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Flying Solo
Flying Solo
470 episodes
3 weeks ago
The show for those starting or running a one person business, hosted by Cec Busby. With over 100,000 members and stacks of resources, Flying Solo keeps you on track.
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Entrepreneurship
Business,
Careers
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All content for Flying Solo is the property of Flying Solo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The show for those starting or running a one person business, hosted by Cec Busby. With over 100,000 members and stacks of resources, Flying Solo keeps you on track.
Show more...
Entrepreneurship
Business,
Careers
Episodes (20/470)
Flying Solo
Breaking up with busy: How doing less can boost your productivity
Donna McGeorge is a productivity expert and bestselling author. In her latest book, Red Brick Thinking’ Donna shares why our instinct to always add more—tasks, meetings, apps—might be holding us back, and how strategic subtraction can help us achieve more with less stress. In this chat, we dive into practical ways to break up with the busy, how to set healthy boundaries (without guilt!), and why younger generations are leading the charge in prioritising health over hustle. If you’re a business owner or freelancer looking to lighten your workload, make smarter decisions, and rethink what you “have” to do, this conversation will leave you inspired to red brick your day and build a happier, more productive life.  Key topics 1. Red Brick Thinking and Productivity Philosophy Donna McGeorge’s concept: focus on what can be removed rather than added (“strategic subtraction” vs. “addition bias”) Encourages breaking away from hustle culture and overwork Red Brick Thinking promotes achieving more by doing less 2. Mindset Shifts for Small Business Owners The tendency to feel obligated to do everything, especially for soloists who “are the business” Importance of questioning self-imposed rules and what tasks truly add value Cultivating boundaries and saying “no” without guilt 3. Practical Subtraction Strategies Audit meetings, clients, and daily activities to identify what can be stopped Reduce time-wasting meetings by focusing on purpose and outcome (e.g., 25-minute meetings) Use technology mindfully—eliminate unnecessary apps/tools and leverage AI only for clear business problems 4. Shaping the Future of Work and Wellbeing Trends toward four-day workweeks and slower, balanced work lives Post-pandemic increased focus on health and work-life boundaries The value of downtime and boredom for creativity and better decision making Timestamped overview 00:00 "Red Brick Thinking Explained" 05:25 "Questioning the Value of Busyness" 07:27 "Rethinking Unnoticed Efforts" 11:53 "Clear Goals for Meetings" 13:30 "AI: Solving Problems, Not Clutter" 18:04 "Respecting Boundaries Builds Understanding" 21:46 "Will It Make the Boat Faster?" 25:49 "The Danger of Constant On" 27:50 AI, Productivity, and Four-Day Week 30:20 Reducing the Weight of Obligation Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 week ago
33 minutes

Flying Solo
Finding your heart’s journey: Lessons from Peter Baines and Hands Across the Water
Peter Baines is one of Australia’s most impactful solopreneurs. After serving as a forensic investigator and responding to major disasters like the Bali bombings and Boxing Day tsunami, Peter found his purpose in building children's charity Hands Across the Water.  In this episode of Flying Solo, he shares advice on finding a journey worthy of your heart and soul, as well as practical guidance for small business owners seeking to make a meaningful impact in their communities. Whether you’re searching for purpose or curious about integrating philanthropy into your business, this conversation is packed with lessons on resilience, leadership, and the transformative power of doing good. Key topics 1. The Journey of 'Hands Across the Water' Peter’s background as a forensic investigator and his response to the Boxing Day tsunami. Founding the charity to support orphaned children in Thailand. Realisation that the work was ongoing after building the first home. Growth from helping a few children to supporting hundreds with homes and educational opportunities. 2. Finding and Sustaining Purpose Making an impact doesn’t require a profound life event; small actions matter. Importance of finding a cause or activity that brings meaning beyond financial goals. Personal fulfillment often comes from helping others or the community. Value in choosing a journey “worthy of one’s heart and soul.” 3. Integrating Social Responsibility for Small Businesses CSR and philanthropy aren’t just for large corporations—small businesses can make a difference. Shift from one-way giving (philanthropy) to reciprocal, mutually beneficial partnerships with charities. Importance of aligning business values with charity partners and setting clear expectations. Engaging employees and stakeholders in meaningful causes enhances buy-in and impact. 4. Overcoming Challenges and Leadership Lessons Navigating unexpected setbacks, such as the COVID crisis and loss of funding. Lessons in resilience: drawing hope from challenging experiences and colleagues. Effective crisis leadership means making courageous decisions and staying present. Advice to listeners: pursue causes that are personally meaningful and sustainable, and do your due diligence. Timestamped overview 00:00 Forensic Investigator: Bali to Tsunami 06:06 Building a charity 09:52 Expanding charity Impact in Thailand 11:53 Rethinking Corporate Social Responsibility 15:08 "Choosing the right partners" 18:03 Effective CSR Partnerships explained 24:25 "Resilience amidst challenges" 26:56 Leadership lessons from crisis 31:37 Choosing meaningful causes for business 34:08 "Sustainable, meaningful partnerships matter" Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 weeks ago
36 minutes

