Most AI today lives on screens. But what happens when it runs a 100-ton truck, a fighter jet, or a fleet of defense vehicles? Applied Intuition’s co-founders Qasar Younis and Peter Ludwig join Jeremy and Henrik to unpack what it really takes to bring AI into the physical world. From safety-critical systems and autonomous fleets to the graveyard of companies that moved too fast, they reveal why building real-world AI requires a mindset rooted in precision, patience, and pragmatism.

Mohamad Ali, Head of IBM Consulting, joins Jeremy and Henrik to share how IBM used AI to automate 94% of HR transactions, and cut HR operating costs by 40%, all while creating a model other organizations could learn from. This episode offers a rare inside look at AI transformation at scale, from infrastructure and incentives to the people and playbooks that made it real.

How do you strategize in the AI era? Martin Reeves, Chairman of BCG’s Henderson Institute, argues that strategy has always meant playing two contradictory games: optimizing today’s performance while simultaneously creating tomorrow’s. In this episode of Beyond the Prompt, Reeves explains why AI often commoditizes competitive advantage, what leaders must do differently, and how imagination, experimentation, and human creativity remain central in a machine-augmented world.

Adam Brotman and Andy Sack, co-authors of AI First: A Playbook for Future-Proofing Your Business and co-CEOs of Forum3, join Beyond the Prompt to share what it really means to build an AI-first company. They explain why leaders must treat AI as a co-intelligence tool and how adopting the right mindset can transform decision-making, culture, and competitiveness.

In this special episode, Henrik Werdelin and Nicholas Thorne join Jeremy Utley to talk about their new book Me, My Customer, and AI — and how entrepreneurs can compete in the age of AI. They discuss why entrepreneurship is becoming a necessity, the frameworks that guide their thinking, and how AI is reshaping what it means to be resourceful.

When Zapier called a “code red” on AI, it marked a turning point for the company. In this episode, co-founder and CEO Wade Foster shares what that urgency looked like in practice, how it reshaped priorities, and why changing culture is harder than shipping new features. From rewarding experimentation to building curiosity into the organization, Wade offers a candid look at leading through AI’s rapid rise and making adoption stick.

What happens when your AI clone starts answering phone calls for you—even with your friends and family? In this episode, journalist Evan Ratliff shares the story behind Shell Game, a six-part podcast exploring the unsettling, often absurd world of voice cloning and identity. From real-time scam baiting to AI therapy, Evan walks us through his experiment building and deploying a voice agent that sounded just like him—and what it revealed about technology, trust, and the future of being human.

When Jeff Benjamin hits a creative wall, he doesn’t call a meeting—he calls ChatGPT. In this episode, the Global CCO of Tombras shares how AI helps him fight self-doubt, build creative momentum, and get ideas moving again.

What if the future of AI wasn’t louder, but more considerate? Joshua To, VP of Product Design at Meta, shares how empathy—not just intelligence—is shaping the next generation of wearables. From AR glasses to audio interfaces, he unpacks what it means to design for context, not attention—and why AI might finally deliver on the promise of invisible tech that just works.

Greg Shove, CEO of Section and founder of Machine and Partners, returns with a candid and provocative take on AI’s next wave. From real-time AI coaching to business model shakeups, Greg unpacks why the real disruption isn’t the tech—it’s what comes after. He talks deflation, job loss, and why being in the “AI class” won’t save you anymore.

What happens when a 10-year-old SaaS company blows up its roadmap and rebuilds itself around AI—from culture to code? In this episode, John Waldmann, Founder and CEO of Homebase, shares exactly how and why they did it. Homebase, a platform serving over 150,000 local businesses, has shifted from traditional development to a radically faster, prototype-driven approach powered by AI. But this isn’t just about new tools—it’s about reshaping the DNA of an entire organization. We explore how Homebase went from 20-page PRDs to live demos, why John had to reclaim product leadership to drive change, and what it means to push employees—gently or not—into their "oh shit" moment with AI. John opens up about the cultural friction, the leadership reckoning, and the tactical moves that made AI real across the company—from engineering to customer support. Plus, we zoom out: what does this transformation mean for small businesses, the future of SaaS, and how AI can actually bring teams closer to the humans they serve? Along the way, we dive into the tension between speed and craftsmanship, the underrated power of vertical software, and why inaction might be the most dangerous leadership choice of all. If you’re navigating an AI shift inside your company—or trying to figure out how to lead your team through one—this conversation is packed with battle-tested insight, hard-earned lessons, and a whole lot of real talk.

