Email is only good until the click, folks. After this, your user is left to complete your purchase or sign-up with the landing page they move to. Often, we put our focus on ads, emails, and social channels, but you have to remember that your website is your storefront, it's your brand. This is one area that needs to present your users with a top-notch experience but is sadly often forgotten about. Today, I sit down with VP of Growth, Manbir Sodhia, who currently works for the prestigious Oura Ring. He is a master at optimizing the funnel as he calls it, looking for key areas of drop-offs and testing until he has a fully optimized, and friction-free website. Get ready to take some notes on this one. And don't worry, if you have questions for Manbir, you can reach out to him via Linkedin here. And send any other questions to me at conversations@emailgrowthsociety.com.
TOOLS & TIPS:
1. Heat mapping & User recording: LUCKYORANGE