Flying Solo
Riding the waves of mental health: Cooper Chapman’s journey from pro surfer to wellbeing advocate
Cooper Chapman is a former top-100 professional surfer who has transformed his passion for riding waves into a mission for improving mental health and wellbeing. Cooper is the founder of The Good Human Factory, an organisation dedicated to equipping everyday Aussies with practical mental health tools. Drawing from his elite sports background and personal journey, Cooper shares how small, consistent habits, such as spending just 14 minutes a day on gratitude and meditation, can make a world of difference. His new book, The 1% Good Club, unpacks this philosophy and provides actionable tips for living a clearer, calmer, and more intentional life. If you’re looking for inspiration to take charge of your own wellbeing—one small step at a time—this is a must-listen conversation. Key topics 1. Cooper Chapman’s Journey from Surfing to Mental Health Advocacy Early start as a competitive surfer in North Narrabeen, Sydney, and rapid rise to international competition Experiences with loss of sponsorship and transition from professional surfing to other work Personal and family experiences with mental illness and suicide influencing his new purpose 2. The Good Human Factory: Mission and Initiatives Founding The Good Human Factory to promote mental well-being Began with mental health workshops in schools, later expanded to corporate and sporting groups Focuses on practical, science-backed skills for everyday mental health (not just illness awareness) Runs a podcast featuring experts, sells positive-message merchandise, and builds mental health communities Partnerships like Blue Minds program address eco anxiety and climate issues in schools 3. The 1% Good Club and the Power of Daily Habits Concept of dedicating 1% of the day (~14 minutes) to mental health practices Daily structure: meditation and gratitude exercises within an Instagram accountability group Impact on participants, with strong testimonials and continued growth of the free community Emphasis on consistent, small actions for meaningful change 4. Science and Practical Benefits of Gratitude Neuroscientific research shows daily gratitude improves well-being by boosting positive brain chemicals Chapman integrates gratitude practices into workshops, book, and community activities Reframes “gratitude” from being “woo-woo” to a proven mental health tool Practical tips: use moments like meals or toothbrushing to reflect on the good in life 5. Navigating Stress and Building Resilience Acknowledgment of prevalent modern anxieties: eco, AI, burnout, and financial stress Grounding and self-care habits—breath work, exercise, time in nature—help regulate stress Importance of self-compassion and striving for “progress, not perfection” with healthy habits Encouragement to take small, daily steps to improve mental well-being and manage adversity Timestamped overview 00:00 From Nippers to Surfing Success 04:23 "Mindset Shifts in Adversity" 09:13 "Good Human Origin Story" 11:09 Cultivating Mental Health Strategies 14:40 "1% Daily Mental Health Habit" 18:27 Daily Gratitude Sparks Positivity 23:21 "Habits for Feeling Your Best" 25:25 "Healthy Habits and Accountability" 28:26 "Habits to Calm Your Mind" 31:01 "Passionate About Mental Health" Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 weeks ago
33 minutes

Flying Solo
Building resilience and mental health for soloists with Leanne Faulkner
On this episode of Flying Solo, Cec Busby sits down with Leanne Faulkner, a small business mental health expert, researcher, and former entrepreneur. Leanne shares her inspiring journey from building Billy Goat Soap—a business sparked by her son's eczema—to becoming a leading advocate for the mental health and wellbeing of soloists and micro business owners. Leanne offers fresh research insights and practical strategies tailored specifically for solo business owners. Tune in to hear about the unique pressures facing soloists, how to build resilience, set healthy boundaries, and the importance of community and continued learning to thrive as a one-person business. Key Topics 1. Unique Pressures for Soloists and Micro Business Owners Soloists often wear multiple hats, handling everything from admin to strategy without the support larger businesses have. Isolation is a major challenge, as many work from home without the informal support networks found in a traditional workplace. Financial strain is common, with many soloists paying themselves last and rarely having resources for self-investment. The lack of formal structure or HR resources means boundaries and self-care practices often fall by the wayside. 2. Strategies for Building Resilience and Maintaining Mental Health Establishing clear workplace boundaries (e.g., defined work hours, separation of work and personal life) helps prevent burnout. Building and maintaining peer networks, such as joining business groups or coworking spaces, is vital for emotional and practical support. Forming or joining accountability or support groups can provide both business and wellbeing check-ins. Continual self-education and openness to learning play a crucial role in resilience and thriving as a soloist. 3. The Importance of Control and Power in Business Owner Wellbeing Thriving soloists typically have systems that help them feel in control—such as client agreements, prepayment systems, and sales/cash flow forecasts. Having an exit strategy from the start allows for more confident, strategic decision-making. Recognising and addressing power imbalances in client relationships (e.g., saying no to unreasonable demands or unpaid work) is essential for mental health. 4. The Need for Broader Support and Policy Changes The responsibility for small business mental health shouldn’t fall solely on owners; big businesses and government should enact policies that support their wellbeing. Advocating for fair compensation when small business owners provide expertise to corporates or government (e.g., through focus groups or consulting). The business ecosystem should develop safeguards like fair deadlines, timely payments, and clearly communicated expectations to protect small suppliers. There has been progress with resources (e.g., New Access, Ahead for Business), but extending the conversation to policy is the next step. Time-stamped overview 00:00 "Entrepreneurship and Mental Health Insights" 05:10 Entrepreneurship's Toll: Depression Struggle 08:52 "Challenges of Micro Business Owners" 13:41 "Leveraging Informal Support Networks" 16:01 Thriving at Work: Key Insights 20:08 Solo Entrepreneurs: Balancing Control & Wellbeing 23:17 "Work Control and Financial Planning" 25:55 "Business Strategy: Chess vs. Checkers" 31:09 Compensating Experts for Government Focus Groups 33:32 "Rethinking Professional Networking" Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
35 minutes

Flying Solo
How to negotiate more effectively
In this episode, Cec Busby sits down with negotiation whiz Glin Bailey. Glin's a coach, author, speaker, and all-around professional who has helped everyone from big-name executives to small business owners sharpen their negotiating skills. Today, Glin is sharing all her best advice from her book, The Negotiation Playbook, and breaking down simple, practical ways you can get better results in your business—whether you’re trying to land a new client, hire your first team member, or just want the confidence to ask for what you deserve. Cec and Glin talk about why negotiation is really all about creating value, how to get comfortable with feeling uncomfortable, and why a little planning goes a long way. Key Topics 1. Why Negotiation Really Matters Negotiation pops up everywhere in business—whether you’re closing a deal or hiring someone new. If you actually want to get better results, you need to get good at it—and be bold enough to ask for what you want. Having solid negotiation skills means you’re way more confident and don’t leave value on the table. 2. Getting Comfortable with the Awkward Stuff Most of us talk ourselves out of asking for more before the real negotiation even starts. Negotiation can (and probably should) feel uncomfortable—if it doesn’t, you’re playing it too safe. Growth happens when you push yourself out of your comfort zone, even if it feels a bit cringey. 3. Working Together Beats Going to Battle You can negotiate by trying to “win” everything or by working with the other person to find a sweet spot. The best deals actually come from working together, not just trying to one-up someone. It pays off to be a “diplomat”—aiming for both a great result and a good relationship. 4. How to Actually Get Better at Negotiation Glynn’s VALUE framework lays it out: know your Value, Analyse the info, find your Leverage, accept being Uncomfortable, and Execute your plan. Prep is everything—don’t just wing it, know what you want before you start. Don’t just focus on price; add more things to the conversation (like timing, flexibility, perks) so there are more ways for everyone to win. Timestamped overview 00:00 Kid Negotiators: From Fearless to Shy 03:42 Career Shift: Finance to Coaching 09:19 Negotiation: Character & Teamwork 10:55 Collaboration: Balancing Winning and Relationships 15:13 Boosting Your Negotiation Game 18:06 Rethink Hiring: Plan a 3-Year Journey 22:34 "Negotiation: More Than Just Price" 24:03 "From Shy Teen to Deal-Maker" 27:39 "Negotiation: Plan Like a Dinner Party" 31:45 Negotiation Tips for Success 34:52 Boosting Growth with Better Conversations 38:26 "Boost Your Negotiation Game" Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
39 minutes

