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Fitness Franchise Podcast
Fitness Franchise Podcast
38 episodes
6 days ago
So you have a passion for fitness and the desire to start your own business. But launching a massively successful fitness business is extremely complex...the systems, operations, hiring, firing, coaching, sales, and marketing are critical to success. Where do you even start? This show will give you the answers. Here is Bedros Keuilian & Bryce Henson, your hosts of the Fitness Franchise Podcast, a show dedicated to helping fitness entrepreneurs launch and grow successful gyms!
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Management
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So you have a passion for fitness and the desire to start your own business. But launching a massively successful fitness business is extremely complex...the systems, operations, hiring, firing, coaching, sales, and marketing are critical to success. Where do you even start? This show will give you the answers. Here is Bedros Keuilian & Bryce Henson, your hosts of the Fitness Franchise Podcast, a show dedicated to helping fitness entrepreneurs launch and grow successful gyms!
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Management
Business
Episodes (20/38)
Fitness Franchise Podcast
Success Loves Speed, Delay Kills Dreams
Your host Bryce Henson interviews Craig Ballantyne on today’s show. Listen in to learn how Craig has built five 7-figure businesses in five different industries, written three books, and mentored thousands of entrepreneurs all over the world. Learn valuable tips and tricks for being a successful entrepreneur in the fitness industry from one of the greats himself. Get the inside scoop on Craig’s 5 high end skill strategies to increase your ability to make more money and grow your business. 00:50 - Your host Bryce, introduces today’s guest Craig Ballantyne, entrepreneur extraordinaire, building multiple businesses in different industries, author of 3 books, gym owner, and mentor to thousands of entrepreneurs all over the world. 1:48 - Craig gives us an inside scoop into his back story from growing up on a farm in Canada with a desire to be a fitness coach and where he went throughout his journey to get to today. 09:10 - Bryce asks Craig to share how he got to know Bedros ​​Keuilian and how they have added value to each other business wise. 16:00 - Shifting gears, Bryce asks Craig to share on coaching in fitness and valuable lessons he has learned along the way. 22:40 - Bryce brings up the theory of the imposter syndrome and asks Crag to share about it and how to overcome it. 25:35 - Craig talks about the power of Masterminds. 29:10 - Craig gives the inside scoop to the 5 high end skills that increase your ability to make more money. 51:54 - Listen along as Craig shares knowledgeable strategies on how to build authority. Bryce’s famous lightning round Q&A! Q: What is the best advice you have received? A: Put your ego aside and ask for help. Q: What is the best habit you have picked up? A: Getting to bed on time. Q: What is your biggest passion? A: Making things easier for people. Q: Book recommendation? A: Tim Grover, “Relentless.” 1:06:20 - Follow Craig on Instragram @realcraigballantyne and learn about his coaching and where to get his books at www.craigballantyne.com . “Success loves speed, delay kills dreams” -Craig Ballanytyne Check out this episode about Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about
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4 years ago
1 hour 7 minutes

Fitness Franchise Podcast
Fitness is For Everyone

Your host Bryce Henson interviews today’s guest, certified nutrition coach and operator of Fit Body Boot Camp in Fresno, CA Darrylynn Silva.  Listen along for an inspirational story of transformation at its best as we learn about Darrylynn’s struggle with obesity.  Get an inside look at the struggles around childhood obesity and how passion and commitment can fuel your journey too.  

  • 00:46 - Bryce introduces today’s guest, certified nutrition coach and operator of Fit Body Boot Camp in Fresno, CA Darrylyn Silva.
  • 1:30 - Darrylynn shares her very personal story of being obesse throughout her life along with the trials she had to overcome during her childhood and into adulthood. 
  • 03:25: Darrylynn shares specifics from her childhood and how she dealt with her obesity struggles. 
  • 11:30 - Listen along as Darrylynn shares her obstacles with trying to get pregnant and how that jump started her physical fitness journey. 
  • 16:25 - Bryce asks Darrylynn to share about her identity throughout her journey and how it shifted and grew stronger.
  • 22:55 - Bryce transitions into how Darrylynn found Fit Body Boot Camp and her experiences as a client and how it propelled her fitness goals.
  • 30:47 - Learn how Darrylynn transitioned from client to operating partner of a Fit Body Boot Camp.
  • 35:55 - Bryce dives into Darrylynns role as an operating partner, listen along for the ins and outs and her secrets to success. 
  • 41:30 - Hear about Darrylynns experiences as a nutrition coach and how her personal journey has aided her in helping her clients. 
  • 43:30 - Get some insights on what some of the common objections and concerns are from clients.
  • 48:55 - Darrylynn showcases her views on personal growth and self development and how they have helped her discover her superpowers. 
  • 54:30 - Bryce’s famous lightning round Q&A: Q: What is your zone of genius? A: I trust my gut. Q: What is the one thing fitness professionals should know but don’t? A: You need to recognize fitness is for everyone. Q: Book recommendation? A: Mel Robbins, “The Five Second Rule” 
  • 1:01:16 - Darrylynn shares her last piece of parting wisdom.




“Remove the Drama”

-Darrylynn Silva

 

Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about

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4 years ago
1 hour 3 minutes

Fitness Franchise Podcast
Training For Warriors

Your host, Bryce Henson interviews the man of many talents and accolades, Martin Rooney on today’s show.  Martin Rooney, an internationally recognized trainer, speaker, author and pioneer of strength and conditioning, is the founder of Training For Warriors.  Learn about being an athlete to training athletes from the man himself. Follow along as Bryce dives into highlights from Martin’s books and how he uses them in his training.  Tune in today as we dive into all of the amazing achievements he has accomplished and learn some valuable tips along the way. 



