Let’s be real, if your marketing plan is “just post more,” that’s not a plan… it’s a panic button.
This week, we’re diving into what actually makes your salon marketing work without burning you out. Because being fully booked doesn’t always mean your marketing is effective, it just means you’re maxed out.
Inside this episode:
The truth about social media (and why it’s not your whole strategy)
The 3 systems that keep your salon visible, even when you’re off the floor
Why your business listings, reviews, and emails matter more than the algorithm
How to create marketing that compounds instead of collapsing every month
Your marketing shouldn’t feel like chaos, it should feel like clarity.
Ready to fix the backend and finally have consistent marketing that works?
Join The Monday Club for weekly coaching, systems, and support: https://www.lexilomax.com/monday-club
Start with the Salon Visibility Masterclass — learn how to get found (without spending all day online): https://www.salonmindsmastermind.com/salon-visibility
Turns out the piggy bank is canceled, and it’s got everything to do with your beauty business.
In this episode, we’re talking about what “diversifying” really looks like for salon owners: your time, your energy, your focus, and your marketing. Because if everything you’re doing lives in one bucket, you’re not building a business... you’re building burnout.
Inside this episode:
Why going all-in on one thing (social, staff, or behind the chair) keeps you stuck
How to diversify your energy and systems for sustainable growth
What the “piggy bank” mindset is costing your business
A look inside The Salon Owner Playbook, now exclusively inside The Monday Club
If you’re ready to grow like a CEO and not a stylist stuck in survival mode, this one’s for you.
👀 Need more people to find you first? Get my Salon Visibility Masterclass and make sure your business can actually be seen: https://www.salonmindsmastermind.com/salon-visibility
🎧 Join The Monday Club and get access to The Salon Owner Playbook and real-time coaching:https://www.lexilomax.com/monday-club
If you’re tired, resentful, or running your business on fumes, it’s probably not your team; it’s your boundaries. This episode is your reality check on what leadership really looks like inside a salon that thrives without burning you out.
Inside this episode:
The real reason you’re exhausted (and it’s not your clients)
How to build boundaries that actually protect your time and energy
Why your core values are the foundation of great leadership
Simple ways to turn your “rules” into freedom and peace
It’s time to stop people-pleasing and start leading with structure, systems, and clarity.
Want to create a salon that runs smoothly without you losing sleep? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility
Ready for weekly coaching, systems, and a community that gets it? Join The Monday Club:
https://www.lexilomax.com/monday-club
If your to-do list lives in your camera roll, your team’s texting you for answers, and you’re constantly thinking, “Why can’t they just remember this?” It’s not them. It’s your systems (or lack of them).
In this episode, we’re getting real about what leadership actually looks like inside your salon:
Why being “available” 24/7 isn’t leadership
How to stop being the bottleneck and start being the boss
The simple system that can cut 90% of your confusion + re-explaining
How to build real peace into your business (so you can stop spiraling and start scaling)
This isn’t about being louder or doing more, it’s about being organized enough to lead.
Ready to build systems that actually support you? Join me inside The Monday Club for the exact tools and weekly guidance to do it: https://www.lexilomax.com/monday-club
Want clients to actually find you? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility
Here’s the truth: unclogging shampoo bowls, babysitting your team’s schedule, and posting random hair pics aren’t your real job as a salon owner. If you want your business to grow, you’ve got to get clear on what actually moves the needle: systems, leadership, and visibility.
In this episode, I’m breaking down:
The time-wasters holding you back (and what to do instead)
Why visibility is the #1 system your salon needs
How to finally stop spinning your wheels and run your salon like a CEO
Want clients to actually find you? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility
Need coaching, tools, and weekly support? Join me in The Monday Club:
https://www.lexilomax.com/monday-club
If it feels like every month you’re pushing a boulder uphill with your marketing, you are. Hustling to make a new promo, rebuilding content from scratch, and then watching your team and clients tune out? That’s the momentum myth in action.
