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eCommerce Uncovered

Matt Lady

51 episodes

2 months ago

Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.

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Entrepreneurship

All content for eCommerce Uncovered is the property of Matt Lady and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.

Show more...

Entrepreneurship

Episodes (20/51)

eCommerce Uncovered

051: Yuxin Zhu, Co-Founder @ Replo Shopify App talks Why ALL Brands NEED to Use Landing Pages in 2023

Matt Lady and Yuxin Zhu (Co-founder of Replo) discuss landing pages, website design and optimizing for sales on Shopify. Yuxin shares why he started Replo, how he grew Replo 100% organically with word of mouth traffic and how customer feedback added thousands to his revenue. They dive into if brands should use landing pages or not, the next move for Replo, code vs no code, what’s WRONG with eCommerce these days and the exact problem a landing page SOLVES.

CONNECT WITH YUXIN ZHU

🌐 Website: https://www.replo.app/

🐦 Twitter: https://twitter.com/yuxinzoo/

🖇️ LinkedIn: https://www.linkedin.com/in/yuxinzhu/

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

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Thanks for listening!

2 years ago

38 minutes

eCommerce Uncovered

050: Sophia Babb, Founder @ In Good Light Digital Marketing talks Shopify RETENTION marketing

Matt Lady and Sophia Babb (Founder of In Good Light Digital Marketing) dive into retention marketing and why she only works with purpose driven brands. She covers how to hire, the right signs to know when to hire, budget, and expectations. She explains the best retention strategies for both email and sms automations plus why you SHOULDN’T listen to Klaviyo. Lastly they go over the best practices for email marketing campaigns and how sending more emails makes MORE money.

2 years ago

47 minutes

eCommerce Uncovered

049: Joe Spisak, CEO @ Fulfill.com shows how to FULFILL Shopify Orders & Ship them the RIGHT WAY

Matt Lady and Joe Spisak (CEO of Fulfill.com) go into fulfillment, operations, warehousing & shipping ecom products. Joe shares the right time to go from packing orders yourself to working with a fulfillment center, how to find one and the signs of a GOOD one. He explains pricing, space, location, quality and support. He also shares what he learned from going through 3 shipping companies, red flags to avoid and how a truck accident almost caused him to go COMPLETELY BROKE.

2 years ago

47 minutes

eCommerce Uncovered

048: Noah Tucker, CEO @ Social Snowball shares how he built a 7 FIGURE Shopify Store at 23 & his new SaaS

Matt Lady and Noah Tucker (Founder & CEO of Social Snowball) go into affiliate, referral and influencer marketing and how they can add $250,000 or more to your brand. Noah shares crazy products that had successful referral programs, why they did, and how yours can too as well as what he would do if he was starting over from scratch. He shares his biggest surprises running a SaaS, how he went through 20 developers, why his pricing is so HIGH and all the CRAZY NEW features to look forward to from Social Snowball.

2 years ago

44 minutes

eCommerce Uncovered

047: Ari Murray, VP of Growth @ Sharma Brands on how she helped LAUNCH Feastables by Mr. Beast

In today’s episode of eCommerce Uncovered, Matt Lady and Ari Murray (VP of Growth at Sharma Brands) discuss how to launch a product, either your first or your next, when, where and why. They go over how to improve upon your competitors' products, when to increase ad spend, her product or brand launch checklist and the analytics to look out for to have a successful launch. They dive into ways to get data/customer feedback, how to push different products or new winning products and things she hates about ecommerce websites. Lastly she gives her experience on how she helped launch Feastables by Mr Beast.

2 years ago

40 minutes

eCommerce Uncovered

046: Rhian Beutler, Founder & CEO of Govalo talks making MILLIONS from Gift Cards with Shopify

In this episode of Ecommerce Uncovered, Matt Lady and Rhian Beutler (Co- founder at Venntov | Founder & CEO of Govalo: Gift Cards for Shopify) talk about how she got into e-commerce from working at Michael Kors and Wells Fargo. They go into how, why & when she got the idea to create a gift card Shopify app and EXACTLY how big the market is. Rhian explains how smaller brands can use gift cards in their marketing to make THOUSANDS and why it’s not too late to start. Lastly they talk about how awful website pop ups are as well as answer questions from Twitter.

