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AdTech Unwrapped
Aditude
5 episodes
1 week ago
Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.
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Management
Business
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All content for AdTech Unwrapped is the property of Aditude and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.
Show more...
Management
Business
Episodes (5/5)
AdTech Unwrapped
How Brainly Turned AI Disruption Into Revenue Growth with Langdon Miller (Brainly)

Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional display ads don't work in AI products. Plus: why publishers should stop obsessing over eCPMs, the shift from RPM to revenue per session, and how to balance ad revenue with subscription growth when information becomes commoditized.

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1 week ago
29 minutes

AdTech Unwrapped
Monetizing 75+ Properties Through Collaboration with Michael Bellom (Better Collective)

Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per Page matter more than vanity metrics, and how the founder mindset becomes your greatest advantage when managing diverse publishing assets.

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3 weeks ago
32 minutes

AdTech Unwrapped
Building Value-Driven Ad Revenue with Ashley Jones (Redfin)

Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops collaboration unlocks rapid iteration in non-traditional publishing.

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1 month ago
36 minutes

AdTech Unwrapped
Community First, Ads Second with Yuriy Yarovoy (Medal)

Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than web publishers, and hard truths about SEO's future.

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1 month ago
50 minutes

AdTech Unwrapped
Trailer
2 months ago

AdTech Unwrapped
Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.