Today on Concept to Care, we're joined by Richa Gujarati, the Senior Vice President of Product and GTM Strategy at HeartBeam. HeartBeam is a cardiac technology company that has developed the first and only credit card-sized 3D-vector electrocardiogram platform for home use. We'll explore the genesis of Richa’s career in product and go-to-market strategy, tracing her journey through renowned organizations such as Johns Hopkins, St. Jude Medical, iRhythm, and Apple Health. You’ll discover the critical role of evidence generation in successfully bringing a healthcare product to market and learn strategies to achieve it. Richa will delve into the intersection of product development and go-to-market strategy, offering insights on recognizing when these elements are in sync and how to realign your organization if they are not. She will share her expertise on competing with industry giants and maintaining a competitive edge, as well as tips on selling to health systems. Additionally, Richa will provide her unique perspectives on the evolving role of product management in the health tech industry and advice on becoming a successful product manager in this field. Here are all the highlights of our conversation: Richa’s career path in product and go-to-market strategy Experience at Johns Hopkins, St. Jude Medical, iRhythm, and Apple Health Importance of evidence generation in bringing a healthcare product to market Strategies for successful evidence generation Insights on the intersection of Product and GTM, recognizing when they are in sync, and realigning the organization when needed Strategies for competing with industry giants in health tech Tips on selling to health systems Evolving role of product management in the health tech industry Deep dive into the hardware product manager role Advice on becoming a successful product manager in this field — Where to find Richa Gujarati: LinkedIn: https://www.linkedin.com/in/richagujarati/ X: https://x.com/richaguj20 email: rgujarati@heartbeam.com — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: HeartBeam Company Website:: https://www.heartbeam.com/ HeartBeam press release appointing Richa for SVP of Product and GTM: https://ir.heartbeam.com/news-events/press-releases/detail/58/heartbeam-appoints-richa-gujarati-and-pooja-chatterjee-to Apple Health Website:: https://www.apple.com/ios/health/ iRhythm Technologies Company Website: https://www.irhythmtech.com/ Press announcement that St. Jude Medical is getting acquired by Abbot: https://www.abbott.com/corpnewsroom/strategy-and-strength/st-jude-medical-is-now-abbott.html Johns Hopkins Bioengineering Innovation and Design, Master of Science in Engineering: https://e-catalogue.jhu.edu/engineering/full-time-residential-programs/degree-programs/biomedical-engineering/innovation-design-master-science-engineering/ Growth of the Evidence Base for Digital Health is Crucial for the Adoption: https://www.linkedin.com/pulse/growth-evidence-base-digital-health-crucial-adoption-joseph-kvedar/ Understanding the Role of Clinical Champions and Their Impact on Clinician Behavior Change: The Need for Causal Pathway Mechanisms: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10012807/ Richa’s favorite everyday tooling: monday.com for task management and some roadmapping functionality: https://monday.com/ Miro for flow diagramming and user journey mapping: https://miro.com/ dragonboat.io: for organizing product portfolios: https://dragonboat.io/ Richa’s favorite books: Blue Ocean Strategy by Chan Kim and Renée Mauborgne: https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/ The Lean Startup by Eric Ries: https://theleanstartup.com/ If you’re