Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast. This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads business at LinkedIn and formerly served as the Chief Customer Officer at Twitter. Matt provides an ...
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Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast. This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads business at LinkedIn and formerly served as the Chief Customer Officer at Twitter. Matt provides an ...
You don't need to consistently look for big, humongous changes in your organization. According to Tanbir Grover, Chief Marketing and Digital Officer at Pet Valu, thinking about and focusing on the edges is critical as most things in your business are usually working quite well. The challenge is in getting alignment and support to work on making those things better. The trick according to Tanbir, is to figure out who you can ally with and gain alignment on a common vision to take things forwar...
Fine Tune with Corby Fine
Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast. This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads business at LinkedIn and formerly served as the Chief Customer Officer at Twitter. Matt provides an ...
