Kevin Holub is the Vice President of Product at Counterpart Health, a company spun out of Clover Health to scale its flagship clinical decision support platform, Clover Assistant. With a background in product leadership, data, and clinical systems, Kevin has spent the last six years driving outcomes at the intersection of technology, value-based care, and primary care transformation. At Counterpart, he’s helping risk-bearing providers and payers harness proven tools to detect chronic disease earlier, improve quality scores, and reduce medical costs—while designing product teams that are empowered, outcome-driven, and ready to navigate the realities of healthcare complexity. In our conversation, Kevin shares his insights on: From Internal Tool to Scalable Business: How Clover Assistant became the foundation for Counterpart Health, enabling risk-bearing organizations to scale physician-support technology beyond a single health plan. Building an Empowered Product Org: Lessons from Clover’s shift away from feature factory culture and how product teams earn autonomy through evidence and outcomes. Balancing Long-Term ROI in Healthcare: How Kevin uses frameworks like McKinsey’s Three Horizons to prioritize in an environment where impact often takes years to show up on a P&L. Growing Through Compounded Context: Why staying in one organization for the long haul can be the greatest accelerant for product leadership growth. Getting Unstuck in a Feature Factory: Practical, high-leverage tactics for PMs trying to bring experimentation and autonomy into top-down orgs. AI and the Future of Product Management: Kevin’s take on how generative AI is shifting the role of the PM—and how his team is organizing around short-term impact and long-term disruption. What’s Next for Counterpart: Why Counterpart is leaning into flexible partnerships, customer learning, and clinical reach to serve providers across diverse care settings. In this latest episode of Concept to Care, we had an engaging conversation with Kevin Holub, Vice President of Product at Counterpart Health, a company bringing Clover Health’s proven clinical technology to providers and payers nationwide. Kevin shared deep insights into his journey scaling a product inside a Medicare Advantage plan, the evolution of empowered product teams in healthcare, how to prioritize when impact is delayed, and what it takes to grow as a strategic product leader in a complex, outcomes-driven environment. — Where to find Kevin Holub LinkedIn: https://www.linkedin.com/in/kevinholub/ email: kevin.holub@cloverhealth.com Counterpart Health: https://www.counterparthealth.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Counterpart Health: https://www.counterparthealth.com/ Clover Health: https://www.cloverhealth.com/ Clover Assistant: https://www.cloverassistant.com/ McKinsey’s Three Horizons Framework: https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/enduring-ideas-the-three-horizons-of-growth LNO Framework Explained By Shreyas Doshi: https://www.dualoop.com/blog/shreyas-doshi-the-lno-effectiveness-framework Value-Based Care (VBC): https://www.cms.gov/priorities/innovation/key-concepts/value-based-care Medicare Advantage (MA): https://medicareadvocacy.org/medicare-info/medicare-advantage/ HEDIS Measures: https://www.ncqa.org/hedis/ STAR Ratings: https://www.ncoa.org/article/medicare-star-ratings/ Medical Cost Ratio (MCR): https://www.investopedia.com/terms/m/medical-cost-ratio.asp Total Cost of Care (TCOC): https://www.cms.gov/priorities/innovation/key-concepts/total-cost-care-and-hospital-global-budgets ICHRA (Individual Coverage HRA): https://www.healthcare.gov/job-based-help/ichra/ Cl

Vivian DeWoskin is the Chief Commercial Officer and Head of Strategy at Faro Health, a company on a mission to transform clinical trial design through intelligent, structured software. With a career spanning consulting, digital health startups, and enterprise commercialization, Vivian brings deep expertise in go-to-market strategy, team building, and customer development. At Faro, she’s driving cross-functional execution at the intersection of AI, clinical research, and scalable infrastructure—helping bring life-saving therapies to patients faster by making trials more efficient, inclusive, and patient-centric. In our conversation, Vivian shares his insights on: Faro’s Mission and Market Fit: How Faro Health is reinventing clinical trial design by digitizing and structuring protocols to reduce burden, improve quality, and accelerate research. The Role of a Chief Commercial Officer & Head of Strategy: What this cross-functional leadership role entails, why startups need it, and how to grow into it. Strategy vs. Tactics in Startups: Why the distinction matters, how to avoid common pitfalls, and how great leaders use second-order thinking to stay aligned. Pricing Strategy from First Principles: How Vivian and the Faro team approached pricing to align incentives, drive value, and adapt to market feedback. Strategic Flexibility with Real Options: How forward-looking companies avoid premature lock-in and keep multiple viable paths open. Operationalizing Strategy with OKRs: A practical look at how Faro sets, cascades, and evolves organizational priorities without getting bogged down in process. Achieving and Sustaining Product-Market Fit: How to recognize PMF, stay close to customer signals, and avoid complacency once it’s in place. Career Growth and Leadership Advice: Vivian’s take on following curiosity, making your career narrative coherent, and owning your choices. In this latest episode of Concept to Care, we had an engaging conversation with Vivian DeWoskin, Chief Commercial Officer and Head of Strategy at Faro Health, a startup revolutionizing clinical trial design through AI-powered solutions. Vivian provided deep insights into her experiences in health tech, the nuances of effective strategic thinking, how to identify and sustain product-market fit, and shared practical advice for building successful cross-functional organizations. — Where to find Vivian DeWoskin LinkedIn: https://www.linkedin.com/in/viviandewoskin/ email: vivian.dewoskin@farohealth.com Faro Health: https://farohealth.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Faro Health: https://farohealth.com/ Faro Study Designer: https://farohealth.com/study-designer/ Strategy vs. Tactics: https://nulab.com/learn/strategy-and-planning/strategy-vs-tactics/ The Chief Commercial Officer Explained: https://www.revenue.io/inside-sales-glossary/what-is-a-chief-commercial-officer-cco The Chief Strategy Officer Explained: https://www.techtarget.com/searchcio/definition/Chief-Strategy-Officer-CSO What/How to do tiered pricing strategy: https://stripe.com/resources/more/tiered-pricing-101-a-guide-for-a-strategic-approach What is Second Order Thinking: https://fs.blog/second-order-thinking/ What is a “Real Option”: https://www.investopedia.com/terms/r/realoption.asp Canvas Business Model: https://www.strategyzer.com/library/the-business-model-canvas The Invincible Company: https://www.strategyzer.com/library/the-invincible-company — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-18-vivian-dewoskin

