In this episode of Zen Business, host Jonathan Maxim sits down with Pamela Knight, co-founder of Scratch - the app that’s changing photography forever by connecting people with iPhone photographers on-demand.
Pamela shares how a travel problem in the South of France led to building a tech startup from scratch (literally), the shift toward authenticity on social media, and why pro cameras are being replaced by iPhones
You'll learn:
✅ How iPhone content is beating professional photography in 2025
✅ How to monetize your phone photography skills
✅ The challenges of building a startup without a tech background
✅ Why Scratch is empowering a new creator economy
✅ The truth about launching an app (and what Pamela would do differently)
Whether you’re a content creator, aspiring founder, or just tired of bad vacation pics, this episode will inspire you to see your camera roll as a business opportunity.
💻 Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more.
📲 Follow @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips.
🏆 If you’re an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing where we only win when you do.
#iphonephotography #contentcreation2025 #techfounder #socialmediatrends #creatoreconomy #startups #femalefounders #authenticity #startupjourney
In this episode of the Zen Business Podcast, our host Jonathan Maxim is joined by Adam Brawer, one of Los Angeles' premier luxury real estate agents known for his exceptional client service and innovative sales strategies. Specializing in highly coveted areas like Pacific Palisades, Malibu, and Santa Monica, Adam shares the insider techniques he uses to successfully close deals with celebrity clients and exclusive properties.
They discuss Adam’s personal journey in luxury real estate, powerful sales methods you can apply immediately, the influential book that accelerated his career, and why networking is crucial for sustained success. Adam also gives valuable insights into the current Los Angeles real estate market and predictions for future trends.
If you’re aiming to master luxury sales or gain insights into the elite real estate market, this episode delivers actionable strategies and invaluable knowledge.
💻 Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more.
📲 Follow @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips.
🏆 If you’re an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.
#luxuryrealestate #salesstrategies #realestateinvesting #networking #luxurymarket #LosAngelesRealEstate #founderstory #entrepreneurlife #realestatetips #wealthbuilding
In this episode of the Zen Business Podcast, our host Jonathan Maxim sits down with real estate innovator McKay Francis, co-founder of Casa Shares — the app that’s making real estate investing accessible to everyone.
They dive into how the traditional real estate system is broken for modern entrepreneurs and how Casa Shares is flipping the model by letting you invest in rental properties with just $100 with no agents or banks.
McKay shares his beginnings, strategies, and vision for the real estate market in 2025. They also explore why now is the best time to invest in real estate, why the majority of millionaires and billionaires are heavily invested in it, and how real estate can fund your dream life.
If you’ve ever felt locked out of the real estate game, this is the episode that opens the door.
Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more.
Find @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips.
If you’re an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.
#realestateinvesting #fintech #passiveincome #appgrowth #startups #founderstory #entrepreneurlife #fractionalownership #realestateforbeginners #wealthbuilding
In this episode of the Zen Business Podcast, our host Jonathan Maxim sits down with real estate innovator Mirza Beg, co-founder of Casa Shares — the app that’s making real estate investing accessible to everyone.They dive into how the traditional real estate system is broken for modern entrepreneurs and how Casa Shares is flipping the model by letting you invest in rental properties with just $100 with no agents or banks.Mirza shares how they’re building a future where anyone can earn passive income and property gains from the comfort of their phone. They also explore why diversification, automation, and low-barrier access are key to the next wave of wealth creation.If you’ve ever felt locked out of the real estate game, this is the episode that opens the door.💻 Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more.📲 Find @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips.🏆 If you’re an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.#realestateinvesting #fintech #passiveincome #appgrowth #startups #founderstory #entrepreneurlife #fractionalownership #realestateforbeginners #wealthbuilding
In this episode of the Zen Business Podcast, you’ll hear what it takes to launch a successful Product Hunt campaign for your startup.John will delve into all the details on how to do this properly without breaking the bank!💻 Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more.📲 Find @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips.🏆 If you’re an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.#appgrowth #siliconvalley #startup #startuptips #appmarketing #appfounder #techfounder
In this episode of the Zen Business Podcast, you’ll hear what it takes to launch a successful Kickstarter campaign for your startup.
John will delve into all the details on how to do this properly without breaking the bank!
💻 Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more.
📲 Find @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips.
🏆 If you’re an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.
