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Beyond The Hashtag
TikTok Shop
28 episodes
6 days ago
Welcome to Beyond the Hashtag, the official TikTok Shop podcast! In this podcast, we dive deep into the stories, strategies, and growth behind brands and creators on TikTok Shop. We go beyond the surface-level trends to explore how content, commerce, and culture come together to drive TikTok Shop success. Join us as we go Beyond the Hashtag to unlock the secrets of thriving on the platform! Interested in joining TikTok Shop? You can register below: UK: https://bit.ly/tiktokshop-podcast-sellerregistration-uk Spain / France / Germany / Italy: https://bit.ly/tiktokshop-podcast-selleregistrati
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Business
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All content for Beyond The Hashtag is the property of TikTok Shop and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Beyond the Hashtag, the official TikTok Shop podcast! In this podcast, we dive deep into the stories, strategies, and growth behind brands and creators on TikTok Shop. We go beyond the surface-level trends to explore how content, commerce, and culture come together to drive TikTok Shop success. Join us as we go Beyond the Hashtag to unlock the secrets of thriving on the platform! Interested in joining TikTok Shop? You can register below: UK: https://bit.ly/tiktokshop-podcast-sellerregistration-uk Spain / France / Germany / Italy: https://bit.ly/tiktokshop-podcast-selleregistrati
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Business
Episodes (20/28)
Beyond The Hashtag
S2 Episode 8: Remington - From Legacy to TikTok Shop Success

In this episode, we sit down with Jordan Greaves, D2C Lead at Remington, to explore how this iconic brand—trusted for generations—is reimagining its future in the fast-changing world of commerce. Jordan reveals the strategies behind Remington’s digital transformation, from building a direct-to-consumer powerhouse to driving explosive growth on emerging platforms.


We dive into how Remington achieved $116K in sales in a single day on TikTok Shop, the tactics that turned one of their products into a hero item generating over $50K in GMV, and the lessons legacy brands can learn about staying relevant, innovative, and connected to today’s consumers.


Whether you’re curious about the future of D2C, fascinated by TikTok commerce, or eager to learn how heritage brands adapt and thrive—this episode is packed with insights you won’t want to miss.

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1 month ago
31 minutes 49 seconds

Beyond The Hashtag
S2 Episode 7: Kanzen Skincare - Building a beauty brand loved by millions

In this episode, we sit down with David, the visionary founder of Kanzen Skincare, to uncover the story behind one of the fastest-growing beauty brands of today. From launching products that went viral and captured the hearts of millions, to generating over $100K in sales overnight, David shares the strategies, challenges, and mindset shifts that fueled Kanzen’s explosive growth.


Whether you’re a beauty enthusiast, an aspiring entrepreneur, or someone curious about how to build a brand that resonates globally, this conversation is packed with insights on innovation, virality, and scaling a business in today’s competitive landscape.


✨ Get ready to discover the secrets behind Kanzen Skincare’s meteoric rise!

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1 month ago
41 minutes 51 seconds

Beyond The Hashtag
S2 Episode 6: Hair Anatomy - Redefining Hair, Redefining Success

In this episode, we sit down with Dominique Bogle, the visionary founder of Hair Anatomy, to explore how she has transformed the way people see synthetic wigs. From breaking industry misconceptions to educating customers and elevating wig culture, Dominique shares the strategies and passion that helped her turn Hair Anatomy into a thriving success. Tune in to uncover her entrepreneurial journey, the secrets behind building a standout brand, and the inspiration that continues to drive her mission today.


Want to learn more about TikTok Shop?

TTS Academy - ⁠https://bit.ly/tiktokshop-podcast-selleracademy⁠


Interested to join us on TikTok Shop?

UK- ⁠https://bit.ly/tiktokshop-podcast-sellerregistration-uk⁠

EU- ⁠https://bit.ly/tiktokshop-podcast-selleregistration-eu⁠

Ireland - ⁠https://bit.ly/tiktokshop-podcast-ireland

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2 months ago
29 minutes 37 seconds

Beyond The Hashtag
S2 Episode 5: Bargain Grabs - Strategy, Scale and Storytelling

Josh Walsh didn’t just find success in FMCG — he found it in the one corner most people overlook: clearance. In this fast-paced episode, Josh breaks down how he built Bargain Grabs into a TikTok. Powered success story with 800K+ products sold, 65K likes, and serious momentum. Expect tactical gems on timing, niche mastery, and scaling under pressure.


