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Blue Collar StartUp
Michael Nelson
99 episodes
5 days ago
Our Mission is Simple: To facilitate the growth and development of Blue Collar businesses. We will showcase REAL Blue Collar businesses in interviews, and use these stories to help educate and empower the next generation of trades workers to become Blue Collar business owners.
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Entrepreneurship
Business
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All content for Blue Collar StartUp is the property of Michael Nelson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Our Mission is Simple: To facilitate the growth and development of Blue Collar businesses. We will showcase REAL Blue Collar businesses in interviews, and use these stories to help educate and empower the next generation of trades workers to become Blue Collar business owners.
Show more...
Entrepreneurship
Business
Episodes (20/99)
Blue Collar StartUp
The Blueprint to Growth with Sonny Bonacio | Blue Collar StartUp #100

In Episode 100 of Blue Collar Startup, Mike and Derek sit down with Sonny Bonacio of Bonacio Construction for a candid look at his 35-year journey from framing homes to building one of the region’s most influential development companies. From humble beginnings to transforming the landscape of Saratoga, Sonny shares lessons on growth, grit, and staying persistent when the stakes are high.


You can connect with Sonny and Bonacio Construction at bonacio.com or by following the company on social media.


Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink


00:00 Introduction

00:50 Winter prep and farm life

02:05 The broken plow story

03:35 Sponsor shoutouts & episode milestone

04:15 Introducing Sonny

05:30 Bonacio Construction: the early days

07:20 Word-of-mouth growth and “never say no”

09:35 Expanding to larger-scale commercial work

11:05 Surviving downturns & banking relationships

12:40 Pressure, risk, and staying calm under fire

14:12 “Leading the market instead of chasing it”

16:03 From subcontractor to GC to developer

17:55 How they landed major clients

19:14 Saratoga’s evolution over decades

21:30 Front-and-center projects & public pressure

24:41 Building true downtown communities

27:45 Landmark Price Chopper transformation

30:31 Legacy building and next generation leadership

33:58 Passion vs. planning: what really matters

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1 week ago
39 minutes 18 seconds

Blue Collar StartUp
Blue Collar Leadership Lessons with Mack Story | Blue Collar StartUp #99

In this new episode of Blue Collar StartUp, join hosts Mike Nelson and Derek Foster as they interview guest Mack Story, a former Marine, manufacturing veteran, author, and leadership expert. Tune in as they explore Mack's journey from factory worker to leadership consultant, emphasizing character development over competency, lean principles, personal growth, and building high-impact teams in blue-collar industries.


You can find Mack at bluecollarleadership.com, via his podcast "Blue Collar Leadership" or by phone at (334)728-4143.


Check out our new Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink


00:15 Hosts welcome listeners and introduce themselves.

01:29 Introduction of guest Mack Story.

02:05 Mack shares his blue-collar background in manufacturing.

06:15 Mack's military service and passion for personal reset.

09:09 Mack promotes free book previews at bluecollarleadership.com/download.

11:05 Advice for young listeners on career paths and passion.

17:47 Validation of youth's reading ability despite assumptions.

19:38 Unpacking character vs. competency in hiring and firing.

25:06 Advice on developing team character as a leader.

29:54 Promotion of book "Blue Collar Leadership: Leading from the Front Lines".

40:00 Reflection on firing always due to character.

50:07 Where to find Mack and his resources.

53:02 Accessibility and handling calls.

54:46 Upcoming event announcement.

56:31 Episode wrap-up and thanks to sponsors.

58:15 Final hustle encouragement.

01:12:15 Outro greetings.

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2 weeks ago
1 hour 13 minutes 30 seconds

Blue Collar StartUp
Controlled Business Growth with Joe Cerrone | Blue Collar StartUp #98

In this episode of Blue Collar StartUp, hosts Mike Nelson and Derek Foster sit down with Joe Cerrone, owner of Cerrone Plumbing, Heating & Air Conditioning, to explore what it really takes to scale a second-generation trades business. Tune in as they share lessons in leadership, hiring, delegation, software systems, and how to grow a company that can thrive without your constant presence.


