Fern Potter talks with John Piccone, Regional President at Adform Americas, about how curation is transforming advertising. They cover smarter targeting with curated inventory, merging identity signals for reach, and how Martech, AdTech, and creative are converging - with AI driving the future of media decisions
How can brands balance scale, safety, and quality in programmatic media?
Jerry Daykin, Restaurant Brands International, talks with Multilocal’s Fern Potter about how Burger King and Popeyes approach media investment . Jerry shares his views on why brand safety and transparency matter, how curation ensures relevance, and why advertising should fund, not disrupt, great content.
In this episode of Curation Conversations, Fern Potter, SVP Strategy & Growth at Multilocal, talks with Filippo Gramigna, Co-CEO of Onetag, about some of the most pressing challenges in digital advertising today. They explore how smarter use of data drives better decisions, why brand sustainability goes beyond a buzzword, and how curationcan fuel healthy competition when done right. It’s a candid conversation on making curation work in a complex media landscape.
In the debut episode of Curation Conversations, podcast host Fern Potter, SVP Strategy & Growth at Multilocal, sits down with James Harris, VP Planning & Strategy at WPP, for a candid discussion on the evolving role of storytelling in advertising and importantly why it needs curation now more than ever.
Together, they unpack the power of connecting audiences through meaningful narratives, explore how curation elevates creativity, and discuss how marketers can navigate the fragmented media landscape.
From the open web vs. walled gardens debate to the accelerating role of AI, James shares a strategic lens on where the industry is heading, and what it will take to thrive in a world where media, creative, production, and technology must work in sync.
Tune in for a conversation that gets to the heart of where advertising is heading and how curation can help shape what’s next.
