Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers.
## Show Notes:
0:01 - Introduction to the Ad Nerds Podcast
Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry.
1:27 - Listener Question: Targeting a Narrow Niche Market
Will seeks advice on reaching a very small target audience of about 50 potential customers in state agencies across the US.
Spanky's recommendations:
- Use LinkedIn for targeting employees of state agencies
- Create Google ads that follow potential customers around the web
- Leverage video testimonials for credibility
- Utilize email campaigns with enriched data
6:57 - Listener Question: Building Upon "Don't Be a Zero" Campaign
Russell from New Zealand provides an update on his video for the "Don't Be a Zero" review campaign.
Spanky's feedback:
- Increase urgency and speed in the video
- Consider using real people instead of animated characters
- Create a series of short ads featuring "witness protected" store owners who are "zeros"
15:30 - Promotion for BAM (Branding, Advertising & Marketing)
Spanky introduces BAM, his service for small businesses to compete with big brands on a budget.
16:41 - Listener Question: Dealing with SEO Challenges
Rob discusses the difficulties faced by his consumer law firm website after Google's helpful content update.
Spanky's advice:
- Shift focus from SEO to storytelling and content marketing
- Create blog posts with real stories of clients' experiences
- Promote blog posts through Google Ads and Facebook
- Consider creative offline marketing tactics, like a branded "lemon" car
29:52 - Listener Question: Event-Based Advertising for Food Trucks
Charlene, a food truck owner, asks about effective advertising strategies for events.
Spanky's recommendations:
- Use Facebook's Ad Manager to schedule targeted ads
- Start promoting events 2-3 days in advance
- Create geo-targeted ads for the day of the event
- Leverage location-based opportunities, even at places like universities
35:55 - Closing Remarks
Spanky encourages listeners to subscribe, rate, and review the podcast.
Welcome to the Ad Nerds Podcast, the ultimate resource for anyone invested in the world of advertising. Hosted by Spanky Moskowitz, a nearly 40-year veteran in the industry, this episode dives deep into the complex world of AI and intellectual property. Special guest and IP attorney James Smedley joins Spanky to discuss the legal intricacies of using AI in advertising. From who owns the content created by AI to the potential pitfalls small businesses might face, this episode provides valuable insights and practical advice. Whether you're a seasoned advertiser or just starting out, the Ad Nerds Podcast is your go-to source for the latest trends and expert guidance in advertising.
Key Moments
00:00 - Introduction
01:30 - AI and IP Ownership
04:00 - Legal Framework for AI Content
06:45 - Specific Case: MidJourney Example
09:30 - Risks for Small Businesses Using AI
12:45 - Ethical Considerations and Deceptive Practices
15:00 - Parody and Deepfakes
18:30 - Practical Advice for Advertisers
21:00 - SBA Membership Promo
23:00 - Closing Remarks
24:00 - Outro
Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers.
Show Notes:
0:04 - Introduction to the Ad Nerds Podcast
1:30 - Listener Question: Building Out "Don't Be a Zero" Campaign
6:30 - Discussion on Billboard Advertising
11:00 - Listener Question: Stuck in Creative Process for Branding
16:30 - Listener Question: Shadow Banning on Meta Platforms
24:00 - Spanky's Thoughts on Platform Viability
28:00 - Promotion for BAM (Branding, Advertising & Marketing)
30:00 - Closing Remarks
Welcome to the Ad Nerds Podcast, the only show in the world where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to find your right audience, distinguish between branding and marketing, and convert a massive following into paying customers.
Show Notes:
0:04 - Introduction to the Ad Nerds Podcast
1:06 - Listener Question: Marketing Strategy for a Food Truck
5:22 - Listener Question: Attracting the Right Customers for Outdoor Structures Business
17:20 - Differences Between Branding and Marketing
20:38 - Listener Question: Converting TikTok Followers to Paying Customers
24:25 - Listener Question: Branding Strategies for a Wealth Coach
27:47 - Listener Question: Moving Excess Inventory for a Supplement Business
34:37 - Closing Remarks
35:53 - Outro
On today's episode Spanky dives into breaking news, major ad blunders, and insightful marketing tips. Netflix shocks the TV world by landing a deal to broadcast live NFL games on Christmas, marking a significant move into live sports. Meanwhile, Apple faces backlash for a controversial ad, leading to an apology from their VP of Marketing. Spanky also explores the importance of sensory advertising, the rising customer acquisition costs for DTC brands, and how Amazon could be their savior. Plus, he offers five essentials for crafting the perfect welcome email for new subscribers. Tune in for a blend of breaking news, expert insights, and actionable advice to elevate your advertising game.
00:00 - Intro and Overview
01:20 - Breaking News: Netflix Lands Live NFL Games
03:30 - Apple's Ad Flop and Apology
07:15 - The Importance of Sensory Advertising
10:45 - DTC Brands and Amazon: A New Hope?