  • 1:00 - Your host Bryce Henson introduces today’s guest Martin Rooney.  An internationally recognized trainer, speaker, author and pioneer of strength and conditioning. Former US bobsledder, division 1 track athlete, Judo black belt, 2 time Guiness World record holder, and the founder of Training For Warriors. 
  • 02:30 - Martin shares his backstory and where all the things happened. 
  • 06:15 - Hear about Martin's experiences with coaches and mentors and what it means to him for him to be a coach. 
  • 12:56 - Bryce asks Martin to dive even deeper into his experiences as a coach and to offer tips for results that he has been able to help his mentees with. 
  • 22:10 - Listen along as we transition into what it was like for Martin to work with professional athletes. 
  • 28:10 - Martin shares highlights about identifying your values from his book, “Coach to Coach.”  
  • 37:10 -  Bryce hits on a very important topic of building and growing a business as a team in your marriage.  Learn how important Martin’s wife Amanda has been in building and keeping Training For Warriors going and growing.
  • 43:30 - Bryce’s famous lightning round Q&A: Q: What is the best piece of advice you have received? A: “Don’t tell me how you can’t do it, tell me how you can do it” Q: What is your best habit? A: Reading. Q: Favorite book recommendation? A: “How to win friends and influence people,” by Dale Carnegie.  
  • You can find out more about Martin at www.trainingforwarriors.com and follow him on Instagram @trainingforwarriors.  Check out his books, “ Coach to Coach” and “High Ten” available on his website and Amazon. 



“Don’t tell me how you can’t do it, tell me how you can do it”

- Martin Rooney

 

Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about

 

https://open.spotify.com/show/7c76CH2NMCHoCTTpwlVqHa?si=ybA7TvEXQIGKL2dPYNAjwg

https://podcasts.apple.com/us/podcast/fitness-franchise-podcast/id1353577754

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4 years ago
52 minutes

Fitness Franchise Podcast
Securing the Best Location For Your Business

Your hosts Bryce Henson and Bedros Keuilian team up for today’s show to give you key points on securing a location for your gym. Follow along as this powerhouse duo share first hand experience on the top four important points to follow in getting started with securing a location. Fueled with many years of expertise and trial and error, these two have narrowed down the most important factors and are sharing them with you today!



  • 00:55 - Fitness Franchise Podcast super hosts Bedros and Bryce join together on today’s show to talk about all things location.
  • 01:20 - Bedros begins with the basics around choosing a location, factoring in traffic areas and  industrial complexes.
  • 02:07 - Bryce brings up the main point of looking for a prime real estate location near where you live and with good visibility.
  • 03:00 - We learn from Bedros about the importance of having the right demographic in the area
  • 05:15 - Get the inside scoop on the importance of obtaining a good commercial broker and identifying the territory. 
  • 08:18 - Bryce and Bedros break down the next step of creating a letter of intent with the landlord and possible broker.
  • 15:20 - Learn about the importance of city permitting, and all the variances to consider.
  • 19:47 - Get the inside scoop on the last step, launching in a spectacular fashion!
  • 26:16 - Follow Bryce Henson @realbrycehenson ad Bedros Keuilian @bedroskeuilian.



“Launching in a spectacular fashion”

  • Bryce Henson




Check out this episode about Securing A Location

 

Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about

 

https://open.spotify.com/show/7c76CH2NMCHoCTTpwlVqHa?si=ybA7TvEXQIGKL2dPYNAjwg

https://podcasts.apple.com/us/podcast/fitness-franchise-podcast/id1353577754

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4 years ago
26 minutes

Fitness Franchise Podcast
The Power of Personality Training

Your host, Bryce Henson interviews the man of many talents, Merrick Rosenberg.  Merrick is the author of several books about the power of personality including: “The Chameleon” and “Taking Flight.” He’s the CEO of Take Flight Learning, a training company that has worked with hundreds of thousands of people around the world. He co-founded team builders plus in 1991, along with many other impressive accolades over the years.  Merrick shares with us his backstory through college, developing his idea and the trials and triumphs he faced along the way.  Learn first hand from this skilled entrepreneur how to distinguish and work with personality types to improve your work and home life. 

 

  • 01:09 - Listen along on today’s show while your favorite host Bryce Henson interviews the man of many talents, Merrick Rosenberg.  Merrick is the author of several books about the power of personality including: “The Chameleon” and “Taking Flight.” He’s the CEO of Take Flight Learning, a training company that has worked with hundreds of thousands of people around the world. He co-founded team builders plus in 1991, along with many other impressive accolades over the years.
  • 02:15 - Merrick shares with us his back story in 1991 while he was working on earning his M.B.A in college doing team building exercises.  Hear how simple team building games fueled his excitement and propelled him into his career.
  • 03:30 - Listen further for some of the difficulties and triumphsMerrick and his business partner faced while getting started in the team building business. 
  • 07:50 - Bryce asks Merrick to share how his work developing Team Builders helped him transition into Take Flight and what was the big reason behind it.
  • 10:25 - Merrick gives us a crash course into the 4 bird styles that he has developed for distinguishing personality types.  
  • 15:25 - Bryce wants to know if there is a fast way to figure out someone's personality style without going through the training.  See if you can guess along as Bryce and 
  • 22:15 -  Learn about the different types of personality training Merrick offers and the value they apply to different types of companies. 
  • 25:00 -  Bryce asks Merrick to talk about the objective of the Chameleon and what  the big takeaways are.
  • 29:00 - Hear from Merrick what some of the biggest challenges are that he faces with people just not getting it during training.  
  • 32:50 - Learn why a company would reach out for team building training and what they are looking for.
  • 39:30 -  Follow along as Merrick shares how he started teaching his kids the bird's personality strategies at age 6 and how he has just created a children's book to help teach kids about themselves and how to interact with others. 
  • 49:40 - Bryce’s famous Q&A lightning round!  Q: What is your zone of genius? A: Creativity. Q: What are you passionate about today? A: Reducing drama in people's lives.  Q: What is the best piece of advice that you have ever received? A: Use your strengths but don’t overuse them. Q: Book recommendation? A: Marshall Goldsmith’s book, “What Got You Here Won’t Get You There”
  • 53:40 - Find Merrick online at www.takeflightlearning.com , check out his training offerings, shop his books, and learn all about him. 
  •  