In this episode, Joshua Wöhle, co-founder and CEO of Mindstone, joins us to explore how organizations—and individuals—can move beyond basic AI automation to truly augment their thinking and workflows. Joshua shares his personal systems for spotting high-leverage automation opportunities, including his weekly rituals that keep him ahead in the fast-evolving AI landscape. We dive into how Joshua uses AI as a thinking partner, from critiquing sales emails to shaping company strategy—illustrating that AI isn't just about doing things faster, but about doing them better. He breaks down the concept of the utility threshold, explains why iteration is key to unlocking AI’s value, and reveals how non-technical teams can build bespoke internal tools without writing a single line of code. The conversation also highlights why HR—not IT—is the real power player in driving AI adoption, and how the shift from traditional SaaS to custom-built solutions is reshaping the future of work. Plus, Joshua reflects on his entrepreneurial journey—from scaling a 200-person company to running a lean, AI-augmented team at Mindstone. Whether you're curious about turning AI into your strategic ally, or wondering how to help your organization embrace AI beyond the buzzwords, this episode is packed with practical insights, mindset shifts, and a glimpse into what’s next in AI-powered productivity.

In this episode, Nicholas Thompson, CEO of The Atlantic, offers a sweeping and deeply personal exploration of how AI is reshaping creativity, leadership, and human connection. From his daily video series The Most Interesting Thing in Tech to his marathon training powered by ChatGPT, Nicholas shares how he integrates AI into both work and life—not just as a tool, but as a thought partner. He reflects on the emotional complexity of AI relationships, the tension between cognitive augmentation and cognitive offloading, and what it means to preserve our “unwired” intelligence in an increasingly automated world. The conversation ventures into leadership during disruption, the ethics of AI-generated content, and the future of journalism in a world where agents may consume your content on your behalf. Nicholas also shares how he's cultivating third spaces, building muscle memory for analog thinking, and encouraging experimentation across his team—all while preparing for an uncertain future where imagination, not automation, might be our greatest asset. Whether you're a tech-savvy leader, a content creator, or just trying to stay grounded in the age of generative AI, this episode is full of honest reflections and hard-earned insights on how to navigate what’s next.

In this episode, Devin McNulty, founder of Funmentum Labs and creator of Funware, joins us to explore what happens when you treat fun not as fluff—but as a powerful lever for doing serious work. After 15 years of leading high-stakes strategy and innovation workshops for Fortune 500 teams, Devin set out to scale his approach. The result: Funware, an AI-powered facilitation tool that helps hybrid teams run faster, more creative workshops—without needing a pro facilitator in the room. He shares how it works: from AI that rephrases vague challenges into crisp prompts, to bots that throw out just-bad-enough ideas to unlock new thinking. We dive into the deep end of design choices—why Devin treats AI like a co-facilitator, not a thought partner, and how he builds in levity and timing to shift posture in skeptical rooms. He talks about “pre-training” AI the same way you’d brief a human teammate, and what it means to productize your own facilitation brain. The conversation is also a blueprint for AI-first entrepreneurship: how to turn creative intuition into software, how to build with (and not for) users, and how to design tools that spark real interaction—not just outputs. Whether you're leading workshops, building internal tools, or trying to make your team more idea-generative, this episode is packed with insights on creative AI, team dynamics, and the future of facilitation.

In this episode, Mihir Shukla, CEO and Chairman of Automation Anywhere, shares what it takes to build an autonomous enterprise—where AI doesn’t just assist work, but actually does it. With over 300 million AI agents already running on their platform, Mihir argues the future of work isn’t ahead of us—it’s unfolding now. We explore how Automation Anywhere is reimagining its own operations, automating everything from tax to customer service, and how other companies can do the same. Mihir shares a playbook for identifying high-impact automation opportunities and overcoming the cultural inertia that holds teams back. The conversation also zooms out: from the global productivity crisis and shrinking workforce to the ethical responsibility of upskilling at scale. Mihir shares powerful stories from communities that went from minimum wage to six-figure AI careers in just months—and reminds us what’s at stake if we don’t move fast. If you’re rethinking how work gets done, this episode is a blueprint for what’s possible.

