Your host Bryce Henson interviews today’s guest, certified nutrition coach and operator of Fit Body Boot Camp in Fresno, CA Darrylynn Silva. Listen along for an inspirational story of transformation at its best as we learn about Darrylynn’s struggle with obesity. Get an inside look at the struggles around childhood obesity and how passion and commitment can fuel your journey too.
“Remove the Drama”
-Darrylynn Silva
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Your host, Bryce Henson interviews the man of many talents and accolades, Martin Rooney on today’s show. Martin Rooney, an internationally recognized trainer, speaker, author and pioneer of strength and conditioning, is the founder of Training For Warriors. Learn about being an athlete to training athletes from the man himself. Follow along as Bryce dives into highlights from Martin’s books and how he uses them in his training. Tune in today as we dive into all of the amazing achievements he has accomplished and learn some valuable tips along the way.
“Don’t tell me how you can’t do it, tell me how you can do it”
- Martin Rooney
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Your hosts Bryce Henson and Bedros Keuilian team up for today’s show to give you key points on securing a location for your gym. Follow along as this powerhouse duo share first hand experience on the top four important points to follow in getting started with securing a location. Fueled with many years of expertise and trial and error, these two have narrowed down the most important factors and are sharing them with you today!
“Launching in a spectacular fashion”
Check out this episode about Securing A Location
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Your host, Bryce Henson interviews the man of many talents, Merrick Rosenberg. Merrick is the author of several books about the power of personality including: “The Chameleon” and “Taking Flight.” He’s the CEO of Take Flight Learning, a training company that has worked with hundreds of thousands of people around the world. He co-founded team builders plus in 1991, along with many other impressive accolades over the years. Merrick shares with us his backstory through college, developing his idea and the trials and triumphs he faced along the way. Learn first hand from this skilled entrepreneur how to distinguish and work with personality types to improve your work and home life.
“Use your strengths, just don’t overuse your strengths or else they get in your way”
- Merrick Rosenberg
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Your host of the Fitness Franchise Podcast, Bryce Henson interviews one of Fit Body Bootcamp’s very own coaches on today’s show. Introducing Alicia Pickney, our Yorba Linda, California’s facility coach. Alicia started off her career in the fitness industry as a competitive dancer where she first became passionate about health and fitness. Alicia has worked her way through the reins of being a gym rat to being an amazing coach and fitness enthusiast. Learn how she worked through her shyness and became empowered on the microphone, to programming and delivering coaching sessions.
“This is what I am supposed to be doing”
-Alicia Pickney
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Today on Fitness Franchise Podcast, your host Bryce Henson interviews the founder of Assistagram, Zach Benson. Dive into all things Instagram, marketing, and social media on today’s informative show. Zach Benson, is a full-time entrepreneur, world traveler, dancer, and connector who specializes in creating IG campaigns reaching millions. Hear about Zach’s early years as a professional breakdancer and teacher and how that propelled him into a place of confidence to take the next venture on. Learn strategies and tactics that he has used and encourages his clients to practice for growth and business.
“Be vulnerable and keep it real with your audience”
-Zach Benson
Your host Bryce Henson is joined in today’s show by Mega American Entrepreneur Dan Flyeshman, the youngest member of a publicly traded company in history at just 19 years old. Hear how Dan was able to become an astoundingly successful entrepreneur at such a young age and how he kept his momentum up and constantly building. Dan launched one of the top 5 online poker sites in the world, and his charity Modern Citizen Fund is the official sponsor of the World Series of poker Europe. Listen along as Bryce asks Dan critical questions on how he was able to build and work through the ups and downs of the business industry. Dan gives us useful and attainable strategies and processes on which you too can build a successful business.
“It’s better to have it and not need it then to need it and not have it”
-Dan Fleyshman
Your hosts Bryce Henson and Bedros Keuilian join together on today’s show to talk about all things involving fitness and transformation challenges. Learn how Fit Body Boot Camp structures their challenges and the process they follow. Get an inside look into the actual metrics that their last challenge pulled in. Hear it from the pros, how and why you should be holding fitness challenges as a gym owner.
Your host Bryce Henson interviews good friend Todd Abrams, CEO of ICON Meals a unique and quality meal prep service. Todd Abrams is a hands-on entrepreneur with strong problem-solving skills and leadership. He is an international federation of bodybuilding competitors and competes amongst the best athletes in the world in his division. Get an inside look into how Todd got started in the fitness industry and created a meal prep service that goes above and beyond.
Your host Bryce Henson interviews good friend Todd Durkin, a world class trainer, speaker, author, and founder of Fitness Quest 10. Get an inside look into how Todd got started in the fitness industry and his challenges with an intense football injury. Hear about how his passion for coaching runs deep, where it’s sourced from, and how it fuels him. Listen along for what he sees for the fitness industry over the next 18 months and how important fellowship and health are.
Fear, frustration, and failure are overcome with faith, forward-thinking, and follow-through.
-Todd Durkin
Your host Bryce Henson interviews young successful entrepreneur AJ Pope, owner of Norwalk Connecticut’s Fit Body Bootcamp facility. AJ has been passionate about running a business from a young age and excelled at school, landing him an internship at Disney World at age 17 where he learned valuable skills that he shares with us today. Listen in to hear about what it was like working for Disney, the amazing training and customer service values they teach. Learn what it is like to open a gym at a young age and even during a pandemic on today’s episode.
“Do something that makes you happy and be the best of the best.”
-AJ Pope
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Your hosts Bryce Henson and Bedros Keuilian, share some of their business knowledge on the topic of hosting live events. Join in today’s discussion on how having multiple types of live events for your employees and clients can boost your retention, results, and referrals. Hear about the 6 types of events they focus on and what positive outcome they have for clients and team members.
