Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers.
Show Notes:
0:04 - Introduction to the Ad Nerds Podcast
- Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry.
1:30 - Listener Question: Building Out "Don't Be a Zero" Campaign
- Russell from New Zealand seeks advice on expanding the "Don't Be a Zero" review campaign.
- Spanky's recommendations: Use digital and out-of-home campaigns, including digital billboards, and create engaging and fun content.
6:30 - Discussion on Billboard Advertising
- Spanky discusses the efficacy and cost of billboards in the U.S. versus other parts of the world.
- Tips on finding underpriced billboards and making billboard messages clear and concise.
11:00 - Listener Question: Stuck in Creative Process for Branding
- April is struggling with overcomplicating her brand messaging.
- Spanky's advice: Keep it simple and memorable, focus on creating an emotional connection, and use tactile and impactful messaging.
16:30 - Listener Question: Shadow Banning on Meta Platforms
- Joe is dealing with shadow banning issues for boutique companies making pocket knives and other items.
- Spanky's solution: Create siloed accounts with unique data fields and consider moving to TikTok for organic content.
24:00 - Spanky's Thoughts on Platform Viability
- Discussion on the future of TikTok and the viability of using it for advertising despite current controversies.
28:00 - Promotion for BAM (Branding, Advertising & Marketing)
- Spanky introduces BAM, his service for small businesses to compete with big brands on a budget.
- Encouragement to join BAM for access to Spanky's extensive experience and expertise.
30:00 - Closing Remarks
- Spanky encourages listeners to subscribe, rate, and review the podcast.
- Sign off and thanks to listeners.
