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As the seasons change, many businesses are focused on what’s ahead—but few are stopping to clean up what they’ve left behind. Over time, brands accumulate clutter: outdated logos, confusing messaging, unused services, and visuals that no longer reflect who they truly are.
In this episode of Create Ideas, Shahid and Vicky return with a refreshingly practical concept: House Cleaning in Branding. It’s not a rebrand—it’s a reset. And it could be the clarity your business needs before you launch your next campaign, website, or product.
What does brand clutter look like? And how do you clean it up without overhauling everything?
You’ll learn:
Whether you’re a solo founder, startup team, or established business, this episode is packed with insights to help you reset, simplify, and re-align your brand—just in time for your next big move.
📍 Need help cleaning up your brand identity?
🎯 Book a free 15-minute session at: https://creati.ca/appointment
👇 What part of your brand needs a clean-up first? Comment below!
#CreaticaStudios
#CreateIdeas
#HouseCleaningBranding
#BrandAudit
#RebrandTips
#VisualIdentity
#MarketingStrategy
#SmallBusinessBranding
#CreativeAgencyToronto
#BrandReset
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As the political climate heats up between Canada and the U.S., something interesting is happening at home: Canadians are turning inward—with growing support for local businesses, locally made products, and brands that reflect Canadian values.
In this episode of Create Ideas, Shahid and Vicky return from a short break to explore a timely and powerful branding trend: the rise of Canadianism in business. With more consumers actively choosing homegrown companies over global competitors, now is the perfect time for brands to lean into their Canadian identity.
What does that look like? And how do you do it without becoming a walking Canada Day parade?
You’ll learn:
Whether you're a small business owner, a startup founder, or a marketing leader, this episode is packed with ideas and inspiration for strengthening your brand by embracing your roots.
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📍 Need help showing off your Canadian brand story?
🎯 Book a free 15-minute session at: https://creati.ca/appointment
👇 Drop a comment and let us know what Canadian pride means to your brand!
#CreaticaStudios
#CreateIdeas
#MadeInCanada
#SupportLocal
#CanadianBusiness
#BrandIdentity
#CanadianBranding
#BusinessPodcast
#StorytellingInBranding
#MarketingStrategy
#ShopCanadian
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Re-Evaluating Your Business and Brand: Ending the Year Strong | EP12
As the year winds down, it’s the perfect time to reflect, refresh, and realign your business and brand. In this episode of Create Ideas, Shahid and Vicky from Creatica Studios dive into why the end of the year is a golden opportunity for business re-evaluation.
🎯 What You'll Learn in This Episode:
If you’re ready to enter the new year with clarity and confidence, this episode is for you!
👉 Need help rebranding or strategizing for the new year? Book a free 15-minute session at creati.ca/appointment.
🔔 Don’t forget to like, subscribe, and hit the notification bell to stay updated on our latest episodes!
Timestamps:
0:00 – Intro
1:20 – Why year-end re-evaluation matters
4:45 – Key areas to focus on
10:10 – Taking action and planning for success
13:40 – New year, new energy!
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In this episode of Create Ideas, Shahid and Vicky explore how businesses can use the slower months of December and January to refresh, strategize, and prepare for a successful year ahead. Instead of viewing the downtime as a challenge, they discuss how it’s a golden opportunity to refocus and tackle projects that often get sidelined during busier times.
Key Highlights:
Join Shahid Shafiq, Founder and Creative Lead of Creatica Studios, and Vicky Shiu Chen, Senior Graphic Designer, as they share insights and strategies for turning the slow season into a productive and impactful period for your business.
Call-to-Action:
Ready to take your business to the next level? Book a free 15-minute session with the Creatica team at creati.ca/appointment.
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In this episode of Create Ideas, Shahid and Vicky delve into the importance of branding in package design and how it impacts consumer trust, recognition, and familiarity. From aligning brand identity to ensuring design consistency, they discuss the essentials for creating packaging that resonates with customers.
Shahid Shafiq, the Founder and Creative Lead of Creatica Studios, brings his unique vision and expertise from years at the helm of an award-winning creative agency in Toronto. He’s joined by Vicky Shiu Chen, Senior Graphic Designer and branding expert who has worked on hundreds of projects, giving her an in-depth understanding of design systems and how to make brands memorable.
The episode is divided into key segments that highlight:
Tune in for insights on creating packaging that doesn’t just look great but also tells your brand’s story in a way that customers remember. Whether you’re launching a new product or considering a rebrand, Shahid and Vicky offer valuable tips to help make your brand unforgettable.