Your marketing shouldn’t feel like Groundhog Day. It should stack, build, and get easier over time. In this episode, I’m breaking down:
Why starting over every month kills your momentum
How to create marketing that compounds instead of resets
What consistency really looks like (hint: it’s not posting more)
How to take clients on a journey so they stay engaged and keep buying
Ready to make sure clients can actually find you? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility
Want weekly support, tools, and coaching to grow with intention? Join me in The Monday Club:
https://www.lexilomax.com/monday-club
And if you’re done with DIY marketing, DM me about my Done For You Marketing Intensive, where I’ll map out four months of promos, copy, and visibility systems for you.
Let’s be real, one of the biggest frustrations as a salon owner is feeling like you’re the only one who promotes, sells, and actually does the marketing. You’re posting, sharing, talking up retail… and your team? Crickets.
In this episode, I’m breaking down:
Why your team struggles to market the way you do
The hidden reasons they’re not promoting (it’s not just laziness)
How to set up systems that make marketing easy for everyone
What it looks like to step out of “I’ll just do it myself” mode and into leadership
Want to make sure clients can actually find you? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility
Need coaching, strategy, and done-for-you tools to help lead your team? Come join me inside The Monday Club:
https://www.lexilomax.com/monday-club
Ready for me to map your next four months of marketing? DM me about my Done For You Marketing Intensive.
If your marketing feels messy, scattered, or always last-minute, you’re leaving serious money (and peace of mind) on the table. Disorganized marketing doesn’t just cost you sales today, it costs you long-term growth, client trust, and team buy-in.
In this episode, I’m sharing:
Why “making it up as you go” will always keep you stuck
The hidden costs of marketing chaos on your profit and retention
How to plan promos that actually convert without the last-minute scramble
The mindset shift that turns marketing into momentum
Want to make sure clients can actually find you? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility
Need ongoing coaching, strategy, and systems to back you up? Come join me inside The Monday Club:
https://www.lexilomax.com/monday-club
Ready to get your next four months of marketing mapped out for you? DM me about my Done For You Marketing Intensive, a one-on-one plan built to carry you through Q4 and into the new year with clarity and momentum.
Let’s cut to it - posting your availability every week is not a marketing strategy. It’s reactionary, it’s short-term, and it keeps you stuck in survival mode instead of building real demand for your salon.
In this episode, I’m breaking down:
Why posting availability won’t grow your business long-term
The difference between reactionary marketing and intentional strategy
How to move from survival mode to growth mode with a mapped plan
Why filling your knowledge gaps is the key to less stress and more revenue
Need your next four months of marketing completely mapped out for you? Check out my Done For You Marketing Intensive - your promos, copy, and visibility systems planned in one session.
Want to make sure clients can actually find you? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility
Ready for weekly coaching, strategy, and systems to support you? Join me in The Monday Club:
https://www.lexilomax.com/monday-club
Because marketing that builds momentum is what gives you freedom, not scrambling to fill tomorrow’s spot.
If The Summer I Turned Pretty can take over the internet with community and connection, your salon can do the same thing locally. Clients don’t just want great hair; they want to belong. And when you create that kind of environment, you get retention, referrals, and a business that feels like the heartbeat of your town.
In this episode, I’m breaking down:
Why community is the secret to a waitlist-worthy salon
The 3 layers of salon community (team, clients, local)
Small traditions and touchpoints that keep clients obsessed
How intentional visibility and systems keep it all working
Ready to make sure your clients can actually find you? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility
Want weekly coaching, strategy, and a badass community of salon owners? Join me inside The Monday Club:
https://www.lexilomax.com/monday-club
Let’s be real: you don’t need 10,000 followers or a viral reel to run a booked-out, thriving salon. Fame is cute, but being findable by the right clients in your city is what actually makes you money.
In this episode, I’m breaking down:
Why follower count doesn’t equal clients in your chair
The difference between being “famous” and being findable
Simple visibility strategies that actually convert into bookings
How to stop chasing trends and start building long-term success
Ready to become the go-to salon in your area? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility
Want high-touch coaching, strategy, and systems that actually work? Join me inside The Monday Club:
https://www.lexilomax.com/monday-club
Because you don’t need to be famous, you just need to be found.