In this episode, Eric Porres, the newly appointed Global Head of AI at Logitech, walks us through his mission to transform a 7,000-person organization into a team of AI-fluent knowledge workers. He shares what his first 100 days looked like—from running a company-wide GenAI survey to personally training over 800 colleagues—and how those efforts laid the foundation for a scalable, human-centered AI strategy. Eric talks about building a culture of “augmented intelligence,” not just through tooling, but through habits, champions, and real behavioural change. He shares practical frameworks—like using AI to improve your prompts, embracing long-form instructions, and designing with role-context-task-output in mind—and explains why measuring success goes beyond usage stats to include depth of interaction and employee NPS. The conversation also looks ahead to the agentic future: personalized AI teammates, embedded workflows, and custom knowledge bases. Whether you’re leading AI at a global company or just trying to help your team get started, this episode is full of real-world insights on how to move from AI hype to meaningful adoption.

In this episode, Blair Vermette, founder of Rabbit Hole, shares his remarkable journey from traditional television production to the forefront of AI-powered creativity. Initially sceptical - frustrated, even - by AI’s impact on creative industries, Blair found himself at a crossroads. Instead of resisting, he leaned in, exploring AI’s potential and ultimately redefining what was possible in storytelling. Blair walks us through the creation of his viral Adidas spec ad, Floral, the project that propelled him into the AI spotlight and reshaped his career. He discusses the challenges of scaling Rabbit Hole, the unpredictability of AI-generated content, and how his background in editing and directing gave him a unique edge in the space. A natural storyteller, Blair introduces his philosophy of “breaking the spine”-thinking conventional story structures to craft unexpected, engaging narratives. He also shares insights on curation vs. creation, the role of human instinct in working with AI, and the future of creativity in an era where technology is rapidly changing the game.

Berlin-based artist Boris Eldagsen made headlines when he won—then refused—the Sony World Photography Awards after revealing that his winning image was AI-generated. In this special episode of Beyond the Prompt, Eldagsen takes us through his transition from traditional photography to what he calls promptography—a new category for AI-generated images. He explores the fundamental differences between photography and AI-generated art, why clear definitions matter in creative competitions, and how AI unlocks new dimensions of artistic freedom. The conversation dives deep into the philosophical and technical aspects of AI-generated images, the role of surprise in the creative process, and what the future holds for photography in the age of AI. If you've ever wondered where art and AI collide—or how to embrace the unexpected in your creative work—this episode is for you.

AI is transforming careers, personal branding, and financial planning - so how can you stay ahead? Dr. Joan Palmiter Bajorek, entrepreneur, investor, bestselling author, and host of Your AI Roadmap, shares strategies from her new book to help future-proof your career and income. She breaks down how to build a strong personal brand, expand your network, and stay financially secure in an AI-driven world. We also explore AI’s impact on job searches, gender bias, and the balance between automation and authenticity. Whether you want to pivot into AI, strengthen your career, or make smarter financial moves, this episode offers valuable, actionable strategies to help you navigate the future.

In this episode, Nicholas Thorne, co-founder of Audos, shares his mission to empower one million entrepreneurs to create AI-enabled million-dollar businesses. From his beginnings on Wall Street to co-founding Audos with Henrik Werdelin, Nicholas delves into how AI is revolutionizing entrepreneurship. He explains the concept of the "Donkey Corn"—a sustainable, AI-powered business model - and offers frameworks like the Five P’s for identifying customer needs and market opportunities. Nicholas discusses the transformative potential of relationship capital, the importance of aligning personal passion with entrepreneurial ventures, and why the AI-driven future makes entrepreneurship a necessity, not just an option. The conversation also touches on practical strategies for starting and scaling a business, the evolving role of AI in shaping customer relationships, and the power of authenticity in the age of generative AI. This episode is packed with actionable insights and inspiration for anyone looking to harness AI to turn their entrepreneurial ideas into reality.