Learn more about Cerrone Plumbing, Heating & Air Conditioning and their work across the Capital Region on their website https://cerroneplumbinghvac.com/.


Check out our new Blue Collar StartUp Patreon for exclusive bonus content! www.patreon.com/c/BlueCollarStartUp


0:00 Host Introduction: Mike Nelson and Derek Foster

0:29 What’s New with Daigle Cleaning Systems

1:25 Business Growth and Constant Change

2:13 Remembering a Mentor and Working Until the End

3:00 Sponsor Acknowledgments

3:39 Guest Introduction: Joe Cerrone

4:15 From CrossFit to Career Growth

5:00 Taking Over a 40-Year Family Business

5:24 Early Days: One Van, Three People

6:01 From Installer to Owner: Learning Every Role

7:01 Building the Second Van and the Fear of Scaling

8:22 The Cost of Growth and 24-Hour Service

9:58 Hiring and Delegation Challenges

11:02 Learning When to Add Office Staff

12:18 Moving from Storage Units to Office Ownership

13:17 Balancing Liabilities vs. Revenue Growth

15:08 Learning to Delegate and Manage a Team

17:05 Training from Scratch and Building Loyalty

20:15 Investing in the Right Software Systems

23:33 Transitioning to New Management Tools

25:40 Staying Organized and Prioritizing Tasks

28:34 Working On the Business, Not In It

30:36 Recruiting and Growing the Next Generation

33:36 Keys to Scaling: Patience and Organization

36:07 Looking Ahead: Expansion into Saratoga Region

38:09 Patreon Launch Announcement

39:23 Episode Wrap-Up and Sponsor Thanks

40:05 Closing Remarks

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3 weeks ago
40 minutes 21 seconds

Blue Collar StartUp
Lessons from a Trades Entrepreneur with Brad Lewis | Blue Collar StartUp #97

In this episode of Blue Collar StartUp, hosts Mike Nelson and Derek Foster catch up with returning guest Brad Lewis, executive director of the Troy Community Land Bank. Tune in as Brad shares his seasonal work strategies, real estate investments, cash flow insights, and more!


Learn how Brad bought a house for $100 here: https://spectrumlocalnews.com/nys/capital-region/housing/2021/04/20/troy-foreclosed-properties-open-house


Learn more about Brad and the Troy Community Land Bank on their website troycommunitylandbank.org or follow their Facebook page.


0:00 Host Introduction: Mike Nelson and Derek Foster

0:49 Chicken Coop Struggles in the Rain

2:37 Sponsor Acknowledgments

3:25 Guest Introduction: Brad Lewis

4:15 Boston Marathon and Running Passion

5:54 Balancing Family and Work

7:14 From Trades to Real Estate

8:12 COVID’s Impact and Business Pivot

10:10 Troy Community Land Bank Executive Director Role

11:25 Scaling Down Landscaping Operations

13:13 Entrepreneurial Journey Reflections

14:58 Troy Community Land Bank’s Mission

16:55 Property Acquisition and Rehab Process

18:34 Investing in Local Contractors

20:53 Building Sales and Community Impact

22:20 Land Bank Financial Model

27:48 Seasonal Work Strategies

29:32 Opportunities in Property Auctions

33:39 Nonprofit Cash Flow Challenges

36:22 Cash Flow Management Tips

40:56 Where to Learn More About the Troy Community Land Bank

42:24 Episode Wrap-Up and Thanks

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1 month ago
42 minutes 52 seconds

Blue Collar StartUp
Planning for Growth with Cameron Carson | Blue Collar StartUp #96

In this episode of Blue Collar Startup, hosts Mike Nelson and Derek Foster talk with Cameron Carson, founder of Franbassador. Cameron shares how he built a window cleaning company from just $50 into a 13-unit franchise system, eventually selling it for a major multiple. They discuss the power of door knocking, the challenges of scaling, why franchising is exploding in home services, and how Franbassador helps businesses expand and thrive.


Learn more about Cameron and Franbassador at franbassador.io.