Want to learn more about TikTok Shop?

TTS Academy - https://bit.ly/tiktokshop-podcast-selleracademy


Interested to join us on TikTok Shop?

UK- https://bit.ly/tiktokshop-podcast-sellerregistration-uk

EU- https://bit.ly/tiktokshop-podcast-selleregistration-eu

Ireland - https://bit.ly/tiktokshop-podcast-ireland

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3 months ago
59 minutes 42 seconds

Beyond The Hashtag
S2 Episode 4: BPerfect - A Beauty Powerhouse

This week, we’re joined by Ciara De Carteret from BPerfect Cosmetics — a brand that’s turned bold bets into big wins.

In this episode, we unpack:

💥 How BPerfect scaled with creator collabs — even before TikTok blew up

🎯 Why customer feedback is baked into everything they do 📺 How daily LIVEs fuel real-time engagement and sales on TikTok Shop.


Whether you’re a marketer, founder, or just fascinated by how great brands grow — this one’s a must-listen.


Interested to join us on TikTok Shop? Follow this link

UK: https://bit.ly/podcast-bperfect-uk

Spain / France / Germany / Italy: https://bit.ly/podcast-bperfect-eu

Ireland: https://bit.ly/podcast-bperfect-ireland


Want to learn more?Check out the TikTok Shop Academy here: https://bit.ly/podcast-bperfect-selleracademy

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4 months ago
43 minutes 51 seconds

Beyond The Hashtag
S2 Episode 3: STRAAME - Home & Viral Hits

In this episode, we’re joined by Gorprit, the visionary behind STRAAME — one of TikTok Shop UK’s biggest success stories in the Home & Living category. From furniture must-haves to viral bestsellers, STRAAME has become a household name on the platform.


Gorprit takes us behind the scenes of his TikTok Shop strategy — how he scaled quickly, adapted to trends, and turned data into decisions. We also dive into the wild ride of selling one of the biggest viral products of 2024/2025: the Dubai chocolate.


Packed with actionable insights, creator learnings, and a peek into what it takes to thrive on TikTok Shop, this is a must-listen for anyone selling (or thinking about selling) online.


If you are interested to join us, Follow this link

UK: https://bit.ly/3SY9D3l

Spain / France / Germany / Italy: https://bit.ly/44btJfG

Ireland: https://bit.ly/3G81Dtu


Want to learn more? Check out the TikTok Shop Academy here: https://bit.ly/4kW8ndo

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4 months ago
54 minutes 8 seconds

Beyond The Hashtag
S2 Episode 2: Mallows Beauty - Beauty in a Jar

In this episode, we sit down with Laura Mallows — founder of Mallows Beauty and one of the earliest success stories on TikTok Shop UK. Laura shares how she built her beauty brand from the ground up, turning a bold vision and authentic voice into a powerhouse stocked in high street retailers like Superdrug.


We dive into the highs, the hustle, and the heart behind the brand, and also get a glimpse into Laura’s fun and fearless personality — including the time she strutted through the streets of New York in a bikini to champion body positivity.


If you’re building a brand, breaking the mold, or just love a good founder story, this one’s for you.


UK: https://bit.ly/3FFg48a

Spain / France / Germany / Italy: https://bit.ly/3FFg48a

Ireland: https://bit.ly/3SU7qG9


Want to learn more? Check out the TikTok Shop Academy here: https://bit.ly/4kRdKdm

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4 months ago
46 minutes 7 seconds

Beyond The Hashtag
S2 Episode 1: 2bTanned - Father and son duo tanning empire

Kicking off the summer season with a golden glow, we welcome one of TikTok Shop’s biggest tanning sensations — 2btanned. In this premiere episode, we sit down with Ricardo Napolitano, the visionary founder behind the brand, to explore the inspiring story of how he and his son turned a simple idea into one of the UK’s top tanning brands.


From humble beginnings to TikTok virality, Ricardo opens up about his entrepreneurial journey, the bold moves that shaped 2btanned, and the key strategies that skyrocketed his business on TikTok Shop. Whether you’re a budding founder or just love a great origin story, this episode is packed with sun-soaked insights and business gold.


Ready to tan, talk, and take notes? Let’s dive in.


