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Apple Core

Graham Bower and Charlie Sorrel

15 episodes

4 months ago

In 2013, Apple launched a radical redesign of the iPhone’s user interface. iOS 7 represented more than just a fresh new look. It marked a major shift in Cupertino’s design philosophy, which arose from a bitter boardroom bust-up between two of Steve Jobs’ most trusted lieutenants. Since the launch of the Macintosh in 1984, Jobs had pioneered the use of skeuomorphism, a design motif where apps adopt visual cues from real world objects. Jobs shared this philosophy with tech genius Scott Forstall...

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In 2013, Apple launched a radical redesign of the iPhone’s user interface. iOS 7 represented more than just a fresh new look. It marked a major shift in Cupertino’s design philosophy, which arose from a bitter boardroom bust-up between two of Steve Jobs’ most trusted lieutenants. Since the launch of the Macintosh in 1984, Jobs had pioneered the use of skeuomorphism, a design motif where apps adopt visual cues from real world objects. Jobs shared this philosophy with tech genius Scott Forstall...

Show more...

Episodes (15/15)

Apple Core

iOS 7 - the battle for the future of software design

In 2013, Apple launched a radical redesign of the iPhone’s user interface. iOS 7 represented more than just a fresh new look. It marked a major shift in Cupertino’s design philosophy, which arose from a bitter boardroom bust-up between two of Steve Jobs’ most trusted lieutenants. Since the launch of the Macintosh in 1984, Jobs had pioneered the use of skeuomorphism, a design motif where apps adopt visual cues from real world objects. Jobs shared this philosophy with tech genius Scott Forstall...

4 months ago

1 hour 1 minute

Apple Core

Sherlock - the mysterious case of how sherlocking became a thing

Sherlock was introduced in 1998, as a tool for finding files on Mac OS 8.5. It used advanced search technology harvested from the carcass of Apple’s failed next generation operation system, Copeland. Sherlock revolutionized search on the Mac, enabling users to search within files for the first time. But its file searching prowess is not the reason Sherlock is remembered today. By competing with a similar third-party app called Watson, Apple was accused of putting an indie developer out of bus...

7 months ago

47 minutes

Apple Core

Apple Park - a boondoggle or the greatest office ever built?

In 2011, Steve Jobs made his final public appearance, presenting his plans for a second Apple campus to Cupertino City Council. He proposed a circular building, one mile in diameter, surrounded by beautifully landscaped grounds that concealed a subterranean parking garage. With a whopping $5 billion budget and a prestigious international architect attached to the project, Jobs’ ambition was to build “the best office building in the world.” Drawing on his learnings from Pixar’s headquart...

8 months ago

56 minutes

Apple Core

Leander Kahney - biographer of Tim Cook and Jony Ive

In this special episode we interview Leander Kahney, editor of Cult of Mac, and author of New York Times best-selling biographies of Tim Cook and Jony Ive.During his three-decade career, working first at MacWEEK, then Wired News, and now as the editor of his own tech news website, Cult of Mac, Leander attended all the legendary Steve Jobs keynotes and interviewed some of Apple’s most senior executives. Leander regales us with a wealth of fascinating Apple insights and anecdotes. He also ...

9 months ago

1 hour 2 minutes

Apple Core

Apple Maps - the unnecessary apology

Apple Maps launched alongside the original iPhone in 2007. Initially, it relied on map data from Google. But in 2012, when the two companies became smartphone rivals, Apple was forced to find an alternative data source.Opting to build its own map platform in-house, Apple attempted to replicate a product Google had developed over many years in a matter of months. Unsurprisingly, the results were not perfect. Users around the world reported bad directions, missing landmarks, and bizarre visual ...

10 months ago

57 minutes

Apple Core

Mac OS X - how Steve Jobs saved Apple’s crown jewel

In 1996, Apple was in serious trouble. The Mac was almost obsolete. Its multitasking was flaky, it couldn’t handle multiple processors, and it kept crashing. Sales were tanking as users switched to Windows NT in droves.Apple appointed a new CEO, Gil Amelio, to turn things around. He tried to replace the Mac’s System 7 with a new modern operating system he called Rhapsody. Amelio’s strategy wasn’t bad, but he failed to anticipate how difficult it would be to persuade Mac users and developers t...

11 months ago

59 minutes

Apple Core

NeXT - the secret to Apple’s salvation and success

The iPhone in your pocket, the Mac on your desk, and even the watch on your wrist are all based on NeXTSTEP, an operating system developed by a long forgotten computer maker called NeXT.Steve Jobs founded NeXT in 1985, just months after his humiliating departure from Apple. Jobs was determined to beat Apple at its own game by proving his new company was the next big thing in computing. But it didn’t work out that way. While NeXT’s iconic cube-shaped workstations gained a loyal following, they...