0:42 Host Introduction: Mike Nelson and Derek Foster

2:35 Guest Introduction: Cameron Carson

3:27 Starting a Window Cleaning Company with $50

5:15 Door Knocking and Early Growth Strategies

7:34 The “Five-Around” Sales Method

11:44 Why Franchising Beat Multiple Locations

13:52 Scaling Challenges and Competitor Insights

17:11 Selling a Franchise System and Multiples

20:29 Helping Businesses Franchise with Franbassador

23:21 Franchising as a Legacy Plan for Owners

28:36 Industry Trends and the “Silver Tsunami”

31:04 Private Equity in Home Services

33:41 Buying Power and Expansion Through Franchising

37:05 How Franbassador Supports Franchisors

40:19 Benefits of Buying a Franchise vs. Starting Alone

44:28 Financing Options for Franchise Buyers

48:30 Franchise Growth Stories (Crumbl, Rolling Suds, etc.)

50:23 The Cost and Process of Franchising

55:16 Operations Manuals and Franchise Support

59:15 Licensing vs. Franchising – Legal Pitfalls

1:01:32 Where to Learn More About Franbassador

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1 month ago
1 hour 4 minutes 25 seconds

Blue Collar StartUp
Don’t Quit Too Soon | Blue Collar Startup #95

In this mini episode of the Blue Collar Startup podcast, host Mike Nelson shares a short but powerful message for business owners who may be questioning whether to keep going. Drawing from a recent conversation with a fellow entrepreneur, Mike talks about the struggles many face after five years in business, why perseverance matters, and how you might be closer to success than you think.

Listen to Blue Collar Startup now on Spotify, Apple Podcasts, Rumble and YouTube.

00:00 Welcome & quick update from Mike

00:30 A friend’s call about closing his business

01:15 The struggle of making it past year five

02:10 Why the hardest part is already behind you

02:50 Remembering bad days and bouncing back

03:15 The “Three Feet from Diamonds” story

04:00 Encouragement to persevere and not give up

04:30 Closing thoughts & sponsor thank you


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1 month ago
5 minutes 29 seconds

Blue Collar StartUp
Turning Trash into Treasure with West Coast Renewables | Blue Collar StartUp #94

In this episode of Blue Collar Startup, host Mike Nelson talks with DT Tobiason, founder of West Coast Renewables, a Washington-based company transforming grease trap pumping, cooking oil recycling, and commercial kitchen plumbing. DT shares how he grew from a shop vac in a pickup to a 24-employee operation serving the Pacific Northwest. They cover scaling challenges, disposal costs, employee recruitment, and how turning kitchen waste into biodiesel feedstock keeps both restaurants and the environment running clean.


Learn more about West Coast Renewables at wcrenewables.com.


0:42 Host introduction

1:41 Guest intro: DT Tobiason, West Coast Renewables

2:00 From shop vac to first pump truck

3:18 Turning grease waste into biodiesel feedstock

4:58 Building revenue streams to offset costs

6:00 Early days and Seattle’s local-first culture

8:38 Overcoming growth and hiring challenges

10:15 Disposal costs and rebranding hurdles

11:32 Building a strong, competitive team culture

13:26 Recruiting talent and holding accountability

16:32 Sales and marketing strategies over the years

18:32 Expansion into Oregon and Idaho

21:13 Why restaurants need grease trap services

24:17 Educating restaurant owners and managers

25:08 Technology and equipment upgrades

31:10 Adding drain cleaning and plumbing services

33:01 Service agreements vs. long-term contracts

43:16 The role of a CFO in scaling operations

47:47 DT’s advice for blue collar startups

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1 month ago
51 minutes 47 seconds

Blue Collar StartUp
The Importance of Growth Mindset | Blue Collar StartUp #93

In this episode of Blue Collar Startup, host Mike Nelson sits down with Jason and Stacy Spector to explore how growth mindset, resilience, and mindset coaching can transform students, athletes, and blue-collar workers alike. Tune in as they share personal stories from wrestling and education, practical strategies for leadership in the trades, and how mindset shifts can help businesses overcome hiring and training challenges.