Flying Solo
Why chasing growth can trap entrepreneurs: Brad Giles on building a better business
In today’s episode, host Cec Busby sits down with Brad Giles—business coach, entrepreneur, and author of the new book, "Bigger Isn’t Better, Better is Better." Brad brings over 25 years of experience, having founded multiple companies and created more than a thousand strategic plans with CEOs and owner-led businesses. In this conversation, Brad challenges the common narrative that business growth is always about getting bigger. Instead, he suggests that the real path to success and freedom lies in building a better business—one that works for you, your team, and your customers. Key topics 1. Rethinking Growth: Bigger Isn’t Always Better Brad challenges the conventional wisdom that “growth for growth’s sake” is the best path for business success. He warns that chasing bigger teams or higher turnover can lead to burnout, stress, and disconnection from the lifestyle entrepreneurs truly want. The focus should shift to building a “better” business—one that serves the owner, team, and customers sustainably. 2. The Power of Mindset and Defining Success Brad’s book centers on the idea that building a better business starts with a shift in mindset, not just chasing bigger numbers. Defining what you really want out of life and business is essential—success is personal and requires clarity. Owners should design their business to achieve “freedom,” whether that means more time, less stress, or a more enjoyable work environment. 3. Combating “Drift” in Key Business Areas Businesses naturally “drift” into problems if not actively managed—teams drift to toxicity, customers to indifference, offerings to mediocrity, and financials to unprofitability. Regularly working “on” the business, not just “in” it, is crucial to counteract this drift and maintain growth in quality. Compounding improvements in four areas—team, customers, offerings, financials—leads to a sustainable, thriving business. 4. Building a Team and Culture with Soul Owner-led companies have a unique advantage: they can build a business with “soul” that attracts top talent seeking meaning, not just a paycheck. To stand out against soulless corporations, focus on culture, purpose, and creating an environment where people want to work. Use tools like a “role scorecard” and a clearly defined “employee promise” to attract and retain A-players who fit your business vision. Time-stamped overview 00:00 Finding Life's Purpose with Passion 06:32 "Pursuing Freedom or a Trap?" 08:02 "Preventing Business Drift" 13:29 "Owner-Led vs. Corporate: Cultivating Soul" 16:13 "Owner-Led Companies: Challenges & Advantages" 19:17 Optimizing Onboarding for Success 24:58 "Defining Sacrifice for Success" 27:20 Designing Success: Life by Choice 29:44 "Chasing Meaning Over Growth" Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
31 minutes

Flying Solo
From rock bottom to redemption: Understanding men's mental health
[Trigger warning] This episode of Flying Solo discusses depression and suicidal ideation. Listener discretion is advised. On this episode of Flying Solo, host Cec Busby dives deep into a topic that too often remains in the shadows: men’s mental health. With Are You OK? Day around the corner and financial, emotional, and social pressures weighing heavily on solo business owners, now is the time for an honest conversation. Cec is joined by John Broadbent—men's mental health advocate, business owner, coach, and author of Man Unplugged—to share his personal journey from emotional shutdown and loss to self-discovery and healing. Together, they explore why men remain overrepresented in suicide statistics, the shifting cultural expectations around masculinity, and why sharing our stories and showing vulnerability is so critical. Whether you're running your own business or simply looking to better understand the men in your life, this episode is packed with heartfelt insights and hope for change. Key topics 1. Men’s Mental Health: The Crisis, Causes, and Stigma High rates of suicide among Australian men; ongoing stigma around seeking help Traditional expectations of masculinity (provider, protector, stoic) vs. shifting cultural norms The impact of isolation, low self-worth, and reluctance to discuss feelings 2. John Broadbent’s Personal and Professional Journey Experiencing emotional awakening, loss, and rebuilding after personal and business setbacks Finding healing through workshops, mentorship, and self-exploration Writing "Man Unplugged" and evolving as a leader and advocate in men’s personal development 3. Breaking Through: Emotional Literacy and Honest Conversation The importance of vulnerability, open communication, and emotional skills for men Practical steps: Level 1-3 conversations for deepening relationships Teaching emotional literacy to boys and supporting men in expressing emotions beyond anger 4. Solutions, Support, and Hope for the Future The value of safe spaces, group work, and community support for men Shifting the narrative: inclusive dialogue for lasting cultural change Hope found in younger generations and in men opening up when given the opportunity Timestamped overview 00:00 Rethinking Men's Mental Health 05:16 Epiphany Through Reading Journey 09:17 "Reflecting on My Ancestral Timeline" 11:21 Embracing Change and Growth 13:09 "Man Unplugged: Understanding Midlife Transitions" 19:13 Deepening Conversations for Genuine Connection 20:04 "Importance of Deep Conversations" 23:20 Encouraging Emotional Awareness in Men 28:38 "Emotional Availability in Relationships" 32:03 Shame, Violence, and Domestic Abuse 36:11 Men's Retreats Foster Emotional Growth 37:56 Support Resources and John’s Story Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
39 minutes

