Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.
All content for eCommerce Uncovered is the property of Matt Lady and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.
042: Lianna Patch, Founder @ Punchline Copy and Copywriting Expert
eCommerce Uncovered
41 minutes
2 years ago
042: Lianna Patch, Founder @ Punchline Copy and Copywriting Expert
In this episode of Ecommerce Uncovered, Matt Lady and Lianna Patch, Founder of Punchline Copy and copywriting expert, discuss how she uses her comedy and writing skills to increase monthly revenue for e-commerce brands. She dives into how to do copywriting for your own brand using humor and why larger brands are scared to do so. Lainna explains the importance of copy, brand personality, types of humor and the ones to use for your brand. All that plus how to keep your copywriting process going after the first initial published piece, adding humor in underrated places and how to write copy for product launches and product pages.
eCommerce Uncovered
Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.
