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Founders and Empanadas
NeoWork
40 episodes
1 week ago
Hey, I'm Joshua Eidelman, Founder and CEO of NeoWork. Throughout my career, I've explored the hidden challenges founders face. From creating an AR startup to working at Bird during hypergrowth, I've had countless discussions about founders' struggles. I'm now on a journey to share important stories and insights with founders worldwide. I'll explore tech leadership's hidden struggles and triumphs, providing a platform for honest discussions, while eating delicious empanadas.
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Entrepreneurship
Business
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All content for Founders and Empanadas is the property of NeoWork and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hey, I'm Joshua Eidelman, Founder and CEO of NeoWork. Throughout my career, I've explored the hidden challenges founders face. From creating an AR startup to working at Bird during hypergrowth, I've had countless discussions about founders' struggles. I'm now on a journey to share important stories and insights with founders worldwide. I'll explore tech leadership's hidden struggles and triumphs, providing a platform for honest discussions, while eating delicious empanadas.
Show more...
Entrepreneurship
Business
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Innovation Isn’t a Brainstorm: How to Build When the Playbook Breaks, with Michigan Labs’ Mark Johnson
Founders and Empanadas
37 minutes 34 seconds
6 months ago
Innovation Isn’t a Brainstorm: How to Build When the Playbook Breaks, with Michigan Labs’ Mark Johnson

Most leaders talk about innovation. Mark Johnson actually builds for it.


In this episode of Founders & Empanadas, I sit down with Mark Johnson, Co-Founder of Michigan Software Labs, to unpack what innovation really looks like inside high-stakes teams, enterprise orgs, and day-to-day life.


We cover:


  • Why the best innovation comes from crisis, not comfort


  • What NASA’s Apollo 13 mission can teach you about leadership


  • How to empower junior teammates to share ideas without fear


  • The one exercise Mark gives every audience to spark better decision-making


  • Tactical frameworks for managing AI expectations without over-engineering


  • And what it actually takes to lead through chaos


If you’re building during uncertain times—or trying to evolve your team from order-takers to product thinkers—this episode delivers real strategies you can apply immediately.


📌 Timestamps:


00:00 – Origin story of Michigan Labs


03:00 – Hiring mistakes and early lessons


06:00 – Mark’s TED Talk recap: innovation, crisis, and courage


08:30 – The story behind M&Ms and building through rejection


11:00 – How to innovate in your personal life


15:00 – Empowering your team to speak up


16:30 – Getting engineers to think like product owners


18:00 – Avoiding a surveillance culture while maintaining accountability


19:30 – How AI is changing client demand and staffing


22:00 – The 10-20-70 rule for successful AI adoption


25:00 – Managing client expectations when AI becomes a buzzword


26:30 – Mental health and the agency business model


29:30 – The hardest conversation Mark’s ever had with a client


32:30 – Loneliness in agency life and lessons on resilience


36:00 – Mark’s hot take on the best way to innovate today

Founders and Empanadas
Hey, I'm Joshua Eidelman, Founder and CEO of NeoWork. Throughout my career, I've explored the hidden challenges founders face. From creating an AR startup to working at Bird during hypergrowth, I've had countless discussions about founders' struggles. I'm now on a journey to share important stories and insights with founders worldwide. I'll explore tech leadership's hidden struggles and triumphs, providing a platform for honest discussions, while eating delicious empanadas.