11 months ago

56 minutes

Apple Core

Apple Watch - what Tim Cook’s first product launch tells us about the future of Vision Pro

These days, Cupertino describes Apple Watch as “the ultimate device for a healthy life.” But it didn’t start out that way. When Tim Cook originally launched the product in 2014, he positioned it as an “intimate way to connect and communicate.”Over its ten year history, Apple Watch has pivoted more radically than any previous Apple product. The user interface has transformed to such an extent that even the Digital Crown and side button no longer perform their original functions.The story of ho...

1 year ago

1 hour

Apple Core

iPhone 4 - Apple’s most painful product launch

When Steve Jobs announced the iPhone 4 at WWDC 2010, it surprised no one. Tech blog Gizmodo had already spilled the tea two months earlier by publishing photographs of a lost prototype. Jobs was furious, but he found a way to turn the situation to his advantage. The design of the iPhone 4 set the standard for all subsequent models. And with innovative new features like FaceTime and the Retina Display, Jobs described it as the biggest leap forward since the original iPhone. iPhone 4 ...

1 year ago

55 minutes

Apple Core

Safari - how Apple built the engine that powers almost every modern web browser

Safari is one of Apple’s most enduring and popular apps, with versions running on Mac, iPhone, iPad, and even Vision Pro. But it wasn’t always the behemoth we know today.When it launched in 2003, Safari faced fierce competition from Microsoft’s Internet Explorer, a bruiser of a browser with over 95% market share. Safari didn’t seem to stand a chance. And yet, just twelve years later, Microsoft gave up the fight, scrapping Internet Explorer in favor of Edge, a new app based on code borrowed fr...

1 year ago

1 hour 3 minutes

Apple Core

Newton MessagePad - the little device that left a huge legacy

Apple launched its first handheld computing device way back in 1993. With no internet access, flaky handwriting recognition, and an eye-watering price tag, the Newton MessagePad never stood much chance of success. But the writing was really on the wall with the arrival of the PalmPilot, a cheaper, more compact alternative, with a breakthrough text input system.Inspired by the “Knowledge Navigator” concept video Apple published in 1987, the Newton MessagePad was ahead of its time, featuring bl...

1 year ago

51 minutes

Apple Core

iWork - Steve Jobs’ secret weapon

Steve Jobs was famous for his keynote presentations, which combined showmanship with beautifully designed slides to generate his trademark ‘reality distortion field.’But what few people knew at the time was, he didn’t use a Mac to produce those slides. Not until 2002, at least. Instead he relied on a little-known app called Concurrence on his trusty NeXT computer.Jobs loved this app so much, he hired its creator to work on a top secret project at Apple. The result was Keynote, an app speciall...

1 year ago

1 hour 2 minutes

Apple Core

AirPort - How Apple made wireless networking happen

In 1999, Steve Jobs needed one more product launch to complete the four-computer matrix he introduced on his return to the company three years earlier. That product was the iBook—a portable version of the hugely popular iMac G3.iBook had a striking design with eye-popping colors. But what really set it apart was AirPort, Apple’s proprietary version of WiFi, which ushered in the age of wireless computing. AirPort was such a revolutionary concept that Jobs wanted to prove no wires were req...

1 year ago

48 minutes

Apple Core

Nike+iPod Sport Kit - Apple's first foray into fitness

Apple’s interest in fitness products goes way back. In 2006, before Apple Watch was even a twinkle in Tim Cook’s eye, Steve Jobs took the stage with Nike CEO Mark Parker at an ultra-exclusive venue in New York City to announce the Nike+iPod Sport Kit.With a sensor that went into special Nike running shoes, and a receiver that plugged into your iPod, Nike+iPod was a pioneering product that helped define the emerging category of fitness wearables. It set the stage for products that would f...

1 year ago

1 hour 16 minutes

Apple Core

Mac OS 8 - A 'better than nothing' update that became a best seller

When Steve Jobs returned to the company he founded in 1997, Apple was in disarray. After two failed attempts at a next-generation operating system, the Mac had been stuck on System 7 for years. The acquisition of Jobs' company, NeXT, offered a solution, with its NeXTSTEP operating system, which would form the basis of Mac OS X. But that was still three years away, and the Mac platform was already on life support. Jobs needed to take action fast. So, he salvaged bits from former fail...

1 year ago

41 minutes