01:00 – Intro & Early Sales Journey
02:30 – Transition to Digital Marketing
03:45 – Founding Digital Simple
04:20 – Scaling with Property Marketing
05:35 – Lessons from Growth & Churn
06:10 – Transparency & Approach to Marketing
07:15 – Marketing as Sales (1-to-Many)
08:24 – Importance of Brand + Sales Together
09:08 – Marketing Theory & Customer Psychology
13:05 – Crafting Compelling Offers
18:56 – Messaging & Positioning
22:20 – Human vs. AI in Marketing
26:30 – The Power of Digital Leverage
30:11 – Why Video is Critical
33:11 – Balancing Brand & ROI Campaigns
37:21 – Funnel Strategy Example
40:27 – Optimisation Mindset
42:19 – Scaling Offers & Upsells
45:18 – Practical Q&A on Campaign Optimisation
46:16 – Live Campaign Walkthrough
50:18 – Daily vs. Lifetime Budgets
56:00 – Setting Audiences & Placements
57:12 – Building Lead Forms & Creatives
What is working in the world of marketing in 2025?
I think it's a pretty big change up from years prior, hear my thoughts in this episode
Zane is everything I am beginning to love about politics: a fresh perspective, accountability-focused, and transparent.
Hear here what he sees as the future for Taupo, and the opportunities the district has, as well as his story and what has guided him to stepping into the council.
0:00 – Intro & return to the podcast
0:37 – Why the podcast paused
1:13 – Announcing the return & future plans
1:41 – Reflecting on 2025 so far
2:12 – Growth, listenership & tough decision to pause
2:57 – Balancing business responsibilities
3:24 – Challenges of rapid team growth
4:19 – Personal challenges (new parenthood)
4:40 – High client churn & delivery issues
6:01 – Sales challenges & underestimated difficulty
6:23 – Revenue drop & recovery efforts
7:13 – Refocusing on sales to stabilise
8:01 – Playing “whac-a-mole” with problems
8:38 – Culture challenges & staff poaching
9:27 – Rebuilding positive culture
10:22 – Leadership changes & restructuring
11:08 – Cutting overhead & reinvesting in delivery
11:51 – Shifting focus to dollar-producing roles
12:14 – Team adjustments & scalability
12:37 – Returning talent strengthens the team
13:17 – Lessons from staff turnover
14:11 – Systemising & onboarding new team members
15:19 – Key lesson: people quit bad culture, not hard work
16:08 – Reframing staff exits as opportunities
17:01 – Importance of consistent content & communication
18:18 – Leadership mindset & positivity
18:57 – Perfect storm of HR & client churn challenges
19:50 – Culture rebuild & lowest churn since 2022
20:37 – Culture maturing & team bonding
21:06 – Recap: bouncing back stronger
21:29 – Looking ahead to new episodes
Dan Vann was an epic person to interview - someone who first practised what he teaches, and really loves what he does.
From professional cricketer, to sports coach, and now high performance coach, there's something in this episode for everyone.
Kirsten Ellis has an incredible story, faced with some challenges that really put yours into perspective.
Her optimism, passion and open mindedness to running her business blew me away, and everyone will learn something from her story.
Aidan is incredibly passionate, intelligent and well spoken.He has a unique, efficiency driven approach to businessIn this episode we covered everything from his time as a mechanical engineer, his first business, impacting New Zealand tax law and his current company, Workride.
Ashleigh's energy is infectious, she was an amazing guest to interview.
After doing 10 years employed as a property manager the time came for her to step out on her own, hear her learnings, challenges and what's working as she begins building her business.
Are you thinking about hiring a business coach? This ones for you.
What did we learn putting up 464 posts in 90 days? Find out here!
have an ad campaign you love but it's not producing results?
This ones for you.
Polished vs. unpolished content, what is best?
What would I do differently if I started again?
It's been on my mind a bit recently - so the request for this episode was timely.
This episode is amazing, I remember Nick starting his business and to see where it has grown to now is incredible.
Enjoy
Tristin is an absolute legend with an exceptional offering at Smokey T's here in Christchurch, with the best smoked meats around and huge demand.
What an epic story
Had a bit of fun with this one, something different to our normal episodes.
Thinking of starting a podcast?
Watch this!
Ric is a legend and has a fresh take on accounting that is fun to hear - enjoy!
Is lowering the cost per lead always the answer? Here's my thoughts
Google ads verse Meta ads, which is better?
Find out my thoughts and why.
