‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.
‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.
Grant Cardone, real estate master and founder of 10X, joins the show for an honest breakdown of his journey from addiction and failure to billion-dollar success. It’s easy to assume his rise was all confidence and sales mastery—but Grant admits he would’ve skipped sales entirely and gone straight to marketing and investing.
From sleeping on couches to building a $5B portfolio, he shares what really changed the game: going 10x bigger in every direction. Whether you love him or hate him, this episode is a masterclass in thinking long-term, building resilience, and playing offense.
» Escape the 9-5 & build your dream life:
https://www.digitalplaybook.net/
» Transform your physique:
https://www.thrstapp.com/
» My clothing brand, THRST:
https://thrstofficial.com
» Custom Bioniq supplements:
https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO
» Join our newsletter for actionable insights from every episode:
https://thrst-letter.beehiiv.com/
» Join WHOOP and get your first month for free:
join.whoop.com/FirstThingsThrst
» Follow Grant:
Instagram: https://www.instagram.com/grantcardone
Website: https://grantcardone.com/
Christian Guzman, founder of Alphalete and creator of Alphaland, joins the show to break down the real highs and brutal lows of building a multimillion-dollar brand from scratch. It’s tempting to assume overnight success when you see big launches and flashy gyms—but Christian walks us through the failed gyms, manufacturing mistakes, and sleepless decisions that built the empire. From ordering $2.5M in inventory without a finance team to managing influencer trends, middlemen, and changing buyer habits, he shares what it truly takes to scale.
» Escape the 9-5 & build your dream life
https://www.digitalplaybook.net/
» Transform your physique
https://www.thrstapp.com/
» My clothing brand, THRST
https://thrstofficial.com
» Custom Bioniq supplements
https://www.bioniq.com/mikethurston
40% off your first month of Bioniq GO
20% off your first month of Bioniq PRO
» Join our newsletter for actionable insights from every episode:
https://thrst-letter.beehiiv.com/
» Join @Whoop and get your first month for free:
https://join.whoop.com/FirstThingsThrst
» Follow Christian
Instagram: https://www.instagram.com/christianguzmanfitness
Website: https://alphaleteathletics.com
Gregg Braden, scientist, spiritual thinker, and bestselling author of Pure Human, joins the show to break one of the biggest modern myths: that we’re broken, and only technology can fix us. From his Cold War engineering background to decades studying ancient cultures, Gregg connects the dots between biology, spirituality, and personal power in a way that’s both grounded and radical. He makes a compelling case that we’re only scratching the surface of what it means to be human—and that embracing our natural design might be the key to lasting health, resilience, and meaning. This one will definitely get you thinking.
Timestamps:
00:00 Introduction to Greg Braden
04:49 The drive behind human curiosity
07:58 Breaking free from genetic destiny
17:17 Finding purpose for a longer, healthier life
25:23 Beyond religion: our untapped potential
31:47 The human body as information technology
39:19 Where science falls short on emotions and health
45:47 Ancient wisdom for modern self-care
55:58 Contemplating death, love and human capacity
58:29 Greg's book "Pure Human"
59:07 The microchip debate and personal sovereignty
Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO
» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
Follow Gregg:
YouTube: @GreggBradenOfficial
Instagram: https://www.instagram.com/gregg.braden/?hl=en
Website: https://greggbraden.com/
Enes Yilmazer, a former world-champion windsurfer turned luxury real estate filmmaker, joins this episode to unpack the reality behind touring and filming the world’s most iconic homes—including Michael Jordan’s. It’s easy to assume this kind of content is all access and glamor, but Enes pulls back the curtain on the months-long negotiations, intense pressure, and emotional weight of doing justice to someone else’s legacy. He opens up about the real demands of his work, from 1,000-hour edits to filming with owners and billionaires just out of frame. If you’ve ever wondered what it really takes, this episode delivers.00:00 Meeting Enes and his story01:25 From windsurfing champion to real estate tours02:04 Behind the scenes of luxury content creation07:08 Getting inside the world's most exclusive homes15:40 Filming in the presence of nervous homeowners (Michael Jordan)20:56 Choosing integrity over commission checks24:46 When luxury becomes your normal32:17 Celebration moments in mansion tours37:11 Expanding the content empire40:13 When security concerns force content removal44:33 Where the wealthy are moving52:13 Why Dubai attracts luxury buyers59:56 Future islands and advice for agents1:05:00 Social media's power in real estate1:07:08 The art of luxury craftsmanship1:15:06 Setting sail into yacht content1:19:17 Do possessions bring happiness?1:26:15 What makes a home truly luxurious1:32:34 Launching a healthy home goods brand1:37:56 Dreams of designing furniture1:40:00 Connecting with the audience» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Enes«Instagram: https://www.instagram.com/enesyilmazer/?hl=enPatreon: https://www.patreon.com/enesyilmazer
Most people accept history as it’s written—but Billy Carson is on a mission to uncover what’s been left out. As a researcher, author, and founder of 4biddenknowledge, he’s spent years diving deep into ancient texts, forgotten technologies, and the possibility that advanced civilisations existed long before our own.In this episode, Billy shares how a childhood UFO sighting set him on a lifelong search for hidden truths—from the secrets buried beneath the Sphinx to the role of frequency, consciousness, and lost knowledge in shaping humanity’s origins. He connects the dots between ancient mythology, quantum science, and modern space exploration in a way that will challenge even the most conventional thinkers. 00:00 Billy Carson and his cosmic journey01:16 Childhood UFO encounters spark curiosity04:25 Ancient technology's modern connections05:07 What lies beneath the pyramids?09:15 Dating civilisation's true origins12:05 Sources of ancient knowledge16:00 Ancient space wars theory17:31 The Mars-human connection19:49 How primitive cultures view advanced technology23:28 Where quantum physics meets spirituality24:03 NASA's classified space program29:00 Media control and hidden ancient tech34:25 Catastrophes that reset human history39:46 The Sphinx44:40 Breaking through archaeology's barriers49:32 Antarctica's forbidden mysteries55:02 Consciousness beyond the physical realm1:05:40 Mind expansion through psychedelics1:09:00 The reality of extraterrestrial contact1:11:07 Understanding alien propulsion systems1:17:01 Pioneers in alternative research1:19:22 Energy technologies kept from the public1:23:40 Climate change and magnetic pole shifts1:28:30 Reclaiming our forgotten golden age» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Billy«Instagram: https://www.instagram.com/billycarsonofficial/?hl=enWebsite: linktr.ee/4bktv
Fashion, grooming, and self-improvement are often treated as separate lanes—but Alex Costa has built a global brand by blending all three into one simple message: confidence is built, not bought. From posting gaming videos in Brazil to becoming one of the most influential voices in men’s lifestyle content, Alex’s journey is a masterclass in reinvention.In this episode, Alex breaks down how he transitioned from corporate life at Google to full-time content creation, why men’s fashion in the US still has room to grow, and how simple grooming tips can radically shift how you carry yourself. He also opens up about hair loss, facial structure, and the small changes men can make to look and feel more confident without chasing perfection. If you’ve ever felt overwhelmed by men’s style or self-care, this conversation will give you the tools to simplify, sharpen, and show up better.00:00 Alex’s move from Brazil and starting out in LA 02:42 From gaming to lifestyle: YouTube evolution 06:00 Leaving Google to pursue content full-time 10:13 Early wins and using corporate skills on YouTube 12:02 Hair loss journey and treatments explored 16:11 Future of hair care and facial hair trends 25:34 Picking the right barber and grooming habits 28:10 Health checkups, diet, and sleep routine 36:00 Personal style and struggles with fit 41:28 Staying motivated to dress well 47:32 Favourite brands and fashion trends 53:40 Dressing for occasions and travel looks 56:02 Colour matching and tanning tips 1:02:45 Skincare and tattoo care for men 1:08:18 Managing different hair types 1:10:51 Forte Series and expanding to retail 1:15:18 Fragrances, future plans, and product ideas 1:23:51 Content's role in brand building 1:30:59 Staying creative without burning out» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Alex«YouTube: https://www.youtube.com/channel/UCZyCposXwcyopaACep44maQInstagram: https://www.instagram.com/alexcosta/?hl=enMen's Image Lab: https://www.skool.com/mens-image-lab/about
Social media is designed to keep you hooked—dopamine hits, endless comparison, and the pressure to constantly perform. As a hybrid athlete and fitness creator, Heba Ali knows this all too well. She’s built a massive following by pushing limits—but behind the training videos was a growing awareness of how the platforms were rewiring her mind.In this episode, Heba gets real about the psychological cost of content culture—how chasing likes and virality can quietly erode confidence, clarity, and self-worth. Breaking down the addictive nature of validation, the blurred line between discipline and obsession, and why so many creators feel burnt out despite outward success. This isn’t about quitting social media—it’s about taking back control.00:00 Heba Ali Introduction04:00 Mastering focus in a distracted world05:46 From first jobs to entrepreneurship10:16 Finding strength through athletics14:04 The birth of EvolveNation18:24 The journey of becoming yourself21:44 How social media reshapes identity25:00 Healing through life's challenges30:39 Balancing luxury with simplicity35:31 The entrepreneur's responsibility