Welcome to Email After Hours by Sender Score, powered by Validity.
By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc.
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Welcome to Email After Hours by Sender Score, powered by Validity.
By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc.
It’s your turn to take the mic!
In this episode of Email After Hours, Guy Hanson and Danielle Gallant address listener’s burning questions about AI implementation in email marketing, declining open rates, and maintaining sender trust in an era of sophisticated email scams.
Alert! Alert! The mailbox providers are at it again!
Major mailbox providers are rolling out HUGE changes to inbox functionality, creating new challenges—and opportunities—for email marketers to adapt their strategies.
Danielle and Guy were thrilled to be guests on the Millennium Alliance Podcast, where today’s top thought-leaders in the digital space come together to share bold ideas, strategies, and actionable insights.
What better way to learn about email than by speaking to a professional email problem-solver?
Email consulting requires a balance of technical expertise, client education, and strategic problem-solving to deliver results, and today we’re getting the inside scoop from one of the best!
Hi (firstname), are you tired of boring B2B outreach? Then this podcast episode is for you!
Today, hosts Guy Hanson and Danielle Gallant welcome Sara Kappler, founder and CEO of Centric Squared, to explore the nuances of B2B email marketing. She compares and contrasts B2B with B2C approaches and finds ways to build meaningful, long-lasting relationships with customers.
So how much did we ACTUALLY make with that campaign? 🤔
Email is often hailed as one of the highest ROI channels, but calculating the exact return on investment for a campaign remains a tricky challenge for marketers.
Email automation is a powerful yet underused revenue driver. Automated campaigns generate 37% of email sales while only representing 2% of total send volume.
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Greg Zakowicz, a 19-year email marketing veteran, to explore how businesses can leverage automation effectively to drive engagement and revenue while reducing manual effort.
I’m sorry… WHAT happened?? 🤯 Email expert Johanna Morlock-Abbasi returns to Email After Hours to spill the deets on an email marketing mistake that turned into an unexpected win.
Spoiler alert: A campaign meant for 18,000 subscribers accidentally hit 12 MILLION inboxes. 😬
The “Email After Hours” and “Do This, Not That” crossover continues, helping you survive the inbox apocalypse!💥This time, Guy, Danielle, and Jay are leading the charge to get your emails ⏪ BACK into the inbox.
Uh oh…your sender reputation just tanked. Now what?
In email marketing, your sender reputation is like your deliverability credit score. If it drops, your emails are headed straight to spam folder hell. But don’t panic yet, recovery is possible!
We're back for another crossover episode with Do This, Not That! Today, we're tackling a topic that often leaves senders second-guessing themselves: email platform migrations. Are they truly worth it?
Alert! A fiery hot podcast crossover series is here!
Email After Hours is thrilled to team up with Jay Schwedelson of Guru Media Hub and the "Do This, Not That" podcast. Our mission? To help marketers battle the ultimate inbox apocalypse. Join Guy, Danielle, and Jay as they bust myths and drop truth bombs to help you survive deliverability doomsday.
If you’re an email marketer, chances are you’ve sent an “oops” email at least once in your life. Effective contingency planning is crucial for email marketing success, especially when campaigns don't go as planned.
A little humor goes a long way—especially in marketing. In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson examine April Fools' Day from a marketing lens and explore how brands can use humor to stand out in the inbox. They’ll break down the dos and don’ts of comedic campaigns and share real-world examples of pranks that paid off with serious engagement.
Join hosts Danielle Gallant and Guy Hanson as they dive deep into email compliance and deliverability with Mickey Chandler, founder of Whizardries. In this eye-opening episode, they explore why compliance should be the bedrock (not the ceiling) of email marketing, unpack the complex landscape of US privacy laws, and discuss the future of email regulations.
Welcome to Email After Hours by Sender Score, powered by Validity.
By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc.