Flying Solo
Breaking the entrepreneurial ceiling: Sustainable small business success
In this episode of Flying Solo, Cec Busby sits down with Chris Green. Chris has over two decades of experience helping entrepreneurs scale their businesses to success. So if you’ve ever felt overwhelmed by the chaos of running your own business, Chris brings practical advice and tried-and-true strategies to help you shift from a stressed-out, overloaded operator to an effective leader with a scalable, rewarding business. Cec and Chris unpack the common pitfalls that hold small business owners back, the crucial mindset shift needed to break through the “entrepreneurial ceiling,” and the modern, actionable ways to document processes and empower your team. Whether you’re a solo act or leading a growing crew, this episode is packed with insights to help you work smarter, build capacity, and future-proof your business. Tune in for a conversation that’s both inspiring and immediately actionable for anyone striving to run a business by design—not by default. Key topics 1. Transitioning from Technician to Leader Business owners often default to operational, hands-on roles that limit growth. Key step: Shift your mindset, redefine your role, and focus on building systems and empowering your team. Getting support from mentors or coaches and embracing discomfort is crucial for real change. 2. Systematising and Scaling Your Business Document processes using modern tools (video, screen capture) to make knowledge accessible. Capturing systems reduces key-person risk, enables smooth team onboarding, and supports business continuity. Regularly update operational practices to keep pace with business growth and staffing changes. 3. Building the Right Team and Culture Move beyond technical hiring; prioritise curiosity, appetite for learning, and cultural alignment. Invest in developing your team’s capacity, structuring performance reviews, and fostering a supportive, “safe to fail” environment. Clear vision and values help attract, retain, and motivate the right people. 4. Practical Strategy & Managing Economic Challenges Blend inspirational long-term vision with practical, actionable steps (like 90-day and annual plans). Don’t be distracted by negative business failure statistics—focus on controllable factors like customer fit and process improvement. Soloists and small business owners should carve out time for business development, innovation, and continual learning. Timestamped overview 00:00 Turning Consulting Insights into Books 05:00 Breaking Through the Entrepreneurial Ceiling 08:38 Leadership Accountability: Focus On Yourself 10:25 "Modernizing Operation Manuals" 16:15 "Aligning Culture with Strategy" 20:00 "Strategic Hiring and Retention Shift" 22:59 Balancing Inspiration and Strategy 27:19 Business Success Odds vs. Media Narrative 28:28 Building Confidence in Business Growth 32:06 Chris Green AU: Book & Resources Online Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
33 minutes

Flying Solo
Practical ways to nurture human skills and empathy
Cec Busby sits down with Renata Squario, an expert with over three decades of experience in learning and development and the founder of MaxMe. After 30 years in the corporate world, Renata made it her mission to democratise the development of “human skills”—the personal and interpersonal strengths we need to thrive in business and life, but rarely get taught. Cec and Renata dive deep into the true power of coaching, why fear of failure and imposter syndrome hold so many of us back, and what it really takes to bring humanity and connection into the workplace. Renata offers genuine insights and practical tips you can use today—no massive budget required. Get ready for an inspiring conversation about valuing soft skills, challenging the status quo, and leading with empathy in a changing world. Key topics: 1. The Power of Human Skills and Coaching Coaching is about unlocking answers within a person, not providing directives. Human or “soft” skills like communication, empathy, and collaboration are critical for success, yet often undervalued and under-taught. These skills are essential for both personal growth and effective workplace performance. 2. Overcoming Barriers: Fear of Failure & Imposter Syndrome Fear of failure and risk aversion commonly hold people back from growth and self-actualization. Imposter syndrome often affects high performers, fueled by lack of confidence, cultural background, and unappreciative work environments. Learning from mistakes is essential; failure can be a powerful teacher. 3. Building Healthy Workplace Culture and Leadership Genuine leadership involves creating a culture of connection, authenticity, and valuing employees. Post-pandemic, there’s a heightened focus on well-being, purpose, and employee engagement, especially in virtual environments. Investing in staff development and fostering a positive work culture aids in retention and organizational success. 4. Practical Strategies for Small Businesses Soft skill development is accessible and should be prioritized, even on limited budgets. Simple steps: active listening, authentic connection, servant leadership, and making employees feel valued. If facing workplace toxicity, self-reflection and open conversations are crucial before making changes. Timestamped overview 00:00 Empowering Self-Discovery Through Coaching 05:26 Amplified Imposter Syndrome and Culture 06:32 Migrant Roots Spark Imposter Syndrome 12:49 "Championing Soft Skills in Education" 16:23 Prioritize Staff Development Over Costs 18:47 Leadership Challenges in Modern Virtual World 21:16 Workplace Reflection and Communication Guide 24:16 Rethink Recruiting: Focus on Willingness Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
27 minutes

Flying Solo
From employee videos to personal branding: Social media strategies that work
Melissa Laurie is the founder of Oysterly Media—a fast-growing social video agency that’s making big waves across Australia, Asia, and beyond. With over 1000s of followers on TikTok, YouTube, and LinkedIn, plus brand collaborations with giants like Hilton and Microsoft, Melissa is redefining how brands use short form video to connect with their audiences. Together, Cec and Melissa dive deep into the power of short form video, the rising impact of employee-generated content, and what it takes for small businesses to really stand out on social media. Melissa shares actionable tips, insights on emerging trends like social search and YouTube Shorts, and busts common myths about building an authentic brand presence online. If you’re a small business owner, marketer, or entrepreneur ready to take your social media game to the next level, this episode is packed with real-world advice you can start using today. Key topics 1. The Power of Short Form Video Rapid growth across platforms like TikTok, Instagram, and YouTube Shorts Effective way for brands to build trust and capture attention Short, engaging content requires both creativity and strategy 2. Employee Generated Content (EGC) Empowers staff to create authentic, engaging videos for company profiles Helps activate employee engagement, attract talent, and advertise naturally Training and confidence-building are essential for effective EGC 3. Making Content Stand Out The first few seconds (“first frame”) are crucial to stop the scroll Research trending searches and questions to create relevant videos Use pattern interruptions and creativity to maintain viewer interest 4. Evolving Social Search and Discovery Social platforms are overtaking traditional SEO for product/service discovery Incorporate keywords and answer search-driven questions in videos YouTube Shorts presents an untapped marketing opportunity, especially in Australia 5. Building Your Personal and Business Brand Founder-led content humanises brands and builds recognition Regular, value-driven posting helps refine skills and grow audience Experimenting with styles and staying authentic are key to success Timestamped overview 00:00 "Trailblazing in Social Media" 05:05 Employee-Generated Content Benefits 07:44 Boosting Camera Confidence for Cafes 10:20 Captivate with Cafe Art Magic 14:00 Search Strategy: Engaging Your Audience 18:43 Boost Business with Strategic Video Scripts 22:42 Cross-Platform Short Video Strategy 26:36 Thought Leadership in Video Marketing 27:52 "Engaging Video Content Tips" 33:08 Social Media Video Mastery Tips 34:40 "Follow Melissa Laurie Online" Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
36 minutes

Flying Solo
Demystifying AI: Human-first strategies for small business success
Leanne Shelton is an AI coach, keynote speaker, and founder of Human Edge AI Training. Leanne’s journey from content marketer and copywriter to AI advocate proves that you don’t need a tech background to harness the power of AI in your business. If the thought of AI makes you feel overwhelmed or worried about losing your “human touch,” this episode is your perfect antidote. Leanne shares her mission to demystify AI for busy, non-techie leaders and introduces insights from her new book, AI Human Fusion. Together, Cec and Leanne explore how small business owners can adopt AI tools in a way that’s strategic, ethical, and—most importantly—aligned with their own values. Tune in for practical advice, mindset shifts to conquer AI-induced overwhelm, and Leanne’s unique “HABITS” framework for building healthy AI habits. Key topics 1. Adopting a Human-First Approach to AI Advocates for placing humans—not technology—at the centre of AI adoption and business processes. Stresses the importance of retaining critical thinking, creativity, and personal connection. Encourages conscious decisions about when and how to use AI, ensuring it complements rather than replaces human input. 2. Navigating Fear and Overwhelm Acknowledges widespread anxiety and panic around AI, fueled by media and uncertainty. Offers mindset shifts to help business owners feel more confident and empowered using AI. Advises against using AI simply for the sake of it, and instead to solve genuine pain points. 3. Practical Guidance for Non-Techies and Teams Designed support tools, like her book and the HABITS framework, for non-technical leaders and small business owners. Emphasises onboarding AI like a junior team member: providing clear context, instructions, and feedback. Recommends fostering a team culture of openness, curiosity, and structured learning around AI use. 4. Responsible and Ethical AI Integration Highlights the need for clear internal and external AI policies to guide ethical and secure usage. Stresses the importance of transparency with clients and stakeholders about how AI is used. Warns against “productivity traps” and encourages balancing efficiency with quality and trust. 5. Getting Started and Building Healthy Habits Suggests starting small: experimenting with basic tasks and training AI on your unique business context. Advocates developing healthy AI habits now to prevent poor practices later. Recommends maintaining control by treating AI as a collaborative assistant to support—not replace—your expertise. Timestamped overview 00:00 "Humanising AI Content Creation" 06:03 "Understanding AI Beyond Tools" 09:35 "AI: Enhance Efficiency, Retain Humanity" 12:49 Effective Content Creation Process 16:14 "Integrating AI: Strategy and Ethics" 17:40 "AI Policy: A Dual Purpose" 20:31 "AI Efficiency vs. Communication Clarity" 24:09 Polite Habits with AI Assistants 28:31 Building Trust Through Employee Surveys 29:59 Team Alignment on AI Usage 33:36 "AI Human Fusion Insights" Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 months ago
35 minutes

Flying Solo
From burnout to balance: Science backed ways to beat burnout and boost energy
With hustle culture running rampant and burnout becoming all too familiar, Tim Jack Adams is on a mission to help Australians flip the script on stress, reconnect with ourselves, our communities, and nature. Drawing from his new book, "Energised," Tim shares science-backed strategies and simple daily habits that actually work to recharge our batteries and move from exhaustion to sustainable wellbeing. If you’re feeling drained, longing for balance, or just want practical tips to boost your energy and connection, this episode is your toolkit for building a more fulfilling, energised life. Key topics 1. Understanding Burnout and Disconnection Explores the prevalence of burnout among soloists and small business owners. Identifies the impact of hustle culture and constant busyness on wellbeing. Highlights loneliness as a rapidly growing epidemic with significant health consequences. 2. The Power of Connection and Reconnection Discusses “The Great Reconnect” movement and the importance of meaningful human connection. Differentiates true connection (valuing, seeing, hearing others) from mere communication or online friendships. Emphasises the critical role of real-life relationships and community for health and happiness. 3. Tools and Habits for Sustained Wellbeing Introduces the seven tools of green exercise (e.g., movement, reflection, breath) and eight areas of wellbeing (e.g., purpose, relationships, fun). Encourages creating daily rhythms or habits—like nature walks or technology-free meals—to recharge energy. Suggests practical boundaries around device use to foster presence at home and in relationships. 4. Nature's Unique Role in Health Explains the scientific and emotional benefits of time spent in nature, from reduced stress to increased clarity. Advocates for nature as a reset for mind and body, cutting through daily distractions. Recommends solo time outdoors for self-reflection and purpose discovery. 5. Practical Steps and Takeaways Urges listeners to check in regularly on their own “battery” and that of loved ones. Offers actionable advice: set tech boundaries at meals, greet family members with attention, and make time for daily self-care. Points to further resources, including Tim’s book “Energised,” for ongoing support. Time-stamped overview 00:00 "Reconnecting Through Water Sports" 04:33 Defining and Measuring Wellbeing 09:12 Disconnected Spectators, Not Connectors 10:34 "Disconnect to Reconnect During Meals" 14:53 "Welcoming Your Partner Home" 17:46 Finding Self-Worth and Purpose 20:39 Entrepreneurial Burnout: Self-Reliance Consequences 24:39 Balancing Life and Work Priorities 29:38 Finding Purpose Through Nature 31:20 "Energised: Overcoming Burnout" Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 months ago
32 minutes

Flying Solo
The $2 Million tipping point: essential shifts for small business success
Jenny Stillwell is a renowned business strategist, former CEO, and author of "The 7% Club." Jenny brings decades of experience guiding businesses through the ups and downs of growth. In this epsidoe of Flying Solo she dives deep into why the $2 million mark is such a crucial tipping point for scaling up. Cec and Jenny explore everything from mindset shifts and delegation challenges to the power of intentional leadership and building your “A team.” Whether you’re itching to take your business to the next level or just want to run things smarter, this conversation is packed with actionable insights to help you think like a true CEO—even if you’re still wearing all the hats. Get ready to discover what it takes to break into that elusive 7% of businesses that crack the $2 million ceiling and scale with confidence. Key topics 1. Jenny Stillwell’s Background and the 7% Club Concept Experience as a CEO, adviser, and author focused on business growth The formation and reasoning behind “The 7% Club”: only 7% of Australian businesses exceed $2 million revenue The $2 million mark as a turning point requiring new strategies and structure 2. Mindset and Role Shift for Scaling Businesses Importance of moving from “doing it all” to a CEO mindset The major mindset shift and the “dance of trust” needed for delegation Need to build processes and empower the team, not just hand off tasks Recognising when founders are bottlenecks to growth 3. Building a Foundation to Scale Intentionally putting the right people in the right roles (“A team”) Documenting and sharing core processes and knowledge Gaining a strong grip on business financials and key metrics Adapting structure to support future–focused growth 4. Challenges, Motivation, and Leadership Insights Avoiding chasing revenue at the cost of profit, margin, or wellbeing Staying motivated during plateaus and being honest about personal goals Navigating difficult leadership moments: tough conversations and confident decision–making The value and impact of mentorship and having visible role models 5. Myths and Realities of Scaling and Growth Distinction between growth (steady increase) and scaling (leveraging systems/tech for rapid expansion) Hiring shifts: from generalists to specialists as the business matures Common misconceptions—reaching revenue targets doesn’t solve all challenges Creative exercises (like envisioning 10x growth) for long–term planning Time-stamped overview 00:00 "From Corporate to Serial Entrepreneur" 05:46 Growth Challenges in Business Transition 07:33 Intentional Growth and Strategic Shifts 12:43 Strategic Leadership and Team Building 14:08 "Essential Keys for Business Success" 19:30 Strategic Growth and Happiness Alignment 23:27 Navigating Difficult Conversations 26:58 "Scaling vs. Growth Explained" 30:18 Specialized Hiring for Business Growth 32:25 "Jenny's Insights & 7th Cent Club" Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 months ago
33 minutes

Flying Solo
Closing the Empathy Gap: Daniel Murray on Leadership Skills for Soloists and Entrepreneurs
Daniel Murray is a leadership expert, speaker, and author of the game-changing new book, The Empathy Gap. Daniel shares his personal journey from a highly analytical thinker who struggled with empathy, to an advocate who believes that empathy isn’t just a “soft skill”, it’s a strategic superpower every business leader can learn and harness. Daniel breaks down why empathy is so crucial in today’s complex, fast-paced world, how it goes beyond just being nice, and why it’s essential for building trust, navigating conflict, and driving real results in business. Whether you’re working solo, managing a team, or just looking to connect on a deeper level with those around you, this episode is packed with research-backed insights and practical tools to help you bridge the empathy gap. Key topics 1. The Strategic Power and Learnability of Empathy Empathy is not an innate trait but a learnable, research-backed leadership skill. It’s often mislabeled as a “soft skill” despite requiring conscious, ongoing effort. Empathy can be a leader’s strategic superpower, influencing outcomes beyond technical decisions. 2. Empathy in Action: Leadership, Conflict, and Accountability Leaders must understand underlying motivations and emotions, not just tasks or data. Empathy helps resolve conflicts and fosters more meaningful, constructive conversations. There's a clear distinction between coddling (sympathy) and holding people accountable while being empathetic. 3. Developing Empathy: Practical Steps and Personal Growth Daniel outlines a four-step process focusing on curiosity and overcoming unconscious bias. Building empathy requires humility and a willingness to move beyond assumptions. Self-empathy and reflection are essential, especially for soloists and entrepreneurs navigating challenges. 4. The Value of Empathy in Business and Team Culture Signs of an empathy deficit include suspicion, defensiveness, and poor communication. Healthy cultures are rooted in trust, curiosity, and openness to understanding others’ perspectives. Empathy allows small businesses and soloists to adapt more quickly and connect deeply with clients. 5. Embracing Change: Emotional Intelligence and the Future As technology and AI reshape work, emotional intelligence is increasingly vital. The future of effective leadership will centre on trust, human connection, and empathy-driven practices. Daniel emphasises the need for empathy to bridge complexity and create genuinely supportive environments. Time-stamped overview 00:00 Unspoken Issues Impact Performance 05:34 "Balancing Data and Human Connection" 08:34 "Build Skills Through Conscious Curiosity" 12:42 Transforming Conflict Perspective 15:38 Empathy's Role in Performance Evaluation 20:02 Prioritize Curiosity to Prevent Unraveling 22:53 AI's Impact: Rapid Decisions, Human Connection 26:00 Understanding Local Needs in Charity Work 29:12 Embracing Humility for Growth Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 months ago
33 minutes

Flying Solo
How to create a purpose driven personal brand
In today’s episode, host Cec Busby sits down with Vinisha Rathod—Sydney-based branding specialist, keynote speaker, and founder of P3 Studio. Vinisha isn’t just flipping the script on personal branding; she’s rewriting the whole playbook. Drawing on her 15 years of experience helping leaders and businesses make a real impact, Vinisha shares her unique approach to building a personal brand that goes well beyond shiny surface appearances. Instead, it’s about deep alignment with your values, your purpose, and your true self. Key topics 1. The Importance of Personal Branding Your personal brand is your reputation and what you’re known for, especially in a world of changing careers. A strong personal brand opens up opportunities, both locally and globally, via your online presence. It allows you to express your true values and attract aligned opportunities, not just business but in life. 2. Authenticity and Consistency Authenticity isn’t a static trait; it’s a practice and skill to develop. Being the same person online as you are in-person builds trust and credibility. Consistency in what you stand for is essential—people learn to know you for certain values and causes. 3. Practical Tips for Building an Online Presence Be clear about what you do and why you do it; don’t underestimate silent observers on platforms like LinkedIn. Thoughtful, value-driven sharing trumps frequent, superficial, or generic posting. Use storytelling and genuine insights to set yourself apart from AI-generated or “humblebrag” content. 4. Vulnerability and Networking Showing vulnerability—once you’ve processed your experiences—creates deeper connections. Authentic networking focuses on meaningful conversations over quantity or wide reach. Knowing your personal networking style helps you build relationships in a way that suits you. 5. The Briefcase Effect & Its Impact The “Briefcase Effect” is about carrying your true essence—your best self—into every environment. It’s about attracting the right people and opportunities while filtering out what doesn’t serve you. The overall aim is to transition from mere survival to thriving and creating a positive impact for others. Timestamped overview 00:00 Building Your Brand Beats Networking 04:22 "Mastery Over Passion Framework" 09:07 Navigating Career and Life Choices 10:26 "Reputation and Personal Branding" 15:46 Consistency Builds Trust 17:48 "Briefcase Effect: Showcasing Personal Branding" 21:14 "Balancing Life: Contentment and Growth" 27:24 Building Connections Beyond Work 31:05 "Embrace Your Comfort Zone Identity" 33:22 Thriving for a Better World 35:12 "Embrace Authentic Success" Learn more about your ad choices. Visit megaphone.fm/adchoices
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4 months ago
36 minutes

