Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way.
Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last.
Ready to scale? Let’s get to work.
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Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way.
Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last.
Ready to scale? Let’s get to work.
Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
In this episode, host Sage Nye interviews Andrios Robert, founder and CEO of Hoop.dev, on his journey from engineer to security startup leader. Andrios shares how firsthand frustrations with infrastructure bottlenecks sparked Hoop.dev’s creation, eliminating VPNs and shared credentials. He reflects on navigating early pivots, securing product-market fit, and targeting enterprise customers effectively. Listeners will gain insights into building high-performance hybrid teams, balancing culture across remote and in-office setups, and why selecting investors goes beyond chasing the highest valuation.
Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
On this episode, host Sage Nye sits down with Najaf (Naj) Husain, four-time founder and CEO of Elastio, to unpack how startups can stay relentlessly customer-focused while pushing the boundaries of innovation. With over 25 years of experience in building software companies, Naj shares hard-earned lessons on building defensible IP, validating ideal customer profiles, and navigating investor dynamics. Whether you're scaling in cybersecurity or any tech field, this episode offers strategic insights on scaling with purpose, transparency, and a deep customer connection.
Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
What does it really take to scale a cybersecurity company from startup to IPO? On this episode of Built Not Born, host Sage Nye interviews Corey Thomas, Chairman and CEO of Rapid7. Corey shares hard-earned leadership lessons from his 16-year journey, from navigating international expansion and acquisitions to building elite teams and mastering product-market fit. Whether you're a founder or an executive, this episode delivers real-world strategies for scaling with discipline, crafting winning narratives, and making smart, sustainable growth decisions.
Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
In this episode, host Sage Nye sits down with Stas Bojoukha, founder and CEO of Compyl, to unpack his transition from CISO to compliance tech founder. Stas shares practical insights on identifying product-market fit, scaling a distributed team, and evolving from founder-led sales to a structured GTM engine. With lessons on hiring, fundraising, and selling complex enterprise solutions, this conversation is a must-listen for technical founders navigating the compliance space.
Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
In this episode of Built Not Born, host Sage Nye sits down with Steve Corndell, CEO of env0, to reveal what it takes to build and scale a high-performing technical sales team. Steve shares lessons from his own journey in enterprise sales leadership, including developing non-traditional sellers, leading through tough quarters, and creating a learning-driven culture. Whether you're a founder or sales leader, you'll gain practical strategies for building resilient, effective go-to-market teams in technical and infrastructure startups.
Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
in this episode of Built Not Born, host Sage Nye sits down with Ben Nye, Managing Partner at Venture Guides, to explore the strategy behind their newly launched Fund II. Ben explains why Venture Guides takes a hands-on, founder-first approach, from investing in fewer companies to embedding go-to-market support at every level. He shares how today’s startups can scale smarter in 2025 by staying customer-obsessed, avoiding common hiring pitfalls, and partnering with investors who offer more than capital.
Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
Scaling a company from $50M to $4B takes more than vision—it demands execution. On Built Not Born, host Sage Nye speaks with Paul Cormier, Chairman and former CEO of Red Hat, about the bold leadership decisions that propelled Red Hat’s meteoric rise. Paul breaks down his five pillars of strategic leadership, the art of making tough calls, and how to align teams in fast-growing companies. Tune in for practical insights on scaling leadership, maintaining culture, and building high-performance organizations.
Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way.
Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last.
Ready to scale? Let’s get to work.
Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way.
Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last.
Ready to scale? Let’s get to work.