Learn more about Jason and Stacy’s work with Catamount Consulting at catamountconsultingllc.com.


0:15 Host Introduction: Mike Nelson opens the show, Derek absent

0:29 Sponsor Shoutouts and Trade School Support

1:35 Guest Introduction: Jason & Stacy Spector join the podcast

2:23 Origins of Sweethearts & Heroes and Anti-Bullying Movement

3:38 Jason’s Personal Bullying Story and Wrestling Transformation

7:56 Teaching, Coaching, and Creating Positive School Culture

10:36 Transition into Mindset Coaching & Certification Background

12:27 Negative Self-Talk, Self-Doubt, and Student Athletes

15:00 Breathwork, Performance, and Mental Health Awareness

18:22 Wrestling, Growth Mindset, and Building Resilience

22:00 Competing at the College Level and Lessons Learned

25:00 Applying the “3 E’s” Process to Sports and Business

28:07 Growth Mindset in the Trades: Training New Hires

31:06 The Devin Story: Belonging, Esteem, and Wrestling Breakthrough

35:00 Maslow’s Hierarchy, Workforce Belonging & Leadership

38:10 Importance of Clear, Granular Communication for Teams

41:01 Reframing: Winning, Learning, and Fixed vs. Growth Mindset

45:00 Process-Based Focus and Avoiding Outcome-Driven Identity

53:57 Parenting, Youth Sports Culture, and Growth Mindset Lessons

58:45 Leadership, Trust, and Psychological Safety in Business

1:03:39 Three Levels of Growth Mindset: Reframing, Process, and Neuroplasticity

1:05:00 Using “Good” as a Self-Talk Reframe in Business and Life

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1 month ago
1 hour 12 minutes 44 seconds

Blue Collar StartUp
Employee Ownership & Succession with Chris Buttenham | Blue Collar StartUp #92

In this episode of Blue Collar Startup, hosts Mike Nelson and Derek Foster interview Chris Buttenham, co-founder and CEO of Reins. Tune in as they discuss how his company helps blue-collar contractors offer equity incentives, his journey from working in his father’s contracting business to addressing the "silver tsunami" of aging business owners needing succession plans, and more!


Learn more about Reins at myreins.com.


0:15 Host Introduction: Mike Nelson and Derek Foster

1:29 Guest Introduction: Chris Buttenham, Co-founder and CEO of Reins

2:23 Overview of Reins: Helping Contractors Offer Equity Incentives

2:53 Alternative Equity Incentives vs. Traditional Employee Ownership

3:49 Benefits of Aligning Employee and Business Goals

4:10 Shoutout to Sponsors Supporting Trade School Programs

5:42 Chris’s Background: Working for His Father’s Contracting Business

6:18 First Startup: AI Tool for Employee Queries (2015–2021)

6:52 Inspiration for Reins: Addressing Succession Challenges

7:59 The "Silver Tsunami" and Small Business Succession Plans

9:46 Why Reins? Helping Owners Pass the Reins

11:10 Importance of Small Businesses to the U.S. Economy

11:53 Common Use Cases: The "Late Promise" and Long-Term Incentives

13:32 Recruiting Key Employees with Equity Incentives

15:12 Tax Implications of Traditional vs. Alternative Equity

18:28 Simplifying Equity Incentives with Reins’ Framework

20:00 Reins’ Technology: Easy-to-Use Software for Owners and Employees

22:17 Ideal Business Size for Reins: 10–15+ Employees

23:06 Working with Businesses That Have Existing Profit-Sharing Plans

28:07 Example of Incentives: Profit-Sharing Pool and Personal Milestones

37:08 How to Connect with Reins and Access Free Resources

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2 months ago
40 minutes 32 seconds

Blue Collar StartUp
Trade Careers and Lifelong Learning at HVCC | Blue Collar StartUp #91

​​In this episode of Blue Collar Startup, hosts Mike Nelson and Derek Foster interview Joe Dana, Amy Posner, and Chris McNally from Hudson Valley Community College. They discuss the college’s trade-focused programs, the importance of lifelong learning, partnerships with industry leaders like Global Foundries, opportunities for students in high-demand fields, and more!


