What happens when the name on the door stops feeling like success and starts feeling like a cage? Craig Lurch, a Philadelphia real estate veteran and son of a broker, tells the raw story of smashing his “snow globe”—leaving his own brokerage, confronting ego, and rebuilding a career around three simple funnels: change lives, make money, have fun. It wasn’t tidy. It cost real money, pride, and a few tears. But it delivered clarity, scale, and a daily rhythm that protects energy and multiplies ...
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