 

“Use your strengths, just don’t overuse your strengths or else they get in your way”

- Merrick Rosenberg


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Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about

 

https://open.spotify.com/show/7c76CH2NMCHoCTTpwlVqHa?si=ybA7TvEXQIGKL2dPYNAjwg

https://podcasts.apple.com/us/podcast/fitness-franchise-podcast/id1353577754

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https://www.instagram.com/fitnessfranchisepodcast/

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4 years ago
54 minutes

Fitness Franchise Podcast
Full of Fitness Joy

Your host of the Fitness Franchise Podcast, Bryce Henson interviews one of Fit Body Bootcamp’s very own coaches on today’s show.  Introducing Alicia Pickney, our Yorba Linda, California’s facility coach.  Alicia started off her career in the fitness industry as a competitive dancer where she first became passionate about health and fitness.  Alicia has worked her way through the reins of being a gym rat to being an amazing coach and fitness enthusiast.  Learn how she worked through her shyness and became empowered on the microphone, to programming and delivering coaching sessions. 



  • 01:02 -Your favorite host Bryce Henson introduces today’s very talented guest, Alicia Pickney.  Alicia is a facilitator and coach at Fit Body Bootcamp’s Yorba Linda location as well as a fitness enthusiast and model. She is also  a dancer, and has her own skincare line.
  • 01:40 - Alicia gives us her background story starting from college where she was a competitive dancer and received her degree in Human Resources. She takes us through her experiences working in Human Resources and how that propelled her into the world of fitness.
  • 07:20 -  Bryce asks Alicia to walk us through her journey of transitioning into becoming a fitness coach.
  • 11:15 - Alicia gives advice for new coaches on her experience with getting on the microphone in front of a class and shares tips and tricks for newbies.
  • 12:00 - Hear from Alicia what it is like programming and delivering sessions?
  • 17:00 - Bryce asks Alicia to share common questions, concerns, and comments clients have.
  • 20:10 - Hear first hand what Alicia sees as some of the biggest highlights and challenges of being a coach.
  • 26:55 - Get insight on what it is like training the Fit Body Forever crowd and the Boot Camp crowd.
  • 29:40 - Hear from Aliicia’s perspective on what strong qualities coaches should possess.  
  • 33:20 - Bryce asks Alicia how it is working with a team and what her experience has been like.
  • 35:50 - Bryce’s famous Q&A lightning round! Q: What is your zone of genius? A: Being very easy going. Q: One big source of passion? A: Helping others. Q: What is the best piece of advice you have ever been given? A: Get to know your clients, their needs and triggers. Q: Book recommendation? A: “Girl Wash Your Face” by Rachel Hollis.
  • 41:13 - Find Alicia on IG @aliciafullajoy 

 

“This is what I am supposed to be doing”

-Alicia Pickney



Check out this episode about 

 

Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about

 

https://open.spotify.com/show/7c76CH2NMCHoCTTpwlVqHa?si=ybA7TvEXQIGKL2dPYNAjwg

https://podcasts.apple.com/us/podcast/fitness-franchise-podcast/id1353577754

https://www.facebook.com/Fitness-Franchise-Podcast-106077431518503

https://www.instagram.com/fitnessfranchisepodcast/

 

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4 years ago
43 minutes

Fitness Franchise Podcast
Finding Social Media’s Secrets

Today on Fitness Franchise Podcast, your host Bryce Henson interviews the founder of Assistagram, Zach Benson.  Dive into all things Instagram, marketing, and social media on today’s informative show.  Zach Benson, is a full-time entrepreneur, world traveler, dancer, and connector who specializes in creating IG campaigns reaching millions. Hear about Zach’s early years as a professional breakdancer and teacher and how that propelled him into a place of confidence to take the next venture on.  Learn strategies and tactics that he has used and encourages his clients to practice for growth and business.

  • 01:00 - Your host Bryce introduces today’s guest Zach Benson, the founder of Assistagram.  
  • 02:00 - Zach gives us his back story, starting from being adopted at 5 months and living in Iowa to learning and teaching breakdancing, being a personal trainer, to founding Assistagram.
  • 05:40 - Listen along as Zach unpacks his journey into breakdancing.
  • 09:30 - Bryce asks Zach, how did he create, market, and deliver his workshops.
  • 17:00 - Follow along as we transition into marketing and Instagram when Zach purchased 15% of a 400,000 follower Instagram account growing comedians.
  • 19:25 - Hear about strategy and tactics from Zach on how he was able to accomplish such growth.
  • 28:30 - Bryce asks Zach to share with us what kind of clients he attracts and the services he offers. As well as what industries are his clientele in. 
  • 33:30 - Zach shares his guidance and insights for local gym owners to be able to attract more clients for growth and business. 
  • 36:30 - Bryce asks Zach what is the future of Assistagram and social marketing in the next few years in his opinion.
  • 38:10 - Bryce dives deeper into Zach's knowledge around the media space that business entrepreneurs should know. 
  • 40:00 -  Zach shares his zone of genius as being networking.
  • 43:00 Bryce’s famous lightning round Q&A: Q: What are you most passionate about? A: Travel. Q: Biggest obstacle and how did you overcome it? A: My speech impediment, when I started to relax and stopped caring. Q: One of your best habits? A: Putting my workouts first.  Q: Best book recommendation? A: “The Go Giver” by Bob Burg.
  • 48:10 - A parting piece of wisdom from Zach is to do massive outreach and reward with cool incentives. 
  • 49:55 - Find Zach at @zachvacay and on his website at www.assistagram.com .