Simon Hayhurst is the Chief Product Officer at Virta Health, a company on a mission to reverse Type 2 diabetes and improve metabolic health for millions. With a deep background in product strategy and a passion for tackling one of healthcare’s most pressing challenges, Simon has played a key role in scaling Virta’s innovative care model. At the intersection of technology, behavior change, and clinical excellence, Virta is reshaping what’s possible in chronic disease management. In our conversation, Simon shares his insights on: The Virta Mission and Founding Story: How a personal health journey inspired a company to tackle metabolic disease at scale. The Evolution of Virta’s Go-to-Market Strategy: Lessons from clinical validation, early patient success, and building payer relationships. Leveraging Technology for Personalized Care: How Virta combines human coaching and AI to deliver scalable, high-quality care. Frameworks for Product Success: Simon’s “three-legged stool” approach to balancing patient value, payer ROI, and operational efficiency. Doing Unscalable Things First: Why starting small is key to learning, building empathy, and refining workflows. Planning with Now-Next-Later: A simple, flexible framework for focused product strategy in dynamic environments. The Power of Retrospectives: How continuous improvement drives sustainable growth and team empowerment. AI and the Future of Member Experience: The role of AI in scaling personalized, proactive, and efficient healthcare delivery. In this episode of Concept to Care, Simon provides a fascinating look into how Virta Health is leading the charge against Type 2 diabetes and redefining health tech success. His insights into product strategy, scaling care, and leveraging AI offer actionable lessons for health tech leaders, operators, and entrepreneurs. — Where to find Simon Hayhurst LinkedIn: https://www.linkedin.com/in/srhayhurst/ email: simon.hayhurst@virthealth.com Virta Health: https://www.virtahealth.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Virta Health: https://www.virtahealth.com/ Virta Health Announces Record and Accelerating Growth at a Scale of More Than $100M in Annualized Revenue, Driven by Sustainable Weight Loss and GLP-1 Solutions: https://www.businesswire.com/news/home/20250110748668/en/Virta-Health-Announces-Record-and-Accelerating-Growth-at-a-Scale-of-More-Than-100M-in-Annualized-Revenue-Driven-by-Sustainable-Weight-Loss-and-GLP-1-Solutions CNBC Coverage, High cost of weight loss drugs drives employers to require nutrition counseling, in boost for startups: https://www.cnbc.com/2025/01/10/high-cost-weight-loss-drugs-boost-nutrition-counseling.html Virta Health CEO, Sami Inkinen: https://www.linkedin.com/in/samiinkinen Virta Health’s clinical protocol: https://www.virtahealth.com/how-it-works Virta Health Research Center: https://www.virtahealth.com/research Reversing Type 2 Diabetes: An Evidence-Based Guide: https://www.virtahealth.com/reversediabetes Peterson Health Technology Institute: https://phti.org/ Digital Diabetes Management Solutions: https://phti.org/assessment/digital-diabetes-management-tools/ Now, Next, Later Framework: https://www.launchnotes.com/blog/the-now-next-and-later-roadmap-a-comprehensive-guide-for-planning-ahead Simon mentioned that after 1 month of being at Virta Health, he has most people at the company internalizing this quote, “we can do anything, but we can’t do everything”. Here is an article the capture why this sentiment matters: https://jpattonassociates.com/tension/ Learn more about the absolute MVP: https://leanstartup.co/resources/articles/what-is-an-mvp/ Paul Graham’s famous post, “do things that don’t scale”: https://paulgrah

Reshma Khilnani is the Co-founder and CEO of Medplum, an open-source healthcare developer platform that helps build, test, and deliver healthcare products and services. With a background in big tech and a passion for solving healthcare’s most complex challenges, Reshma is at the forefront of driving innovation in the industry. Her work with Medplum spans empowering developers, advancing interoperability, and supporting the next generation of healthcare delivery models. In our conversation, Reshma shares her insights on: The Origin and Vision of Medplum: Reshma shares how her experiences in building healthcare applications inspired a platform to reduce redundancy, incorporate lessons learned, and enable scalable developer solutions. Challenges with Traditional EMRs: She highlights the limitations of legacy EMRs, such as feature bloat, poor modularity, and rigid designs, and how Medplum reimagines these systems with modern workflows. The Power of Headless and Open-Source Architecture: Reshma explains how headless systems drive modularity and adaptability while open-source fosters transparency, collaboration, and cost efficiency. Engineering-Led Product Development: Medplum thrives without formal product managers, relying on customer feedback, developer collaboration, and iterative design to solve real-world problems. Go-to-Market Strategies for Open-Source Platforms: Reshma describes how Medplum targets developers, drives grassroots adoption, and converts users to enterprise clients with compliance tools and premium features. The Role of Messaging and Tasking: Reshma underscores how messaging and tasking enable real-time collaboration, proactive task management, and integration into healthcare workflows. Lessons from Building Zero-to-One: She reflects on challenges like navigating healthcare regulations, improving interoperability with FHIR, and addressing the health tech talent gap. Opportunities for Health Tech Innovation: Reshma identifies key opportunities like reducing administrative burdens, advancing interoperability, empowering developers, and enabling virtual and hybrid care models. In this episode of Concept to Care, Reshma provides a compelling look into how Medplum is shaping the future of healthcare technology. Her insights into product development, architectural design, and health tech innovation offer valuable lessons for developers, healthcare leaders, and entrepreneurs looking to make an impact in the industry. — Where to find Reshma Khilnani LinkedIn: https://www.linkedin.com/in/reshmakhilnani/ email: reshma@medplum.com Medplum: https://www.medplum.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Medplum: https://www.medplum.com/ Medplum Documentation: https://www.medplum.com/docs Medplum on Youtube: https://www.youtube.com/@medplum Medplum Case Studies: https://www.medplum.com/case-studies Medplum Github: https://github.com/medplum/medplum Medplum Discord Community: https://discord.com/invite/medplum How to contribute to Medplum: https://www.medplum.com/docs/contributing What is Open Source: https://opensource.com/resources/what-open-source What is Headless Architecture: https://alokai.com/blog/headless-architecture Nikhil Krishnan giving Palantir credit: https://x.com/nikillinit/status/1859061406273765387 Other Opensource Companies that Medplum is taking cues from: Databricks: https://www.databricks.com/ Atlassian: https://www.atlassian.com/ PostHog: https://posthog.com/ Supabase: https://supabase.com/ Some accredited certifications and organization bodies: What is HIPAA: https://www.cdc.gov/phlp/php/resources/health-insurance-portability-and-accountability-act-of-1996-hipaa.html What is SOCII: https://www.vanta.com/colle

Ian Chiang is a Partner at Flare Capital Partners, a leading venture capital firm focused on early-stage healthcare technology and services companies. With extensive experience in digital health, Ian has been instrumental in guiding startups that are shaping the future of healthcare. His work with Flare Capital spans across AI, value-based care, and innovative specialty care models that aim to improve outcomes and reduce costs. In our conversation, Ian shares his insights on: Current Health Tech Landscape: Ian discusses why this is a pivotal time for digital health, fueled by generative AI and the move towards sustainable healthcare solutions. Generative AI and Scaling Specialty Care: Ian highlights how AI streamlines operations, improves documentation, and expands specialty care access in fields like oncology and cardiology, creating scalable, cost-effective care models. Successful Startup Pitches and Cultural Alignment: Key elements Ian values in pitches include clarity, scalability, and profitability. He also stresses the importance of early cultural alignment between founders and investors to avoid tension. Product-Market Fit: Ian offers advice on how startups can validate market demand, gather feedback, and use metrics to demonstrate strong product-market fit. Advice for Product Managers: Ian provides guidance for PMs joining startups, emphasizing mission alignment, adaptability, and understanding company growth via the cap table. Investment Principles: Ian’s criteria focus on long-term value, customer fit, operational efficiency, and team adaptability. Transitioning to Venture Capital: Ian shares tips for PMs entering VC, including shifting from control to influence, recognizing patterns, and building a two-way learning relationship with founders. In this episode of Concept to Care, Ian provides a comprehensive view into the venture capital perspective on healthcare innovation. His insights on product-market fit, cultural alignment with investors, and the evolving role of AI in healthcare are invaluable for founders, product managers, and healthcare leaders looking to drive impactful change in the industry. — Where to find Ian Chiang: LinkedIn: https://www.linkedin.com/in/ian-chiang-mba/ email: ian@flarecapital.com Flare Capital Partners: https://www.flarecapital.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Flare Capital Partners: https://www.flarecapital.com/ Cigna CareAllies: https://www.careallies.com/ Flare Capital Expert Roundtable Series #10: Generative AI: Hype or Here to Stay?: https://www.flarecapital.com/insight/flare-capital-partners-expert-roundtable-series-generative-ai-hype-or-here-to-stay Advancing clinical decision support: The role of artificial intelligence across six domains: https://www.sciencedirect.com/science/article/pii/S2666990024000090 What is the magic number: https://www.scalevp.com/insights/from-0-to-1m-the-magic-number/ The physician we wish we can clone, Dr. Angela Fitch: https://www.flarecapital.com/people/angela-fitch-md Best practices for crafting a seed round pitch deck: https://visible.vc/blog/seed-round-pitch-deck/ Term sheet 101: https://www.rho.co/blog/term-sheet Ian’s favorite frameworks: Jobs-to-be-done framework: https://www.christenseninstitute.org/theory/jobs-to-be-done/ Nonconsumption is your fiercest competition—and it’s winning: https://www.christenseninstitute.org/blog/non-consumption-is-your-fiercest-competition-and-its-winning/ Disruptive Innovation Theory: https://www.christenseninstitute.org/theory/disruptive-innovation/#:~:text=Definition,upmarket%2C eventually displacing established competitors. The innovators dilemma: https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/

Matthew Woo is the Co-founder, President, and Chief Product Officer at Summer Health, where he heads the development of a tech-enabled, text-first pediatric care platform. Summer Health provides parents with fast, convenient access to pediatricians through text, offering responses within minutes. Matthew has been instrumental in integrating AI into their workflows, ensuring that busy parents can manage their children's health needs quickly and effectively while aiming to reduce potentially unnecessary emergency room visits or lengthy waiting room stays. In our conversation, Matthew shares his insights on: AI Basics for Healthcare: Matthew walks us through the fundamentals of AI, offering a clear explanation of how AI is being applied in today’s healthcare landscape and what makes it such a powerful tool for clinicians. Operationalizing AI in Healthcare: Insights into how Summer Health has deployed AI in low-risk, high-reward areas, the importance of rapid iteration, and how they ensure data privacy and security in their AI deployments. AI Integration at Summer Health: Matthew details how AI has been integrated into clinical workflows at Summer Health, addressing inefficiencies and improving patient care through tools like medical note generation and patient history summarization. Scaling AI and Key Metrics: Practical strategies for scaling AI across teams and the key metrics that Summer Health tracks to measure the success and impact of their AI initiatives. Ethics and AI in Healthcare: How Summer Health ensures that AI tools are safe, fair, and bias-free, with clinicians involved in every critical decision made by AI. Building an AI-First Culture: The steps Summer Health has taken to foster an AI-first culture, including training and empowering teams, aligning AI with strategic goals, and fostering a culture of experimentation and rapid iteration. In this episode of Concept to Care, Matthew provides a deep dive into how AI is transforming healthcare at Summer Health. His insights on the practical application of AI, scaling its use, and building a culture that supports innovation and collaboration are invaluable for healthcare product leaders looking to leverage AI in their own organizations. — Where to find Matthew Woo: LinkedIn: https://www.linkedin.com/in/matthewedanwoo/ email: matthew@summerhealth.com Summer Health: https://www.summerhealth.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Summer Health: https://www.summerhealth.com/ Discount Code for Summer Health: “summertime” Summer Health is hiring a VP of Engineering: https://jobs.ashbyhq.com/summerhealth/4346cf78-0fae-4400-8c6e-6196ad3ec44e Meetups: https://www.meetup.com/ Intercom: https://www.intercom.com/ WhatsApp: https://www.whatsapp.com/ Facebook Marketplace: https://www.facebook.com/marketplace Some history on AI: https://www.weforum.org/agenda/2024/10/history-of-ai-artificial-intelligence/ AI hallucination: https://cloud.google.com/discover/what-are-ai-hallucinations Transformer: A Novel Neural Network Architecture for Language Understanding: https://research.google/blog/transformer-a-novel-neural-network-architecture-for-language-understanding/ Open AI: https://openai.com/ Zero data retention API at Open AI: https://community.openai.com/t/zero-data-retention-information/702540 Anthropic: https://www.anthropic.com/ Abridge: https://www.abridge.com/ Nabla: https://www.nabla.com/ Strawberry AI model: https://www.wired.com/story/openai-o1-strawberry-problem-reasoning/ Matthews favorite product to help him unwind from his tech: https://www.boox.com/ Jeff Bezo’s Decision Making Framework: https://coda.io/@hales/jeff-bezos-make-fast-decisions Vo

Ari Saft is the Vice President of Product at Tia, where she leads the development of technology solutions that integrate virtual and in-person care for women’s health. With nearly five years at Tia, Ari has played a pivotal role in transforming the company’s product strategy to support its rapid growth from a single clinic to a multi-location operation. She brings a wealth of expertise in aligning product and operations, focusing on creating seamless healthcare experiences that prioritize both patient and provider needs. In our conversation, Ari shares her insights on: Tia's Business Model and Vision: Ari discusses Tia’s evolution from a single clinic to a scalable, multi-location healthcare provider and how their mission to deliver high-quality, patient-centered care guides their product development. The Challenges Behind the Product and Operations Relationship: Insights into the common friction points between product and operations teams as Tia scales and how to recognize the signs of a strained relationship. Moving Towards a Productive Relationship Together: Practical strategies for aligning product and operations, rebuilding trust, and fostering collaboration to drive better outcomes for both teams. Organizational Design and Culture: Ari's approach to structuring cross-functional teams and creating a culture that supports innovation, transparency, and continuous improvement at Tia. Operational Hurdles with Moving from Custom-Built EMR to a Headless One: The decision to transition from a custom-built EMR to MedPlum, the challenges faced during this change, and how Tia managed the move to ensure agility and focus on their core value. Tia's Future: Ari shares her vision for the future of Tia, including plans to expand their reach, refine their product offerings, and continue innovating to meet the evolving needs of women’s health. In this episode of Concept to Care, Ari provides a deep dive into the challenges and successes of integrating product and operations in a rapidly growing healthcare company. Her insights on fostering collaboration, building scalable processes, and making data-driven decisions are invaluable for any product leader navigating the complexities of healthcare innovation. — Where to find Ari Saft: LinkedIn: https://www.linkedin.com/in/ari-saft/ Tia: https://asktia.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Tia: https://asktia.com/ Tia Discount: $50 off your annual membership when you use promo code “ari445” Become a Tia member here Ari’s favorite prioritization framework, impact over effort: https://blog.logrocket.com/product-management/impact-effort-matrix-prioritization/ Medplum: https://www.medplum.com/ Explanation on “headless” architecture: https://alokai.com/blog/headless-architecture Guru: https://www.getguru.com/ Ari’s favorite tools: ChatGPT: https://openai.com/ Loom: https://www.loom.com/ FigJam: https://www.figma.com/figjam/ Confluence: https://www.atlassian.com/software/confluence Quarterly OKR planning: https://www.leapsome.com/blog/okr-planning Effective usage of tiger teams: https://www.lucidchart.com/blog/what-is-a-tiger-team Safe-to-try mindset: https://kb.founderculture.net/public/posts/0uuqt9dd — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-13-ari-saft

Jennifer Rabiner is the Chief Product Officer at Pearl Health, where she leads the development of innovative technology solutions that empower primary care practices to excel in value-based care models like ACO REACH. With over 20 years of experience in healthcare, Jennifer has a rich background in both the health system and independent provider segments, as well as direct primary care. Before joining Pearl Health, Jennifer served as a product leader at Hint Health and athenahealth, focusing on value-based care. Her expertise also includes healthcare revenue cycle optimization and system implementation at Deloitte Consulting and Triage Consulting Group, as well as pharmaceutical reimbursement strategy at Millennium Pharmaceuticals. In addition to her role at Pearl Health, Jennifer is an advisor to several health tech startups, where she lends her extensive knowledge in product development and healthcare innovation. In our conversation, Jennifer shares insights on: Transforming Healthcare Payment Models: Jennifer discusses the shift from fee-for-service to value-based care, highlighting the introduction of ACO REACH. Company Growth: Pearl Health’s evolution from supporting small practices to partnering with larger physician groups and health systems, driving product innovation and integration. Driving Engagement: Strategies to enhance engagement for both patients and providers, focusing on action-oriented and patient-centric design. Key Features of Value-Based Care Products: The importance of patient risk stratification, real-time data, workflow integration, and goal setting. Leveraging Diverse Data Sources: The role of claims, clinical data, and social determinants of health in supporting value-based care. AI in Healthcare: The role of AI in enhancing clinical decision-making, supporting providers, and maintaining ethical and transparent practices. Building in a Capitated Environment: Approaching product development with a dual thesis, focusing on outcomes, iterative development, and usability. Integrating Customer Success: The strategic integration of customer success into product development for continuous evolution based on user feedback. Future Plans for Pearl Health: Expanding the number of lives covered, entering new markets like Medicare Advantage, and scaling the platform for broader impact. Jennifer’s insights highlight the strategic role of technology in healthcare and the importance of aligning product development with real-world provider and patient needs. Her approach underscores the transformative potential of data-driven, user-centered solutions in advancing value-based care and driving innovation across the healthcare landscape. — Where to find Jennifer Rabiner: LinkedIn: https://www.linkedin.com/in/jenniferrabiner/ email: jennifer.rabiner@pearlhealth.com Pearl Health: https://pearlhealth.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Pearl Health: https://pearlhealth.com/ Keep up with Pearl Health by following their Blog: https://pearlhealth.com/blog/ Athenahealth: https://www.athenahealth.com/ Hint Health: https://www.hint.com/ Value Based Care Explained: https://www.cms.gov/priorities/innovation/key-concepts/value-based-care ACO Reach Explained: https://www.cms.gov/priorities/innovation/innovation-models/aco-reach Pearl Health’s EMR Integration partner, VIM: https://getvim.com/ Athenahealth Payer Solutions: https://www.athenahealth.com/who-we-serve/payers One of Jennifer’s favorite books, Melissa Perri - Escaping the Build Trap: How Effective Product Management Creates Real Value: https://www.amazon.com/Escaping-Build-Trap-Effective-Management/dp/149197379X Jennifer’s favorite productivity tool: https://clickup.com/

Lisa deBettencourt is a product design leader, Founder, and CEO of Forge Harmonic, an innovation and strategic design firm that collaborates with healthcare and life science organizations to envision and create solutions that transform the lives of people, care providers, and health systems. Lisa has been at the forefront of experience design and human-centered design since the pre-dot-com era. Before founding her own strategic design firm, she has worked in-house at notable companies, including Bose Corporation, Autodesk, and Confer Health, and many others. In our conversation, Lisa shares insights on: The evolving terminology and roles within design, emphasizing skills over titles The integration of design in healthcare, from care delivery settings to tech-based services Common misconceptions about design, such as its perceived role as merely aesthetic enhancement The critical role of design as facilitation, fostering collaboration and alignment The importance of human-centered design and its impact on user experience Identifying workflow inefficiencies in e-prescribing and improving patient-doctor interactions Prototyping in practice management software and engaging stakeholders early in the process Challenges in health tech design, including the complexity of the healthcare ecosystem and distance from end users Forge Harmonic's mission to create innovative, human-centered products and services for healthcare Her optimism about emerging trends in healthcare, such as the focus on patient experience and investment in femtech Lisa’s insights highlight the strategic role of design in healthcare and the importance of addressing real user needs, underscoring the transformative potential of empathetic, human-centered design in driving innovation in healthcare. — Where to find Lisa deBettencourt: LinkedIn: https://www.linkedin.com/in/lisadebettencourt/ X: https://x.com/ldebett email: lisa@forgeharmonic.com Forge Harmonic: https://www.forgeharmonic.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Forge Harmonic: https://www.forgeharmonic.com/ Experience Design: https://www.clockwork.com/insights/what-is-experience-design/ Human-Centered Design: https://www.uxdesigninstitute.com/blog/what-is-human-centered-design/ Design Thinking: https://online.hbs.edu/blog/post/what-is-design-thinking Facilitation for Product Designers: https://medium.com/zalando-design/the-science-of-facilitation-a-guide-for-product-designers-f14bf77910c9 Conway’s Law: https://www.atlassian.com/blog/teamwork/what-is-conways-law-acmi The Myths of UX Design/ Product Design/Whatever They Call It This Week: https://cwodtke.medium.com/the-myths-of-ux-design-product-design-whatever-they-call-it-this-week-ef37a39cac6b Product Design Prototyping: https://www.interaction-design.org/literature/topics/prototyping Some Resources for Product Designers: https://www.edorozco.com/product-design-resources/ — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-11-lisa-debettencourt

Mike Gleichman is the VP of Product at knownwell, a pioneering post-Series A company transforming healthcare with its weight-inclusive care model. Mike brings a unique blend of creativity and analytical thinking, with a background in quantitative economics from Tufts and jazz performance from the New England Conservatory of Music. He has honed his skills in product management through roles at athenahealth and CVS's Aetna. In our conversation, Mike talks about: His journey from professional services to product management His thoughts on product operations and effective use of OKRs knownwell's comprehensive care model and strategies for addressing weight stigma Achieving product-market fit and building a written culture Feedback and user testing processes at knownwell Strategic use of AI in their technology stack The recent acquisition of Alfie to enhance clinical decision support Balancing operational efficiency and user-centered design Continuous adaptation to meet evolving patient needs Mike’s insights underscore the necessity of integrating technology with empathetic care to drive healthcare innovation. — Where to find Mike Gleichman: LinkedIn: https://www.linkedin.com/in/mikegleichman/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: knownwell: https://www.knownwell.co/ Alfie: https://www.joinalfie.com/ athenahealth: https://www.athenahealth.com/ Cracking the PM Interview: https://www.crackingthepminterview.com/ Product Operations by Melissa Perri and Denise Tilles: https://www.productoperations.com/ Measure what Matters by John Doerr: https://www.whatmatters.com/ MoSCoW to define MVP: https://medium.com/@cjjharries/using-the-moscow-method-to-design-an-mvp-c683f3de48a7 Tradeoff decision between 2 MVPs or between non-MVP items: RICE Method: https://www.productplan.com/glossary/rice-scoring-model/ Software methodologies: Scrum: https://www.atlassian.com/agile/scrum Gathering user insights: Datadog: https://www.datadoghq.com/ Dashboards: Mixpanel: https://mixpanel.com/ — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-10-mike-gliechman Follow us and Subscribe wherever you get your podcast: Apple Podcast - Concept to Care Spotify - Concept to Care Overcast - Concept to Care Youtube - Concept to Care Pocket Casts - Concept to Care

On the latest episode of Concept to Care, Sandy Huang, a seasoned consumer tech product executive, shares insights on joining a health tech company like GoodRx and the skills and insights she brings from her customer-focused product management background. She discusses the challenges of setting the right user experience bar in health tech and the elements of an effective product strategy. Sandy also shares her experiences in identifying target markets, understanding customer needs, and conducting market research. Sandy Huang shares insights on product strategy, execution, and healthcare innovation. She emphasizes the importance of customer obsession, continuous research, and the balance between science and art in product management. Additionally, she highlights the significance of understanding user needs and leveraging core competencies in building product strategies. Here's a sneak peek into the discussion: Sandy’s transition from consumer tech to health tech and the unique insights she brings from companies like Amazon and Shutterfly The importance of setting the right user experience bar in health tech and strategies to find the right balance Key elements of an effective product strategy, including a well-defined North Star vision and clear, measurable goals The necessity of balancing a North Star metric with supporting metrics to ensure holistic success Innovative approaches to identifying target markets and understanding customer needs through cost-effective research methods Strategies for effective execution and roadmapping of product strategies, with examples from her work at Amazon Visual Shopping Communicating strategy effectively using structured documents like Amazon’s six-pagers, tailored for company size and stage Bringing a customer-obsessed mindset to GoodRx, addressing friction points, and creating win-win solutions for multiple stakeholders Exciting developments and the need for more research in women's health tech — Where to find Sandy Huang: LinkedIn: https://www.linkedin.com/in/sandyhuangproduct/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: GoodRx: https://www.goodrx.com/ GoodRx Gold: https://www.goodrx.com/gold Product Must-Haves versus Nice-to-Haves: https://medium.com/@vishallayog/must-haves-v-s-nice-to-haves-features-937cc1eb7178 Product Strategy: https://www.productplan.com/glossary/product-strategy/ Amazon Echo Show: https://press.aboutamazon.com/2023/9/amazon-unveils-next-generation-echo-show-8-all-new-echo-hub-and-new-echo-frames Jive Collaboration Software: https://www.jivesoftware.com/ KPIs & Goal Setting: https://medium.com/@kaustubhkalita_31668/okr-and-kpi-striking-the-right-balance-for-goal-setting-ef8fd39dc06a Types of user studies: https://www.userinterviews.com/ux-research-field-guide-module/user-research-methods Amazon’s multi-modal search: https://searchengineland.com/amazon-new-search-functions-mobile-google-431967 Amazon 6-pagers: https://www.larksuite.com/en_us/blog/amazon-6-pager How Product Discovery saves time and money: https://www.twentyideas.com/blog/how-product-discovery-saves-time-money How GoodRx is a multi-sided marketplace: https://www.summithealth.io/insights/what-could-a-healthcare-marketplace-look-like-goodrx-is-trying-to-show-us Product Dogfooding in software development: https://userpilot.com/blog/product-dogfooding/ Women + digital health: https://rockhealth.com/insights/building-comprehensive-women-digital-health-eight-sectors-serving-women-needs/ — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-9-sandy-huang

Today on Concept to Care, we welcome Smita Nair, Chief Product and Technology Officer at Equip, a pioneering health tech company dedicated to treating eating disorders and related conditions such as anxiety, depression, and OCD. Equip offers virtual, family-based treatments accessible to patients of all ages across all 50 states, leveraging a comprehensive approach to ensure broad reach and effectiveness. In this episode, we'll delve into the crucial role of clinical expertise in developing and scaling digital health solutions. Smita will share strategies for achieving impactful healthcare outcomes, focusing on aligning organizational tasks with broader company goals and the importance of tying every action to key organizational metrics. We'll explore Smita's approach to product development and strategic roadmapping, including maintaining flexibility in plans while ensuring stakeholder alignment. She'll explain how to balance strategic planning with the need for agility, especially in the dynamic healthcare sector. Additionally, Smita will discuss building high-performing teams, emphasizing clear role definitions, collective accountability, and fostering psychological safety. She'll offer advice on addressing cultural and operational misalignments with new hires and promoting a culture where feedback is seen as a tool for growth. Here are all the highlights of our conversation: Experience and alignment with Equip’s mission and model Importance of clinical expertise in developing healthcare solutions Aligning organizational tasks with broader company goals Effective application of OKRs (Objectives and Key Results) Balancing strategic planning with agility Building high-performing teams Clear role definitions and collective accountability Promoting a culture where feedback is a tool for growth Integrating empathy and lean startup methodologies into product development — Where to find Smita Nair LinkedIn: https://www.linkedin.com/in/nairsmita/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Equip’s Company Website: https://equip.health/ Equip is hiring: https://equip.health/join-us#jobs Equip was highlighted on Time100 as one of the most influential places to work: https://time.com/collection/time100-companies-2023/6285207/equip/ Equip was highlighted by Fast Company as one of the top most innovative companies of 2024: https://www.fastcompany.com/91040027/equip-most-innovative-companies-2024 Feedback is a gift, how to give and receive feedback: https://buffer.com/resources/how-to-give-receive-feedback-work/ Asana’s guide for creating company wide Objectives and Key Results (OKRs): https://asana.com/resources/setting-okrs Pingboard’s — How to set up OKRs across departments: https://pingboard.com/blog/how-to-set-up-consistent-okrs-across-departments-okr-template/ Mind The Product’s — How to build high performing product management teams: https://www.mindtheproduct.com/how-do-you-build-a-successful-product-team/ A guide for helping candidates evaluate start-ups before they join the company: https://humaninterest.com/learn/articles/33-questions-help-evaluate-startup-job-offer/ How to build flexible product roadmaps: https://www.chameleon.io/blog/product-roadmaps Smita’s favorite methodology — Lean Start-up Methodology: https://theleanstartup.com/principles The importance of 1 on 1s — a comprehensive guide to 1 on 1 meetings: https://www.small-improvements.com/resources/1-on-1-meetings/ — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-8-smita-nair

Today on Concept to Care, we're joined by Richa Gujarati, the Senior Vice President of Product and GTM Strategy at HeartBeam. HeartBeam is a cardiac technology company that has developed the first and only credit card-sized 3D-vector electrocardiogram platform for home use. We'll explore the genesis of Richa’s career in product and go-to-market strategy, tracing her journey through renowned organizations such as Johns Hopkins, St. Jude Medical, iRhythm, and Apple Health. You’ll discover the critical role of evidence generation in successfully bringing a healthcare product to market and learn strategies to achieve it. Richa will delve into the intersection of product development and go-to-market strategy, offering insights on recognizing when these elements are in sync and how to realign your organization if they are not. She will share her expertise on competing with industry giants and maintaining a competitive edge, as well as tips on selling to health systems. Additionally, Richa will provide her unique perspectives on the evolving role of product management in the health tech industry and advice on becoming a successful product manager in this field. Here are all the highlights of our conversation: Richa’s career path in product and go-to-market strategy Experience at Johns Hopkins, St. Jude Medical, iRhythm, and Apple Health Importance of evidence generation in bringing a healthcare product to market Strategies for successful evidence generation Insights on the intersection of Product and GTM, recognizing when they are in sync, and realigning the organization when needed Strategies for competing with industry giants in health tech Tips on selling to health systems Evolving role of product management in the health tech industry Deep dive into the hardware product manager role Advice on becoming a successful product manager in this field — Where to find Richa Gujarati: LinkedIn: https://www.linkedin.com/in/richagujarati/ X: https://x.com/richaguj20 email: rgujarati@heartbeam.com — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: HeartBeam Company Website:: https://www.heartbeam.com/ HeartBeam press release appointing Richa for SVP of Product and GTM: https://ir.heartbeam.com/news-events/press-releases/detail/58/heartbeam-appoints-richa-gujarati-and-pooja-chatterjee-to Apple Health Website:: https://www.apple.com/ios/health/ iRhythm Technologies Company Website: https://www.irhythmtech.com/ Press announcement that St. Jude Medical is getting acquired by Abbot: https://www.abbott.com/corpnewsroom/strategy-and-strength/st-jude-medical-is-now-abbott.html Johns Hopkins Bioengineering Innovation and Design, Master of Science in Engineering: https://e-catalogue.jhu.edu/engineering/full-time-residential-programs/degree-programs/biomedical-engineering/innovation-design-master-science-engineering/ Growth of the Evidence Base for Digital Health is Crucial for the Adoption: https://www.linkedin.com/pulse/growth-evidence-base-digital-health-crucial-adoption-joseph-kvedar/ Understanding the Role of Clinical Champions and Their Impact on Clinician Behavior Change: The Need for Causal Pathway Mechanisms: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10012807/ Richa’s favorite everyday tooling: monday.com for task management and some roadmapping functionality: https://monday.com/ Miro for flow diagramming and user journey mapping: https://miro.com/ dragonboat.io: for organizing product portfolios: https://dragonboat.io/ Richa’s favorite books: Blue Ocean Strategy by Chan Kim and Renée Mauborgne: https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/ The Lean Startup by Eric Ries: https://theleanstartup.com/ If you’re

Today on Concept to Care, we're joined by Rik Renard. Rik is the Director of Clinical Strategy at Awell, a low-code platform to design, orchestrate and improve care flows in days, rather than months. He's also the founding force behind CareOps, an initiative from Awell in partnership with the Health Tech Nerds community. In this insightful conversation, we'll explore Rik's unique journey - from dedicated clinician nurse to health tech operator. We'll dive into how Awell intelligently designs care flows to reduce variability and improve outcomes across the care continuum. Rik will share candid insights on implementing change in environments resistant to new methods, and how to leverage data to validate whether care flows are achieving the desired results. Perhaps most exciting, we'll learn firsthand from Rik about the origins of CareOps - the vision behind it and where this movement is headed next. Here are all the highlights of our conversation: Rik's transformation from a clinician to a health tech startup operator and essential lessons for navigating a similar journey A comprehensive exploration of the Awell platform, the market challenges it addresses, and the pivotal role of its low code platform to design, orchestrate, and improve care flows of top-tier care delivery organizations Exploring the intricacies of crafting care flows and the importance of embracing a mindset of perpetual learning and refinement to ensure continual improvement in care delivery practices Best practices in care flow implementation, with a detailed examination of the essential change management framework necessary for ensuring successful implementation Examining the role of data in care flows, including considerations for design, measuring success over time, and implementing data-driven improvements A story on the inception of CareOps, its mission, and forthcoming endeavors — Where to find Rik Renard: LinkedIn: https://www.linkedin.com/in/rik-renard/ X: https://twitter.com/rikrenard email: rik@awellhealth.com CareOps Website: https://www.careops.org/ Awell Website: https://awellhealth.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: CareOps: https://www.careops.org/ Awell: https://www.awellhealth.com/ Awell Developer Hub: https://developers.awellhealth.com/ Health Tech Nerds (HTN): https://www.healthtechnerds.com/ Hospitalogy: https://hospitalogy.com/ Healthcare Huddle: https://www.healthcarehuddle.com/ XPrimaryCare: https://www.xprimarycare.com/ Clinicians who VC: https://www.linkedin.com/posts/christinafarr_im-starting-a-community-for-clinicians-who-activity-7098361236970471424-Jved/ Using this McKinsey Framework (Situation-Complication-Resolution (SCR)) to create sales enablement: https://www.stratechi.com/situation-complication-resolution-scr-framework/#:~:text=McKinsey %26 Company leverages the Situation,business environment and internal dynamics Using the OODA Loop to help design care flows: https://thedecisionlab.com/reference-guide/computer-science/the-ooda-loop The Book of Why: The New Science of Cause and Effect: https://a.co/d/dpGyHha The Heart of Change: Real-Life Stories of How People Change Their Organizations: https://a.co/d/1FCUl78 Medplum: https://www.medplum.com/ Tava Health: https://www.tavahealth.com/ People mentioned Thomas Casteele, CEO of Awell: https://www.linkedin.com/in/thomasvdc/ Blake Madden, Founder and Creator of Hospitality: https://www.linkedin.com/in/blakecmadden/ Jared Dashevsky, Resident Physician at Mount Sinai and Co-founder of Healthcare Huddle: https://www.linkedin.com/in/jareddash/ Kenneth Qiu, MD: https://www.linkedin.com/in/kenneth-qiu-md/ Chrissy Farr, Principal Investor, Health-Tech Lead at Omers Ventures: https://www.linkedin.com

Concept to Care speaks to Brendan Keeler. He is the Head of Product at Flexpa. Flexpa is a developer friendly infrastructure that connects applications to identified claims data. Flexpa enables effortless sharing of claims data with your application in seconds. They’ve created the fastest, simplest, HIPAA compliant method for accessing identified claims data from anyone. You’re going to hear about Brendan’s experience at Epic and the role it played in laying the foundation for his healthcare career. Brendan will give us all a master class in interoperability, the types of problems and an in-depth view on the solutions in the market today. He will walk through his EMR selection playbook and share an intimate love letter to a particular EMR vendor. We will dissect Brandan’s brain for how he thinks about tech start up culture and how that manifests within Flexpa. Lastly, we understand the origin story of the Health API Guy and share lots of laughs throughout the episode. Here are all the highlights of our conversation: Brendan's odyssey through the realm of healthcare, and how he culminated his mastery of healthcare interoperability Explaining the interoperability challenge, navigating the technical solutions available, and strategies for evaluating vendors in this landscape Epic v Particle, an overview of what happened along with a perspective on potential paths forward To EHR or not to EHR, how should think about build vs. buy, the len’s of your tech enabled organization, and a love letter to a headless EMR partner Mastering your career journey: Cultivating your personal product “skill tree”, navigating expectations with finesse, and infusing humor into organizational culture. Deep dive into who is the Health API guy and what’s next for him? — Where to find Brendan Keeler: LinkedIn: https://www.linkedin.com/in/brendan-keeler/ X: https://twitter.com/healthapiguy Substack: https://substack.com/@healthapiguy — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Flexpa: https://www.flexpa.com/ Flexpa’s Substack: https://flexpa.substack.com/ Brendan Keeler’s Newsletter - Health API Guys Substack: https://healthapiguy.substack.com/ How to identify use cases for interoperability: https://healthapiguy.substack.com/p/how-to-win-friends-and-integrate Choices for connecting with other systems: https://healthapiguy.substack.com/p/the-only-three-ways-to-integrate Brendan Keeler’s EMR Playbook: https://healthapiguy.substack.com/p/to-ehr-or-not-to-ehr Health API Guy’s API Bible: The New Testament - Walkthrough for on-ramp APIs, open-aggregators, and closed-aggregators: https://healthapiguy.substack.com/p/the-api-bibles-new-testament-aggregators Health API Guy’s API Bible: https://healthapiguy.substack.com/p/the-previously-undiscovered-bible Epic v. Particle Health - Part 1: https://healthapiguy.substack.com/p/epic-v-particle Epic v. Particle Health - Part 2: https://healthapiguy.substack.com/p/epic-v-particle-2-the-problem-of Elion’s Interoperability Guide: https://elion.health/resources/guide-interoperability Elion’s Headless EHRs: A Primer: https://elion.health/resources/headless-ehrs Brendan’s Favorite Headless EMR, Medplum: https://www.medplum.com/ Health Tech Nerds is a great resource for crowd sourcing solutions for problems you may have as a PM or Operator: https://www.healthtechnerds.com/ Elion: https://elion.health/ Epic: https://www.epic.com Particle Health: https://www.particlehealth.com/ Carequality: https://carequality.org/ Redox: https://www.redoxengine.com/ Zus Health: https://zushealth.com/ Canvas: https://www.canvasmedical.com/ Oak Street Health: https://www.oakstreethealth.com/ Press

Concept to Care speaks to Ada Glover. Ada is a Co-Founder and the Chief Product Officer at Zus Health, a patient health data platform designed to help provider organizations drive impact with a comprehensive understanding of their patients and populations. At Zus Health, Ada leads product development and clinical strategy teams. Before the founding of Zus Health, Ada was an Executive Product Director at Athena Health. At athenahealth she was responsible for the revenue cycle, clinical, and value based care products. In our conversation, we discuss: Discover Ada's journey transitioning from the field of education tech to health tech, along with her guidance for those contemplating a similar career shift Delve into the founding story of Zus Health and their overarching product strategy The customer problem Zus Health set out to solve and the jobs-to-be-done (JTBD) for their customers Deep dive into Zus Health’s Aggregated Profiles and Zaps Introduction to healthcare data, their standards, and how Zus Health enables interoperability Ada’s personal outlook on today’s electronic health record landscape The sneak peak into the future of Zus Health’s product Current state of the health tech industry with respect to data limitations, data standards, regulatory/compliance, and technical feasibility — Where to find Ada Glover: LinkedIn: https://www.linkedin.com/in/ada-glover/ email: aglover@zushealth.com — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Zus Health: https://zushealth.com/ Zus Aggregated Profiles: https://zushealth.com/zus-aggregated-profile/ Zus Health & Elation Partnership: https://zushealth.com/elation-health/ Zus Health & Canvas Partnership: https://zushealth.com/canvas/ Zus Health & Healthie Partnership: https://zushealth.com/healthie/ athenahealth: https://www.athenahealth.com/ Jonthan Bush, CEO of Zus Health: https://www.linkedin.com/in/jonathanbushjr/ Commonwell: https://www.commonwellalliance.org/ Carequality: https://carequality.org/ ADT Network - Bamboo Health: https://bamboohealth.com/ ADT Network - Point Click Care: https://pointclickcare.com/ TEFCA: https://www.healthit.gov/topic/interoperability/policy/trusted-exchange-framework-and-common-agreement-tefca — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-4-ada-glover-co-founder-and-cpo Follow us and Subscribe wherever you get your podcast: Apple Podcast - Concept to Care Spotify - Concept to Care Overcast - Concept to Care Youtube - Concept to Care Pocket Casts - Concept to Care

Concept to Care speaks to Dhruv Vasishtha. Dhruv is a seasoned product expert, actively operates, advises, and angel invests in various health tech startups. Dhruv most recently served as the former Senior Vice President of Product at firsthand, and he now serves as an advisor. Before joining firsthand, he served as the Director of Product at Patient Ping, which was subsequently acquired by Bamboo Health. Dhruv is also the creator and instructor of the Healthcare Product 201 course offered by Out of Pocket. In our conversation, we discuss: Dhruv's perspective on the essence of value-based care and the experience of building within this pivotal healthcare domain Characteristics defining a best-in-class value-based care tech stack Strategies for discerning between build vs. buy solutions Prospects for tech-enabled services to develop proprietary software tailored to specific needs and creating defensibility in the market Exploration of innovation dynamics within Medicaid and the strategies adopted by startups operating within this sphere Essential qualities and competencies of the native health tech product manager Top questions asked by individuals who want to operate in health tech product Frustrations of health tech product managers and product leaders — Where to find Dhruv Vasishtha: LinkedIn: https://www.linkedin.com/in/dhruvvasishtha/ X: https://twitter.com/dvasishtha — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Dhruv Vasishtha’s & Out of Pocket’s Healthcare Product 201 Course: https://www.outofpocket.health/courses/healthcare-product-201 Native digital health talent - alpha signup form: https://docs.google.com/forms/d/e/1FAIpQLSeKvzZSG833S0dNis4fviBgK70vEDICy7MLBDiBUfP5q2Taww/viewform firsthand: https://www.firsthandcares.com/ Patient Ping (acquired by Bamboo Health): https://bamboohealth.com/solutions/pings/ Elion: https://elion.health/ - Elion powers better vendor research, from discovery to deep diligence Health System GenAI Adoption Report – Focus Areas & Open Questions from 20 Health Executives: https://elion.health/resources/health-executive-ai-roundtable Ianacare: https://ianacare.com/ - Bridging the gap in home-based care — support, guidance, and resources for patients and caregivers to improve outcomes Webinar | Today’s Most Overlooked Opportunities as Acute Care Transitions Into the Home: https://ianacare.com/resource-center/webinar-overlooked-opportunities-as-acute-care-into-the-home/ Out-of-Pocket: https://www.outofpocket.health/ Laura Stratte: https://www.linkedin.com/in/laura-stratte-rn-bsn-72b58843/ Laura Stratte’s piece on Time Toxicity in Healthcare: https://www.outofpocket.health/p/time-toxicitiy-a-real-world-example Elektra Health: https://www.elektrahealth.com/ - Menopause expertise for the 21st-century woman. A first-of-its-kind platform with telemedicine care, evidence-based education, 1:1 support, and a private community. Yeva: Keep an eye out for this organization’s care giving conference: https://www.linkedin.com/company/yeva/about/ — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-3-dhruv-vasishtha-advisor

Concept to Care speaks to Michael Yang. Michael is the Senior Managing Partner for OMERS Ventures, a $1.5B assets under management venture capital fund that invests in early stage B2B software and early growth tech-enabled services businesses.  He is a long time investor in health tech and some of his prior investments include Healthline (acquired by Summit Partners), Talix (acquired by Edifecs), BodyMedia (acquired by Jawbone), PeerWell (acquired by Bardavon) and Accolade (ACCD).  He currently sits on the board of Caraway Health, a healthcare provider for GenZ.  Prior to OMERS Ventures, Michael was a Managing Director at Comcast Ventures and previously a VP/GM of Yahoo! Health. This episode was recorded in November of 2023. In our conversation, we discuss: A VC’s perspective on the evolution of product and how Michael seen the role of product change over time Attributes of a product led organization, examples of that in health tech, and the structures of management teams to enable it Defining Product in Tech-Enabled Healthcare Services Then vs. Now: The Venture Capital Ecosystem Consolidation of healthcare solutions in this macro economic environment Previous and current M&A activity in health tech — best possible outcomes with these transactions Health tech pivots in today’s economy Exits in health tech, common denominators, and who are the buyers Starting a venture backed health tech business today Types of talent entering the health tech markets and who is best positioned to win The next big bet categories in health tech — Where to find Michael Yang: LinkedIn: https://www.linkedin.com/in/myang/ X: https://twitter.com/yangbness1 Crunchbase Profile: https://www.crunchbase.com/person/michael-yang-3 — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Michael Yang OMERS Ventures Bio: https://www.omersventures.com/team/michael-yang/ OMERS Ventures website: https://www.omersventures.com/ Comcast Ventures website: https://comcastventures.com/ OV 3.0. The constant state of change: https://www.linkedin.com/pulse/ov-30-constant-state-change-omers-ventures-zcele/ Melissa Moore’s The Green Room website: https://sites.google.com/view/thefoundergreenroom/home Chrissy Farr’s Second Opinion: https://ovsecondopinion.substack.com/ Dave Wechsler’s Insurtech Rap: https://www.insurtechrap.com/ — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-2-michael-yang-senior-managing

Ben Foster, Co-founder and Executive Chairman of Prodify and Co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management. Prodify is a product advisory firm that help early-stage companies find product-market(-pricing) fit, or growth-stage companies scale their product team and processes efficiently, or established companies maintain a comfortable lead through vision-led product management principles. Ben is also the Former Chief Product Officer of WHOOP. A health tech wearable company that has raised over $400M to date and has a post money valuation of $3.6B. WHOOP is a fitness and health technology company known for its wearable fitness tracker and accompanying mobile app subscription. The WHOOP Strap is a wrist-worn device designed to monitor various aspects of an individual's health and fitness. These wearables are used by millions (including celebrity athletes, including swimmer Michael Phelps, basketball player LeBron James, and golfer Tiger Woods. In our conversation, we discuss: How to leverage data generated from wearables in a way to drive consumer engagement Whoops pivot from a B2B product to a B2C product How did Whoop cross the chasm from early adopters to more mainstream consumers Experiences from being a product manager at Ebay and how to build a marketplace product What was it like working with Marty Cagen What is Prodify and how does Prodify help it’s clients Top 3 areas in which product management organizations struggle Conducting internal audits of of product management organizations Advice for product leaders in healthtech or product managers thinking about entering healthtech? — Where to find Ben Foster: LinkedIn: https://www.linkedin.com/in/benfoster/ Website: https://www.prodify.group/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Prodify’s website: https://www.prodify.group/ Whoop’s website: https://www.whoop.com/us/en/ Vision-Led Product Management: https://www.prodify.group/framework/vision-led-product-management Build What Matters: Delivering Key Outcomes with Vision-Led Product Management: https://www.amazon.com/Build-What-Matters-Delivering-Vision-Led-ebook/dp/B08GQMCP19/ref=sr_1_1?tag=scribemedia-20&dchild=1&keywords=Ben Foster and Rajesh Nerlikar Build What Matters&qid=1598919535&sr=8-1&geniuslink=true Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986 Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group) by Marty Cagen: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507 Empowered: Ordinary People, Extaordinary Products (Silicon Valley Product Group) 1st Edition by Matry Cagen: https://www.amazon.com/EMPOWERED-Ordinary-Extraordinary-Products-Silicon/dp/111969129X Emily Capodilupo: https://www.linkedin.com/in/emily-capodilupo/ Kristen Holmes: https://www.linkedin.com/in/kristen-holmes/ — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://open.substack.com/pub/concepttocare/p/episode-1-ben-foster-co-founder-of?r=3c81hw&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Welcome to Concept to Care, the podcast where Angela Suthrave and Omar Mousa have conversations with a range of expert guests, including founders, product leaders, health tech operators, and investors to share candid stories of success and failure, dissect strategies, and delve into the nitty-gritty details that offer invaluable advice on navigating the ever-evolving landscape of health tech. Join us on March 6th, 2024 for our first episode where we talk to Ben Foster, Co-founder and Executive Chairman of Prodify and former Chief Product Officer of Whoop. www.concepttocare.com