Flying Solo
Mastering End of Financial Year: Tax tips for soloists
In this week's episode of Flying Solo Cec is joined by Mark Chapman, Director of Tax Communication at H&R Block, to break down everything you need to know about end-of-financial-year preparation. Find out everything from how to get your paperwork in order, to avoiding common mistakes. Make sure you’re not leaving any money on the table when it comes to deductions. Mark offers practical advice on essential record keeping, explains which documents are a must-have, and even spots some tax traps and scams to watch for. So grab your receipts (and maybe a coffee), and let’s get ready to tackle tax season together! Key topics 1. Essential tax prep and record keeping ·      Importance of keeping all income and expense records (receipts, invoices, etc.) ·      Advice to update records regularly, ideally year-round, or as soon as possible before June 30 ·      Consequences of poor record keeping: missed deductions, higher accountant fees, and complex returns 2. Common deductions and maximising claims ·      Home office: Options to claim using the fixed-rate method (70c/hour) or proportion of actual home expenses ·      Additional deductions for items like business equipment, software, and subscriptions (e.g., Canva, Blinkist) ·      Avoid double-dipping by not claiming the same expenses under multiple methods 3. Changes and updates for this Financial Year ·      Instant Asset Write-Off available for eligible assets up to $20,000 ·      No other major changes to small business deduction rules this year ·      Importance of following current rules and consulting with a tax professional 4. Business vs. personal expenses ·      Need to apportion shared expenses between business and personal use, and substantiate claims ·      Risks for company owners who mix personal withdrawals with business funds (Division 7A implications) ·      Recommendation to seek professional advice to properly separate and track finances 5. Avoiding ATO pitfalls and audit risks ·      Substantiation is key: receipts typically required (not just credit card statements) for most claims ·      ATO is vigilant about double claims and personal/business expense separation ·      Proper documentation reduces audit risk and ensures legitimate deductions are not missed  Timestamped overview  00:00 Start tax prep early 03:17 Complicated tax return challenges 06:46 Home business tax deduction tips 10:17 Home office tax claim guidelines 13:48 ATO compliance for sole traders Learn more about your ad choices. Visit megaphone.fm/adchoices
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4 months ago
38 minutes

Flying Solo
Fair go for small business: Navigating red tape and rising costs
Cec Busby sits down with Luke Achterstraat, CEO of the Council of Small Business Organisations Australia (COSBOA), for a discussion about the current landscape for small businesses. With a major decision from the Fair Work Commission to raise the minimum wage by 3.75% set to take effect, Cec and Luke unpack what this change—and a host of other pressing issues such as rising business costs, increasing red tape, late payments, and compliance burdens—means for small business owners. Key topics 1. Current Challenges for Small Business Rising costs: energy, rent, wages, insurance Complex and increasing regulatory and compliance requirements Eroded profitability and productivity due to these pressures 2. COSBOA’s Advocacy and Campaigns “Fair Go for Business” campaign: proposed tax cut from 25% to 20% Ongoing lobbying for less red tape and better policy Engagement and strong support from the small business community 3. Digital and Operational Transformation Push for small business digital adoption and use of AI Need for government support in training and capability building Programs like Cyber Wardens help improve cyber hygiene and digital skills 4. Support and Resources for Small Business Owners Mental health initiatives (e.g. NewAccess for Small Business Owners) Female Entrepreneurs Program and other support services Open invitation for business owners and soloists to get involved with COSBOA 5. The Impact of Policy Decisions Latest minimum wage increase and its cost implications The challenge of passing on new costs to customers The importance of linking wage growth to productivity Timestamped overview 00:00 COSBOA Advocating for Australia's Small Businesses 06:09 Business and Regulatory Challenges 09:17 Small Business Red Tape Burden 12:20 Proposal Gains Strong Voter Support 14:39 "Tax Cuts Boost Small Business Growth" 19:21 "Government-Led Wage Increases Questioned" 20:42 Boosting Productivity Key to Wage Growth 23:12 "Regulatory Impact Assessment Importance" 26:29 AI Boosts Small Business Productivity 31:07 Supporting Small Business Initiatives Learn more about your ad choices. Visit megaphone.fm/adchoices
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4 months ago
33 minutes

