In this special season finale, we sit down with Jack Timpany, UK Director for TikTok Shop at L'Oréal, to uncover how one of the world’s biggest beauty conglomerates is embracing TikTok Shop as their next frontier in e-commerce.

With over 14 years of experience across the industry, Jack shares his personal journey to L'Oréal, the pivotal moment that convinced him the brand needed to be on TikTok, and how global giants like L'Oréal are adapting to the fast-evolving world of social commerce.

From internal culture shifts to experimentation and scale, this episode is packed with insights on what it really takes for legacy brands to thrive in the age of creator-led shopping.

🎧 A must-listen for marketers, brand builders, and anyone curious about the future of retail.