In this solo "Marketing Minute" episode of Blue Collar Startup, host Mike Nelson of Five Towers Media advises blue collar business owners to avoid starting a Facebook business page too soon and instead leverage personal profiles for better engagement and lead generation. He shares practical tips on transitioning to a business page later and maintaining an active social media presence to build credibility.

0:00  Intro and welcome to the Marketing Minute

0:15  Common mistake: Starting a Facebook business page too soon

0:45  Why business pages get less organic reach

2:00  The algorithm difference: personal vs. business profiles

2:45  Using your personal profile to promote your business

4:15  When to start a business page

5:00  Hiring social media help

5:45  Consistent posting for credibility

6:30  How customers research your business

8:12  Sponsor shoutouts and closing