If you’ve ever spent money on coaching or courses and ended up more confused (and honestly kinda bummed) than before, you’re not alone. I see it all the time in this industry, and I’ve even been burned myself.
In this episode, I’m sharing:
Why so many coaching programs don’t deliver on their promises
The kind of support that actually moves your salon business forward
Why “just charge more” isn’t enough (and what’s missing)
How to choose coaching that gives you strategy and systems, not fluff
Want the exact visibility system I use? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility
Need ongoing support, templates, and real-time coaching? Come join me inside The Monday Club:
https://www.lexilomax.com/monday-club
Coaching shouldn’t leave you second-guessing everything; it should feel like having a business partner in your back pocket.
Okay, let’s do a gut check.
If you don’t know exactly where your next client is coming from, we need to talk. Because chances are, it’s not your social media holding you back, it’s the systems, clarity, and booking flow that actually get people into your chair. And August? It’s turn-up season, not take-your-foot-off-the-gas season.
Visibility isn’t about posting more. It’s about removing the roadblocks that make you invisible, so clients can find you, book you, and rave about you.
Here’s what we’re getting into:
Why most “visibility problems” aren’t actually social media problems
The 10-second Google test to see if clients can find you
How to simplify your booking process so you stop losing clients mid-click
Ways to make referrals happen naturally (without cheesy punch cards)
Let’s make sure your next client isn’t scrolling past you, they’re booking with you.
Grab the Salon Visibility masterclass here:https://www.salonmindsmastermind.com/visibility-tenfold
Need more support? Join me in The Monday Club:https://www.salonmindsmastermind.com/the-monday-club
Okay, let’s talk visibility.
If you’ve ever felt like you're doing everything—posting, promoting, maybe even panicking—and still not getting the right clients in your chair, this episode is for you. We’re done chasing people. Instead, it’s time to make it easy for clients to find you, see your value, and want to give you their money.
Visibility isn’t just about showing up more. It’s about showing up better—with clarity, confidence, and strategy.
Here’s what we’re getting into:
Why visibility matters more than ever (and why you can’t skip it)
The difference between being desperate for clients and being available to them
Simple ways to increase your salon’s visibility without spending all day online
How to position yourself so clients are asking to work with you
Let’s get you seen by the right people—for the right reasons.
Need more support? Join me in The Monday Club:
https://www.salonmindsmastermind.com/the-monday-club
Let’s talk about something that might sting a little... if everything in your salon depends on you, then nothing can actually grow.
If you're the one handling the problems, making every decision, and constantly getting pulled in a million directions—it’s no wonder you're stuck. I’ve been there. And I know how exhausting it is to feel like the whole thing would fall apart if you stepped away.
In this episode, I’m sharing exactly what I had to shift to break out of that pattern and start leading like a real CEO.
Here’s what we’re diving into:
Why your income is stuck where it is (and what that actually tells you)
The wake-up call I got that changed how I lead
What it really takes to create a self-sustaining business
How to stop bottlenecking your growth without losing control
What to do this week to start stepping into true leadership
If you're ready to build a salon that doesn’t revolve around you—one that actually gives you more freedom instead of sucking the life out of you—this episode is your next move.
Let’s do it, babe.
Want the tools to start systemizing? Join me in The Monday Club:
https://www.salonmindsmastermind.com/the-monday-club
Okay, let’s get real—if you’re the only one who knows the passwords, how to handle a client drama, where the inventory is, and how to fix the printer… we’ve got a problem.
This episode is your wake-up call to stop building a business that can’t breathe without you. If you're constantly being interrupted, putting out fires, and doing everything yourself, you're not just busy—you're bottlenecked. And that’s costing you time, energy, and growth.