Learn more about Hudson Valley Community College at hvcc.edu.


0:42 Host Introduction: Mike Nelson and Derek Foster

1:52 Guest Introduction Joe Dana, Amy Posner, and Chris McNally

2:31 Discussion of Robotic Arms and RPI Partnership

3:59 Student Support Resources and SUNY Reconnect Program

5:05 Campus Aesthetics and History

6:57 Founding as Hudson Valley Technical College for Veterans

8:19 Questar STEM High School and P-TECH Programs

9:55 Educational Opportunity Center and Non-Accredited Classes

11:33 Robotics in Manufacturing and Mechatronics Programs

14:16 Global Foundries Partnership and Technician Training

17:06 Enrollment Trends and High Demand for Trade Programs

19:57 FAA-Approved Aircraft Maintenance Program

22:39 Welding, Non-Destructive Testing, and High-Demand Careers

24:44 Job Placement Success in Trade Programs

27:22 Scholarship Opportunities and Industry Support

31:14 Challenges of Modern Automotive Repair

35:52 Future Trends and Lifelong Learning in Trades

37:20 Second Careers and Overcoming Instant Gratification Mindset

46:47 Enrollment Process for New Students

50:07 Campus Life and Student Support Services

50:58 Episode Conclusion

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2 months ago
51 minutes 53 seconds

Blue Collar StartUp
Blue Collar StartUp EP90: Simple Blogging Strategies for Consistent Content

In this solo episode of Blue Collar Startup, host Mike Nelson of Five Towers Media shares a quick, practical process for turning a simple 5-minute video into a polished blog post using AI tools like Otter.ai, ChatGPT, and Opus Clips. He explains how to save time, create multiple pieces of content from one recording, and boost your SEO without breaking the bank.


0:00 Intro and welcome to Blue Collar Startup

0:15 Common challenge: Needing a blog but lacking time or writing skills

0:45 Step 1 – Record a quick video on your phone

1:43 Step 2 – Transcribe the video with Otter.ai

2:03 Step 3 – Export transcription and upload to ChatGPT or Grok

2:22 Prompting AI to create a 600+ word blog for SEO

3:22 Editing and refining your AI-generated blog

4:14 SEO benefits of consistent written and video content

4:52 Creating short video clips with Opus Clips

5:14 Affordable, repeatable content creation for under $100/month

5:45 Why AI can be a helpful tool in your marketing toolkit

6:30 Call to action: Subscribe, review, and help reach #1 blue collar podcast spot

6:43 Sponsor shoutouts and thank-yous

7:19 How to connect with the show and submit topic ideas

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2 months ago
7 minutes 51 seconds

Blue Collar StartUp
Blue Collar StartUp EP89: Behind the Badge - Warren County Sheriff Jim Lafarr

Dive into an engaging conversation with Warren County Sheriff Jim Lafarr on The Blue Collar Startup Podcast! Discover why policing is a true blue-collar trade, requiring grit, stamina, and smarts, and hear gripping insights into the daily challenges of keeping Warren County safe. Learn about the physical and mental demands of the job and the surprising parallels between running a sheriff’s office and a small business. Plus, get practical advice for young adults eyeing a career in law enforcement—no college degree needed, just hard work and heart. Tune in for an unfiltered look at the brotherhood, sisterhood, and adrenaline-fueled life behind the badge!


To learn more about opportunities with the Warren County Sheriff's Office or to connect with Sheriff Jim LaFarr, contact the office at 518-743-2501 and ask to speak with him directly.


1:45 Sheriff Jim LaFarr introduced.

2:00 LaFarr shares law enforcement background.

3:00 Sheriff’s office business challenges discussed.

4:04 Early career aspirations shared.

4:35 Civil service exam process explained.

5:39 Sheriff’s multifaceted roles described.

6:42 Law enforcement as blue-collar trade.

8:17 Advice for aspiring officers given.

10:13 Recruitment challenges discussed.

11:56 Law enforcement benefits highlighted.

13:53 Physical agility test details shared.

15:50 Daily police work excitement described.