15:30 - The Downside of Technological Advancements
20:20 - Five Essentials for Crafting the Perfect Welcome Email
In the June 28, 2023 episode of the Ad Nerds Podcast, Spanky Moskowitz, a veteran of the advertising industry, took a different route from the usual ad industry news. Instead, he chose to use the platform for a personal public service announcement. Recently diagnosed with lower colorectal cancer, he discusses his experiences with the medical world, his impending treatment journey, and how he expects to be stepping away from the podcast for a few months. He emphasized the importance of routine colorectal screenings, expressing gratitude for his own proactive approach, which allowed for an early diagnosis. As an asymptomatic patient, Spanky underscores the crucial role these screenings play in the detection of such health issues. With a palpable air of optimism, Spanky encourages listeners to prioritize health check-ups and not fear these procedures.
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In today's episode of the Ad Nerds Podcast, host Spanky Moskowitz takes listeners on a whirlwind tour of the advertising industry, touching on everything from how Apple is leveraging outsider perspectives in its marketing strategy to the creative journey sparked by Amtrak's collaboration with the X Games. Spanky shares his take on the fascinating integration of AI in Away's marketing campaigns and contemplates the potential minefield that Pride month represents for brands attempting to strike a balance in today's divided societal landscape. The icing on the cake? We get an insider's peek into Apple's advertising and marketing strategies through the lens of their Big Gun, Toran. Finally, we are treated to a trip down memory lane with a nod to the iconic Spike Lee, known for his ground-breaking 90s ads, who is once again taking center stage in the industry.
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In this riveting episode of the Ad Nerds Podcast, host Spanky Moskowitz navigates listeners through the intricate maze of the advertising industry. The episode starts off by exposing the pitfalls of programmatic ads and new throat tools, highlighting the alarming reality that advertisers are losing 23% of their programmatic ad dollars due to a lack of transparency. The discussion then takes a fascinating turn towards the revolutionary advent of Generative AI and AI hallucinations, and how these trippy visions can help small businesses grow their brand. As the episode progresses, Spanky details how to utilize generative AI to supercharge digital marketing efforts and increase customer engagement. Rounding off the discussion, he sheds light on the potential applications of generative AI for small businesses, the emergence of TikTok as a new frontier of strange cultural phenomena, and the current state of the advertising world in 2023.
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In this captivating episode of Ad Nerds, Spanky whisks us on a fascinating journey across diverse marketing landscapes. From Tony the Tiger stirring controversy at the Tony Awards to the questionable effectiveness of buyer personas in advertising, the discussion takes unexpected turns. Spanky also delves into Timberland's iconic crossover into hip-hop culture and Roku's bold foray into new ad formats. He wraps up with an insightful analysis of McDonald's playful 2023 campaign by DDB Slovenia. This episode is a rollercoaster ride, full of nuggets of wisdom and intriguing perspectives on the evolving world of advertising.
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In this episode of Ad Nerds Podcast, aired on WEDNESDAY, June 14, 2023, (not Tuesday) host 'Spanky' Moskowitz delves into the essence of Apple's brand strategy, the exciting collaboration between Papa John's and Doritos aimed at the Gen Z market, and the AI-driven billboard rivalry between fast food giants McDonald's and Burger King. Spanky emphasizes how Apple's innovation, user experience, strong ecosystem, and ability to adapt have contributed to its immense success. He also highlights the effectiveness of strategic partnerships in attracting specific market segments, using the Papa John's-Doritos collaboration as an example. Lastly, the podcast discusses the intriguing use of AI in advertising as illustrated by the playful billboard face-off between McDonald's and Burger King.
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Spanky Moskowitz, the host of the Ad Nerd Podcast, enlightens us about some intriguing developments in the advertising world today. The US Open has called in big Hollywood names, Jason Bateman and Will Arnett, to spearhead their humor-filled advertising campaign, hoping to draw in more viewers and add a layer of fun to the sporting event. Meanwhile, brands like The North Face, Vans, and General Mills are focusing on sustainable and regenerative agriculture to appeal to environmentally conscious consumers. With initiatives like clothing lines made from regeneratively grown cotton and rubber, these brands are leading the green revolution.
Next, we learn about the rising trends on TikTok - extreme DIY, micro-acting, self-interviews, five-day challenges, and nostalgic animation. Brands are encouraged to leverage these trends and use them creatively to engage with their audience. In another corner of the ad world, Jack Daniels has launched its "It's Jack Time" campaign featuring the entertaining duo Martin and Roman Kemp, highlighting that any time is the right time for a Jack and Coke, aiming to position the brand as the perfect wind-down companion after a long day.
Finally, we see the Girl Scouts embracing technology in an innovative way, using AI to analyze member data to understand recruitment and retention patterns. This tech-forward approach allows them to personalize content and interaction, ensuring they remain relevant and continue empowering young girls in the digital age. Spanky wraps up the podcast, reminding listeners that technology should serve your mission, not alter it.
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In this episode of the Ad Nerds Podcast, host Spanky Moskowitz delivers diverse advertising industry news, ranging from a viral TikTok wedding catering strategy by Chili's to an exciting music-oriented summer campaign launched by Pepsi in collaboration with Apple and global hitmaker Bad Bunny. He also shares a success story from a local pizza joint and the recent move of Kraft Heinz into the frozen food aisle with their beloved mac and cheese. Moreover, he discusses the stance of Walmart during Pride Month, standing strong despite the recent controversy faced by Target.