Inside this episode:
The systems you need if you want your business to run without you
How to stop being the go-to and start being the leader
What to do this week to get out of the weeds and into true CEO mode
The hard truth? You don’t need to clone yourself—you need better systems. If you’re ready to stop spinning and start scaling, hit play. This one’s for you.
📁 Join the Monday Club for the tools, templates, and support to make it happen:
https://www.salonmindsmastermind.com/the-monday-club
Feeling like you have to micromanage everything in your salon? Like your team just won’t take initiative—no matter how many pep talks or examples you give?
You're not alone, but more importantly… you're not stuck. In this episode, we're getting to the real reason your team isn’t stepping up—and it’s not what you think.
We’re talking about:
Why this isn’t a motivation problem (and what it actually is)
The 3 things your team needs before they can truly take ownership
A simple way to start shifting the responsibility off your plate
How to set clear expectations without being “the bossy boss”
Why lack of systems creates silence—and how to fix that fast
If your team isn't showing up the way you want them to, it's not a leadership failure—it’s just a gap. And the tools to fill it? They’re learnable. This episode gives you the first steps to get out of the loop and build a self-led team that actually wants to grow your business with you.
Ready for even more tailored leadership strategies?
Come join me inside The Monday Club: https://www.lexilomax.com/monday-club
Let’s talk about what freedom really looks like.
In this episode, I’m taking you behind the scenes of one ordinary Saturday morning that showed me just how extraordinary your life can feel when your business is set up right.
While I was in my kitchen making butter cookies with my daughter, sipping coffee in my comfiest weekend clothes, and fully off from salon mode… my business? Still making money. Still booking clients. Still growing. And I wasn’t even thinking about it.
Inside this episode, I’m breaking down:
This isn’t about luck or having a superhuman staff. It’s about building systems that work—so you can finally stop running your business with one hand on your phone and the other in panic mode.
If you’ve ever dreamed of a weekend that’s actually yours, where the salon keeps thriving without you glued to your screen, this episode will show you exactly how that becomes your new normal.
Ready for support + real strategy every single week?
Come join me inside The Monday Club. We’re building salons that scale without burning out their owners. Leadership, systems, support—you in?
Join us here: https://www.lexilomax.com/monday-club
Okay babe, let’s get real for a sec.
If your salon feels like it’s running you instead of the other way around… I see you. You’ve got systems. You’ve got checklists. You might even have a waitlist of stylists wanting to work with you. But somehow it still feels like you are the one holding everything together with sheer willpower (and caffeine).
Here’s the truth: scaling your business isn’t just about building the systems—it’s about becoming the kind of leader who can actually carry the business you’re building.
This episode is a heart-to-heart on what happens when your leadership doesn’t grow with your salon—and how to fix it. I’m walking you through how I learned (the hard way) that natural leadership isn’t enough, why intentional leadership is the real secret to growth, and how to step into your CEO self for real.
Whether you’ve been feeling like the whole thing might fall apart without you—or you’re just ready to finally lead from a place of peace instead of pressure—this one’s for you.
You don’t need to hustle harder. You need to lead better. Let’s do it.
The Monday Club: https://www.lexilomax.com/monday-club
We’re in the era of the “hands-off salon owner”—but let’s get real: no system can replace your presence.
In today’s episode, I’m sharing the hard-earned lessons from the seasons I tried to lead from a distance, what fell apart (and why), and how I’ve come to use systems as a support to my leadership—not a substitute for it.
If you’ve been hoping your SOPs would run the show while you check out, this is your reminder that sustainable success still needs a present leader. Let’s talk about the difference between a salon that runs without you and a salon that grows because of you.
What you’ll learn in this episode:
Why “autopilot” doesn’t mean “hands-off”
How to identify what only you can do in your business
Where systems help—and where they hurt—when leadership is absent
What happened when I thought SOPs were enough
How I use regular check-ins to amplify my leadership (not micromanage)
Why sustainability needs both systems and presence
The difference between taking a break and walking away completely
Want access to my full SOP library + weekly leadership coaching? Join The Monday Club: https://www.lexilomax.com/monday-club
