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Building in Public - My Journey into the Creator Economy
Thomas Schaeffer
4 episodes
1 week ago
This is Building in Public, a podcast about my journey into the creator economy. Who am I?? I'm an entrepreneur and former tech CEO building a new business and personal brand. I decided to "build in public" and share everything I'm learning along the way. We'll be speaking with some fantastic guests on this show! Subscribe and share if you're getting value out of my content. Thanks!
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Entrepreneurship
Business
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All content for Building in Public - My Journey into the Creator Economy is the property of Thomas Schaeffer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is Building in Public, a podcast about my journey into the creator economy. Who am I?? I'm an entrepreneur and former tech CEO building a new business and personal brand. I decided to "build in public" and share everything I'm learning along the way. We'll be speaking with some fantastic guests on this show! Subscribe and share if you're getting value out of my content. Thanks!
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Entrepreneurship
Business
Episodes (4/4)
Building in Public - My Journey into the Creator Economy
Episode #4 - Creating a Company Culture

Many founders get culture all wrong.

Culture is not ping-pong tables and napping pods.

You’re not running a day spa. 😴😴

OK, napping pods are awesome, but there needs to be an ROI.

Culture needs to serve the team AND the business.

When asked about culture, many founders immediately think about what THEY think would be good for the team.

It needs to be balanced ⚖️

Excellent company culture means:
- happy and productive teams
- high ROI for the company

Having one without the other isn’t effective.

- Culture = Vehicle
- Company = Destination
- ROI = quality family time

Where to start?

It’s OK to ask teams what would make them more productive.

If someone suggests napping pods, promote them immediately 😂

But seriously...

Some changes are easier to implement than others.

And those changes won’t happen overnight.

That’s OK.

Start small and keep the team updated on progress.

Again, this goes back to transparency.

BONUS - the company is committed to the people, and it shows.

This above all else 👆

🚀🚀🚀

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3 years ago
10 minutes 39 seconds

Building in Public - My Journey into the Creator Economy
Episode #3 - What NOT to do when selling your services. Still no guest YET!! But I'm on the road this week!

Hey Ya'll, I'm in the gorgeous town of Blue Ridge, GA this week.  No guess but a GREAT lesson on what NOT to do when selling your services.

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3 years ago
8 minutes 51 seconds

Building in Public - My Journey into the Creator Economy
Episode 2 - Still working this out!

We're BACK for what I THOUGHT was Episode #3, but it appears that it's only Episode #2!  That's what you get when you're building in public.  The most IMPORTANT thing is that we stay consistent.  

In this episode, I'll give you a rundown of what I've been doing since exiting my company on Monday, as well as plans for our first guest for ACTUAL episode #3.  

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3 years ago
13 minutes 28 seconds

Building in Public - My Journey into the Creator Economy
Episode 1 - A Brief Introduction

Welcome to this brand-new podcast dedicated to first-time founders!  For founders, by founders, we want to discuss everything that founders deal with when starting a company.  First-time founders are especially vulnerable to external challenges, but also internal.  

We believe that the best companies are led by the founders.  Founders have a passion and a resilience that is unmatched by professional CEOs.  Unfortunately, founders are often replaced before they have a chance to reach their full potential.

We believe that with proper coaching and mentorship, founders can have an influence that can lead an organization to extraordinary heights.

Our primary goal is to transform founders into CEOs.  

We have a ton of great material coming!  Plan on tuning in every Thurs. for new episodes.

Support us!  Like, share, and SUBSCRIBE!



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3 years ago
4 minutes 51 seconds

Building in Public - My Journey into the Creator Economy
This is Building in Public, a podcast about my journey into the creator economy. Who am I?? I'm an entrepreneur and former tech CEO building a new business and personal brand. I decided to "build in public" and share everything I'm learning along the way. We'll be speaking with some fantastic guests on this show! Subscribe and share if you're getting value out of my content. Thanks!