“Be vulnerable and keep it real with your audience”
-Zach Benson

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4 years ago
51 minutes

Fitness Franchise Podcast
The Power of Personal Branding

Your host Bryce Henson is joined in today’s show by Mega American Entrepreneur Dan Flyeshman, the youngest member of a publicly traded company in history at just 19 years old. Hear how Dan was able to become an astoundingly successful entrepreneur at such a young age and how he kept his momentum up and constantly building.  Dan launched one of the top 5 online poker sites in the world, and his charity Modern Citizen Fund is the official sponsor of the World Series of poker Europe. Listen along as Bryce asks Dan critical questions on how he was able to build and work through the ups and downs of the business industry.  Dan gives us useful and attainable strategies and processes on which you too can build a successful business. 

  • 01:00 –  Host Bryce introduces today’s guest, Mega American Entrepreneur Dan Fleyshman, the youngest member of a publicly traded company in history at just 19 years old. He has launched one of the top 5 online poker sites in the world, and his charity is the official sponsor of the World Series of poker Europe. 
  • 2:10 –  Dan shares his backstory from his college days, how he used his college savings to trademark the catchphrase, “Who’s Your Daddy,” and through his selling years, and all of his ventures.
  • 5:15 – Dan shares about being an introvert and how he uses his events to meet people and network.
  • 12:30 –  Bryce asks Dan to share how he funds these big events he throws for entrepreneurs.
  • 13:50 – Curious about Dan’s vision for his events when he started out, Bryce asks him to share what outcome he was hoping for.
  • 16:25 – Hear some longer-term strategies from Dan on how to grow and keep your business successful.
  • 21:50 – Bryce dives into marketing strategies, social media,  and how to leverage and grow with Dan.
  • 37:20 – Bryce asks Dan which social avatar he should focus on as he balances multiple platforms while continuing to grow the FFBC brand and his own local gyms as a coach. 
  • 50:10 – Dan shares a very useful tip for entrepreneurs, that everything you want to learn or do is cheap or free now from legal work to notaries, logos, etc. 
  • 51:30 – Dan sheds light on how he does his high-end Mastermind events.
  • 59:15 – Bryce’s famous lightning round Q&A, Q: What is your biggest passion today? A: My charity Model Citizen Fund. Q: What is the best advice you have received? A: Just get started! 
  • 1:03:21 – Check out all things Dan Fleyshman at his website, www.victoryceo.com, on Instagram @danfleyshman, read his book “HOW TO SET-UP YOUR BUSINESS FOR UNDER $1000” at www.buythisbook.com.

“It’s better to have it and not need it then to need it and not have it”
-Dan Fleyshman

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4 years ago
1 hour 4 minutes

Fitness Franchise Podcast
The Value of Running Fitness & Transformation Challenges

Your hosts Bryce Henson and Bedros Keuilian join together on today’s show to talk about all things involving fitness and transformation challenges.  Learn how Fit Body Boot Camp structures their challenges and the process they follow. Get an inside look into the actual metrics that their last challenge pulled in.  Hear it from the pros, how and why you should be holding fitness challenges as a gym owner.

  • 00:54 - Bryce introduces today’s show where he and Bedros talk about fitness and transformation challenges.
  • 1:25 - Bryce breaks down what a fitness challenge is and how they construct them at Fit Body Boot Camp.
  • 2:00 - Bedros explains the “Why” behind fitness challenges.
  • 2:30 - Hear from Bedros on how to get leads using online and offline Marketing strategies.
  • 5:00 - Follow along as Bryce and Bedros talk on the human psychology aspect of fitness challenges.
  • 13:15 - Bedros shares numbers from their most recent challenges and explains how by not doing challenges you're missing out on a lot of money and opportunities as a gym owner.
  • 20:30 - Bedros shares the only downside that can come from doing a fitness challenge.
  • 23:37 - Follow Bryce @realbrycehenson and Bedros @bedroskeuilian on Instagram
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4 years ago
23 minutes

Fitness Franchise Podcast
Risk Tolerance and Executing on a Vision

Your host Bryce Henson interviews good friend Todd Abrams, CEO of ICON Meals a unique and quality meal prep service. Todd Abrams is a hands-on entrepreneur with strong problem-solving skills and leadership.  He is an international federation of bodybuilding competitors and competes amongst the best athletes in the world in his division. Get an inside look into how Todd got started in the fitness industry and created a meal prep service that goes above and beyond.  

 

  • 00:58 - Our host Bryce introduces today's guest Todd Abrams, a hands-on entrepreneur, the CEO at ICON Meals, and an International Federation of Bodybuilding competition.
  • 2:00 - Todd shares his background story growing up in Canada as the son of a funeral home operator, as well as his interest in sports and entrepreneurship from a young age. 
  • 4:50 - Hear about Todd’s first experience working in sales and how that led to his path of entrepreneurship. 
  • 9:20 - Bryce asks Todd to share how he created the software company that services funeral homes.
  • 13:28 - Todd breaks down his zone of genius, being able to carry the big vision and dropping it down to the people you enroll and how it gives them freedom.
  • 17:30 - Todd shares how impactful it has been, being able to zone in on what he does well and then bring in people to complement it.
  • 18:00 -  Bryce asks Todd how to expand your level of risk tolerance.
  • 25:40 - Hear how salesmanship influence has aided Todd in his journey.
  • 31:25 -  Bryce expands on how sales is not only a relationship but a transfer of energy.
  • 31:55 - Todd tells us all about his business ICON Meals, how and why he started it, and how lives can be changed through nutrition.
  • 37:54 - Learn what sets ICON Meals apart from other food prep companies in how they preserve and package their food.
  • 41:50 - Todd shares what is on his plate as a CEO and what it’s like from his perspective. Learn how he makes sure he is working on the business and not just in the business.
  • 50:00 - Bryce's Lightning round Q&A: Q: What is the biggest thing you are passionate about right now? A: Providing more value to other people. Q: Book recommendation? A: Tim Grover, “Relentless” Q: What is a good habit you have picked up recently? A: Wake up early! 
  • 55:50 - Resources mentioned – Check out the website www.iconmeals.com to sign up, check out blogs, and informative videos.  Follow on social media, @iconmeals @toddabrams. 
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4 years ago
56 minutes