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In the latest episode of the Ad Nerds Podcast, the host 'Spanky' Moskowitz talks to special guest Gary Vaynerchuk, an entrepreneur and internet personality known for his work in digital marketing and social media. Gary shares insights from his unique entrepreneurial journey, including his early days of running a lemonade stand and flipping baseball cards, as well as his successful venture into the liquor business that boosted the family's brand value from $3 million to $60 million. The conversation dives deep into the current marketing landscape, where Gary recommends three key strategies for small businesses to thrive: creating organic social content, experimenting with AI, and establishing a core platform, such as a podcast or a social media series. He underscores the importance of businesses becoming their own media companies, warning against complacency that could potentially give a competitor the edge. Gary also shares his thoughts on programmatic ad buying, highlighting the importance of ad quality and placement. Finally, in a discussion about the long-term value of branding, advertising, and marketing, Gary emphatically champions the value of brand, showcasing his own decision-making in purchasing high-end sneakers.
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In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides listeners with valuable insights and updates from the marketing world. The episode discusses JCDecaux's acquisition of Clear Channel's operations in Spain and Italy, transforming the former into the world's largest out-of-home advertiser. It also deliberates on the appropriate timing for outdoor media purchases. Spanky moves onto the rebranding strategy of Dannon's Light and Fit yogurt, emphasizing its commitment to quality, flavor, and nutritional benefits. A global ad campaign launched by Heinz aims to celebrate its customers' brand loyalty. The merging of DDB New York and Adam & Eve NYC, forming Adam & Eve DDB, signifies a major shift in the advertising industry. Lastly, the host addresses Bud Light's donation to the LGBTQ Chamber of Commerce as a response to a boycott sparked by an Instagram post. The episode concludes with a teaser for an upcoming episode featuring Gary Vaynerchuk.
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In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses the importance of humor in advertising and how it can connect with audiences on a deeper level. He provides practical advice on the appropriate use of humor in messaging, keeping it light and positive while avoiding anything offensive. He also talks about the increasing digitization of advertising in New York City's subway system through programmatic ad buying, and how it's attracting new brands to the Metropolitan Transit Authority. Spanky shares an interesting case study on Columbia Sportswear's advertising strategy that uses humor effectively, focusing on how the company's products help customers engage with the outdoors. Finally, he examines Instagram's strategy to increase ad presence and discusses the potential risks of ad saturation.
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In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides a detailed analysis of several recent developments in the world of advertising. He begins by delving into the intriguing concept of beer brand Corona establishing a prison soccer league in Mexico, with the hope of facilitating reform and promoting its brand. Spanky then addresses a controversial business deal involving Meta and Giffy that was deemed anti-competitive in the UK, and has subsequently been taken over by Shutterstock. The podcast moves on to Kraft Singles' strategy to attract Gen Z and Millennial consumers through a refreshing rebrand. Peloton's brand overhaul is also discussed, highlighting its efforts to recover from recent setbacks and present itself as a versatile fitness provider. Finally, Spanky acknowledges Apple's recent accolade at the One Show Awards, emphasizing the impact of its inclusive advertising approach.
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In this episode of the Ad Nerds podcast, we deep dive into the big headlines of the ad industry. Facebook reels from a hefty 1.2 billion euro fine for breaching EU data transfer regulations, and we discuss what this means for small business owners. Next, we examine the recent departure of Diego Scotti, former CMO of Verizon, and the implications it holds for the telecom giant. Walmart's Senior Manager of Social Campaign and Commerce, Lina Zhao, makes waves in the social media shopping realm, proving her mettle with successful campaigns on Snapchat and Twitter. We discuss the abrupt closure of creative agency Butcher Shop, leaving over 100 employees jobless despite a successful run in 2021. Finally, we speculate on the upcoming challenges for Twitter with the launch of Meta's new chat-based app, Barcelona. Our host, Spanky Moskowitz, shares his insights gained from nearly four decades in the ad industry.
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In this episode of the Ad Nerds Podcast, host 'Spanky' delves into a range of timely topics, offering an insightful perspective on the world of advertising. He discusses Screenvision's fresh strategy to allure advertisers, the effectiveness of cinema ads compared to television, the significance of engaging content. Spanky also sheds light on YouTube's new advertising model featuring unskippable ads and highlights the innovative collaboration between the Royal Bank of Canada and Apple. The episode concludes with an analysis of the recent controversy surrounding TikTok's ban in Montana.
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In this episode of the Ad Nerds Podcast, our host Spanky brings you the latest news from the advertising industry. Elon Musk discusses his interest in exploring advertising as a means to expand beyond Tesla's existing user base. Get ready for an exciting lineup of stories, including Pepsi's partnership with Apple Music for the "Press Play on Summer" campaign, the return of BMW Films with the thrilling short film "The Calm," and Car Driving Schools in France going the extra mile to provide lifts to those in need. Stay tuned for all this and more on today's episode!
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