20:00 Discreet crime management for safety.

22:29 Sheriff’s office rank structure explained.

24:49 Competitive salaries, benefits detailed.

27:43 Education reimbursement benefits discussed.

28:06 Specialization opportunities in sheriff’s office.

29:36 Marine patrol challenges highlighted.

33:00 Downsides of law enforcement discussed.

35:00 Physical fitness in policing addressed.

37:20 Communication, de-escalation skills emphasized.

40:23 Road rage incidents discussed.

42:56 Sheriff’s personal restraint example shared.

43:20 Officer decompression strategies discussed.

44:47 Jiu-jitsu training for officers mentioned.

47:01 Sheriff’s son’s career inspiration shared.

50:00 Episode wrap-up, sponsor thanks.

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2 months ago
51 minutes 5 seconds

Blue Collar StartUp
Blue Collar StartUp EP88: Thinking Outside the Bin with Thomas Abbott

In this episode of Blue Collar Startup, hosts Mike Nelson and Derek Foster interview Thomas Abbott of True Rinse. Tune in as they discuss creating a niche bin cleaning and pressure washing business, transitioning from municipal work, building a solo operation with a custom trailer rig, and more!


Learn more about True Rinse at truerinse.us.


0:15 Introduction

0:20 Host Introduction: Mike Nelson and Derek Foster

1:17 Guest Introduction: Thomas Abbott of True Rinse

1:43 Overview of True Rinse: Pressure Washing and Bin Cleaning

2:31 How True Rinse’s Bin Cleaning Process Works

3:24 Creating a Niche Market for Bin Cleaning

4:17 Starting with Bin Cleaning Before Expanding Services

5:53 Educating Customers About Bin Cleaning Services

7:33 Target Customers: HOAs, Elderly, and Garage Owners

10:08 Thomas’s Background: Municipal Work with City of Troy

12:53 Transition from Municipal Job to Full-Time Entrepreneurship

14:19 Operating Solo and Future Hiring Plans

15:00 Custom-Designed Trailer Rig for Bin Cleaning

17:03 Subscription-Based Pricing Model

24:02 Ramp-Up Period and Advertising Strategies

30:25 Using Jobber Software for Client Management

36:50 Future Growth and Overcoming Obstacles

45:00 Advice for New Entrepreneurs: Just Do It

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3 months ago
50 minutes 48 seconds

Blue Collar StartUp
Blue Collar StartUp EP87: Growing a Successful Business from Scratch with Mike Zayachek

In this episode of Blue Collar Startup, host Mike Nelson of Five Towers Media sits down with Mike Zayachek of Zayachek Mechanical. Tune in as they discuss starting a business from a pickup truck and a trailer, growing to 147 employees, navigating cash flow challenges, and building a loyal team through training and mentorship in the power generation and industrial maintenance industry.


Learn more about Zayachek Mechanical at www.zayachek.com.


0:15 Introduction

0:32 Guest Introduction

1:04 Zayachek as a Case Study

1:53 Starting in a Barn

4:25 Left Job to Start in 2004

5:34 Customer Trust for Stability

6:08 Lean Startup: Truck, Trailer, Five Employees

8:20 Initial Services: Mills, Plants, Millwright

9:56 Current Work: Rigging, Welding, Maintenance

11:58 Growth: 5 to 147 Employees

12:49 Early Cash Flow Challenges

13:32 Mentorship for Business Skills

15:00 Recession-Proof Growth

19:20 Talent Retention: Training, Benefits

21:09 Welder Compensation

22:38 24/7 Schedules for Deadlines

25:00 Certifications and Training

28:52 Consulting for Coaching and Safety

31:55 Employee Training Investment

46:49 Advice for New Owners: Stay Lean

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3 months ago
50 minutes 58 seconds

Blue Collar StartUp
Blue Collar StartUp EP86: Marketing Minute with Mike Nelson

In this solo "Marketing Minute" episode of Blue Collar Startup, host Mike Nelson of Five Towers Media advises blue collar business owners to avoid starting a Facebook business page too soon and instead leverage personal profiles for better engagement and lead generation. He shares practical tips on transitioning to a business page later and maintaining an active social media presence to build credibility.