Fitness Franchise Podcast
From Professional Athlete to World Renowned Fitness Coach

Your host Bryce Henson interviews good friend Todd Durkin, a world class trainer, speaker, author, and founder of Fitness Quest 10.  Get an inside look into how Todd got started in the fitness industry and his challenges with an intense football injury.  Hear about how his passion for coaching runs deep, where it’s sourced from, and how it fuels him.  Listen along for what he sees for the fitness industry over the next 18 months and how important fellowship and health are.  



  • 00:48 - Our host Bryce introduces today's guest, world-class trainer, speaker, author, and founder of Fitness Quest 10 Todd Durkin.
  • 2:00 - Hear how Todd mistakenly got into the industry from a football injury.
  • 3:48 - Todd shares how at 27 he went back to graduate school while struggling to figure out what he wanted to do while trying to heal his back without surgery.
  • 5:16 - 2010 Todd opened his first business, Fitness Quest 10.
  • 11:00 - Bryce asks Todd to share some insight into what it has been like working with professional athletes.
  • 16:56 - We learn the difference between training professional athletes and regular Joes and what they have in common.
  • 20:00 - Todd gives us an inside look at all the different aspects of coaching that he embodies and uses with his clients.
  • 25:15 - Learn about Todd’s icon, his high school coach, and how he put coaching in his soul.
  • 33:05 - Bryce asks Todd to share his thoughts on the adversary and his knee replacement. 
  • 39:45 - Bryce taps into Todd’s thoughts on where the fitness industry is going in the near future.  Hear how he predicts an epic return over the next 18 months.
  • 45:46 - Listen in for what's next for Todd!
  • 49:15 -  Bryce’s famous lightning round Q&A: Q: What is your zone of genius? A: Mentoring and writing. Q: What is the biggest piece of advice you have been given? A: Don’t make your decisions on what other people think, make it on what's best for you. The 6 F’s, fear, frustration, and failure are overcome with faith, forward-thinking, and follow-through. Q: What is your biggest source of passion? A: Spending time with my family! Q: Book recommendation? A: “Relationship Grit” by John Gordan.
  • 1:02:55 - Todd imparts some wisdom for those looking to get started in the industry and to keep those currently in it motivated.
  • 1:05:35 -  - Check out Todd’s Books, “Get Your Mind Right” and “The Wow Book” along with all of his amazing offerings at www.todddurkin.com and on Instagram @todddurkin. 

 

Fear, frustration, and failure are overcome with faith, forward-thinking, and follow-through.

-Todd Durkin

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4 years ago
1 hour 9 minutes

Fitness Franchise Podcast
Young Business Owner Insights

Your host Bryce Henson interviews young successful entrepreneur AJ Pope, owner of Norwalk Connecticut’s Fit Body Bootcamp facility. AJ has been passionate about running a business from a young age and excelled at school, landing him an internship at Disney World at age 17 where he learned valuable skills that he shares with us today.  Listen in to hear about what it was like working for Disney, the amazing training and customer service values they teach.  Learn what it is like to open a gym at a young age and even during a pandemic on today’s episode.

  • 00:50 - Host Bryce introduces today's guest AJ Pope, owner of Norwalk, Connecticut Fit Body Bootcamp.
  • 2:00 - AJ shares his background in marketing and how he was able to work for Disney World in Florida before the pandemic after interning at 17 years old. 
  • 7:10 - Bryce asks AJ to share what it was like working at Disney, hear about his training and the customer service skills he acquired. 
  • 15:30 - AJ shares with us his biggest highlight and challenge from his experience working at Disney. 
  • 20:30 - Learn about AJ’s journey into finding  Fit Body Bootcamp and opening his own branch with his Dad. 
  • 25:30 - Hear AJ’s experience as an owner of a Fit Body Bootcamp in his first year and how he was able to open a gym during the pandemic.
  • 31:40 -  AJ tells us what it is like living in New York and running a gym in Connecticut and the reasons he chose Connecticut to open his facility.
  • 34:00 - Learn from a newcomer's point of view business concepts and challenges running a gym with no prior experience. 
  • 38:45 - AJ breaks down one of his most exciting programs at the gym, the “New Year New You” challenge.
  • 44:15 - Bryce asks AJ to tell us what his zone of genius is that has allowed him to be so successful at such a young age.
  • 48:40 - Bryce’s Lightning round Q&A. Q: What was your biggest obstacle as a young kid? A: Feeling like I needed a road map of what you need to do and where you need to go. Q: What is the best advice you have received? A: You can sleep when you're dead.  Q: Book recommendation? A: “Man Up” by Bedros Keuilian. 
  • 52:30 - AJ’s parting wisdom, “Do something that makes you happy” and be the best of the best.

 

“Do something that makes you happy and be the best of the best.”

-AJ Pope

 

Follow us on the Socials:

Instagram https://www.instagram.com/fitnessfranchisepodcast/

Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

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4 years ago
55 minutes

Fitness Franchise Podcast
Live Events & How they Positively Impact Your Fitness Business

Your hosts Bryce Henson and Bedros Keuilian, share some of their business knowledge on the topic of hosting live events. Join in today’s discussion on how having multiple types of live events for your employees and clients can boost your retention, results, and referrals.  Hear about the 6 types of events they focus on and what positive outcome they have for clients and team members.  

