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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
The Agile Brand
69 episodes
5 days ago
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
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Marketing
Business
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All content for B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success is the property of The Agile Brand and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
Show more...
Marketing
Business
Episodes (20/69)
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#67: CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks
1 week ago
23 minutes 51 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#66: Building a culture of AI innovation with Michael Domanic, UserTesting
2 weeks ago
21 minutes 21 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix
3 weeks ago
23 minutes 3 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
4 weeks ago
25 minutes 40 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM
1 month ago
23 minutes 41 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran
1 month ago
21 minutes 21 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus
1 month ago
23 minutes 19 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility
1 month ago
22 minutes 40 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN
2 months ago
17 minutes 36 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#58: Interfaces that generate joy, with Dominik Angerer, Storyblok
2 months ago
20 minutes 44 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa
2 months ago
20 minutes 43 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom
2 months ago
16 minutes 31 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#55: AI and small businesses with Aparna Khurjekar, Verizon Business
3 months ago
23 minutes 51 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
Introducing the Jordan Harbinger Show
We would like to recommend the Jordan Harbinger Show. The show dives into the minds of some incredible guests. I hope you enjoy The Jordan Harbinger Show as much as I do.
Show more...
3 months ago
2 minutes

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#54: Building a world-class brand from scratch with Maria Winans, Kyndryl
3 months ago
25 minutes 29 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr
3 months ago
23 minutes 50 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions
3 months ago
19 minutes 9 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#51: Readying an AI-augmented workforce with John Munsell, Bizzuka
3 months ago
24 minutes 6 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
4 months ago
28 minutes 46 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2
4 months ago
27 minutes 4 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.