If you’re ready to take your packaging to the next level, visit creati.ca/appointment to book a 15-minute appointment with our team.
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In this episode, Shahid and Dino delve into the intricacies of digital marketing tailored for small businesses. They discuss the importance of digital marketing in leveling the playing field for small enterprises, allowing them to compete with larger companies. The conversation covers essential steps for building a robust digital marketing foundation, including strategy development, website optimization, and consistent content creation.
Dino shares insights on choosing effective digital channels like social media platforms, email marketing, and SEO, emphasizing the need to test and analyze results to find the best fit for each business. They also highlight the significance of Key Performance Indicators (KPIs) in measuring digital marketing success, explaining how metrics like website traffic, conversion rates, and social media engagement can guide businesses in refining their strategies.
Throughout the episode, Shahid and Dino address common challenges faced by small businesses, such as limited resources and staying updated with digital trends. They provide practical advice on prioritizing efforts, continuous learning, and adaptability. Dino shares a real-world example from the hospitality industry, demonstrating the impact of a customer-centric digital marketing approach.
The episode concludes with actionable advice for small businesses starting their digital marketing journey, emphasizing the importance of a clear plan, patience, valuable content creation, and consistent online presence. Shahid reminds listeners to stay tuned for Dino's upcoming podcast series, which will offer further insights into the dynamic world of digital marketing and business growth.
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Introduction
Shahid and Vicky introduce the episode, focusing on fundraising methods and the importance of brand positioning for projects in the Canadian market.
Government Funding
They discuss various government grants and programs, such as the Canada Small Business Financing Program, emphasizing how a strong brand can make applications stand out.
Fundraising Events
Hosting events like galas and auctions are highlighted as effective ways to raise funds and increase brand awareness through engaging storytelling and visual branding.
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Explore how current social media trends influence brand strategies and offer insights into effectively adapting these trends for enhanced engagement and relevance in the digital market.
Target Audience: Marketing professionals, brand managers, social media strategists, business owners, and anyone keen on staying ahead in digital marketing.
Key Points to Cover:
Story Angle:
The episode emphasizes the necessity for brands to remain agile and responsive to rapid digital changes. Shahid and Vicky will use real-world examples and expert insights to provide listeners with actionable strategies to leverage social media trends effectively.
Promotion Plan:
Post-Episode Engagement:
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Podcast Episode 05 Brief: "Why It's Important to Hire a Creative Agency"
Overview:
Episode 05 of the "Create Ideas" podcast series, hosted by Shahid, the founder of Creatica Studios, and Vicky, co-host and graphic design enthusiast, explores the crucial decision-making process involved in choosing between a creative agency, a freelance graphic designer, platforms like Fiverr, or even enlisting a favor from a talented relative. This episode is tailored to assist both small business owners and larger organizations in understanding the value a creative agency brings to the table.
Hosts:
Key Points to Discuss:
Objective:
The episode aims to educate listeners on the benefits of hiring a creative agency over other options, providing them with the knowledge to make informed decisions about their branding and marketing needs.
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In this episode of "Create Ideas," we delve into a widespread yet frequently overlooked issue that plagues small to mid-sized businesses: brand identity confusion. Shahid, the founder of Creatica Studios, alongside co-host Vicky, a passionate graphic designer, discuss the roots, symptoms, and solutions to this common challenge.
#creaticastudios #createideas #podcast #weeklypodcast #Creativity, #CreateIdeasPodcast, #CreaticaStudios, #BrandStrategy, #MarketingTips, #StrategicMarketing, #BrandBuilding, #EffectiveMarketing, #MarketingSuccess, #BusinessStrategy, #BrandLoyalty, #DigitalMarketing, #BrandAwareness, #CreativeAgency, #MarketingInsights, #InnovativeBranding
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In this episode of "Create Ideas," hosted by Creatica Studios, Shahid and Vicky delve into the pivotal topic of event branding for 2024. The conversation emphasizes the significance of event branding, spotlighting the influx of indoor events at this time of year and the crucial role creative agencies play in ensuring these events' success.
The hosts explore six key areas where a Creative Agency can substantially assist event organizers:
The episode wraps up with a summary of the six key aspects discussed, reinforcing the importance of strategic event branding. Shahid and Vicky conclude by thanking listeners for tuning in and encouraging them to stay creative until the next episode.
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