0:00  Intro and welcome to the Marketing Minute

0:15  Common mistake: Starting a Facebook business page too soon

0:45  Why business pages get less organic reach

2:00  The algorithm difference: personal vs. business profiles

2:45  Using your personal profile to promote your business

4:15  When to start a business page

5:00  Hiring social media help

5:45  Consistent posting for credibility

6:30  How customers research your business

8:12  Sponsor shoutouts and closing

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3 months ago
9 minutes 7 seconds

Blue Collar StartUp
Blue Collar StartUp EP85: Grassroots Marketing That Gets Results

In this Blueprint episode of Blue Collar StartUp, hosts Derek Foster and Mike Nelson dive into grassroots marketing. Listen in as they explore cost-effective, high-impact ways for small business owners to spread the word about their services—from vehicle wraps and yard signs to leveraging your personal network and overcoming the fear of rejection.


0:14 Podcast Introduction

0:30 What Is Grassroots Marketing?

2:23 Community-Based Tactics: Yard Signs, Wraps, Referrals

3:08 Brand Recognition and Consistency

5:07 Sales Before Marketing

9:00 Fear of Rejection and Mental Barriers

11:38 Leveraging Your Network to Build Business

14:42 Learning from Rejection

17:40 Creative, Low-Cost Ideas That Work

19:13 Final Advice: Hustle and Ask

20:05 Outro and Where to Connect

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3 months ago
21 minutes 6 seconds

Blue Collar StartUp
Blue Collar StartUp EP84: Third Generation at Galusha & Sons with Ryan Galusha

In this episode of Blue Collar Startup, hosts Mike Nelson of Five Towers Media and Derek Foster of Daigle Cleaning Systems sit down with Ryan Galusha of Galusha & Sons. Listen in as they discuss carrying a third-generation business into the future, mentorship, workforce development, and keeping a legacy alive in the ever-changing world of construction.


Learn more about Galusha & Sons at galushaandsons.com.


0:15  Intro and welcome

0:49  Meet Ryan Galusha of Galusha & Sons

1:20  What Galusha & Sons does today

2:09  How the family business began

3:44  Being third-generation: opportunity and pressure

6:56 Why Ryan had to earn his spot from the outside

8:44 Lessons from working at DA Collins

11:08 Earning respect in a family business

13:23 Ryan’s current role as General Manager

15:54 Balancing field and office work

17:03 Supporting team leadership without micromanaging

20:00 Keeping up with tech and regulation changes

21:48 Safety, training, and working with Catamount Consulting

23:49 Leadership growth and life skills through outside training

27:38 Finding and developing new talent

30:00 Why fewer young people choose the trades

33:44 Labor shortages and unexpected talent sources

36:17 Attitude over experience: the key to success

37:03 Ryan’s biggest challenge leading the next generation

39:01 Building trust and alignment with the team

41:26 The future of Galusha & Sons

43:07 How they expanded into logging

46:03 Why the trades still offer unmatched opportunity

47:13 Where to find Galusha & Sons

48:30 Sponsor shoutouts and closing

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4 months ago
50 minutes 14 seconds

Blue Collar StartUp
Blue Collar StartUp EP83: Emotional Intelligence in Action with Scott McKenna

In this episode of Blue Collar Startup, host Mike Nelson of Five Towers Media sits down with Scott McKenna of Catamount Consulting to dive deep into the topic of emotional intelligence (EQ). Tune in as they discuss how EQ impacts leadership, team dynamics, hiring, company culture, and long-term success in business and life.


Learn more about Scott and Catamount Consulting at catamountconsultingllc.com.


0:15 Intro

0:43 Introducing Scott McKenna

1:20 What is EQ?