Interested in joining TikTok Shop? You can register below:

UK: https://bit.ly/3SXGDbH

Spain / France / Germany / Italy: https://bit.ly/43mm5zT

Ireland: https://bit.ly/4dDYzln


Want to learn more?Check out the TikTok Shop Academy here: https://bit.ly/4jvvnOJ

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5 months ago
57 minutes 4 seconds

Beyond The Hashtag
Season 1 Finale: L'Oréal - When Beauty Meets the Algorithm

In this special season finale of Beyond the Hashtag, we’re joined by Jack Timpany, UK Director for TikTok Shop at L'Oréal, to explore how one of the world’s most iconic beauty conglomerates is reimagining the future of commerce.


With over 14 years of industry experience, Jack shares his personal journey and the “ticking moment” that made him realise TikTok wasn’t just a platform for content, but a powerful new sales channel.

We dive into:

  • What convinced L'Oréal to take the leap into TikTok Shop

  • How a global company balances experimentation with brand legacy

  • The real challenges (and rewards) of navigating social commerce at scale

  • And what it means to stay innovative in a category that moves at the speed of trends


Whether you're in beauty, retail, or tech, this episode offers an inside look at how even the biggest brands are rewriting the rules of engagement — and why the future of shopping is more social than ever.


🎧 Tune in, get inspired, and don’t forget to follow Beyond the Hashtag — Season 2 is just around the corner.


If you are interested to join us on TikTok Shop, click on the following link:

UK: https://bit.ly/loreal-podcast-uk

IE: https://bit.ly/loreal-podcast-ireland

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6 months ago
58 minutes 58 seconds

Beyond The Hashtag
Season 1 Special Episode Teaser - L’Oréal x Beyond the Hashtag (The Official TikTok Shop Podcast)

In this special season finale, we sit down with Jack Timpany, UK Director for TikTok Shop at L'Oréal, to uncover how one of the world’s biggest beauty conglomerates is embracing TikTok Shop as their next frontier in e-commerce.


With over 14 years of experience across the industry, Jack shares his personal journey to L'Oréal, the pivotal moment that convinced him the brand needed to be on TikTok, and how global giants like L'Oréal are adapting to the fast-evolving world of social commerce.


From internal culture shifts to experimentation and scale, this episode is packed with insights on what it really takes for legacy brands to thrive in the age of creator-led shopping.


🎧 A must-listen for marketers, brand builders, and anyone curious about the future of retail.

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6 months ago
1 minute 29 seconds

Beyond The Hashtag
Episode 9: Free Soul - The soulful way to build a TikTok Shop Success

In this episode, we dive deep into the inspiring journey of Free Soul, a brand built on the foundation of empowerment, trust, and community. Joining us are Arjun, the CEO and Founder, and Jess, the driving force behind the brand’s marketing success. Together, they share how Free Soul started as a personal mission and transformed into a thriving business, making waves on TikTok Shop and beyond.


From the challenges of launching a purpose-driven brand to the game-changing strategies that propelled their growth, Arjun and Jess reveal the highs and lows of building a company that does more than sell—it creates impact. Discover how Free Soul navigated the digital landscape, built a loyal community, and stayed true to its mission of empowering women through health, wellness, and authenticity.


If you’re an entrepreneur, marketer, or simply someone looking for real, raw business insights, this episode is for you. Tune in for a conversation filled with valuable lessons, behind-the-scenes stories, and actionable takeaways from a brand that’s redefining success in the e-commerce space.


🎧 Don’t miss this one—listen now!

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7 months ago
45 minutes 14 seconds

Beyond The Hashtag
Episode 9 Teaser - Beyond the Hashtag (The Official TikTok Shop Podcast)

In this episode, we sit down with Arjun, the visionary CEO and Founder of Free Soul, and Jess, the mastermind behind its marketing success. They take us behind the scenes of their incredible journey at TikTok Shop, sharing how Free Soul started from a deeply personal mission and grew into a brand that champions community, trust, and women’s empowerment.


From the early challenges of building a business to the game-changing moments that shaped their path, Arjun and Jess reveal what it takes to scale a purpose-driven brand in today’s digital world. Tune in for an inspiring conversation filled with lessons on resilience, authenticity, and the power of a brand that truly puts people first.


🎧 Listen to the upcoming full episode to uncover the story behind Free Soul’s success


If you are interested to join us on TikTok Shop, follow this link!

