Jerry Daykin of Restaurant Brands International on Brand Safety, Quality Media, and Funding Good Content

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Curation Conversations

Multilocal

4 episodes

5 days ago

Curation Conversations is a monthly podcast from curation experts Multilocal. Each episode features open, honest dialogue with industry leaders from brands to agencies to media owners, diving into the good, the bad, and the sometimes-ugly side of digital advertising. Hosted by Fern Potter, Multilocal’s SVP Growth & Strategy, guests are encouraged to speak openly, no holding back, because only real conversations drive real change.

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All content for Curation Conversations is the property of Multilocal and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Jerry Daykin of Restaurant Brands International on Brand Safety, Quality Media, and Funding Good Content

Curation Conversations

4 minutes 28 seconds

1 month ago

Jerry Daykin of Restaurant Brands International on Brand Safety, Quality Media, and Funding Good Content

How can brands balance scale, safety, and quality in programmatic media?

Jerry Daykin, Restaurant Brands International, talks with Multilocal’s Fern Potter about how Burger King and Popeyes approach media investment . Jerry shares his views on why brand safety and transparency matter, how curation ensures relevance, and why advertising should fund, not disrupt, great content.