#appgrowth #siliconvalley #startup #startuptips #appmarketing #appfounder #techfounder
In this episode of the Zen Business Podcast, you’ll hear what it takes to grow your startup without advertising it.John will delve into all the details on how to do this properly without breaking the bank!💻 Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more.📲 Find @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips.🏆 If you’re an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.#appgrowth #siliconvalley #startup #startuptips #appmarketing #appfounder #techfounder
In this episode of the Zen Business Podcast, you’ll hear the conversation between our host Jonathan Maxim and habit expert Paul Barry where they discuss the transformative power of habits. They delve into the science of creating new habits, the technique of habit stacking, and strategies for quitting bad habits while reinforcing new ones.Paul shares insights on how small daily changes can lead to significant life transformations and why understanding the psychology behind our habits is crucial for long-term success. They also explore the concept of 'habit stacking'—a method to simplify the process of building and maintaining new habits by piggybacking them onto established routines.Listen as they discuss the real-world applications of these strategies and how anyone can start implementing them to see immediate benefits. It’s a conversation full of practical tips and motivational advice that you won't want to miss!💻 Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more.📲 Find @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips.🏆 If you’re an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.#appgrowth #siliconvalley #startup #startuptips #habits #habitcreation #habitstacking
In this episode of the Zen Business Podcast, you’ll hear conversation from the Success Formula Podcast where Jonathan Maxim breaks down the most common mistakes app founders make—and the exact playbook for hitting 10,000 downloads without wasting marketing dollars.
They talk about how Jonathan’s early missteps as an app founder fueled his decision to help others avoid the same costly mistakes, and why monetizing from Day 1 is often the missing puzzle piece. You’ll also hear about the power of relentless testing, how Kevin Hart’s team nearly signed a game-changing deal for Jonathan’s fitness app, and what it really takes to guarantee 10,000 downloads.
They’ll explore the mindset behind turning near-failures into growth, and why real, paying customers will always beat vanity metrics in today’s startup world.
You don't want to miss this one!
Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more. Find @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips. If you’re an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.
In this episode, Jonathan Maxim sits down with entrepreneur, philanthropist, and former gubernatorial candidate Major Williams to dive deep into what it really takes to create lasting impact. They talk about how Major’s frustration as a parent fueled his decision to run for governor, and how confronting issues like homelessness and crime pushed him into the public arena. You’ll also hear about his entrepreneurial wins, bootstrapping a best-selling book, and how he thinks AI can change the game for everyone—no matter your industry.
You’ll also hear about tough love vs. compassionate service, his family’s motivation to create lasting change, and the power of philanthropy— Including giving away thousands of shoes every year.
Tune in for an unfiltered look at the grit, heart, and strategic thinking that powers Major’s path across politics, tech, and community impact. Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more.
Find @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips. If you’re an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.
In this episode, Jonathan Maxim sits down with social media powerhouse Logan Forsyth to break down the real mechanics behind hitting a billion views. They talk about why building multiple sub-accounts matters, how user-generated content can amp up reach, and what it takes to make even the most camera-shy founders go viral.
You’ll also hear about navigating high-pressure moments, forging game-changing partnerships, and staying laser-focused to turn big goals into reality.
Tune in for an unfiltered look at the grit, grind, and strategy behind unstoppable social growth. Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more.
Find @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips. If you’re an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.
Ever wondered how to transform your app idea into a fully functional product in just 100 days? In this episode, Jonathan sits down with Logan Fields, founder of The App Guys, and Jay Miller, CEO of Kyber. Together, these industry experts demystify the app development process and share strategies for launching enterprise-grade apps that succeed.
Learn how to avoid common pitfalls, evaluate potential development teams, and ensure your app hits the market with guaranteed traction. With firsthand stories of overcoming impossible challenges and a proven approach to securing downloads, this conversation is packed with actionable advice for aspiring tech founders. Whether you're a seasoned entrepreneur or a newcomer to the tech world, this episode will set you on the right path.
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Listen to new Zen Business Episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.
If you're an investor-backed startup or a new app looking for a leg up, contact us at @viralapplaunch on IG for performance-based marketing - where we only win when you do
In this episode, Jonathan explores the factors that led to a new fintech app raising 1.5 million dollars in one week. The goal was always to make a positive impact on the world but when the right alignment occurs, magic happens.
This quick-hitting pod goes in-depth on numerous topics, including how Frello created social momentum, shared their origin story, and how greatness came from team work with the right vision. Tune in for an insightful look into a massive startup success.
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Listen to new Zen Business Episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.
If you're an investor-backed startup or a new app looking for a leg up, contact us at @viralapplaunch on IG for performance-based marketing - where we only win when you do
In this episode, Jonathan Maxim dives into the many lessons he's learned from working with Dan Bilzerian over the past year. Touching on the back story of how this came to be, Jonathan reveals the subtleties of how Dan manuevers through his life.
From sparking curiosity and embracing mystery in every interaction to mastering direct communication, Jonathan shares key insights that can elevate your approach to business. Tune in for a fresh take on success strategies and the art of influence.
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Listen to new Zen Business Episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.
If you're an investor-backed startup or a new app looking for a leg up, contact us at @viralapplaunch on IG for performance-based marketing - where we only win when you do.
