Email design continues to make or break email performance. And we get it - if you are a small company, it is a laboring task to create great, functional emails. If you are a seasoned marketer working for a big brand, you may have your "brand" goggles on, blocking yourself due to making them email "perfect," which likely means you are getting no email out the door or they are built the wrong way. Today, I am sitting down with Roland Pokornyik, CEO of Chamaileon.io. Roland is a seasoned email marketer specializing in email design, dark mode, and email accessibility. You are going to want to have a way to take some notes handy - Roland has some great tips!
Get in touch with Roland:
Learn about Chamaileon.io:
Chamaileon Email Design Platform - Quick Demo Video - YouTube
Connect with me at conversations@emailgrowthsociety.com
Given that the typical American smartphone user receives about 45 notifications per day, it's no shock that push notifications are increasingly companies' channel of choice for engaging with subscribers. If your company has an app-based experience - or you are looking to add some new interactions with your desktop experience - you'll want to learn how to incorporate push notifications into your communication strategy. In this episode, I cover how to use push - and how not to use them.
Send questions my way to conversations@emailgrowthsociety.com.
In this episode, we are going to focus on what the roadmap looks like for a company that is in the Go-to-Market stage. You may be ready to launch or maybe a few weeks in. Regardless, today we’re going to talk about what you need set up to ensure you are making the best of your GTM strategy. After you launch your ads a little too late to be thinking about your email programs. There is a very simple, cost-effective way to get key email programs up and running. Take a listen.
Have questions? Send them my way to conversations@emailgrowthsociety.com
Are you a small business looking for a training that assists in setting up your email programs? You're in luck. Our 5-week course is just what you need. Take a look here.
We're in the midst of yet another global event that is causing a ton of anxiety, fear of the unknown, and potential financial impact. With that comes change - change to the way that we approach marketing, especially email. In this episode, I share several considerations for how to adapt your email marketing for this very sensitive time.
If you have a question specifically to your company, please send it my way to conversations@emailgrowthsociety.com.
Repeat after me, emails MUST be functional. A lot of times, we design and then *try* to develop our emails like we are preparing for print magazine. There is a lot to consider when developing your email template. Things like how it will work on multiple devices, email clients, it's accessibility to those that meet ADA requirements, not to mention if we want Alexa to read the email. There are some staple best practices to follow so that you can still have that beautiful email you want, but most importantly you have that functional email your recipients need (and deserve). I decided to bring on a very talented, wizard-like email developer, Anne Tomlin of Emails Y'ALL. I have had the pleasure of seeing her work firsthand so there's no better person to provide you these design/development nuggets of wisdom.
Get connected with Anne at https://emailsyall.com/
Also, check out her totally cool email swag at https://www.emailloot.com/
And if you have questions for me, send them my way at conversations@emailgrowthsociety.com
Ready to rally to the end of a successful Q1? Email will need to be on point. I've thought of some ways you can be super clever and take advantage of in March. So get your email content calendar ready because planning begins now!
QUESTIONS?
Send them to me at conversations@emailgrowthsociety.com
In any business process, honing in on the basics is key to having a stable foundation. For today's episode, Amy Mangueira shares the five basic things you need to be doing to improve your email marketing. Remember, content and value are the most important part of your email. Don't get sidetracked by the miscellaneous stuff unless you have the fundamentals already up and running. Don't miss these practical tips from the Email Guru herself.
Email is only good until the click, folks. After this, your user is left to complete your purchase or sign-up with the landing page they move to. Often, we put our focus on ads, emails, and social channels, but you have to remember that your website is your storefront, it's your brand. This is one area that needs to present your users with a top-notch experience but is sadly often forgotten about. Today, I sit down with VP of Growth, Manbir Sodhia, who currently works for the prestigious Oura Ring. He is a master at optimizing the funnel as he calls it, looking for key areas of drop-offs and testing until he has a fully optimized, and friction-free website. Get ready to take some notes on this one. And don't worry, if you have questions for Manbir, you can reach out to him via Linkedin here. And send any other questions to me at conversations@emailgrowthsociety.com.
