and courage


08:30 – The story behind M&Ms and building through rejection


11:00 – How to innovate in your personal life


15:00 – Empowering your team to speak up


16:30 – Getting engineers to think like product owners


18:00 – Avoiding a surveillance culture while maintaining accountability


19:30 – How AI is changing client demand and staffing


22:00 – The 10-20-70 rule for successful AI adoption


25:00 – Managing client expectations when AI becomes a buzzword


26:30 – Mental health and the agency business model


29:30 – The hardest conversation Mark’s ever had with a client


32:30 – Loneliness in agency life and lessons on resilience


36:00 – Mark’s hot take on the best way to innovate today

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6 months ago
37 minutes 34 seconds

Founders and Empanadas
Tied Up in Brazil, Broke in Sri Lanka, and Evan Cassidy Still Built a 7-Figure Agency

What do you do when you’re hogtied at gunpoint in a Brazilian penthouse? Or broke in Sri Lanka trying to make a business work from scratch?


For Evan Cassidy, those weren’t hypotheticals—they were chapter one.


In this raw and revealing episode of Founders & Empanadas, Joshua Eidelman sits down with Evan to unpack the wild, global journey that eventually led him to build Booming Brands, a white-labeled video editing agency now producing 4,000+ videos per month.


They cover:


  • The violent home invasion in Brazil that changed Evan’s life


  • The freelancer trap most digital founders fall into


  • How to tell when a startup is failing—vs. when you’re just quitting too early


  • Why founder skills don’t scale (and how to grow into a real CEO)


  • A tactical system for finding product-market fit in services


  • The difference between resilience and denial when chasing a vision


If you’ve ever wondered whether to keep pushing—or finally let go—this conversation will hit home.


📌 TIMESTAMPS:


0:00 – Intro + Empanadas


2:00 – Leaving corporate life for Brazil


4:30 – The home invasion story


9:30 – Faith, fear, and navigating chaos


12:00 – Moving to Sri Lanka + freelancer years


16:00 – Failed course launch + debt


17:30 – Iterating into Booming Brands


22:00 – Traits that don’t scale from founder to CEO


26:00 – Leadership mistakes that haunt you


29:00 – Picking yourself up after failure


32:00 – Final hot take: Don’t diversify too soon


🎧 Full episode available on Spotify, Apple Podcasts, and wherever you get your shows.

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6 months ago
35 minutes 45 seconds

Founders and Empanadas
Support Is Not a Cost Center: How to Scale CX Without Losing Your Soul, with Susana De Sousa

Is your customer support team seen as a cost center—or a strategic growth engine?


In this episode of Founders & Empanadas, Joshua Eidelman sits down with Susana De Sousa, CX advisor and former leader at Airbnb and Loom, to challenge the outdated thinking around support. They dive deep into how support teams can drive expansion revenue, reduce churn, and directly contribute to product and retention strategy.


Susana shares hard-won lessons from scaling support at hypergrowth startups, how to build automation without losing the human touch, and why CSAT might be the most misleading metric in your dashboard. She also gives tactical frameworks for tying support performance to business outcomes—and why now is the best time ever to lead a support team.


Whether you’re a founder, CX leader, or just tired of fighting for headcount, this episode will change the way you think about support.


📌 Topics Covered:


  • Turning support into a revenue driver


  • Support metrics that actually matter


  • How AI is changing the shape of modern CX orgs


  • Hiring for “multiplier effect” talent


  • Voice of customer loops that influence product


🎧 Listen in and learn how to scale customer support without sacrificing quality—or your sanity.

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7 months ago
47 minutes 18 seconds

Founders and Empanadas
The Founder's Status Limbo, AI Anxiety, and the Art of Clear Communication

Starting a company means embracing a strange, often uncomfortable reality: status limbo.One day, you’re managing a team, earning a solid paycheck, and working in a nice office. The next, you’re back to zero—no salary, no brand recognition, no credibility beyond your own conviction. It’s the most disorienting transition in a founder’s journey, and if you don’t learn to sit with it, it can lead to some really bad decisions.In the latest Founders & Empanadas episode, Joshua Eidelman sat down with Patrick Rafferty, co-founder of UserHub, to unpack the mental game of startup life, the role of AI in software businesses, and the often-overlooked challenge of communicating across cultures.

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7 months ago
36 minutes 57 seconds

Founders and Empanadas
How To Maintain Your Company’s Culture During a Period of Rapid Growth, with Melissa Rosenthal

In this episode, Joshua Eidelman sits down with marketing powerhouse Melissa Rosenthal to discuss her journey from media disruptor at BuzzFeed to B2B marketing innovator at ClickUp. Melissa shares candid insights on applying B2C strategies to B2B marketing, building high-performing teams during hypergrowth, and her philosophy on brand building. She opens up about the emotional challenges of working 20-hour days at a rocket ship startup, her approach to hiring and managing talent, and her current venture OutLever, which turns companies into their own media publications. Don't miss Melissa's hot takes on founder mindset, including why friction causes movement and why brand means different things at different stages.TIMESTAMPS:

1:58 - From media disruption to B2B SaaS: Melissa's career journey

4:48 - Bringing B2C marketing strategies to B2B at ClickUp

7:27 - Wild stories from the early BuzzFeed days

11:16 - Scaling marketing teams while maintaining culture

15:31 - The reality of work-life balance at hypergrowth companies

19:07 - Identifying when early hires aren't right for the next phase

22:01 - The dangers of promoting great ICs to management roles

25:26 - Balancing data-driven decisions with creative intuition

29:25 - OutLever: Turning companies into their own media publications

34:05 - Why brand means different things at different stages

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8 months ago
37 minutes 43 seconds

Founders and Empanadas
Hey, I'm Joshua Eidelman, Founder and CEO of NeoWork. Throughout my career, I've explored the hidden challenges founders face. From creating an AR startup to working at Bird during hypergrowth, I've had countless discussions about founders' struggles. I'm now on a journey to share important stories and insights with founders worldwide. I'll explore tech leadership's hidden struggles and triumphs, providing a platform for honest discussions, while eating delicious empanadas.