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Your Breakout Book
Dana Kaye
34 episodes
7 months ago
As an author, you’ve probably heard people tell you, “Wow, you’ve written a book? I could never do that.” The idea of creating something so big out of nothing, writing and revising for months, and eventually putting it out in the world, feels overwhelming to most. Some may say it seems incomprehensible. So how do you do it? Chances are, you have a system. It may not be a formal system. You may not utilize all the fancy tools like Scrivener or Plottr to craft your novels. In fact, you may not ...
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Books
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As an author, you’ve probably heard people tell you, “Wow, you’ve written a book? I could never do that.” The idea of creating something so big out of nothing, writing and revising for months, and eventually putting it out in the world, feels overwhelming to most. Some may say it seems incomprehensible. So how do you do it? Chances are, you have a system. It may not be a formal system. You may not utilize all the fancy tools like Scrivener or Plottr to craft your novels. In fact, you may not ...
Show more...
Books
Arts
Episodes (20/34)
Your Breakout Book
Systems and Tools for Creativity
As an author, you’ve probably heard people tell you, “Wow, you’ve written a book? I could never do that.” The idea of creating something so big out of nothing, writing and revising for months, and eventually putting it out in the world, feels overwhelming to most. Some may say it seems incomprehensible. So how do you do it? Chances are, you have a system. It may not be a formal system. You may not utilize all the fancy tools like Scrivener or Plottr to craft your novels. In fact, you may not ...
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4 years ago
12 minutes

Your Breakout Book
Systems and Tools for Financial Success
Historically, the intersection of art and money was infrequent and in poor taste. If you were an artist, you were expected to solely focus on your craft and not worry about compensation or financial security. Hence the stereotype of the starving artist. Today’s world is different. There is far less stigma around artists discussing money or expecting compensation for their work. In fact, there are entire communities of working artists and creative entrepreneurs, where the sole purpose is to d...
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4 years ago
33 minutes

Your Breakout Book
Systems and Tools for Marketing Your Book
You’ve written a book, that’s step one. Step two? Get that book into the hands of thousands of readers. That means, you have to promote. But you didn’t become an author because you love marketing and publicity. You became an author because you love to tell stories. And now the thought of having to promote your book feels confusing and overwhelming. Perhaps that’s why you’re listening to this podcast? In my experience, it isn’t always the actual promotion that overwhelms people; it’s all the...
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4 years ago
39 minutes

Your Breakout Book
Systems and Tools: Project Management
Albert Einstein famously said, “Everything must be made as simple as possible. But not simpler.” When I think about that quote, I visualize stripping away aspects of my life and business until everything is clear and straightforward, stopping before I strip away the things that make my life and business great. This, is systematizing. Much of what we do in our daily lives, whether it’s responding to emails, creating content, or meal-prepping, can be simplified and streamlined using sys...
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4 years ago
21 minutes

Your Breakout Book
Writing for Readers: Live Training Sneak Peek
Today is the last day of our April theme: Writing for readers. All month long, we’ve been exploring how authors like you can leverage their writing skills to secure more readers for their books. But this podcast isn’t the only place we’ve been exploring writing for readers, this has also been an ongoing discussion in the Your Breakout Book community. All month, members have been re-purposing old blog posts for new newsletters, pitching book excerpts to websites, and placing guest articles wit...
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4 years ago
22 minutes

Your Breakout Book
From Articles to Book Deals with Tori Telfer
All month long, we’ve been exploring how authors like you can leverage their writing skills to secure more readers for their books. Today’s we’re looking at a different aspect of writing for readers: freelancing and podcasting. Now, you may not think of podcasting as writing, but for many of us, our episodes are scripted and outlined, and we spend just as much time writing the content as we do reading it into a mic. You also heard in the first episode of the month how my freelance writi...
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4 years ago
40 minutes

Your Breakout Book
A New Approach to Shameless Shilling with Mystery Author Ellen Byron
For today’s guest, Ellen Byron, writing frequently and on a deadline is not a challenge. She began her career as a playwright before moving to LA and transitioning to sitcom writing. As she says in this interview, there was no time to be precious with words or to not be inspired. If you weren’t contributing to the team, there was a line of writers waiting to take your seat. Now, as a multi-published author of three cozy mystery series, Ellen is putting her writing skills to use to reach new r...
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4 years ago
45 minutes

Your Breakout Book
Elevate Your Emails with Eman Ismail of InkHouse
For most authors, email marketing is a four letter word. They cringe at the idea of growing an email list and writing a newsletter, thinking they’d be treated as spam and wondering who would be interested in what they would have to say. Perhaps I’m describing you? But the fact is, email marketing is the most powerful tool in your book promotion toolbox. Unlike social media, you own your newsletter list and aren’t reliant on algorithms to deliver your content. Plus, email marketing utilizes yo...
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4 years ago
52 minutes

Your Breakout Book
How I Used My Writing Skills to Launch a Literary PR Agency
Did you know that when I started Kaye Publicity in 2009, I had zero PR experience? If’ I’m being honest, I don’t think I fully grasped the difference between publicity and marketing, or what the broader public relations umbrella looked like. So how did I launch a successful book PR agency with zero experience? I relied on my writing skills. All month long, we’re exploring how authors can put their writing skills to use in their book promotion, and why storytelling is the most powerful tool fo...
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4 years ago
27 minutes

