If The Summer I Turned Pretty can take over the internet with community and connection, your salon can do the same thing locally. Clients don’t just want great hair; they want to belong. And when you create that kind of environment, you get retention, referrals, and a business that feels like the heartbeat of your town.

In this episode, I’m breaking down:

• Why community is the secret to a waitlist-worthy salon

• The 3 layers of salon community (team, clients, local)

• Small traditions and touchpoints that keep clients obsessed

• How intentional visibility and systems keep it all working