TOOLS & TIPS:
1. Heat mapping & User recording: LUCKYORANGE
Whether you are a tiny company or a huge brand, there are a ton of ways to make email marketing work well and drive sales without having to discount. While it's true that offering sales and discounts can provide a temporary lift in revenue, it's ultimately not a sustainable strategy and will only provide you with short-term success. Amy Mangueira offers a better solution for this. Amy shares the biggest caution when thinking about constantly discounting: recipient conditioning and devaluing the brand. Learn more as Amy tackles five great "non-discounting" tactics you can try today.
Have questions? Send them to conversations@emailgrowthsociety.com
Need Email Training?
If you’re a small business or start-up in the Go-to-Market stage, likely you are trying to get your top-of-the-funnel activities underway and may just have email on the backburner. Good news. I’ve created a 5-week Email Essentials Bootcamp course so that you can build solid foundations and understand how to run best-in-class campaigns to help your email channel thrive as your business grows. Here's your link to enroll now
This episode is for B2B companies - and anyone out there sending out sales emails. Let me set the scene with the impression most people get when we say “sales emails” - THEY ARE AWFUL! And folks, most of the time, they are. Think about the number of times you received one of those canned sales emails - you get maybe a series of 5. They always try to connect with you but instead tell you why you align to their product. Most are the same. Most of the time they are on a terrible HTML template that has a bunch of different sized fonts. And the last one you get is the super cheesy break-up email “Should I stay or should I go” where they come up with this bulleted list as to why you have not answered them back - and one of them is a silly one like you’re stuck behind the refrigerator. These emails are so bad.
There is definitely a better approach to this system. If you are a salesperson listening, you are going to want to forward this episode to your marketing team as they are likely guiding the way in some capacity, and if you are a marketing lead, use this information to help your sales team.
Send your email examples or questions my way to conversations@emailgrowthsociety.com
To be great digital marketers, we must understand how channels work together and not silo them from one another. This is why I wanted to sit down with Libby Collett, a Social Media expert. Libby is the founder of LibCo Creative, a marketing strategy company. She specializes in organic growth and works with brands to ensure their marketing strategy is up to date and working successfully. She has a ton of tips to share about social media, in general, and how to leverage it to help your email perform better.
Ready to think about what your email real estate for February? This month brings some exceptional opportunities to drive BIG sales, especially coming off the holidays. But it's all about the strategy. In this bonus episode, we look at a few options to get that February calendar planned for big sales and big results.
Have questions?
Connect with me at conversations@emailgrowthsociety.com
Are you a small business owner looking to ramp up your email?
If you’re a small business or start-up in the Go-to-Market stage, likely you are trying to get your top-of-the-funnel activities underway and may just have email on the backburner. Good news. I’ve created a 5-week Email Essentials Bootcamp course so that you can build solid foundations and understand how to run best-in-class campaigns to help your email channel thrive as your business grows. Here's the link to sign up.
We’ve spent a ton of time collecting new customers over the holiday so the question remains, how do we turn those “seasonal shoppers” into lifelong customers? To help generate some effective ideas, we sat down with Susan Mees, a digital marketer with a deep background in community management who loves analytics, measurable goals, and testing new methods of reaching people. As a freelancer, Susan’s most recent experience is in healthcare, consumer products, early education, and financial services working primarily on customer success and community initiatives. Susan is also the co-founder of the freelance collective Co Conspirators Agency. Today's the day to think more about your customer success strategy - take a listen for all the tips.
Have questions?
Send them my way to conversations@emailgrowthsociety.com
Want to connect with Susan?
Website: susanmees.com
Email: Susan@susanmees.com
With Christmas over and the New Year coming closer over the horizon, businesses that are not in the Health & Wellness space can fall into a "post-holiday slump." It is both true that we feel this physically, struggling to get back in the grind. But then we suffer monetary impacts as we are coming off the biggest sales of the year. Never fear, as Amy Mangueira has five tips to help keep you moving forward and help you navigate that slump. Take a deep breath because it is going to be a great year. Who said that it's impossible to boost sales in January? This episode will help you surprise your customers, keep them interested, provide top-class support, and help you keep your sales and profits high.