Your Breakout Book
April Theme: Writing for Readers
This month’s theme is Writing for Readers. So many authors complain and lament about all the promotional responsibilities falling on their shoulders, throwing up their hands and saying, “But I’m not a marketer! I’m just a writer!” What many authors don’t realize is their skills as a writer can be their greatest asset as a marketer. Any type of promotion begins with storytelling. For books, you tell the story of how your book came to exist, what inspired you to write it, and why it’s important...
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4 years ago
2 minutes

Your Breakout Book
The Village That Launched a Book with Lainey Cameron
Dig the well before you’re thirsty. That is something that has been told to me several times over the years and is the perfect philosophy when it comes to creating a community. We’ve all been in situations where someone from high school or a distant relative randomly reaches out under the pretense of re-connecting only to ask for a favor or try to sell us something. We’ve been in Facebook groups where people who never post or provide feedback suddenly surface around book launch to continuousl...
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4 years ago
48 minutes

Your Breakout Book
Online Communities That Serve Both You and Your Audience
When I speak with authors about the importance of creating a community, I’m often met with this reaction: "Oh great, one more thing I have to do!" You’re already creating social media content, writing newsletters, pitching yourself to review, and oh yeah, you have to write books too! But what if your online community didn’t just serve your audience, it served YOU as well. Today’s guest, Tasha Harrison, grew her community out of a person need: to get out of a writing rut with the help of fello...
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4 years ago
48 minutes

Your Breakout Book
All About Facebook Groups with book designer Melinda Martin
This month, we’re focusing on communities: why we need them and what it takes to cultivate them. Last week, I shared a few different ways authors like you to can cultivate a community of superfans that will not only buy your books, but tell their friends about them. This week, we’re taking a deeper dive into Facebook groups with publishing consultant and full-service book designer, Melinda Martin. Melinda loves to work with authors who are process-minded, relationship-centric, and quali...
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4 years ago
41 minutes

Your Breakout Book
Let's Talk Online Communities
All month long on Your Breakout Book, we’re focusing on cultivating community: why we want to, how to do it, and what pitfalls to avoid. Today, I’m taking you on a deeper dive into online communities. First, I’ll address why online communities are so powerful and how they can impact your author career. Next we’ll explore the different types of communities you can create. And lastly, I’ll cover best practices for growing and engaging in your online community. Resources Mentioned Your Breakout...
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4 years ago
36 minutes

Your Breakout Book
March Theme: Cultivating Community
It’s March 1st, which means it’s time to introduce this month’s theme: Cultivating Community. As humans, we all want to feel seen and understood. Whether it’s your monthly book club, moms group, professional organization, or religious community, commiserating with likeminded individuals around a common interest is important. 2020 truly punctuated the need for human connection. Even introverts like me, once sent to lock down, really missed visiting with friends and family. And that led t...
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4 years ago
2 minutes

Your Breakout Book
How E.A. Aymar Networked His Way to Media Coverage
All month, we’ve heard from the experts about how to secure media coverage for your book. You’ve learned how to craft a pitch, find the right podcasts, work with editors and build relationships. Today’s guest, E. A. Aymar, is not a media expert. He’s an author like you. He shares his windy path to publishing and how it was the connections that helped him establish his name in the crime fiction community and secure national media coverage for his books. Ed didn’t have a PR background or a huge...
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4 years ago
48 minutes

Your Breakout Book
Book Influencers with Ashley Hasty of The Hasty Book List
Around 2009, book bloggers emerged as the next big thing in books coverage. Today, blogs may be taking a back seat to #bookstagram #booktwitter and #booktok, but the concept is the same: any fan has the potential to cultivate an online audience and make an impact with their platform. And that’s just what today’s guest, Ashley Hasty, did. Ashley is the book blogger behind HastyBookList.com, a site for reviews, features, and interviews with authors, audiobook narrators, and book jacket design...
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4 years ago
42 minutes

Your Breakout Book
Go Pitch Yourself to Podcasts with Angie Trueblood
Over the past few years, podcasting has exploded. According to a study by Infinite Dial, in 2019, 169 million people in the US alone, reported to have listened to a podcast in the past week. And those US podcast listeners are listening to an average of 7 podcasts per week. Since the pandemic, podcast downloads have increased by 40%. It’s clear that podcasts have officially entered the mainstream. But that’s not all. 50% of listeners say they listen to the entire episode. How often do yo...
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4 years ago
49 minutes

Your Breakout Book
How to Work with Online Editors and Reviewers with Sharifah Williams
Having a breakout book requires reaching people outside of your circle, and one of the best ways to do that is through media coverage. When you or your book are featured on podcasts, websites, or TV shows, you’re introduced to a whole new audience of potential readers. But how do you start? Do you rely on your publisher to handle media outreach? Do you have to hire a publicity or marketing company to get the word out? Not necessarily. I know from my decade plus experience in book publicity th...
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4 years ago
49 minutes

Your Breakout Book
February Theme: In The Media
Today is February 1st, which means it’s time to announce this month’s theme: In the Media. All month long, we’re exploring what it takes to secure book reviews, features and interviews in and on a variety of media outlets. I speak with S. Zainab Williams of Book Riot about how she considers what books and authors to feature on the popular website. I speak with Angie Trueblood about how authors can grow their readership through podcast interviews. I also talk with Ashley Hasty of the Hasty Boo...
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4 years ago
2 minutes

Your Breakout Book
As an author, you’ve probably heard people tell you, “Wow, you’ve written a book? I could never do that.” The idea of creating something so big out of nothing, writing and revising for months, and eventually putting it out in the world, feels overwhelming to most. Some may say it seems incomprehensible. So how do you do it? Chances are, you have a system. It may not be a formal system. You may not utilize all the fancy tools like Scrivener or Plottr to craft your novels. In fact, you may not ...