UK: https://bit.ly/freesoul-podcast-uk

IE: https://bit.ly/freesoul-podcast-ireland

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7 months ago
49 seconds

Beyond The Hashtag
Episode 8: Voduz – Mastering TikTok Shop with Trust & Innovation

What’s the secret behind building a thriving e-commerce brand that resonates with customers and drives massive sales? For Voduz, it all comes down to trust. In this episode, Michael takes us behind the scenes of Voduz’s success, revealing how their unwavering belief in their customers, team, and process has shaped the brand into an industry leader.


From product innovation to community building, Voduz goes beyond just listening to customers—they believe in them. With insights from Densie, a trichologist who turns real customer experiences into cutting-edge haircare solutions, Voduz ensures that every product is designed with purpose and customer needs in mind.


But that’s not all. Voduz has also mastered the art of selling on TikTok Shop, proving that live selling isn’t just a trend—it’s a game-changer. Their journey from making just £50 in a live session to generating over £400,000 in just 12 hours highlights the power of authenticity, engagement, and strategy.


Michael shares how Voduz stays ahead in the fast-paced world of e-commerce by prioritizing community over competition and innovation over imitation. As he puts it: “Don’t follow trends, be the trend.”


Tune in to discover the key lessons from Voduz’s journey, the power of trust in building a brand, and how to turn customer relationships into long-term success.

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7 months ago
55 minutes 41 seconds

Beyond The Hashtag
Episode 8 Teaser - Beyond the Hashtag (The Official TikTok Shop Podcast)

What does it take to turn a £50 live session into over £400,000 in just 12 hours? For Voduz, the answer lies in trust—trust in their customers, their team, and their process. In this episode, Michael reveals how Voduz stays ahead by believing in their audience, leveraging real customer insights to create innovative products, and mastering the art of selling on TikTok Shop. From authenticity to community-building, discover how Voduz isn't just following trends—they're setting them. Don't miss this inspiring conversation on the power of trust in e-commerce success!

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7 months ago
1 minute 16 seconds

Beyond The Hashtag
Episode 7: Hairsyrup - Formulating a Viral Business

What if your biggest frustration turned into a business that skyrocketed by 900% in revenue? That’s exactly what happened to Lucie Macleod, founder of Hairsyrup.


Lucie’s story starts with damaged, lifeless hair. She tried every product on the market, but nothing worked—until she took matters into her own hands. In her student accommodation, she began experimenting with natural ingredients, mixing up a hair oil that actually brought her hair back to life. Thinking nothing of it, she started sharing her hair recovery journey on TikTok—and that’s when everything changed.


People flooded her comments asking where to buy her magic formula. Demand skyrocketed, and she knew she had something special. Fast forward to today, Hairsyrup has become a TikTok sensation, with 48-49% of sales driven by TikTok Shop and a recent appearance on Dragon’s Den that put her brand in the spotlight.


From DIY remedies to a booming business, Lucie’s journey is a masterclass in turning passion into profit. Whether you’re an aspiring entrepreneur, a beauty enthusiast, or just love a good success story—this episode is a must-listen.


If you are interested in joining us at TikTok Shop, follow the link attached:

UK: https://bit.ly/hairsyrup-podcast-uk

IE: https://bit.ly/hairsyrup-podcast-ireland

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7 months ago
1 hour 2 minutes 16 seconds

Beyond The Hashtag
Episode 7 Teaser - Beyond the Hashtag (The Official TikTok Shop Podcast)

In this episode we have Lucie Macleod who shares her journey with Hairsyrup where it is nothing short of inspiring. After battling severe hair damage and finding no product that worked, she took matters into her own hands—literally—by creating a homemade remedy. What started as a personal fix quickly became a viral sensation when she shared her hair recovery journey on TikTok.


Now, with over 900% revenue growth, nearly half of her sales coming from TikTok Shop, and a recent appearance on Dragon’s Den, Lucie joins us to share how she turned her hair struggle into a booming business. 🚀


Tune in to hear about the power of community-driven brands, social media magic, and the behind-the-scenes of building a beauty empire from scratch. Don’t miss this episode! 💡✨


If you are interested to join us on TikTok Shop, follow the link attached:

UK: https://bit.ly/hairsyrup-podcast-uk

IE: https://bit.ly/hairsyrup-podcast-ireland

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7 months ago
58 seconds

Beyond The Hashtag
Episode 6: Tariq Wright - Sharing His Story, Selling His Success

In this episode of Beyond the Hashtag, Tariq shares how he went from posting about his weight loss transformation to promoting supplements on TikTok Shop—and how that decision skyrocketed his earnings. Within just a month, he was making the same amount as his annual salary from his previous 9-5 management job.