In this special episode of the Zen Business Podcast, we're joined by Michael Sartain, CEO of Men of Action. Michael & Jonathan share unique perspectives into building meaningful relationships and the dynamics between men and women. They examine what leads to more successful connections and into the art of content creation, discussing strategies that help each engage with their respective audiences.
This wide-ranging discussion also explores what it means to be a man in today’s world, touching on topics like leadership, confidence, and personal growth. Whether you're interested in self-improvement or mastering the world of digital media, this episode has something for you. Tune in to learn from Michael's journey and gain valuable insights on becoming the best version of yourself.
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Listen to new Zen Business Episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.
If you're an investor-backed startup or a new app looking for a leg up, contact us at @viralapplaunch on IG for performance-based marketing - where we only win when you do.
In this episode of Zen Business, Jonathan discusses the implications of President Trump's current campaign to retake the presidency of the United States. He also postulates on what may happen in the technology sector and, in turn, with tech founders, if Trump succeeds in this effort.
Over time his views have changed on how politics impact our day-to-day lives. Listen in to learn more on the tech forecast and how its intrinsically mixed with the race for the White House.
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Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.
If you're an investor-backed startup or a new app looking for a leg up, contact us at @viralapplaunch on IG for performance-based marketing - where we only win when you do.
In this episode of Zen Business, Jonathan discusses President Biden's decision to step down from the race. He explores the broader, macro-level implications of this decision. Specifically, Jonathan examines what it means for tech founders.
It is likely business conditions will improve but how much? Interest rates are already lowering. What's next? Tune in to discover how this pivotal political shift could reshape the landscape for tech entrepreneurs and the future of innovation.
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Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.
If you're an investor-backed startup or a new app looking for a leg up, contact us at @viralapplaunch on IG for performance-based marketing - where we only win when you do.
In this episode of the Zen Business podcast you’ll hear some of our best recipes for success in viral app marketing straight from the team themselves. I've invited Client Services Director, Travis Enos & Operations Director, Morgen J. Streur for a sit-down today to discuss myriad details of our VAL process.
Your app has to be able to solve the user’s problem or you’ll waste your time and money. Your app store marketing and their initial experience with the app has to be consistent with your app’s qualities or they won’t believe you.
In overview, the fundamental elements of your brand's narrative or story, has to make sense with your app. However, you can walk your company through these steps with us. Here, we dive into the nitty-gritty of what we do and what we are looking for as we build the foundational pieces every good app needs.
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Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.
If you're an investor-backed startup or a new app looking for a leg up, contact us at @viralapplaunch on IG for performance-based marketing - where we only win when you do.
Is your idea based on delivering value the market desires?
There are easy ways to tell if your app is doing that out in the world. Is your app getting downloads? Are users logging in repeatedly & logging time on it? If those answers are YES, your app may be ready for monetization techniques.
But if your app is struggling to get installs & there are more tumbleweeds than users on it... There’s a mismatch between the app and the market.
The question is what is really going on with your app and the user base? Utilizing data with some awareness and creativity can answer this key question for you and help move your app’s numbers in line with the market’s values and your startup’s goals.
On this episode of the Zen Business podcast, Jonathan Maxim will help you learn exactly how with some expertise from Jay Miller, a brilliant, eccentric marketer from Philadelphia with an expert marketing strategy in SEO, content tracking, analytics, and data.
The pair shares knowledge on data tracking and analysis for business profitability, marketing strategies for early-stage businesses, and content strategy for social media platforms that focuses on technical solutions for conversion optimization.
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Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.
If you're an investor-backed startup or a new app looking for a leg up, contact us at @viralapplaunch on IG for performance-based marketing - where we only win when you do.
Most startups are built on hope. The ones that succeed are those that are built around value.
On this episode of the Zen Business podcast, your host Jonathan Maxim sits down with a serial entrepreneur and app builder who delivers the value to users that makes apps go viral and earn life-changing profits for their founders.
Traveling all the way from Italy, Marco Yammine shares his experience and knowledge of successful app design and marketing.
Marco has built and helped launch – from “Zero to one” – over 50 apps. He makes products that are really built around value for the user.
It’s all too easy for founders to get lost in their great ideas. That’s because of the natural human tendency to evaluate business ideas with rose-tinted glasses.
Marco’s philosophy for building apps is focused on execution over ideas. The practical aspects of apps that people enjoy & that solve a problem, delivering value in the process.
Another is timing your solution with the trends in the market. You will learn in this episode, for example, how to tune in to the market you’re focused on. Then you will find a problem or opportunity that will form the basis for a quality app that users download, use, and rave about. The problem or the opportunity has to come first, then the idea.
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Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.
If you're an investor-backed startup or a new app looking for a leg up, contact us at @viralapplaunch on IG for performance-based marketing - where we only win when you do.