  • 01:00 - Join in today with hosts, Bryce Henson and Bedros Keuilian as they share the importance of having live events.
  • 2:00 - Bedros speaks on the difference between having live events independent of group workout events.
  • 3:30 - Hear more about Bryce and Bedros' most recent inclusive retreat in Arizona packing 10 hours of content a day.
  • 5:15 - Bedros shares about Tim Grover, a trainer of Michael Jordan, one of their biggest speakers at their most recent event. 
  • 8:30 - Hear about a Navy Seal who suffered gunshots to the face and reconstructive surgery and how he worked through it. 
  • 10:00 - Both speakers' content was on mindset coaching and winning, hear how Bryce breaks this down. 
  • 11:33 - Bedros shares more on the value of live events from retreats to backyard bbq’s.
  • 14:12 - What more can you do for your clients using live events?
  • 16:46 - Learn about some of the charity events they are involved in and how these types of live events can help excel your business. 
  • 19:28 - Bedros speaks further on the value and benefit of incorporating these six types of live events: charity, grand opening, client celebrations, challenge celebrations, hikes, and retreats.
  • 20:10 -  Bryce shares how big of a marketing opportunity these events are as well, so make sure to have a photographer and/or videographer there to document them as well.  
  • 23:10 - Tag and follow @realbrycehenson and @bedroskeuilian

 

“Proximity is Power”

-Bedros Keuilian

 

Follow us on the Socials:

Instagram https://www.instagram.com/fitnessfranchisepodcast/

Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

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4 years ago
23 minutes

Fitness Franchise Podcast
Navy Seal to Fitness Expert

Your host Bryce Henson interviews fitness expert, Navy Seal Veteran, founder of Conquer, and most famously known for his role in Captain Phillips with Tom Hanks the extraordinary Ray Cash Care. Ray has an intense background in the Navy Seals, CIA, and in the fitness industry along with being featured on both the History and Discovery channels. Learn very knowledgeable tactics and lifestyle ideals that have helped him to grow and continue being the best man he can be. We dive into training experiences, processes, and how fitness strengthens not only oneself but community and relationships.

  • 00:45 - Meet today's guest and dear friend, fitness expert, Navy Seal Veteran, founder of Conquer, and most famously known for starring in the feature film Captain Phillips.
  • 1:25 - Get to learn about Ray’s life, his childhood, trials and tribulations growing up, and how he got into the Navy Seals
  • 5:50 - Hear how Fitness has always been the key to Ray’s success ever since he got started and how it has gotten him through so much.
  • 7:24 - Ray walks us through what it was like going through Bud’s (Basic Underwater Demolition) 6 month training course.
  • 10:00 - Get a look into Ray’s experience with the Navy Seals in a n underwater submersible.
  • 14:50 - After 12 years with the Navy Seals Ray transitioned into Agency work with the CIA as a contractor where he did 40 deployments, hear about his intense experiences.
  • 19:45 - Ray shares his 6 forms of growth: physical, emotional, financial, mental, social, and spiritual.
  • 22:28 - Bryce asks Ray to share how he trained in the Seals teams and how it has evolved over the years.
  • 32:00 - Learn from Ray what the value of in person training and where fitness is going.
  • 36:20 - Bryce asks Ray how leading a healthy fit lifestyle has helped his marriage relationship.
  • 39:27 - Get the scoop on the Modern Day Knight Project, a 75 hour course where men 21 and over get a chance to live and train with a Navy Seal, an MMA fighter, a marine, and SWAT operator, and Bedros Keuilian.
  • 43:15 - Bryce’s Lightning Round Q&A. Q: What is your biggest passion in life? A: Creating better humans. Q: What is the best piece of advice you have received? A: Live life to prove yourself right and not others wrong. Q: Book recommendation? A: “Man Up” by Bedros Keuilian.
  • 48:30 - Find Ray on Instagram @raycashcare and on Facebook @frogmindset.     

 

“Nothing will open or close a door faster in life than a good or bad attitude” Ray Cash Care

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4 years ago
49 minutes

Fitness Franchise Podcast
Proactive Reputation Management

Your host Bryce Henson interviews SEO master Rick Porter on today’s show.  Get to know how Rick has built a very successful SEO online reputation branding consultant and marketing business. Dive deep into how he got started, continues to grow, and gets a sneak peek into his plethora of knowledge.  During this show, we get a glimpse into affiliate marketing, SEO ranking, social media platforms, and what to avoid and pay the most attention to. 

 

  • 00:55 - Meet Rick Porter, SEO in online reputation branding consultant and marketing expert. 
  • 2:00 - Hear from Rick on how he got his start in sports, fitness, had a military career, and went into personal training and sales. 
  • 6:30 - Learn more about how Rick got his start in affiliate marketing and about article marketing. 
  • 8:25 - Bedros was one of Rick’s first clients. Listen along for how he got his videos ranking on google and Youtube which led to him getting on Spike TV's “Gym Rescue.”
  • 11:40 - Proactive reputation management has so much authority and needs to be closely monitored. Rick leads us through his knowledge as well as teaches us what we need to do when starting off.
  • 18:35 - Major piece of knowledge from Rick, learn how to automate syndication for your social sites using ifttt.com and how to set up content syndication.
  • 25:00 - Rick speaks on clickbait and how to gain trust with your online clients.
  • 31:00 - Bryce asks Rick to share some tips on how to grow your presence from a marketing perspective using email lists.
  • 35:55 - Rick dives deeper into affiliate marketing and how it’s great for both buyer and the seller. 
  • 42:40 - Learn from Rick what are the biggest things to look for when partnering with a marketing expert.
  • 47:45 - Bryce and Rick talk about being aggressive and how the local side of business is the biggest opportunity with SEO. 
  • 53:00 - Rick talks about how to get past just owning your own job, and crypto currency.
  • 58:40 - Bryce’s lightning round Q&A. Q: What are you most passionate about and why? A: Helping other people!  Q: What was your biggest obstacle in the beginning? A: Being really shy and not outgoing. Q: Book recommendations? A: “Psycho Cybernetics” by Maxwell Maltz.