2 years ago

46 minutes

eCommerce Uncovered

045: Oren Charnoff, Co-founder & CEO @ Fondue gives #1 Way to DOUBLE Your Customer Loyalty in 2023

In this episode of Ecommerce Uncovered, Matt Lady and Oren Charnoff (Co-founder & CEO @ Fondue) discuss ways to double customer loyalty beyond just sending coupon codes, the history of coupon codes and why they are DESTROYING your brand. They talk about why discounts work but why coupon codes don’t, why you shouldn’t tarnish your margins, why you should be focusing on building a relationship with your customer instead of just handing out discount codes and how businesses are losing out on THOUSANDS by not knowing this. Oren also dives into how Fondue helped an 8 figure watch brand increase their revenue by 31%, the EXACT strategy he used, as well as his ups and downs of trying to make Fondue’s cashback service work both online and offline.

2 years ago

37 minutes

eCommerce Uncovered

044: Juliana Casale, Head of Brand & Community @ Wonderment talks GOOD customer experience

In today’s episode, Matt Lady and Juliana Casale (Head of Brand & Community at Wonderment and DTC Newsletter Contributor), discuss GOOD customer experience and everything that is involved in the process. They go over what good customer experience looks like, the difference between customer experience and customer support, how sending gifts to your customers can increase repeat customers and how she stays calm dealing with the stress that comes with providing quality service. They also dive into how to deal with customer experience when expanding SKUs, the importance of having a good front-end explanation of your product, how to make your customers actually use your products, why it’s crucial to have a good post purchase sequence and how it can add thousands.

2 years ago

42 minutes

eCommerce Uncovered

043: Dan Gray, General Manager @ Kotn Explains WHY You Should SELL in Retail

In today’s episode, Matt Lady and Dan Gray, (General Manager at Kotn and mentor at GrowthMentors) discuss channel expansion and transitioning brands from DTC to B2B/retail or wholesale. He goes into the exact process he uses to start doing so, which to do, and the specific metrics you need to know when you’re ready for wholesale or retail. He shares who you should reach out to for help getting wholesale partners, when is the best time for channel expansion, what Kotn did for Black Friday and what they learned from doing so.

2 years ago

46 minutes

eCommerce Uncovered

042: Lianna Patch, Founder @ Punchline Copy and Copywriting Expert

In this episode of Ecommerce Uncovered, Matt Lady and Lianna Patch, Founder of Punchline Copy and copywriting expert, discuss how she uses her comedy and writing skills to increase monthly revenue for e-commerce brands. She dives into how to do copywriting for your own brand using humor and why larger brands are scared to do so. Lainna explains the importance of copy, brand personality, types of humor and the ones to use for your brand. All that plus how to keep your copywriting process going after the first initial published piece, adding humor in underrated places and how to write copy for product launches and product pages.

2 years ago

41 minutes

eCommerce Uncovered

041: Ezra Firestone, Multi-Million Dollar E-commerce Serial Entrepreneur

In this episode of Ecommerce Uncovered, Ezra Firestone (CEO/Co-founder of Boom, Smart Marketer, and Zipify Pages), dives into his decade long history in E-commerce, from his days selling gift baskets on the Yahoo store in 2005 to the multi-million dollar earner we know today. He talks about playing poker for a living with gangsters, selling Elvis wigs, growing up in a hippie commune, and how he traded poker lessons for SEO, webinar and landing page knowledge. Ezra explains his Love Demo Love process for creating ads, his competition with Wayfair, the testimonial sandwich, and strategies to take advantage of in 2023. Lastly they get into the importance of listening to customer feedback, how to balance stress managing a 180 employee team, running unconventional ads and the ones that worked for him.

2 years ago

56 minutes

eCommerce Uncovered

040: Sarah Levinger, Founder @ HG Performance Creative

In this episode, Matt Lady and Sarah Levinger dive into IOS 14.5 and its effects, why she said media buying is DEAD, the creative state of Facebook and how she integrated her psychology knowledge into paid acquisition. Sarah explains the importance of creative design, language & copywriting, her process writing copy plus her final steps before you get the new creative. She gives her experience doing UGC ads, working with UGC creators and the differences between marketing to Gen Z vs Boomers. They finish with how to create a system for creating creatives and why you should build your brand/product around how people use your products and not how you think people should use it.

2 years ago

51 minutes

eCommerce Uncovered

039: Jason Wagg, Founder @ Effigy Agency

In this episode, with Black Friday just DAYS away and the end of the year around the corner, Matt Lady and Jason Wagg discuss the end of year wrap up, what went wrong, what went right and what can be improved. They recap 2022 to look into 2023, how to be a good Founder/CEO, the importance of your core message, how to delegate, why you should celebrate the things you did right plus how to systemize & recreate them for the future. They finish off with why you should be stingy with your time and how asking your top 5 customers what they think is more valuable than selling to 1000s.

