In this podcast, we describe how Cognizant Netcentric partnered with Lufthansa Group to accelerate its digital transformation journey, focusing on enhancing the customer experience and enabling data-driven decisions. Lufthansa Group sought a partner to match its speed and vision, leading to Cognizant's role as a growth catalyst in scaling up their digital initiatives.
The European Accessibility Act (EAA) is here. As of late June 2025, businesses are required to make their digital services accessible to people with disabilities. While some see this as a regulatory burden, smart leaders see it for what it is: a competitive edge.
So, how do you move beyond the checklist mentality and unlock the real value of digital accessibility?
Drawing on a comprehensive guide from the experts at Cognizant Netcentric, this episode provides a strategic look at the EAA. We discuss how achieving compliance with WCAG 2.2 standards not only protects your business but also enhances brand reputation, drives SEO, and opens up new markets.
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At Adobe Summit, Sujit Menon (Cognizant Moment) and Giana Zelaya (MGM Resorts) explore how Adobe helps MGM personalize the guest experience. From breaking down data silos to real-time insights, discover how tools like Campaign, Analytics, and MMM are driving their digital transformation in hospitality.
Discover how Bimota’s iconic motorcycle brand was relaunched globally with the help of Adobe Edge Delivery Services. Sybrandt from Cognizant Moment and Aris from Kawasaki Motors Europe share how a small team built a fast, scalable, and engaging website—highlighting the power of speed, simplicity, and seamless integration within the Adobe ecosystem.
Cognizant's "New Minds, New Markets" study, examines the consumer perspective on artificial intelligence. The speakers emphasize how AI is poised to transform consumer engagement with brands, potentially more significantly than the internet's emergence. They highlight that consumers are already adopting AI for shopping and product experiences, necessitating companies to adapt. Cognizant Moment, their AI-centric approach, aims to help businesses navigate this shift by building personalized and dynamic customer journeys.
Cognizant Netcentric helped a global recreational vehicle leader overhaul their content supply chain to meet growing content demands. The client struggled with inefficient workflows, limited visibility, and slow asset approvals across disconnected systems. The solution expanded and integrated Adobe Workfront with Adobe Experience Manager Assets to automate workflows and centralize asset management. This included asset cleanup, metadata updates, improved tagging, and a governance model. Expected outcomes include faster asset creation and delivery, improved productivity, reduced duplication, and better collaboration, allowing the client to scale content operations effectively.
This episode explores the "Agentic Operating Model"—a new approach that combines human creativity with AI precision to boost efficiency, innovation, and adaptability. Learn how this model fosters seamless collaboration between humans and AI to drive sustainable growth and shape a preferable future.
Cognizant Netcentric, a part of Cognizant Moment™, has been recognized as Adobe's 2025 Digital Experience Partner of the Year for Central Europe.
This Podcast addresses the challenge modern marketers face: the increasing demand for content and broader responsibilities alongside shrinking budgets. It introduces Adobe's solution, Gen Studio, an integrated platform leveraging tools like Edge Delivery Services for efficient content delivery and Workfront for workflow management, enhanced by Generative AI through Adobe Firefly. Cognizant Netcentric, an Adobe partner, offers its expertise through OptiMax, a solution combining these technologies to optimize the content supply chain, improve efficiency, ensure compliance, and ultimately enable marketers to achieve more with fewer resources, as demonstrated by Volvo Trucks' successful migration. The text positions Gen Studio as the key to overcoming these marketing pressures by streamlining content creation, enhancing collaboration, and maximizing productivity.
Volvo Trucks North America and Mack Trucks partnered with Cognizant Netcentric to revolutionize their automotive content management system (CMS).
Volvo Trucks North America sought to modernize its content management system to achieve faster content delivery and enhance editorial efficiency. Choosing Adobe's AEM Edge Delivery Services, they aimed for a cloud-based solution capable of future technological advancements. An unexpected requirement arose in 2024: a digital-only launch for their new VNL truck, intended to set a new digital standard in the trucking industry. Cognizant Netcentric partnered with Volvo Trucks, utilizing an agile approach and AEM EDS to create an award-winning digital experience featuring an enhanced truck configurator that significantly increased user engagement. This successful launch not only positioned Volvo Trucks as a digital innovator, but also provided them with a streamlined content process, improved site performance, and greater marketing agility.
