Volvo Trucks' Digital-Only Truck Launch with AEM Edge Delivery Services

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Cognizant Netcentric Podcast

Cognizant Netcentric

26 episodes

4 days ago

Explore the cutting edge of digital transformation with Cognizant Netcentric. Powered by Notebook LM, our podcast brings you AI-generated insights from real client success stories—unpacking the strategies, innovations, and lessons that drive impact. From AI-driven marketing to system engineering, data layers, and beyond, we dive deep into the expertise shaping the future of digital experiences.

All content for Cognizant Netcentric Podcast is the property of Cognizant Netcentric and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business,

Marketing

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Volvo Trucks' Digital-Only Truck Launch with AEM Edge Delivery Services

Cognizant Netcentric Podcast

17 minutes

7 months ago

Volvo Trucks' Digital-Only Truck Launch with AEM Edge Delivery Services

Volvo Trucks North America sought to modernize its content management system to achieve faster content delivery and enhance editorial efficiency. Choosing Adobe's AEM Edge Delivery Services, they aimed for a cloud-based solution capable of future technological advancements. An unexpected requirement arose in 2024: a digital-only launch for their new VNL truck, intended to set a new digital standard in the trucking industry. Cognizant Netcentric partnered with Volvo Trucks, utilizing an agile approach and AEM EDS to create an award-winning digital experience featuring an enhanced truck configurator that significantly increased user engagement. This successful launch not only positioned Volvo Trucks as a digital innovator, but also provided them with a streamlined content process, improved site performance, and greater marketing agility.