2 years ago

53 minutes

eCommerce Uncovered

038: Kat Garcia, Founder @ Email Science Email Marketing Agency

In this episode, Matt Lady and Kat Garcia (Founder of Email Science), discuss retention strategies using email marketing, how they’ve changed in the last 5 years, the importance of having a community and her thoughts on Black Friday & Cyber Monday. Kat dives into how she’s helping her clients get ready for both, if you should do it at all and how it affects revenue for Q3, Q4 and even Q1. They also discuss bundles, bogos, free gifts, buy one get one free, what to do during the sales period of Black Friday, mistakes to avoid and what to do after Black Friday (when the magic happens). Lastly they talk about how she uses flows vs campaigns, best practices, welcome sequences, thank you emails, asking for reviews, when to re-engage customers and much more!

2 years ago

51 minutes

eCommerce Uncovered

037: Menachem Ani, Google Ads Expert

In this episode, Matt Lady and Menachem Ani discuss his background running Google ads for 19 years, common misconceptions about Google ads and how to use it to grow a brand. They dive into the importance of KPIs, best practices for your site & Google feed columns plus Menachem’s process when doing an audit for a brand. Matt also asks the biggest overlooked mistakes everyone is making as well as all the pros and cons for Performance Max VS Smart Shopping Google Ads. They finish by getting into brand search, long tail keywords, broad match and exact match keywords plus Menachem’s strategy for Black Friday using Google Ads and what to do when Black Friday and Cyber Monday is over.

2 years ago

48 minutes

eCommerce Uncovered

036: Zoe Kahn, Shopify Customer Support Expert

In this episode of Ecommerce Uncovered, Matt Lady and Zoe Kahn dive into the biggest misconceptions about customer service and customer experience, how to improve each by listening to pain points like return process & brand voice and how to handle returns in general. They also touch on the importance of automation & organization including the most overlooked things to automate, analytics to pay attention to plus how to use them to improve. At the end, Zoe talks about changes in the customer service industry over the years from Phone calls to Instagram DMs, importance of internal communication and how to prepare your customer service team for Black Friday.

2 years ago

1 hour 4 minutes

eCommerce Uncovered

035: Matthew Gattozzi, Founder @ Goodo Studios

In this episode of Ecommerce Uncovered, Matt Lady and Matthew Gattozzi talk about why your ads SHOULD be UGLY and how that increases conversions. They dive into why your TikTok ads should be different from your Facebook ads, why following others isn’t always the best method for growth, how the algorithm works and how to communicate to your customers on different platforms. They also discuss the power of being a smaller brand, misconceptions on TikTok organic, how he audits brands before he works with them plus his thoughts on Q4 and Black Friday.

2 years ago

47 minutes

eCommerce Uncovered

034: Tim Aton, COO @ Range Leather

In this episode of Ecommerce Uncovered, Matt Lady and Tim Aton discuss Tim's DTC journey from working with multiple clients to working in-house at Range Leather, how he increases revenue, handles shipping, engages with customers & ideas to be more interactive with your own customers. He also jumps into goal setting, how inventory works at a leather brand, their repeat customer rate, his decision making process and his outsourcing process.

3 years ago

55 minutes

eCommerce Uncovered

033: Dennis Hegstad, Founder @ Vigilance.io Shopify App

In this episode of Ecommerce Uncovered, Matt Lady and Dennis Hegstad goes into Dennis's history on how he first started off just selling gaming servers & T-shirts, how he ran ads for FashionNova, how he built Vigilance.io and his advice to new bootstrap founder. Dennis also jumps into how to quickly launch a brand, recapturing customers, his delegation practices, his experience having LiveRecover getting acquired, and how he's stopping large company hackers from stealing your Shopify store discount codes.

3 years ago

47 minutes

eCommerce Uncovered

032: Rishi Rawat, Founder @ Frictionless Commerce

In this episode of Ecommerce Uncovered, Matt Lady and Rishi Rawat go through the psychology behind your Shopify store website when it comes to getting your customer to buy. They also touch why the product page matters, why having customers rush to add to cart isn't the blessing you think it is and why your description and sales copy is much more important than you think. They also dive into the psychology in conversation and how to use it to sell more to your customers, retain your current ones and even get those customers to recommend your brand to get even more customers.

3 years ago

49 minutes