“Proximity is Power”
-Bedros Keuilian
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Your host Bryce Henson interviews fitness expert, Navy Seal Veteran, founder of Conquer, and most famously known for his role in Captain Phillips with Tom Hanks the extraordinary Ray Cash Care. Ray has an intense background in the Navy Seals, CIA, and in the fitness industry along with being featured on both the History and Discovery channels. Learn very knowledgeable tactics and lifestyle ideals that have helped him to grow and continue being the best man he can be. We dive into training experiences, processes, and how fitness strengthens not only oneself but community and relationships.
“Nothing will open or close a door faster in life than a good or bad attitude” Ray Cash Care
Your host Bryce Henson interviews SEO master Rick Porter on today’s show. Get to know how Rick has built a very successful SEO online reputation branding consultant and marketing business. Dive deep into how he got started, continues to grow, and gets a sneak peek into his plethora of knowledge. During this show, we get a glimpse into affiliate marketing, SEO ranking, social media platforms, and what to avoid and pay the most attention to.
“The most important thing you can do for your business is proactive reputation management”
Rick Porter
Join in with Bryce Henson as he interviews Fit Body Bootcamp’s very own Diana Keuilian. Learn about her business prowess and many exciting ventures in the fitness world. From starting out at LA Fitness to running an empire with her husband Bedros Keuilian she has achieved many heights as a creator, writer, and fitness guru. Find out where she pulls her inspiration from to tackle career and life challenges all while gaining knowledge into how she creates such a successful process.
“Never peak, keep striving”
-Diana Keuilian
Join our passionate host Bryce Henson as he interviews High impact coach, author, international speaker, and host of “Sh*t that you don't learn in college” podcast Zander Fryer. Learn how sales and leadership is about influencing others and are all very much alike from a very well accomplished life and fitness coach. Listen in to hear how Zander learned very early on how to live from a place of purpose and not fear and how it has catapulted his career and life. From Zanders very own mentor he learned that, “Every moment in life is either on purpose or off purpose. Every moment off purpose is a moment wasted that you can never get back.”
“People who pay, pay attention” - Zander
Join along with host Bryce Henson, as he sits down with Fit Body Boot Camp’s very own marketing expert Lauren Nign, as they dive into all things system management and marketing skills. Hear how Lauren started out as an athlete growing up and followed her passions and combined them into an amazing career in fitness marketing. Listen along for some practices and strategies to help you build and grow your business through social media and advertisements.
Here's what you don't want to miss:
00:56 - Host Bryce Henson introduces today’s guest and good friend Lauren Nign, a digital marketing consultant who specializes in the health and fitness industry.
3:25 - Lauren shares how her interest in how the mind works led her to study marketing in college and her love of fitness brought her to want to make a career out of the two together. This led her to her first job as an intern as a social media/marketer for a gym which got her started in the industry.
7:53 - Lauren shares how she learned to help local level gyms by focusing on their clientele in their city.
13:00 - Interning at a gym turned into a part time position then a full time position at a sister gym for Lauren. It is here that she found her flow and process for system management and marketing. She was able to help the company double their income and open 2 more facilities.
15:41 - Ad spend is really powerful in a local environment. Lauren shares how a decent amount of ad spend between $500 to $1000 for a local monthly budget can significantly grow a business.
19:40 - Building trust and a relationship are very important attributes to have as a Marketer, clients will respond way better to this than just being sold a pitch.
23:00 - Bryce gets Lauren to share practical Marketing strategies on how to utilize clients personal experiences.
25:26 - Lauren talks on Pinterest and how it is, “ The Google,” of images and blogs where people go to look up recipes, inspiration, fitness, etc. and this tells a Marketer that interest is there.
32:00 - Bryce asks Lauren to share where she sees the future of social media in the next 12 months and she explains how we need to look at where the landscape is going.
37:00 - We learned Lauren’s best practices for business owners on what content to share on social media. Make it personal, share your story, your clients stories, and document the journey.
41:50 - Lauren shares her day to day experiences and practices working with Fit Body Bootcamp.
45:26 - Bryce asks Lauren to share a big knowledge bomb for potential gym business owners. We learned from her about how to create a “Google My Business'' account and how to use this to show up on Google properly, build reviews, add photos, posts with call to actions. This tells Google and your clients you're active and helps boost your business listing.
52:19 - Leaders are readers, Fitness Franchise book recommendation by Lauren: Contagious by Jonah Berger Marketing Professor.
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Building a well-rounded team takes time, patience, and possibly a few hiccups along the way. But it's worth the effort. In the end, it's the overall experience your coaches, managers, and instructors create that keeps your clients coming back.
In today's Fitness Franchise Podcast, Bryce Henson speaks with Jake Stuart, facility leader and head coach at Mission Viejo Fit Body Boot Camp. Jake shares his passion for coaching, the importance of keeping things fun, why coaches are like therapists, and so much more.
"People that build community, people that are willing to grow, and people willing to receive feedback, I think those are the three main attributes in a good team." -Jake Stewart
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Anthony Olander, the Founder of Fit Pro Tracker, began developing the software platform in 2016 to solve his wife’s pain points at their gym and stumbled upon a larger community lacking an all-in-one software solution to grow their business. Fast forward to today, Fit Pro Tracker is a leading gym management software system.
In today’s Fitness Franchise Podcast, Bryce Henson and Anthony break down the benefits of a SaaS system, how it can serve small gym owners, the importance of being agile, and so much more.
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