Have questions?
Send them to conversations@emailgrowthsociety.com
Interested in learning how to build your email foundations in as little as 5 weeks?
If you’re a small business or start-up in the Go-to-Market stage, likely you are trying to get your top-of-the-funnel activities underway and may just have email on the back-burner. Good news. I’ve created a 5-week Email Essentials Bootcamp course so that you can build solid foundations and understand how to run best-in-class campaigns to help your email channel thrive as your business grows. Take a look at the course detail at emailgrowthsociety.com
This is our season 1 finale of Conversations with an Email Guru, but you won't be disappointed. As we focus a ton of time and effort on our holiday sales efforts we a) forget to plan for 2022 and b) January gets less love. And so, as the podcast takes 4 weeks off, returning January 3, 2022, I have set up a 4-week guide to help you plan and get ready to roll for 2022. In this episode, you will chat through my proven plan for success:
· In Week 1 (December week 1), you'll want to review the year - and plan accordingly
· In Week 2 (December week 2), you'll want to get your topics for January planned
· In Week 3 (December week 3), you'll want to map out your list growth tactics
· In Week 4 (December week 4), it's time to clean your database and revamp your segments
You are going to be so glad that you planned your email marketing efforts and can hit the ground running with total success come January 1.
If you have questions, please feel free to send them my way to conversations@emailgrowthsociety.com.
And in the meantime, I will see you all on our first Season 2 episode, launching January 3, 2022.
Happy emailing, everyone!
There are so many ways to contact and reach your customers that it’s hard to choose just one. But, what if you could merge two channels and get more out of it? In this episode, get educated on why SMS is an ideal complement to your email marketing strategy. Discover 10 ways you can incorporate SMS into your email programs and increase conversion percentages. You can use the immediacy and relevancy of SMS to get folks ready to check their inbox. Tune in and get marketing advice you can start using for your business!
Have questions? Email them to me: comversations@emailgrowthsociety.com.
It is that time again - email ideas! And this time, we are incorporating 7 big ideas to finish off your year right. Why are emails in December so important? For email marketers (and especially those in retail), December is the victory lap. In December, every email should drive swift action, contain shipping information, and offer help with orders. Black Friday may be over by now, but December is still a monumental month for consumers’ holiday spending. Here are just a few of the hottest spending days that occur in December (ranked in order): Dec 2, Dec 12, Dec 9, Dec 11, Dec 3, Dec 10, Dec 16.
This episode is to fuel your ideas so that all of your December emails include a steady stream of take-action messaging about final days for free shipping, last chances to get certain products, and countdowns to Christmas.
Make sure to send any questions my way to conversations@emailgrowthsociety.com.
As we approach Black Friday and Cyber Monday, it is always good to have some "last minute tricks" in your back pocket, especially as we roll into December and still need to hit revenue goals. Today, we're going to chat about 3 quick wins that you can incorporate as a part of your holiday email marketing strategy that will not let you down. Save them as a "back-up" or plan to incorporate them. Either way, you will not regret it.
Have questions? Send them my way to conversations@emailgrowthsociety.com.
If you could think of the perfect email all season to send that would a) spark ideas and b) not require a promo code well, gift guides are the answer. First, what are they? As the name suggests, gift guides help recipients find gifts easily. They spark ideas - which is one of the biggest opportunities email can offer. No. Discount. Necessary. I provide 5 of my favorite gift guides to use - and when - in this episode. If you're not leveraging the power of gift guides this holiday season, you are missing out.
Send questions my way to conversations@emailgrowthsociety.com
And remember - gift guides can be very visual. So please refer back to episode 35 to make sure you're not breaking any of the "design no-no" rules.
More on gift guides - and some great examples:
