Fine Tune with Corby Fine

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Fine Tune with Corby Fine

Corby Fine

52 episodes

2 months ago

Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast. This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads business at LinkedIn and formerly served as the Chief Customer Officer at Twitter. Matt provides an ...

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Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast. This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads business at LinkedIn and formerly served as the Chief Customer Officer at Twitter. Matt provides an ...

Show more...

Episodes (20/52)

Fine Tune with Corby Fine

EP52 - The New B2B Playbook: Matt Derella on Aligning the C-Suite for a New Generation of Buyers

Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast. This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads business at LinkedIn and formerly served as the Chief Customer Officer at Twitter. Matt provides an ...

2 months ago

30 minutes

Fine Tune with Corby Fine

EP51 - The Nurse, The Marketer, The Entrepreneur with David Sanchez of Digitalis Medical

Ever wonder what connects an ER nurse to a successful digital marketing agency? 🏥📈 In this episode, Corby Fine chats with David Sanchez, the visionary founder and CEO of Digitalis Medical (https://digitalismedical.com/) and Miracle Recovery. David shares his incredible journey from saving lives in the emergency room to building a powerhouse digital marketing firm that helps healthcare brands thrive and a nonprofit dedicated to addiction recovery. Discover David's insights on: - Navig...

5 months ago

23 minutes

Fine Tune with Corby Fine

EP50 - Claim Your Expert Authority with Christine Blosdale

Tired of being overlooked? Ready to own your niche? Join Corby Fine and the Expert Authority Coach, Christine Blosdale – a 5-time #1 Amazon bestselling author with 25 years of experience in branding and media, who went from writing viral columns for AOL and hosting radio shows to helping global leaders claim their space. Learn to ditch imposter syndrome, master your message across any platform (yes, even TikTok!), and turn your unique experience into influence and income. Concrete tips, power...

6 months ago

28 minutes

Fine Tune with Corby Fine

EP49 - 2025 The Year of Choice and Control for Advertisers with Jon Finnie

Today, Corby welcomes Jon Finnie, the head of international sales for Yahoo Ads. With a rich background in Canadian marketing, advertising, and media, Jon shares his insights on driving revenue across Yahoo's diverse consumer properties, including Yahoo News, Yahoo Sports, Yahoo Finance, as well as its demand side platform, Yahoo DSP. Tune in to hear Jon discuss the evolving landscape of digital advertising, the importance of empowering buyers with control over their campaigns, and how...

9 months ago

20 minutes

Fine Tune with Corby Fine

EP48 - Is Email Dead with Brad Bettinson

This episode features a dynamic discussion with Brad Bettinson, VP of Enterprise Solutions at JAM Direct, focusing on the evolution of email marketing and the role of AI in modern marketing strategies. The conversation delves into whether email is becoming obsolete akin to outdated technologies like the fax machine, or if it's adapting and thriving in a world dominated by instant communication channels.Brad brings over 20 years of experience in email and marketing automation, offering insight...

1 year ago

26 minutes

Fine Tune with Corby Fine

EP47 - The Future of Agencies Kevin Krossing and Jeff Dack

In this episode, seasoned industry experts Kevin Krossing and Jeff Dack gather around the virtual table to dissect the ever-evolving landscape of creative agencies. Buckle up as we unravel intriguing insights, heated debates, and fresh perspectives on what lies ahead for these dynamic entities.1. Art vs. Agency Work: The Great Debate🎨 Artistic Boundaries: Is agency work truly an art form? We delve into the delicate balance between creativity and client briefs. When does a piece transcend mere...

1 year ago

39 minutes

Fine Tune with Corby Fine

EP46 - Digital Advertising, a Mix of Technology and the Human Element with Ben Wise and Jeremy Freedman

In this episode, I welcome two respected experts in the digital advertising space, Ben Wise and Jeremy Freedman, to explore the evolving landscape of digital advertising and the future of agency structures.We start by discussing the current definition of digital advertising, noting its evolution beyond traditional online ads to encompass various channels like billboards, audio, and even in-video game ads. Ben suggests that dropping the term "digital" from advertising could benefit the industr...

1 year ago

34 minutes

Fine Tune with Corby Fine

EP45 - If You're Not Already Playing With AI You're Far Behind with Adam Brotman and Andy Sack

Helping organizations embrace emerging technologies so that they can have a better relationship with their customers, unlock growth and build their brand is the goal of Forum3. Co-founders Adam Brotman and Andy Sack know a thing or two about each of those goals, which is why they started the business in the first place, and the emerging technology of focus, Generative AI.Adam is the former Chief Digital Officer at Starbucks, where he was responsible for building the brand’s Odyssey loya...

1 year ago

29 minutes

Fine Tune with Corby Fine

EP44 - Be a Successful Leader with Cindy Wahler

Successful leaders have a number of common attributes. Some of them include having a sense of humility and humbleness, to be able to say that they don't have all the answers, that they have made mistakes, and that they are human and vulnerable. One of the most important characteristics is that they try to surround themselves with people who can teach them as well.Cindy Wahler understands that no single human is successful all by themselves. We all require mentors and advocates. A mentor is so...

2 years ago

19 minutes

Fine Tune with Corby Fine

EP43 - Invent Status Quo with Sean Downey

Many of us strive to work at the intersection of really smart people, really strong technology advancement and differentiated thinking. That combination of elements ultimately leads to better results. Sean Downey, President, Americas & Global Partners at Google lives at that intersection.As Sean explains, you have to have a really innovative culture that has tremendous amounts of psychological safety, where people feel like they can come in and contribute ideas and that they belong. Only ...

2 years ago

30 minutes

Fine Tune with Corby Fine

EP42 - Think About the Edges with Tanbir Grover

You don't need to consistently look for big, humongous changes in your organization. According to Tanbir Grover, Chief Marketing and Digital Officer at Pet Valu, thinking about and focusing on the edges is critical as most things in your business are usually working quite well. The challenge is in getting alignment and support to work on making those things better. The trick according to Tanbir, is to figure out who you can ally with and gain alignment on a common vision to take things forwar...

2 years ago

26 minutes

Fine Tune with Corby Fine

EP41 - Be Reckless and Break Things in Your First 90 Days with Shilpa Arora

It takes a strong leader to be vulnerable and ask their teams, "can we do it this way?" and if it doesn't work, admit that it's okay. It takes an even stronger leader to speak with all new hires as they come on board, empowering and encouraging them to be reckless. Imagine starting a new job and having you leader tell you to use your first 90 days to try and do things your way, and to break and change things as you see opportunity, without fear of repercussion. That's the kind of leader...

2 years ago

23 minutes

Fine Tune with Corby Fine

EP40 - There is Always the Next and the Never Done with Meghan Nameth

As marketing teams change their focus from successful campaign launches to measuring outcomes in an agile operating model, there is a fundamental shift requiring significant trust from the rest of the organization taking place. As Meghan Nameth describes, it is probably the biggest leap of faith that an organization can take, as most people, especially in senior executive positions, are used to seeing everything before it happens. In an agile, outcomes based world, things are very different.L...

2 years ago

20 minutes

Fine Tune with Corby Fine

EP39 - Finding Patterns Of Things Not Working With Michael Roberts

Michael Roberts, CMO of MetLife, believes in outcomes, so much so that in the organizations he has had a chance to lead as a senior marketing executive, he has changed team structures and operating models to focus on outcomes based marketing. One of his key principles, is that if you can't find a pattern of things NOT working, then it means that things are completely out control. So how do you find ways to consistently make things better, whether they were already broken or perhaps even...

3 years ago

22 minutes

Fine Tune with Corby Fine

EP38 - The Digitization of Sports with Christina Litz

There is no question that digital technology is impacting all verticals and businesses, affecting both the customer experience and how organizations make money. The sports industry in particular, is undergoing rapid change and unlocking all kinds of opportunities for growth and new business models.Joining me in this episode is Christina Litz, the Chief Brand & Commercial Officer at True North Sports and Entertainment who are the owners and operators of the Winnipeg Jets (NHL), Manitoba Mo...

3 years ago

25 minutes

Fine Tune with Corby Fine

EP37 - Building the World's Most Loved Payments Company with Nic Beique

According to Nic Beique, the payments space is generally boring, but his goal is to build a payments company that is loved by his customers and that can be the heartbeat of their customers success. Nic tells me that it would be enough of a differentiating point for Helcim to have built the brand that they have already built, one based on processing billions in payments per year with a human touch. But in an industry notorious for bad practices, he's going even further. Nic Beique is the ...

3 years ago

23 minutes

Fine Tune with Corby Fine

EP36 - Homeownership as a Service with Daniel Dubois

When Daniel Dubois did the research, he realized that it takes an average of 27 years for the typical first-time Canadian urban home buyer just to save up for the recommended 20% down payment. That's when he and his co-founder decided to do something about it. They launched Key, a patent-pending two sided marketplace with a co-ownership model allowing people to move in and start building home equity, without being locked into a mortgage. Oh, it only takes $15,000 to start.Growing up in Vancou...

3 years ago

25 minutes

Fine Tune with Corby Fine

EP35 - The Future is Bright on Pinterest with Erin Elofson

Pinterest is not really social media in the traditional sense, it's more personal media. As the "ultimate discovery platform", Pinterest is just in its very nature, a place where people feel hopeful when they are thinking about the future. As Erin Elofson describes in our discussion, "when using Pinterest you're fundamentally happy, reflecting on the past is a harder emotional process, and that's what happens often in social media, you're sort of being compared to others. Kids for example are...

3 years ago

26 minutes

Fine Tune with Corby Fine

EP34 - Building Live Learning Empires with Candice Faktor

Candice Faktor is on a mission to help creators make a living teaching what they love by re- imagining the future of learning through her platform, Disco. She believes the future is learning live together and Disco's vision for learning leaves the industrial age behind and looks to a world of lifelong learning, that's live, with peers, led by trusted creators and accessible from anywhere.Prior to Disco, Candice has held various positions including Global GM and Head of Business at Wattp...

3 years ago

24 minutes

Fine Tune with Corby Fine

EP33 - Build and Grow Your Content Business with Brett Chang

Ever hear of The Peak? Well if you haven't it's time to change that. The Peak is a daily newsletter covering the latest Canadian and global business, finance and tech news in a fun and informative daily email. Over 42,000 Canadians start their day with this email and I am one of them!Brett Chang is co-founder of The Peak, starting the business after a number of roles including working at Uber. As Brett explains in our discussion, The Peak is designed for the modern Canadian business leader. M...

3 years ago

19 minutes