“The most important thing you can do for your business is proactive reputation management”

Rick Porter

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4 years ago
1 hour 5 minutes

Fitness Franchise Podcast
From Fear to Gratitude

Join in with Bryce Henson as he interviews Fit Body Bootcamp’s very own Diana Keuilian. Learn about her business prowess and many exciting ventures in the fitness world.  From starting out at LA Fitness to running an empire with her husband Bedros Keuilian she has achieved many heights as a creator, writer, and fitness guru.  Find out where she pulls her inspiration from to tackle career and life challenges all while gaining knowledge into how she creates such a successful process. 

  • 00:50 - Meet our guest for today, Diana Keuilian the CFO and co-founder of Fit Body Bootcamp, co-founder of Trulean Nutrition, author of “The Recipe Hacker,” and creator of popular recipe site realhealthyrecipes.com 
  • 2:20 - Diana tells us her story of how she got started in fitness and met her then assistant manager and now husband Bedros Keuilian
  • 5:35 - We learn how Bedros and Diana started one of the first online workout instructionals for their clients to use in the gym.
  • 8:38 - Bryce asks Diana to share tips and starting pieces of wisdom for someone just starting out in fitness entrepreneurship.
  • 16:00 - Learn how the quicker you can jump from feeling fear to feeling gratitude is the key to mental fortitude.  
  • 19:10 - Diana shares how to overcome internal resistance, your own tendency to self-sabotage, and how to identify it. 
  • 24:55 - Hear how Diana has tackled some personal struggles and challenges by getting control of inner dialogue.
  • 28:35 - Learn about Diana’s love of mythology and where she pulls her inspiration from.
  • 33:30 - Diana dives deeper into how going from reaction to response is the biggest thing to master in business and in life.
  • 33:56 - Bryce’s lightning round Q&A.  1. What would be your zone of genius: being an integrator and organizing and communicating it well.  2. What would be some foundational habits that have helped in her process: to wake up early and get your workout in so you're set up for the day. 3. What is your top book recommendation: “The Big Leap,” by Gay Hendricks
  • 39:36 - Check out Diana’s cookbook “The Recipe Hacker”. Visit her website realhealthyrecipes.com, and follow her on Instagram @fitbodybootcamp and @trueleannutrition.

 

“Never peak, keep striving”

-Diana Keuilian

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4 years ago
41 minutes

Fitness Franchise Podcast
Living your career “On Purpose”

Join our passionate host Bryce Henson as he interviews High impact coach, author, international speaker, and host of “Sh*t that you don't learn in college” podcast Zander Fryer.  Learn how sales and leadership is about influencing others and are all very much alike from a very well accomplished life and fitness coach.  Listen in to hear how Zander learned very early on how to live from a place of purpose and not fear and how it has catapulted his career and life.  From Zanders very own mentor he learned that,  “Every moment in life is either on purpose or off purpose. Every moment off purpose is a moment wasted that you can never get back.” 

  • 00:45 - Bryce introduces today's guest, author, international speaker, and podcast host: Zander Fryer. 
  • 2:36 - Zander shares how a decision to drive after a few beers one college night changed the course of his plan and opportunity to be a leader in the air force.  
  • 5:00 - With a degree in engineering and his air force dream off the table, Zander joins the corporate world and becomes very successful by 26.
  • 7:35 - Still feeling a void Zander looks to his mentor for guidance which leads him to his real passion which is coaching people. Listen in to see how he made the switch. 
  • 17:20 - Learn how Zander chose to make his decisions based on purpose as opposed to fear and how this thought process brought him so much success. 
  • 19:40 - The most important part of starting or having a coaching business is knowing how to sell.  Learn why sales skills are so necessary and how Zander obtained his knowledge. 
  • 24:00 - Bryce asks Zander to share more on his leap to high impact coaching and on the coaching program they met at. 
  • 29:50 - Bryce asks Zander for a snapshot view into his business of High Impact Coaching.
  • 34:56 - Zander dives deeper into how sales skills are what a coach needs to acquire to be successful.
  • 38:15 - Zander shares the framework of the perfect consultation, how he created a 5 step plan, and the coveted first step: How to approach a conversation and come from the right energy and intention. Listen on for the other 4 steps. 
  • 51:50 - Bryce and Zander talk about clients, how to approach taking that sales call and how to create the ideal client. 
  • 53:26 - Zander talks about his new podcast: “Sh*t that you don't learn in college”
  • 1:00:23 - Bryce’s Lightning round Q&A session.  What is Zanders biggest passion right now: His wife and his podcast. Prior to all of his success what was the big obstacle in Zanders way: He lost his best friend to suicide which was the hardest thing he ever had to deal with and at the same time one of his biggest gifts.  What is the best piece of advice Zander has ever received: “Every moment is either on purpose or off purpose and every moment off purpose is a moment wasted.”
  • 1:05:05 - Keep your eyes open for Zander’s new book coming out soon “Sh*t that you don't learn in college”
  • 1:06:32 - Check out Zander on Instagram @zanderfryer 

 

“People who pay, pay attention” - Zander

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4 years ago
1 hour 7 minutes

Fitness Franchise Podcast
Understanding How Marketing Benefits Your Fitness Business

Join along with host Bryce Henson, as he sits down with Fit Body Boot Camp’s very own marketing expert Lauren Nign, as they dive into all things system management and marketing skills.  Hear how Lauren started out as an athlete growing up and followed her passions and combined them into an amazing career in fitness marketing.  Listen along for some practices and strategies to help you build and grow your business through social media and advertisements. 