Flying Solo
Making AI your business ally: Tech tips from Tracy Sheen
If the mention of AI makes your eyes glaze over, you’re not alone—but what if AI could actually make your business smoother, more efficient, and free up valuable time? To help unravel the mystery (and bust a few myths), Cec is joined by Tracy Sheen, award-winning business tech expert, speaker, founder of The Digital Guide, and bestselling author. With over 30 years spent in the tech trenches—and a brand-new, jargon-free book called AI and You: Reimagine Business—Tracy shares practical advice for solopreneurs and small business owners looking to make sense of AI. Key topics 1. Demystifying AI for Small Business AI isn’t as intimidating as it seems; it's already embedded in everyday tools like Netflix, Google Maps, CRMs, and point-of-sale systems. Most small business owners have been using AI unknowingly for years. The goal is to make AI accessible, jargon-free, and practical for real-world application. 2. Overcoming Misconceptions and Building Mindset Many small businesses see AI as overwhelming, complicated, or even irrelevant—especially in regional Australia. Tracy emphasizes that AI is a collaborator, not a competitor. Success with AI starts with a mindset shift: treat AI as a new team member, not a threat to your business. 3. Practical Getting Started Tips Start small: Use tools like ChatGPT for fun, non-business tasks first to build confidence. Ask questions, play around, and don’t be afraid to “make mistakes”—it’s a learning sandbox. Focus on solving one key business pain point at a time with AI. 4. Recommended Tools & Everyday Applications Google NotebookLM: Great for synthesizing content, brainstorming, and creating conversational podcasts. CastMagic: Useful for repurposing long-form content (like podcasts and webinars) into social clips, emails, and blogs. Choose tools that address your particular business challenges or bottlenecks, whether content creation, marketing, or workflow. 5. Ethics, Transparency & Future-Proofing Be transparent about using AI in your business communications; customers appreciate honesty. Develop an AI policy, especially if you have EU clients, and review it regularly as things evolve. AI adoption is essential for staying competitive—digital literacy and curiosity are key assets for future growth. Time-stamped overview 00:00 "Solopreneurs: AI Simplified" 04:00 Tech as a Social Equalizer 09:17 AI Misunderstandings in Rural Australia 10:53 Everyday AI Usage Awareness 15:55 Embrace Curiosity for Better Answers 17:34 "Google Notebook: Content Conversion Tool" 22:23 "Virtual Teams for Solopreneurs" 25:19 "Social Media Help for Plumber" 27:43 AI Transparency Boosts Business Loyalty 31:42 Agenic AI Streamlines Executive Assistance 35:35 "NoteBookLM: Mind-Blowing Everyday AI Tool" 37:19 Embracing Rapid Technological Change Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 months ago
40 minutes

Flying Solo
Unlocking earning power: Your guide to financial confidence and career success
Roxanne Calder is a recruitment expert, business founder, and author of the eye-opening book "Earning Power." In this episode Ce and Roxanne unpack the core moments that shape our financial futures, from pay negotiations and navigating maternity leave to the small, everyday decisions that can make a big difference over time. With the gender pay gap costing women a million dollars over their lifetime, this is one episode you don't want to miss. Roxanne shares hard-hitting facts, personal insights, and actionable strategies to help women, and anyone supporting them, close the pay gap and take control of their earning potential. Key topics 1. Understanding & Combating the Gender Pay Gap Women can lose over $1 million due to the pay gap over a career. Factors include discrimination, career breaks (like maternity leave), and industry choice. The importance of being proactive and informed to minimize the impact. 2. The Power of Mindset and Self-Advocacy Women are often conditioned to underestimate their abilities or hesitate in seeking opportunities. Men tend to apply for roles even if underqualified, while women may hold back if not 100% qualified. Practicing negotiation, challenging self-doubt, and confidently asserting value are crucial to bridging the gap. 3. Planning Career Breaks and Re-Entry Financial and career planning before, during, and after maternity leave is essential. Stay connected to your workplace and keep skills updated during breaks. Open conversations with partners and employers about financial goals and upskilling can foster a smoother return. 4. Practical Steps for Business Owners & Professionals Know and confidently communicate your worth—don’t undervalue your services or accept less than deserved. Incremental, sustainable changes (like small savings or upskilling) can compound over time. It’s never too late to improve your financial trajectory—micro-decisions matter. Time stamped overview 00:00 Closing the Workforce Gender Gap 04:46 Gender Wage Disparity in Graduates 10:17 Impact of Maternity on Women's Finances 12:51 Realistic Planning for Maternity Leave 15:31 Know Your Worth in Negotiations 19:43 Empower Change: Choose Your Path 23:23 Resilient Recruiter: Value and Commitment 27:31 Small Steps, Big Impact 30:01 "Smart Savings Habits from First Pay" 31:29 "Earning Power: Take Financial Control" Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 months ago
33 minutes

Flying Solo
Why emotional intelligence is the secret to business success
Amy Jacobson is a human behaviour and emotional intelligence specialist, bestselling author, and keynote speaker. She has made it her mission to help leaders and organisations embed emotional intelligence into their workplace culture—something she believes is often overlooked, yet crucial for business success. In this conversation, Cec and Amy explore what emotional intelligence really is, why it’s a gamechanger for business owners, and practical ways to develop these skills—whether you’re managing a team, navigating tricky conversations, or fostering a positive workplace culture, even in remote settings. Drawing on years of hands-on corporate experience and her new book, "The Emotional Intelligence Advantage," Amy shares actionable advice for building empathy, self-awareness, and resilience in both personal and professional life. 1. Emotional Intelligence as a Learnable Skill It’s not an innate trait, but a set of skills that can be developed and improved throughout life. Practice, repetition, and self-awareness are essential to growing emotional intelligence. Ownership and responsibility for one’s actions and emotions is central to EQ. 2. The Crucial Role of Empathy Empathy is different from sympathy: it requires understanding another’s emotions without judgment. Empathy can be taught and is essential for healthy workplace culture and leadership. Practicing empathy helps navigate difficult conversations and build trust. 3. Navigating Difficult Conversations Address tough issues promptly—don’t avoid or delay. Focus on emotions rather than just facts or situations. Use techniques like the “Ask-Ask-Tell” method to encourage self-ownership while maintaining boundaries. Emotional regulation (such as staying calm and listening) is key during heated discussions. 4. Building a Positive Team and Workplace Culture Emotional intelligence underpins workplace culture, especially with remote and flexible teams. Relationships and understanding what makes people “tick” drive effective collaboration. Lack of emotional intelligence can breed toxicity, poor performance, and disengagement. Timestamped overview 00:00 Emotional Intelligence in the Workplace 04:46 Emotional Intelligence: Ownership & Impact 09:23 Teaching Empathy in Toxic Workplaces 12:28 Overcoming Fear in Tough Talks 16:34 "Handling Anger with Empathy" 18:45 "Empathetic Communication Technique" 21:42 Building Emotional Connections 26:17 Perspective on Leadership Differences 29:12 "Breathe: Cultivating Emotional Intelligence" 32:16 Celebrate the Book's Impact Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 months ago
34 minutes

Flying Solo
The show for those starting or running a one person business, hosted by Cec Busby. With over 100,000 members and stacks of resources, Flying Solo keeps you on track.