3:18 Self-Awareness and Emotional Growth

5:26 Coachable vs. Unfireable

7:24 EQ in Schools and the Trades

10:00 Skills vs. Attitude in Hiring

13:23 Company Culture and EQ

17:42 Psychological Safety at Work

21:11 Investing in Emotional Intelligence

22:46 What EQ Looks Like on the Job

24:54 EQ Reduces Chaos and Firefighting

27:43 Extreme Ownership and Team Trust

33:44 Efficient Leadership through EQ

34:40 How to Train EQ in Organizations

36:36 Teaching Self-Awareness and Composure

41:11 How to Build Empathy

47:29 Guardian vs. Warrior Leadership

54:01 The FORM Method for Better Communication

55:29 Final Thoughts on Emotional Intelligence

56:43 Book Recommendations and Wrap-Up

59:57 Sponsor Acknowledgments and Closing Thoughts

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4 months ago
1 hour 1 minute 59 seconds

Blue Collar StartUp
Blue Collar StartUp EP82: What You Can Build In 10 Years

In this episode of Blue Collar StartUp, hosts Mike Nelson of Five Towers Media and Derek Foster of Daigle Cleaning Systems have an honest conversation about what it really takes to build and grow a business. Listen in as they share lessons from their own business journeys, discuss the importance of building a strong team and being a strong leader, how success is a never-ending project, and more!


Find Blue Collar StartUp on YouTube, Spotify, Apple Podcasts, and Rumble and connect with us today at hardhat.bcsu@gmail.com.


0:15 Introduction

1:29 How Long It Really Takes to Build a Business

3:19 Derek’s 15-Year Business Journey

5:00 Starting Without Corporate Experience

6:27 The Never-Ending Project of Growth

8:14 The Myth of “Set It and Forget It” Success

10:00 Quitting the Day Job

12:15 Competing in a Crowded Industry

13:32 Growth Milestones: 0 to 50+ Employees

15:04 Building Culture and Processes

17:31 Delegation and Leadership Evolution

19:03 Education, Certification, and Self-Improvement

21:32 Defining Good Management

28:24 Providing Resources and Getting Out of the Way

30:09 Learning From Mistakes and Documenting Solutions

33:18 The Importance of Hiring the Right People

35:06 Employee Recognition and Internal Growth Paths

37:30 Recruiting and Meeting Talent Halfway

39:03 Creating Career Roadmaps and Aligning Pay

41:01 Perceptions of Hard Work

44:52 Advice for Startups and Final Thoughts

47:13 Thank You to Our Sponsors

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4 months ago
47 minutes 40 seconds

Blue Collar StartUp
Blue Collar StartUp Episode 81: Building Greener Landscapes with Terry Hubbard

This is a special crossover episode with our sister show, Buying Local, on Blue Collar Startup! In this episode of Blue Collar StartUp, hosts Mike Nelson and Derek Foster interview Terry Hubbard of Peak Environmental about innovative landscape construction and eco-friendly practices. Tune in as they discuss robotic mowers, sustainable services, opportunities in the landscape industry, and more!


Find Blue Collar StartUp on YouTube, Spotify, Apple Podcasts, and Rumble and connect with us today at hardhat.bcsu@gmail.com.


Learn more about Terry and Peak Environmental at peakec.com.


0:15 Introduction

0:28 Mike and Derek’s Banter

1:56 Introduction of Guest Terry Hubbard

2:01 Overview of Peak Environmental

2:16 The Evolution of the Landscape Industry

5:02 Introduction to Robotic Mowers (Mobots)

6:38 Terry’s Journey to Eco-Friendly Practices

8:41 Shift to Organic Lawn Care

9:41 Environmental Impact of Traditional Lawn Care

12:39 Strategies for Sustainable Landscaping

13:50 Transition to Electric Equipment

16:13 Benefits of Robotic Mowers

17:31 Industry Pressures and Automation

20:00 Strategy Behind Green Care Services

23:07 Terry’s Approach to Business Strategy

26:01 Power of Peer Groups

47:22 Advice for Entering the Landscape Industry

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4 months ago
52 minutes 3 seconds

Blue Collar StartUp
Our Mission is Simple: To facilitate the growth and development of Blue Collar businesses. We will showcase REAL Blue Collar businesses in interviews, and use these stories to help educate and empower the next generation of trades workers to become Blue Collar business owners.