We dive into:✅ How Tariq built an engaged TikTok community through transparency and storytelling✅ His first steps into TikTok Shop and what made his product promotions successful✅ The strategies he used to turn views into sales✅ The mindset shift that helped him leave the traditional job world behind✅ Advice for anyone looking to monetize their content on TikTok

Whether you’re an aspiring content creator, an entrepreneur looking for new income streams, or just curious about the power of TikTok Shop, this episode is packed with insights and inspiration.

Hit play and learn how Tariq turned his passion into profit! 🎙️💰


If you are interested in joining us at TikTok Shop UK, please follow the following link:

UK: https://bit.ly/thelifeofmrt-podcast-uk

IE: https://bit.ly/thelifeofmrt-podcast-ireland

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7 months ago
1 hour 9 minutes 41 seconds

Beyond The Hashtag
Episode 6 Teaser - Beyond the Hashtag (The Official TikTok Shop Podcast)

From sharing his weight loss journey to cashing in big on TikTok Shop—Tariq Wright (@thelifeofmrt) turned his personal story into a thriving star creator. In this episode, we dive into how he went from documenting his gastric sleeve experience to promoting supplements on TikTok Shop, skyrocketing his earnings to match his old 9-5 annual salary in just a month. Tune in to hear his game-changing strategies, the power of authenticity, and how TikTok Shop is creating life-changing opportunities for creators. 🚀💰


If you are interested to join us on TikTok Shop UK, please follow the link below:

UK: https://bit.ly/thelifeofmrt-podcast-uk

IE: https://bit.ly/thelifeofmrt-podcast-ireland

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8 months ago
58 seconds

Beyond The Hashtag
Episode 5: Gideon - The hidden face of TikTok success

Can you build a massive following and drive millions in sales without ever showing your face? Gideon has done exactly that. Over the last 30 days, he’s generated 5.5 million views on TikTok and helped businesses rake in $1.5 million in revenue—all while staying behind the scenes.


In this episode, Gideon reveals:
🔥 The exact content strategy that fuels his viral success
🎯 How to build authenticity and trust without showing up on camera
🚀 The biggest mistakes brands make on TikTok—and how to avoid them
💰 The secret to turning views into real revenue


If you think going viral requires a flashy personality or constant on-screen presence, think again. Gideon’s insights prove that great storytelling and smart strategy are the real keys to success.


🎧 Tune in now to learn how you can apply these tactics to grow your own brand!


If you are interested to join us on TikTok Shop, please follow the link below:

UK: https://bit.ly/redcrunchie-podcast-uk

IE: https://bit.ly/redcrunchie-podcast-ireland

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8 months ago
1 hour 11 minutes 54 seconds

Beyond The Hashtag
Episode 5 Teaser - Beyond the Hashtag (The Official TikTok Shop Podcast)

In this episode, we sit down with Gideon, aka @redcrunchie. A TikTok Shop star creator who’s mastered the art of viral content. Over the past 30 days, he’s racked up over 5.5 million views on his own account and helped businesses generate $1.5 million in revenue through strategic content and engagement.


How did he do it? Gideon reveals his proven framework for going viral, the common mistakes brands make, and the winning formula for turning views into dollars. If you’re looking to scale your business with TikTok, you won’t want to miss this one! 🚀


🎧 Tune in now!


If you are interested in joining us at TikTok Shop, please follow the link below:

UK: https://bit.ly/redcrunchie-podcast-uk

IE: https://bit.ly/redcrunchie-podcast-ireland

Show more...
8 months ago
1 minute 17 seconds

Beyond The Hashtag
Welcome to Beyond the Hashtag, the official TikTok Shop podcast! In this podcast, we dive deep into the stories, strategies, and growth behind brands and creators on TikTok Shop. We go beyond the surface-level trends to explore how content, commerce, and culture come together to drive TikTok Shop success. Join us as we go Beyond the Hashtag to unlock the secrets of thriving on the platform! Interested in joining TikTok Shop? You can register below: UK: https://bit.ly/tiktokshop-podcast-sellerregistration-uk Spain / France / Germany / Italy: https://bit.ly/tiktokshop-podcast-selleregistrati