dilemma39:16 Creating content with integrity43:24 The psychology behind what sells47:11 Breaking free from digital addiction53:39 Using distractions to avoid deeper questions59:39 Community care across cultures1:04:49 Making health choices amid fear1:09:25 Building relationships that matter1:19:43 The mindset behind effective training1:25:35 Healing through questioning1:32:11 Redefining roles in relationships1:38:38 Relationships in the social media age1:44:03 Leading with values and purpose1:49:50 Speaking each other's love languages1:56:12 Finding truth in a filtered world2:04:02 Beauty beyond society's narrow lens2:12:05 Creating balance in public life2:18:36 The true currency of life: time» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Heba«YouTube: https://www.youtube.com/@EvolveNationInstagram: https://www.instagram.com/hybridheba/?hl=enTikTok: https://www.tiktok.com/@hybridheba?lang=en
The entrepreneurial journey is often glamorised—start a business, build a following, and success will come easy. But Maxx Chewning's story reveals a different reality: one built on consistency, calculated risk, and staying true to your passions. From juggling a corporate job while building a YouTube channel, to turning his love for candy into the wildly successful Sour Strips brand, Maxx has never taken the easy route.In this episode, Maxx opens up about the years of trial and error behind his fitness content, why he walked away from his clothing brand, and how reinvesting, storytelling, and community built a brand that now sits on the shelves of major retailers. We also dive into what it really takes to scale a business without giving up control—and why doing what you love can be your most strategic move.0:00 Introduction to Maxx Chewning1:37 Mike's experiences in America and Texas weather3:29 Maxx Chewning's relocation and starting District Barbell gym6:50 Early collaborations and decisions in Texas10:00 Building a niche in YouTube and bodybuilding forums13:35 Juggling a job with YouTube and early sponsorships17:45 Launch and evolution of Ever Forward and Sour Strips25:38 Challenges and strategies in starting and scaling Sour Strips34:55 Influencer marketing and brand differentiation41:22 Business growth, employee care, and COVID's impact44:21 Retail approaches and protecting the business50:41 Financial risks and strategies in retail expansion53:20 Preparing for business exit and Hershey's acquisition1:02:46 Post-acquisition obligations and Sour Strips' legacy1:07:24 Maxx Chewning's personal life and future endeavors1:12:20 Discussing candy in the fitness industry1:15:52 Balancing fitness with candy entrepreneurship1:19:29 Instilling ambition in children and managing creativity1:23:00 Personal life balance and content planning1:28:38 Audience engagement and content relatability1:33:01 Home building and design collaboration» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Maxx«YouTube: https://www.youtube.com/channel/UCRZAa0ay5dZT71_efD-YlOgInstagram: https://www.instagram.com/maxxchewning/?hl=enTikTok: https://www.tiktok.com/@maxxchewning?lang=en
Investing is often made to feel complicated—full of risky strategies and advice that feels out of reach for the average person. But this week’s guest Mark Tilbury is here to cut through the BS. After leaving school at 16 and building multiple successful businesses, Mark has spent decades proving that smart investing is simple, accessible, and life-changing when done right.In this episode, Mark breaks down the basics of financial literacy, the power of starting early, and why consistency always beats chasing quick wins. He explains how index funds quietly build wealth, why personal branding matters more than ever, and how learning the value of money through “boring” jobs can be the foundation for long-term success. Whether you're 18 or 38, this conversation is packed with practical, down-to-earth advice that makes investing feel like something anyone can do.00:00 Meeting Mark and his content journey03:00 Understanding audience spending habits05:52 Learning from financial missteps10:21 Living with location freedom15:11 The constant pursuit of knowledge23:10 Daily habits of successful entrepreneurs25:01 Why passion needs financial planning29:05 Choosing the right business partners34:09 Teaching family about wealth42:21 Social media's double-edged sword47:32 Side hustles for teenagers52:28 Financial education and the story behind Century UK56:16 Manufacturing challenges and adapting to online sales59:28 Navigating real estate through downturns1:02:49 Property investing for beginners1:04:00 Why restaurants are challenging businesses1:07:04 The truth about franchising and day trading1:09:47 Finding mentors who've been there1:14:00 Managing unexpected fame1:18:23 Starting your first business right1:21:09 Smart approaches to cryptocurrency1:25:03 Building a personal brand that lasts1:26:21 Balancing ambition with life1:29:00 The entrepreneur's fitness formula» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - https://join.whoop.com/mikethurston
» Follow Mark «
YouTube: https://www.youtube.com/marktilbury
Instagram: https://www.instagram.com/marktilbury/?hl=en
Website: https://marktilbury.com/