Here's what you don't want to miss:

 

00:56 - Host Bryce Henson introduces today’s guest and good friend      Lauren Nign, a digital marketing consultant who specializes in the health and fitness industry. 

3:25 - Lauren shares how her interest in how the mind works led her to study marketing in college and her love of fitness brought her to want to make a career out of the two together.  This led her to her first job as an intern as a social media/marketer for a gym which got her started in the industry.

7:53 - Lauren shares how she learned to help local level gyms by focusing on their clientele in their city. 

13:00 - Interning at a gym turned into a part time position then a full time position at a sister gym for Lauren.  It is here that she found her flow and process for system management and marketing.  She was able to help the company double their income and open 2 more facilities.

15:41 - Ad spend is really powerful in a local environment. Lauren shares how a decent amount of ad spend between $500 to $1000 for a local monthly budget can significantly grow a business.  

19:40 - Building trust and a relationship are very important attributes to have as a Marketer, clients will respond way better to this than just being sold a pitch.

23:00 - Bryce gets Lauren to share practical Marketing strategies on how to utilize clients personal experiences. 

25:26 - Lauren talks on Pinterest and how it is, “ The Google,” of images and blogs where people go to look up recipes, inspiration, fitness, etc. and this tells a Marketer that interest is there. 

32:00 - Bryce asks Lauren to share where she sees the future of social media in the next 12 months and she explains how we need to look at where the landscape is going. 

37:00 - We learned Lauren’s best practices for business owners on what content to share on social media. Make it personal, share your story, your clients stories, and document the journey.

41:50 - Lauren shares her day to day experiences and practices working with Fit Body Bootcamp.

45:26 - Bryce asks Lauren to share a big knowledge bomb for potential gym business owners.  We learned from her about how to create a “Google My Business'' account and how to use this to show up on Google properly, build reviews, add photos, posts with call to actions. This tells Google and your clients you're active and helps boost your business listing. 

52:19 - Leaders are readers, Fitness Franchise book recommendation by Lauren: Contagious by Jonah Berger Marketing Professor. 

Connect with us on the socials:
Instagram https://www.instagram.com/fitnessfranchisepodcast
Facebook https://www.facebook.com/fitnessfranchisepodcast
LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast
YouTube https://https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

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4 years ago
57 minutes

Fitness Franchise Podcast
Why Your Staff is Your Brand

Building a well-rounded team takes time, patience, and possibly a few hiccups along the way. But it's worth the effort. In the end, it's the overall experience your coaches, managers, and instructors create that keeps your clients coming back. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with Jake Stuart, facility leader and head coach at Mission Viejo Fit Body Boot Camp. Jake shares his passion for coaching, the importance of keeping things fun, why coaches are like therapists, and so much more. 

"People that build community, people that are willing to grow, and people willing to receive feedback, I think those are the three main attributes in a good team." -Jake Stewart

Here's what you don't want to miss:

  • 2:30 How to leverage your community to build a successful team
  • 9:30 How public speaking can help you be a better coach
  • 13:08 Why gym owners should provide a fun environment
  • 15:15 The importance of getting your clients healthy and emotionally fit
  • 19:42 Creating a great team dynamic and knowing your strengths
  • 23:30 The three main attributes in a well-rounded team
  • 25:30 How to inspire and build retention with your coaches
  • 29:20 How to "roll with the punches" and learning from your mistakes
  • 31:00 Bryce's Lightning Round

Connect with us on the socials:

Instagram https://www.instagram.com/fitnessfranchisepodcast/

Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

 

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4 years ago
40 minutes

Fitness Franchise Podcast
The Founder and CEO of Fit Pro Tracker

Anthony Olander, the Founder of Fit Pro Tracker, began developing the software platform in 2016 to solve his wife’s pain points at their gym and stumbled upon a larger community lacking an all-in-one software solution to grow their business. Fast forward to today, Fit Pro Tracker is a leading gym management software system. 

In today’s Fitness Franchise Podcast, Bryce Henson and Anthony break down the benefits of a SaaS system, how it can serve small gym owners, the importance of being agile, and so much more.

Here’s what you don’t want to miss:

  • 2:30 The importance of having a hard-charging work ethic
  • 6:31 How to build an information technology company
  • 10:50 Launching a new fitness gym and overcoming the growing pains
  • 15:02 Solving the needs of your gym and the importance of being agile
  • 17:17 Fit Pro Tracker and how the software can benefit your gym
  • 20:08 Being client-centric and improving on your current systems
  • 24:14 What it takes to develop new software and creating the right team
  • 27:33 The long-term functionality with Fit Pro Tracker and improving automation
  • 29:50 What you should look for in a software partner and the value of Fit Pro Tracker
  • 33:42 The challenges of starting a new business and har lessons learned

Connect with Anthony Olander:

LinkedIn https://www.linkedin.com/in/antonioolander/

Connect with us on the socials:

Instagram https://www.instagram.com/fitnessfranchisepodcast/

Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

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4 years ago
42 minutes

Fitness Franchise Podcast
So you have a passion for fitness and the desire to start your own business. But launching a massively successful fitness business is extremely complex...the systems, operations, hiring, firing, coaching, sales, and marketing are critical to success. Where do you even start? This show will give you the answers. Here is Bedros Keuilian & Bryce Henson, your hosts of the Fitness Franchise Podcast, a show dedicated to helping fitness entrepreneurs launch and grow successful gyms!