In this episode, Glen Chamisa and Kevin Kapezi sit down with Charlie Phillips, Founder of ATOM Promos, to unpack how building the right systems can make sales more scalable, consistent and profitable.

By the end of this conversation, you’ll learn:

- How to build a predictable sales system that drives results

- Why personality alone isn’t enough in modern sales

- How LinkedIn can become your most valuable sales channel

- Actionable ways to improve your sales performance and personal brand

00:00:00 Introduction – Beyond SEO with Growthack.io

00:00:22 Guest Intro – Charlie Phillips from ATOM Promos

00:02:10 Charlie’s Journey: From Sales Starter to Systems Builder

00:05:45 Habits, Consistency and Lessons from Early Career

00:10:30 Building Predictable Sales Systems

00:14:50 Scaling Ethan Golding’s Coaching Business from $20K to $75K/month

00:19:15 The Difference Between Top Performers and Strugglers

00:24:00 What Makes an Effective Sales Process

00:28:20 Creating Structure and Consistency in Sales

00:33:10 Process vs Personality – The Truth About Sales Success

00:37:25 How to Build Confidence and Communicate Better

00:41:10 The Modern Sales Mindset – What’s Changed

00:45:00 The Salesperson as Consultant and Problem Solver

00:48:20 Balancing Persistence with Empathy

00:51:45 Common Misconceptions About Sales Today

00:54:10 LinkedIn and Personal Branding for Sales Professionals

00:56:45 Creating Trust-Driven Content That Converts

00:59:10 Measuring ROI and Building a Strong Online Presence

01:01:00 Closing Thoughts and Where to Connect

Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.

Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Connect with us:

Growthack.io → https://blog.growthack.io/

Charlie Phillips → https://www.linkedin.com/in/charlie-p/

Glen Chamisa → https://www.linkedin.com/in/glen-chamisa/

Kevin Kapezi → https://www.linkedin.com/in/kevinkapezi/

#BeyondSEO #SalesSystems #LinkedInMarketing #Growthack #CharliePhillips #ATOMPromos #SalesTraining #PersonalBranding #B2BMarketing #PredictableGrowth

Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Beyond SEO, the podcast by Growthack.io where we explore what really drives brand growth, from search and content to data and strategy.

In this first episode, Glen Chamisa sits down with Ryan Jones, Marketing Manager at SEOTesting.com, to unpack how experimentation shapes modern SEO.

- Why testing matters more than ever in SEO

- How AI search and LLMs are reshaping discovery

- Building a testing culture inside SaaS and small teams

- The balance between brand and acquisition

- Lessons from running marketing for a bootstrapped SaaS

00:00:00 Introduction – Beyond SEO with Growthack.io

00:00:18 Guest Intro – Ryan Jones from SEOTesting.com

00:01:39 The Power of Testing in SEO

00:05:23 Why Most Businesses Avoid Experimentation

00:06:45 How AI Search Is Changing the Game

00:08:44 When and How to Test Campaigns Effectively

00:10:44 Building a Testing Culture in Marketing

00:11:56 Managing Time and Focus in Small SaaS Teams

00:18:33 SaaS Onboarding and Retention Strategies

00:18:43 Understanding the SaaS vs E-commerce Difference

00:31:03 Personal Branding vs Company Branding in SaaS

00:37:05 Word-of-Mouth as a Marketing Channel

00:38:52 Brand vs Acquisition – Which Should You Prioritise?

00:41:00 Lessons for Start-ups and Resource Management

00:44:53 Core Values at SEOTesting.com

00:51:44 Biggest Lessons from SaaS Marketing

00:55:11 Closing Thoughts and Where to Connect

Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.

Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Connect with us:

Growthack.io → https://blog.growthack.io/

LinkedIn → https://www.linkedin.com/company/growthackdigital

Ryan Jones → https://www.linkedin.com/in/ryan-g-jones/

SEOTesting.com → https://seotesting.com

Subscribe for more conversations that go beyond rankings and into what really drives growth.

#BeyondSEO #SEOTesting #SEO #SaaSMarketing #Growthack #RyanJones #SearchMarketing #Podcast #StartUps

Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Beyond SEO with Growthack.io. 

From search and content to product, data, and strategy, we dive into the ideas and conversations that go beyond SEO, revealing how high-impact teams connect brand with real commercial impact.

Each episode takes you inside candid conversations with marketers, founders, and digital leaders who turn complex business challenges into measurable success.

Hosted by the team at Growthack, an award-winning SEO consultancy, Beyond SEO cuts through the hype to uncover the systems, data, and mindset behind sustainable online growth.

Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Hosted on Acast. See acast.com/privacy for more information.